Marketers are always looking for the best ways to attract new customers, and that is especially true on Black Friday. In addition to being one of the biggest shopping days of the year, however, it is also going to be one of the bigger advertising days of the year. With millions of marketers trying to get their products in front of perspective customers, it is important to know where to go to get the best return on investment.
According to Pinterest, their users are going to be shopping more on Black Friday than the average users. This means if you can get your ads shown on that page, you’ll have an increased chance of it converting into a sale.
Pinterest has released new stats that support this claim as well. Of course, most marketers know that when done properly, Pinterest can really do a great job at generating sales. The trick is to make sure you’re marketing to the right groups of users (of course, that is the trick with any marketing).
According to the information released, Pinterest users are spending four times more than the average user on things in the ‘toys and games’ category. This is a massive number when you really think about it, a 400% increase over the average internet user. That’s not all though.
Their users are three times more likely to spend money on housewares, clothing and accessories. 2.2 times more for electronics and media. Another interesting point is that those using Pinterest are 50% more likely to spend the most on their Black Friday shopping at specialty stores and local businesses.
This is all very interesting information that can help marketers learn where they should be investing their ad dollars. For an affiliate marketer who is promoting a wide range of different products, for example, putting ads up on Pinterest may be a great idea. These ads can be for those categories mentioned above and can help to generate a much higher ROI than would otherwise be possible.
Of course, many different platforms will have great results, but finding those areas where you can get even a small bump over the competition can help in many ways.
If you’re not already an advertiser on Pinterest, it may not be too late to get your account set up and ads running for Black Friday. You’ll have to hurry though as this major shopping event is just around the corner.
