When it comes to digital marketing, there is no doubt that marketers need to be working hard to keep up with the latest trends. Most people will be well aware that customers want to consume their information in a more visual way than ever before. Things like infographics, pictures, and videos are able to hold people’s attention much more effectively than long written articles.
A recent study found that 80% of all college educated people are spending their time browsing content rather than actually reading it completely. In addition, many people are just looking at headlines on articles and not consuming everything that the article has to offer.
Whether this is a good thing or not, marketers will need to work to provide content in the way that people want it. Learning how to optimize your marketing efforts to this visual consumption is very important. WebDAM has taken an extensive amount of information that supports the idea that humans are consuming data differently than ever before, and combined it into a very effective infographic, which you can see below.
Written Content is Still Essential
Of course, written content is still the best way to provide detailed information or explain things that can’t necessarily translate effectively into an image. On top of that, most visual content will need something written about it to give the proper context. So, as marketers it is becoming very important to be able to properly use both written and visual content.
While it will certainly take some adjusting, it will be well worth the effort. You’ll find that your visitors are spending much more time on your site, and will trust what you have to say more because you are providing it to them in a way that they prefer. Even if you don’t completely convert your content to being visual, the more images, videos and other visual content you can include the better your marketing efforts will be.