We are now the denizens of a world where the Internet is the connecting fabric of all of us. It influences us every decision and in fact most of our purchases begin here as well. While it has been decades since online marketers have been trying to harness the collective buying power of the Internet.
Recently though their efforts have been met with some strong opposition as traditional methods of advertising like banner ads or even media ads like rich text content or self promotional videos have been tanking. The people on the Internet do not trust brands anymore and traditional forms of digital marketing are being affected by Ad Blockers.
So what is the way forward? Well a new form of disruptive marketing is taking the world by storm. Influencers are the new age celebrities and while traditional celebrities like footballers and film stars have a sizeable influence, there is a new crop of social media celebrities on the rise.
The young audience especially 70% of the teen demographic trust YouTube stars and are willing to base their purchase decisions off their recommendations. And 86% of women count on social media for their buying choices as well. So now that you understand how powerful influencer Marketing can be for you, let me just let you in on a few industry secrets so that you too can reap the rewards from this new powerful tool!
Celebrities are not always the best choice
Influencer Marketing scares many people away because they assume that he brand will have to spend big bucks and rope in a huge celebrity to endorse their product. However that is something that rarely works out in reality. Sure for a giant brand like Nike with a colossal marketing budget, it may be a good idea but for a brand that can afford something like 10,000$, spending it all on just one Instagram post may not be the best decision.
Microniche Influencers Get the Best Conversions
In fact, while getting a million eyeballs on your product is a good start, it doesn’t turn into profits unless you have a good conversion rates. This is specifically where micro niche influencers shine! Although their social media following may only reach into the thousands, they have through their content and interaction built up a devoted community around them which if tapped into wisely can provide a lot of value for the brand. Also working with smaller influencers is easier on the wallet as well.
Influencer Marketing is Highly Scalable
Once you get some traction with Influencer Marketing most brands are scared that they will not get much more returns even if they invest into acquiring more influencers. At the same time working out individual contracts with several influencers can be tedious and disrupt scalability. However just for this express purpose are several platforms like Viral Nation and Ninja Outreach that act as the medium between brand and influencer and helps scale brand influence and popularity way more easily.
If you had been afraid or on the edge about Influencer Marketing till now, after reading this, you have the inside edge to go out there and get your brand the publicity it deserves!
