What to do when your campaign is not profitable!

Hey Guys ! Its been a long time since I posted something on this blog due to health issues and other time management issues and a busy schedule..

I took a long break from writing something, so today I thought I would write write a quick post about one of the most commonly asked questions about making campaigns profitable.  It’s always a difficult question to answer without knowing anything about the campaign or its details, But i will try to point out a few things which would always help you out to tweak your campaigns. As not every campaign is profitable at the start and you don’t make money.

Failed cpa campaign

How it feels when your campaigns fail.

Know when to direct link or use landing page 

One of the biggest problems is affiliates are creating landing pages and the majority of people who face failures  can’t be bothered to create landing pages. I am not implying that direct linking doesn’t work at all it does but in some cases , Specially when we talk about pay per sale offers, it’s almost impossible to convert them with direct linking .. Unless you are promoting a well known brand or an offer which has a persuasive pre-sell page. The biggest advantage you get with the landing pages is that you can create multiple angles.

For example lets say I am promoting an email submit about Iphone 6…

Such offers have been running for years now, Now if i am direct linking the prospect will get this message ” Get a chance to win a free Iphone 7 by signing up to offer ”

If i use the same offer with a landing page, I can easily use Christmas as my angle and deliver a message which says something like this ” Double your Christmas celebrations by getting a chance to win free Iphone 7 ”

Now by using the landing page I wrapped same old campaign into a Christmas Special Offer. Which is not something people are used to everyday, I simply made it more believable by using Christmas as a reason my prospects should believe/follow me…

If you don’t want to work on landing pages at least ask your affiliate manager or advertiser to provide you with the new or different offer links. On any reasonable offer,   advertisers would be happy to help you out and get you different offer landing pages. If you have good volume the advertisers won’t hesitate to get some new offer landing pages created for you as well.

Figure out the problem

So you got a campaign up and running but after a few conversions and spending 3x or 4x amount of payout you stopped the campaign because its not making you any profits. While quitting or blaming traffic source/ CPA network is easy The real job, the difficult task is to read your data and find out the mistakes you made, Maybe you are not getting enough CTR, or your landing page is bad and the offer isn’t receiving enough clicks, or your offer is receiving traffic but its not converting. Maybe some of the   bad keywords are eating up your whole campaign budget and the ones which convert do not have enough budget allocated to them or they simply need increase in their bids. This is the best time to sit back and find out where you are making mistakes and study the data you have been collecting on your tracker and consult your traffic network and your CPA Network affiliate managers. One piece of advise I always give to people under my CPA Marketing coaching program  is to never hesitate in asking questions, As this is what helps you most and this is why your CPA networks and your Traffic Networks have hired their account managers; to help you out! So feel free to seek advise from your account managers if you are unable to figure out the problems in your campaign. Its always a best idea to test your offer yourself to make sure its conversion pixels fire before starting advertising campaigns.

Collect Data !

So you hear from someone that they are making good money on a specific traffic source and you just jump into that traffic source and find it hard to make your campaigns profitable? Here is the reality, Every traffic source is hard to convert, the only difference between you and the person who is printing money from the same traffic source is that the successful person you are trying to copy has data on that traffic network. Lets talk about a few traffic networks here; Leadimpact, many people would complain about their their rubbish traffic quality but what they forget is that successful people have collected enough data with them that they are able to filter out bad traffic sources, Same is the case with Pop Ads, Zero Park, Cash ads , 7 Search, many other similar networks and Native Adnetworks.

By data I don’t only mean your converting keywords but also the traffic source ids and in native ads placements and widget ids. Once you have a adequate collection of the sources in your data, you can easily filter out the bad traffic sources in your networks and spend your budget on the sources which provide you converting traffic. It’s never hard to mail your Adnetwork and ask them for their tracking features ( what you can track ) and their tracking tokens.

These were a few tips i wanted to share with you guys today , Do let me know if you have any questions by making comments below.

Adcombo CPA Network Review

Hey guys today I wanted to write about a network I came across a few days ago, Its called “Adcombo“. Normally I don’t write about networks but after working with their team and learning how serious they were about their network I decided to check it out by signing up..

Adcombo cpa network

Adcombo homepage

I must say I really liked their homepage and it’s very unusual for a network in the CPA Industry  to have good looking websites, ( have a look at my blog) but Adcombo has really made a very positive change in this industry and their homepage really looks awesome and gives a great first impression.

What Adcombo has to offer!

Quick and Easy Account Approval

This is  a big headache, especially for newbies these days, I have noticed that the waiting time for the account approval process with majority of  CPA networks is increasing more and more.  CPA Networks are understaffed and have no staff to manage everything properly or their affiliate managers are too busy with managing their existing affiliates( A few very popular networks are best examples).  This results in new affiliates waiting for weeks to get their accounts approved, With Adcombo that account approval time is decreased down to 24 hours, which is great for those affiliates who are tired of waiting for weeks to get approved on CPA Networks. As long as you are sending legit traffic and you know the basics of affiliate marketing you shouldn’t have any problem with the approval process at all .

Easy Payment Terms

Once again unlike many other networks Adcombo provides the best possible payment terms for affiliates. Their minimum payment threshold is $50 which is really helpful especially when you are just starting out! Aside from their minimum payment threshold, they also offer a weekly payment option as well, and their payment options include; Paypal, Payoneer, WebMoney and Wire transfer. These are the most flexible payment terms in whole industry and thats what I really love about Adcombo .. Because money is important right?

Variety of Offers and Geos

With growing competition in Western countries, It’s sometimes really hard to find something which can make you a big profit margin, and so you have to get out of the western market and look around for offers from the countries where there is less competition. In main stream CPA Networks its really hard to find solid offers from different non competitive geo,  I am sure my readers who have been promoting mobile will understand what i am talking about… For example lets talk about India , Pakistan South Asia and the Middle East. These countries are full of potential and they are almost untouched so far, from affiliate marketing. You won’t find many offers for these countries in your mainstream CPA Networks this means there is almost no competition or not many affiliates are promoting in these countries .. Adcombo have hundreds of offers from different countries, giving you a chance to pick up offers for geo of your choice..

adcombo offers

adcombo offers

Responsive Team

There is nothing more annoying than having an affiliate manager who never helps you or answers the questions you ask from them, or even when they do, they give you a canned response. I have seen in almost all networks except 2,3 networks, the majority of affiliate managers will never try to make extra effort to help you out.

adcombo built in support

adcombo built in support system

With Adcombo you are assigned a dedicated affiliate manager who will make sure all your questions are answered on time and they will do their best to help you out. They have also got a built in support area within their CPA Network interface, so you don’t have to goto your email inbox or open skype to get in touch with your affiliate manager. You can simply open a ticket from your network account dashboard.   The awesome support they offer to their affiliates is what I love the most about Adcombo; their team! I would advise you to ask for Ella as your affiliate manager ..

So far my experience with Adcombo has been excellent , Now it’s your turn to join them and let me know what you think by making comments below!

MyAdMarket – Ad Serving Platform with the X Factor

What is MyAdMarket?

MyAdMarket is an all-in-one ad serving platform that offers everything that ad networks, advertisers, publishers and affiliates need, to run a successful advertising business. MyAdMarket’s integrated ad serving solutions enables them to manage, report and optimize all of their online advertising campaigns. All of this is done with MyAdMarket’s attractive and clear user interface. MyAdMarket enables easy monitoring all of relevant campaign information in real time on a customizable dashboard.

 

myadmarket dashboard

myadmarket dashboard

What Makes MyAdMarket the Best in the Business

MyAdMarket not only offers a great interactive interface, but it has innovative features that will allow you to offer flexible services to your advertisers and affiliates, while allowing you to ensure the quality of the traffic on your network.

Ad Media eXchange (AMX)

Does your network have too much traffic and too few affiliates/publishers, or vice versa?

MyAdMarket makes connecting and buying from other ad networks a simple process. MyAdMarket can connect your ad network with other ad networks through the Ad Exchange feature, where the network can look for ad buyers and/or ad sellers without creating multiple accounts or searching on multiple platforms. It’s all done through our system.

  • Hassle-free connection with ad buyers and/or ad sellers
  • Easy centralized billing system for all ad buyers and ad sellers
  • Import offers through 3rd party systems within one platform
  • Centralized reporting for ad buyers and ad sellers
  • Add buyer or seller suggestions to network by ad format or geographical statistics
myadmarket Adexchange

myadmarket Adexchange

Cost Per X-Metric (CPX)

Has an advertiser or affiliate that is very particular about their ROI and/or ad dimensions?

MyAdMarket allows your ad network to set its own price points and cost metrics. You’ll be able to advertise any cost metrics in any combination.

With MyAdMarket you won’t have to limit the options for your advertisers. MyAdMarket supports all cost metrics in online advertising, and allows you to mix and match the different options to design the best campaign for your customer. This will make it easier to meet specific ROI goals. MyAdMarket also accommodates affiliates’ preferences for campaigns with ads in specific formats.

  • Combine cost metrics according to advertisers’ ROI goals
  • Create campaigns to accommodate advertisers’ needs
  • Flexibility to target/untarget specific cost metrics for affiliates
  • Optimization using Big Data for all cost metrics
  • ROI conversion tracking for advertisers and affiliates for all cost metrics
myadmarket cost metrics

myadmarket cost metrics

Traffic Quality IndeX (TQX)

Want to run an ad network that advertisers and affiliates can trust?

Ad networks can use the built-in Traffic Quality Engine to measure and manage the network’s overall traffic quality. This large built-in database of audited and scored traffic is included with the platform.

Build good relationships with your advertisers by providing transparent and easily understood auditing for your affiliates’ traffic. MyAdMarket has a built-in traffic quality engine that provides a Traffic Quality Score. This system rates the traffic of each impression on a scale of 1 to 100 in terms of quality. MyAdMarket also provide traffic quality report which allows you to understand the overall traffic quality. Ad networks can view the quality of their traffic sources to significantly improve traffic acquisition costs and monetization.

  • Deliver higher quality traffic to advertisers
  • Protect and strengthen direct advertiser’s relationships
  • Easy investigation into advertiser’s complaints
  • Third party auditing to quantify advertiser benefit
  • Real-time traffic auditing
Traffic Quality Engine

Traffic Quality Engine

Other Convenient Features of MyAdMarket

  • Compatible with all ad formats – MyAdMarket supports all media, including graphical banners, text banners, inline text, pop-under, video, interstitial, etc.
  • User Friendly Advertiser/Affiliate Login/Management – Advertisers get access to their own account page to check campaigns and reports at any time.
  • User-Friendly Affiliate Login/Management – Publishers can get access to select offers, get ad tags and check traffic/earning reports at any time.
  • Advertiser Whitelist – Separate the wheat from the chafe with this convenient feature. Advertisers can whitelist affiliates with great traffic to build up a stable of reliable affiliates.
  • Bookmark Accounts – Users can bookmark accounts to get quick access of regular accounts.
  • Campaign Caps – Set traffic caps to specific campaigns for optimization.
  • Customizable Dislay and Layout – Change personal skin preference and move widgets according to preference.
  • Third Party Integration – Quick access through API to retrieve new offers from third party networks on different platforms.
  • Real-Time Traffic Reporting – These reports are available in real-time: hourly report, daily report, advertiser report, campaign report, affiliate report, site report.
  • Unlimited Number of Advertisers and Affiliates – Ad networks can have an unlimited number of advertisers and affiliates within their network, running all/any cost metrics.
  • Hardware Targeting – Target to all types or specific types of computing hardware.
  • ISP Targeting – Target or untarget specific ISPs within the campaign.
  • Language Targeting – Target to all or specific languages, such as English, Chinese, Spanish, Japanese, Portuguese, German, Arabic, French, Russian, or Korean.

Why You Need to Hire a Coach to Run Successful CPA Marketing Campaigns

Getting involved with successful CPA affiliates is the one of the quickest ways to succeed with CPA marketing. With CPA marketing you can easily earn thousands of dollars per month just by promoting some offers from merchants in the CPA affiliate networks. However, as with any business endeavor, there will always be the risk of failure in your promotional campaign. Why? That’s because CPA marketing is not an easy business to run, especially if you are new in the whole affiliate marketing business. If you want to achieve success in CPA marketing, you need to be sufficiently prepared, or else you might lose a lot of money in the process.

One of the best ways to learn about CPA marketing is to hire your own CPA marketing coach. Why is this important? A coach can help to guide you every step of the way, giving you an advantage over your competitors. A CPA coach is already an expert in CPA marketing, and you will be able to learn directly from the coach one-on-one. You don’t need to learn the whole CPA marketing strategy by yourself, from scratch, you can easily learn from other people’s mistakes and achieve success. That is one advantage of hiring a CPA marketing coach. But, there’s more. Here are the reasons why you need to hire a coach to run successful CPA affiliate marketing campaigns:

succeed with a CPA marketing coach

succeed with a CPA marketing coach

You have more chance to succeed with a CPA marketing coach

When you hire a CPA marketing coach, you will be given the insider tips about CPA marketing. These tips are not usually available for public consumption, but instead, these are the tips given by people who already achieved success in their CPA marketing business. Usually, a good CPA marketing coach is the one who has achieved success in his CPA marketing business. You will learn directly from the one who have experienced success in this business. It will give you more chance to succeed in your CPA affiliate marketing campaign.

Important point: A good CPA coach will significantly cut your learning curve and put you straight on the road of success in this business. When we start our coaching, I make sure I not only share how I made campaigns successful but also my failures, and problems I faced so that my students can learn from the mistakes I have made as well.

You know the challenges you will face beforehand

The biggest reason why people fail considerably in their CPA marketing business is that they cannot deal with the challenges that they face in their business. You have to know that CPA marketing is a business that is quite unpredictable, and you cannot be sure whether a campaign will work well for you or not. Usually, CPA marketers will experience a lot of failures within beginning of their CPA marketing business, which unfortunately, is what most people cannot handle. When you hire a CPA coach, you will know the challenges that you will face beforehand, and prepare yourself better to handle those challenges and obstacles.

Important point: A good CPA coach will help you to prevent failures in your CPA marketing business, due to your inability to handle the challenges that you have to face along the way.

 

You have all the support and motivation that you need

The biggest let down that you can experience in your CPA business is a failed or unsuccessful campaign. If you’ve spent your time, money, and effort in promoting your CPA offers, and then find that your marketing campaign doesn’t deliver the results that you expect, you will feel turned off, or even depressed. Once you’ve experienced this feeling, it will be difficult for you to get back up and start all over again. By hiring a CPA coach, you will have all the support and motivation that you need in times of difficulty, and even in good times. Your coach will be there for you to push you on your way to succeed in this business.

Important point: A good CPA coach will provide the necessary support and motivation that you need most to keep going, despite the failures that you might experience. I have hosted both free and paid hosting programs and in my opinion those who paid for the coaching were more successful.

You can spend your marketing budget for the most efficient advertising strategy

The biggest mistake that most CPA marketers make during their affiliate promotion is to spend a big chunk of their money in a bad promotion strategy (Picking up the wrong offers/ Wrong niche/Traffic source or even wrong CPA Network). There are many traffic channels that you can use in your marketing strategy, and most of them will require an investment for you to make. For instance, when running a PPC campaign, you have to put some money on your account in order to keep the campaign going. But, if the campaign ends up becoming a flop, then you might end up losing a lot of money in the process. A CPA coach can prevent this from happening by pointing out to you the most efficient promotion strategy that you can use in your business.

Important point: As an expert in CPA marketing, a good CPA coach will help you to keep down your marketing cost, spending your budget only for the most efficient promotion strategy.

You can assess your own strengths and weaknesses objectively

Your success in your CPA marketing can be affected by how you can understand your strengths and weaknesses. When you run a campaign, and you see that it delivers the result as you’ve expected, then you can say that your campaign is successful. But, can you improve it? Can you see your own strengths and weaknesses just by taking a look at your successful campaign? You most likely cannot see it. But, a CPA coach can see it clearly. By taking a look at you objectively, he can assess your strengths and weaknesses, and give you a valuable advice that can help you to improve your campaign.

Important point: Without knowing your strengths and weaknesses, you will not be able to improve your result or avoid further failure in your business.

You become more goal-oriented

Without a clear goal, it will be difficult for you to create a plan for your business. Most CPA marketers fail to see this correlation. They just choose a good CPA offer to promote, and they just promote it without thinking. They don’t have any clear goal. They don’t have any plan in mind. If they fail, they simply choose another offer or give up. This is not a good business practice. If you want to see a real success in your CPA business, you have to create a clear goal first. A CPA coach can help you to do it, especially if you have a difficulty to create a realistic goal for your business.

Important point: A good CPA coach will help you to create a big and realistic goal for your business, and then create a systematic plan to reach that goal.

You can gain more confidence in your business

If you are not sure about what to do in your business, it will affect your business negatively sooner or later. Having confidence for your business is important if you want to achieve success in it. Dealing with constant challenges and obstacles in your CPA business can gradually decrease your confidence level, and once it reaches the bottom, failure will be imminent. By hiring a CPA coach, you will be able to keep your confidence level high, making all your business steps seem easy to do. This will in turn increase your success rate and keep your business growing.

Important point: A good CPA coach will keep your confidence level high to ensure that your CPA business runs smoothly.

If you are looking for a CPA Coach you can get in touch with me through our Contact Us page !

Amazon Affiliates Use These Tips For Explosive Growth

I honestly believe the Amazon affiliate program is the best possible choice for physical product affiliates. There is plenty to like about the program and very few downsides.

Yes – it would be nice if the commission was a little but higher, but 8.5 percent isn’t too bad when you’re selling expensive products.

I’ve been making the bulk of my online income from the Amazon affiliate program for several years, and I find it’s the easiest to implement and profit from.

Amazon affiliate program

Amazon affiliate program stats

Maybe you already know that Amazon is the top ecommerce marketplace on the planet. One of the main reasons for this is trust. Consumers trust Amazon – there is no other way to put it.

Since I’ve been an affiliate for the company for a few years, you could say I’ve learned a thing or two about how to make as much money as possible from the program using my Amazon niche sites. Below, I’ll share some of my top tips with you.

Get More Clicks

Amazon is a site that MOST people are familiar with. Heck, there is a good chance that you’ve bought something from them recently.

What’s not to like about the best prices, easy shipping and reliable customer service? Other people also realize these benefits, so as an affiliate, your job is to send people to Amazon’s website.

Yes – you do need to provide some amount of value, but once the value transaction is complete, all you need to focus on is sending people off to Amazon.

What a lot of affiliates don’t realize is that Amazon has spent millions of dollars perfecting their site, and they’re constantly spending more money to increase conversions. In other words, Amazon is a nearly-perfected selling machine.

Once you send visitors to their site, it’s hard for them to NOT buy something. If you want to make even more Amazon affiliate income, then you need to find ways to send more clicks (people) to Amazon. One way you can do this is by adding a few more in-content affiliate links to your product reviews.

You can also experiment with ways to increase the CTR on your affiliate links, such as experimenting with colors. Get creative and think of how you can send more clicks to Amazon.

Get More Social Proof

Have you ever browsed Amazon and noticed how much social proof they have? It’s not an accident that they display so much social proof. Plain and simple, it works.

By adding social proof to your affiliate site, you’re conveying trust to your visitors. One of the most effective ways to do this is with a bestseller list.

After you send visitors off to Amazon, they don’t want to feel alone during their purchase. Even if they trust your recommendation, they usually want a little bit more proof that they’re making the right decision.

The use of Amazon bestsellers lists is powerful because it provides social proof for your visitors, so they’re far more likely to make a quick purchase decision. There is a lot of psychology behind this tactic, but all you need to know is that it works.

When visitors can see that others are purchasing the same product they want to purchase, they’re much more likely to purchase that product. If your website gets enough traffic and sales already, you can actually create a bestseller list based on your own Amazon stats.

Create Genuine Reviews

One of the top ways to promote products is with product review articles. These types of articles give you plenty of places to drop your Amazon affiliate link. In an ideal world, you should actually try the products that you review.

The most important point here is that the reviews are genuine. It doesn’t matter if you own the product or not; what matters is that you’re giving your visitors some form of value. For individual product reviews, you should make sure to provide an unbiased analysis of the product.

The end goal is to make sure you’re saving your visitors time, even if it’s only a minute or two. Another way that you can help them is by providing some entertainment value.

You could write reviews in a way that is far more entertaining than what the merchant site has to offer. In other words, make the description of the product more in-depth or enticing. The main goal is to make sure your reviews are genuine. You don’t want to come across as being too sales-y.

Don’t Underestimate Information

You should never underestimate the power of informational articles for your affiliate site. I’ve found that many visitors who went on to purchase someone through my affiliate links actually read some informational content that influenced their decision.

Make sure you have a good mix of helpful, informational articles alongside your product reviews. While the informational content might not draw buyers in directly from the search engines, it can have an indirect effect on sales because many visitors who plan on buying something will be influenced by what they read.

You can also flip this technique and use it to talk about products that are about to be released. For example, let’s say a new digital camera is about to be released.

Since it hasn’t been released yet, you won’t be able to write a review for it, but you can use the informational content to announce the camera and add affiliate links that let visitors preorder the camera. By doing this, you’ll get commissions on the sales when the camera is finally released.

As mentioned earlier, contextual links are king when it comes to affiliate links. Ideally, you’ll want the majority of your affiliate links to be in-content links.

These links are highly trusted by visitors and result in more clicks and better conversions.  These are some of the best tips that I’ve learned over several years as an Amazon affiliate.

They have helped and continue to help me earn more income from the program. However, an additional bonus is that they help me to think outside the box when it comes to increasing the income I make online. I hope they will do the same for you.

Julian Thomas loves affiliate marketing with Amazon, and he mans the ship over at CloudFortunes.com. He loves running SEO tests on niche affiliate sites and helping others earn income online.

The battle of price models – CPA vs CPI

The world of Media Buying is a tricky business. Indeed, there are many acronyms and strange letters which you must become acquainted with in order to even think about beginning your affiliate marketing journey. Acronyms such as CPC, CPI, CPL and CPA will pop up like bubbles in front of you. Might as well know some of these terms like the back of your hand, right?

This article will enlighten you, particularly about two of the most popular terms. I’ll attempt to differentiate and specify the unique characteristics of both CPI and CPA. The first one stands for Cost per Install; the other for Cost per Acquisition.

The battle of price models – CPM vs CPC

The battle of price models – CPM vs CPC

These terms are related to cost calculation. This is something advertisers – the companies which own offers – will definitely bear in mind. On a CPI basis, you’ll get money per each install; on CPA, you’ll be rewarded by a specific acquisition/action.

CPA – Cost per Action

The CPA model relates to subscription services. Wondering what these are? I’m referring to the ones that will charge you once in a while after you’ve signed up for a service. What’s the acquisition? The act of a customer subscribing to offer A or B. Simple. This model means that the advertiser will have to pay per each subscription. Here’s a couple of examples that will clarify what these services are all about: video-providing services, news or even the horoscope. Some game offers also have a CPA model though it’s not something you’ll see happening all the time. Moreover, it’s important to know the CPA model is regarded as very safe, since the advertiser will only pay for the action it wants to get from customers (the subscription to a service).

CPA is great as far as safety goes, particularly in the fraud department. Since a subscription has a cost, traffic tends to be of good quality. Indeed, a rational person wouldn’t wanna be a fraudster when they’ve got to pay per every action made. Of course there’s still fraud on the CPA model. Even so, we’ve got a great group of people that work tirelessly on Mobidea, making sure fraud becomes almost extinct. This is why we showcase the best quality of traffic around!

CPI – Cost per Install

If you’ve thought the CPI model is mainly for games and apps, then you’ve guessed correctly. Every time an app is installed, you’ll get your money. Even so, the process isn’t as simple as it may seem since advertisers have been making increasingly harder demands so as to regulate the CPI model.

Let’s now explore some differences between these two models. The first one is easy to grasp: CPI offers tend to mainly promote apps that are free. Does this mean the advertiser is an irrational being who enjoys paying money for something that’s free? Something that’s not gonna earn him any cash? No, that’s obviously not true.

Here’s what’s up: volumes. Advertisers love them. The more volumes the better, particularly when a campaign is at its first stages. What does this mean? That advertisers want the maximum number of installs possible and that’s why they make sure it’s all free. It’s a way to appeal to users and nothing more. Why do advertisers need to lure so many people in? Because they know that only an infinitesimal part of those installers will actually become what we call “active users” and an even shorter, iota of a fragment will become real paying customers. The advertiser is playing the numbers game: the bigger the number of users who install the app, the higher the number of those special users who’ll actually spend money on that said app. It’s all about paying users.

Paying users are almost the complete opposite of the churn rate kind-of-users. The churn rate is the rate in which users abandon a given product/service. This holds true for both of the models we’re dealing with in this piece but it’s much more relevant for CPI. The reason why is because the churn rate will impact the rate of users who install the app and will never become active. Lower churn rates = higher traffic quality. Simple stuff.

So what happens after a user becomes active? In a perfect world, he’ll become one of those paying users advertisers love; the fellow who makes a lot of in-app purchases. This guy is what the model is all about: the fan who spends countless hours playing online, spending real money to buy a new helmet for his hero or new levels to explore, etc. This is the guy that makes it all worth it for the advertiser as he compensates for the thousands of others that have paid 0 and therefore aren’t going to be much help.

Is there another method an advertiser can use in order to make money? Yes: he can promote other apps in his products. This way, he uses the traffic he’s got, earning money advertising some other apps that can be either from his own company or belong to others.

This is when we reach another stage; a new acronym for you to know: ARPPU – Average Revenue per Paying User. This parameter is fundamental insofar as – if considered alongside the customers’ retention periods – it allows you to have the crucial LTV or lifetime value. This is a key element since it measures true performance on both these models (more relevant on CPI). For an advertiser, there’s nothing more relevant than making their LTV higher than their CPI. This is what’s needed for you to come to the conclusion that you’ve got a successful campaign.

CPI and CPA – Quality of Traffic

Remember when I referred to fraud? I guaranteed there was a difference between these models and now it’s time to expatiate on that. CPI, for one, is more susceptible to fraud, particularly when we talk about apps that are free.

Why? Because there are always shady people that use bot traffic, for instance. They set up a robot which is known as “bot” and it keeps on installing games/apps for a long time, making sure to earn money from each fake install. There’s a problem with this idea, though: soon, the advertiser will know that something isn’t making sense. Indeed, from thousands of offers, he’ll see little to no active users at all. That’s when he knows fraud is going on. He’ll see his churn rate go up like a rocket and realize the game’s up!

Forbidden traffic is also a very well-known fraud-method, quite popular on CPI. This term has a relation to incentivized traffic, which is a traffic type that rewards users when they perform an action (it’s an incentive to the user to install an app). These incentives can be special items or lives. The idea of an incentive is almost like cheating, and that’s why this is usually regarded as low quality traffic. In fact, the users perform an action – not because they really want to – but just because there’s something in it for them. This “install-and-leave” mentality makes advertisers run away from this practice.

The idea that fraud’s always around the corner has changed the business. In fact, CPI business models are more rigid and generally filled with rules. It’s even normal to hear such terms as CPI+CPA or CPI+KPI referred to as actual cost models, in which you’ve got to match the app install with a given performance indicator. In KPI – Key Performance Indicators – it can be something along the lines of reaching the level 15 on a game during the first week, or an in-app purchase – on CPA – such as acquiring a customizable item.

Advertisers have created this so as to have a protection that helps them fight against low quality traffic. It appears to be obvious that the standard model will always be cheaper than these more expensive models, since users only need to install and then open an app for a conversion to occur. Therefore, the standard model should be your choice. Even though the other models can be profitable – in case you’ve got a good offer – it’s very hard to get the kind of profits you’ll see with the usual route.

Now you know all about CPI and CPA. In case you’re wondering which one is best, here’s my answer: it always depends. This isn’t science and choosing between these two models depends on the offers you’ve got, the segments, the profile of each Media Buyer, etc. Moreover, CPI offers usually have a lower payout than their CPA counterparts inasmuch as a conversion is – most of the times – just the install of an app that’s free.

My advice is for you to select the model which best fits your style. Test more than you’ve ever tested before so as to gather enough data to make the right decision. Guess what? I suggest you work with both offer types: your portfolio should be diverse so as to boost the chances of making a great financial investment!


Author: Raul Correa-: Raul Correa is an expert Media Buyer working on Mobidea. He is currently exploring the potential of such diverse countries as Italy, Spain, Portugal, Romania, Poland or Russia.

Website: https://www.mobidea.com/

Twitter: @mobideanews

Facebook: https://www.facebook.com/Mobidea/?fref=ts

LinkedIn: https://www.linkedin.com/company/mobidea

How to Attract a Relevant Audience for your Mobile Campaign

By Dale Carr, CEO and founder of Leadbolt

Most marketers can agree that one of the critical aspects of planning a campaign is reaching the most relevant audience for the product, service or app being promoted.  The pursuit of audience attention has changed significantly over the past 3 years, as audiences are now spending more time using their mobile devices than online.  Yet campaign strategies that work for online Web campaigns may not translate to a successful campaign on mobile.  Here are a few ways in which marketing to mobile audiences is unique, and the top considerations to bear in mind to ensure you reach the best-suited mobile audience possible and achieve a successful mobile campaign:

How to Create Profitable Mobile Apps

The mobile environments: Apps vs. Mobile Web 

We already know smartphone usage has surpassed desktop, but where are mobile audiences spending the most time within their devices?

Recent data revealed that 89% of our mobile media time is spent using apps, versus just 11% using mobile web.

Bear in mind that the lion’s share of this in-app activity happens in select social media and messaging apps, such as Facebook and Twitter, yet Game Apps still represent a significant portion of our mobile media time at 15 percent, and Utility and Productivity apps comprise a combined 12 percent of the category pie.  This data confirms our obsession with mobile app usage and makes a strong case for running an in-app mobile ad campaign.

To be fair, there’s room for both mobile web and in-app campaign placements in this competitive mobile advertising market – but a CPI (cost per install) campaign performs especially well when placed across targeted app environments.  CPI is also an efficient buying method because this means that an advertiser pays only when a user downloads the advertised app.

Smart Targeting

Apps and mobile devices collect a lot of useful data about audiences.  Marketers can choose between a broad strategy using general demographic targeting parameters such as age, gender, location, device type, or employing a more advanced strategy to attract users according to specific interests and past mobile activity.  If you are able to define specific success metrics for your campaign up front, it’s possible to set the ad-serving algorithms to achieve those goals.  For example, say you need to attract the type of users who return to the app by Day 2.  Or say you want to bring in users that routinely complete advanced levels within an app.  Knowing these types of desired user profiles are helpful to your network, who can work to achieve those specific goals.

Most importantly, and especially for marketers of apps running CPI campaigns, the goal should be to focus on acquiring QUALITY new users, rather than reaching sheer volume.  Doing so is paramount to the success of the campaign, and the long-term health of the app being promoted.

The reality is that while it may take weeks to set-up and drive the budgeted amount of installs, it will take only seconds for those new installing users to abandon or un-install the app if they are not quality users to begin with.  Taking measures to understand what type of users are the high-quality MVPs, and specifying your goal with your ad network partner at the beginning of your campaign set-up process will not only save time and resources, it can achieve the quality users that matter!

Mobile Ad Formats

There are many mobile ad formats to consider when designing a campaign.  We’ve spent considerable hours comparing performance among the many ad-types offered in the mobile ad tech business, and stand behind these proven ad formats:

Native Ads:

No one likes to be disrupted while using the most personal platforms in our lives – our mobile devices.  In order for ads to be accepted, they must be presented in a manner that complements the user’s experience, or at the very least, does not interrupt their app flow.  Mobile Native Ads allow beautiful, discreet campaigns from advertisers to fit seamlessly and elegantly into the unique form, function, design and user flow of their apps.  Users can move throughout the app and engage with the ads on their terms by opting to view or click.  When an app user clicks on the ad, there’s a great likelihood that this user is genuinely interested in the ad – and these quality audiences are the advertising jackpot!  Native ad campaigns please advertisers because they deliver high-quality, high lifetime value users, while app owners maintain the quality of their app and deliver an interrupted experience that keep their users engaged and returning to the app.

Check out the Native Mobile Advertising Look Book 2016 to see sample native campaigns.

Video Ads:

Video has the ability to captivate and draw in audiences viscerally.  In just 15 seconds, viewers can feel the senses of sound, motion and storytelling to connect emotionally with an ad. A great mobile video ad can inspire an instant feeling – a sense of adventure, the thrill of a chase, the satisfaction of victory – and motivate a viewer to click.

Rewarded Video Ads:

Imagine all of the benefits of a video ad, with an added benefit offered to the user!  With rewarded video ads, the user is rewarded with special in-app perks in exchange for watching the video ad.  Depending on the developer’s integration into their game or app, users can receive rewards such as an extra life, coins or points for spending, or even access to reserved areas inside the app.  Rewarded video ads are a great way to win a user’s undivided attention, and demonstrate that the marketer values their time.

Before we go, don’t forget a few golden rules when designing your mobile ad creatives:

Customize

While it’s tempting to re-purpose online Web creative for mobile use, there are practical considerations to think about when designing for mobile, such as how we hold our devices, that may impact the layout or configuration of your ad design (e.g., horizontal or vertical?). Additionally, customizing a campaign for mobile means removing disruptions such as Flash creative, sliders, Lightbox image galleries and removing modal pop-ups and required log-in for entry to a mobile site.

Keep it Minimal

Avoid accidental clicks with a “less is more” philosophy.  Keep text short, and leave plenty of space between the text and button or link.

Test It

Do take the time to view your ad in its intended mobile environment.  Click the buttons, go through the install process and experience for yourself what the user will experience.  Only by testing can you ensure that a potential user will experience a trouble-free ad from beginning to end – one that you would enjoy yourself.

From going Homeless to building a Brand!

Its been over 2 months I haven’t posted anything on my blog. The last two months were quiet eventful. First of all, I was left homeless for a week or two due to a fire in my building and for the very first time, I realized how long it takes to recover from such unfortunate events. However, complaining aside, I am thankful I escaped the fire safe without any kind of physical harm to myself.

Due to this, I wasn’t able to give my business proper time for almost a month. Luckily, thanks to my awesome team, everything was taken care of whilst I handled my situation, except the fact that I couldn’t write anything for you guys for a while. After recovering from the fire accident I began working towards one of my old projects, which I started 3 years ago in partnership with miss rocker. The project is what we are going to discuss today.

I have a habit of continuously buying good domains that interest me or spark me with potential. Normally I buy at least 2,3 domains a month and the majority of them I never use and they are just left sitting with my domain registrar or expire after a year or so. During similar adventures I bought a domain www.dubaiblog.biz.

One of the reasons I bought this domain is myself and Miss Rocker are very passionate about Dubai and wanted to share our experience of relocating business here. The original idea was to help investors establish their companies in Dubai and assist them with the visa, and company registration procedure. To summarize, we bought the dubaiblog.biz, generated a few leads, made a few sales and then eventually we lost interest and this seemed to be the reason it failed! During this time, we bought another domain www.dxbblog.ae where we could share our experience about Dubai and basically document things and create guides related to Dubai, etc. This was a very interesting topic for me and Miss Rocker as well as our passion for Dubai, we started to generate a passion to make this blog something big, we knew where it was headed.

In September 2014 we attended Adsimillis Meetup and learned about a travel blogger Clelia Mattana and looked through her blog Keep Calm And Travel. From there we picked up some awesome tips and decided to keep our blog’s topic mainly travel and to keep the purpose of the blog as a place where people can learn about Dubai. This included; What hotels to stay, what places to visit and what activities to participate. In fact, we wanted to create a blog where we can tell people what they can do in Dubai to make their holiday memorable and also to provide information to UAE residents about how they can spend their holidays locally.

We also stick by the rule that we will only provide first hand information to our readers, which means write and discuss places, services or hotels which we have personally visited and stayed in to give our readers a better prospective, rather than multiple random reviews.

We have been working on this project slowly, as for us this project is more of a hobby than a way to make money. I must admit we have been going with a really slowly pace. So far we have reviewed a couple of hotels in the UAE and the United Kingdom and also other services /activities, (Mostly free of cost and we were invited by hotels and the tourism services providers to review their services). We also participated in two travel industry exhibitions so far World Travel Market and Arabian Travel Market. Recently I visited Arabian Travel Market .

360° Image by IMG World's At Arabian Travel Market 2016

360° Image by IMG World’s At Arabian Travel Market 2016

World Travel Market was our first event we participated in so we couldn’t do much except learning more about the industry. However, Arabian Travel Market was a huge success.

After getting such an awesome response from these conferences, and learning so much, I have decided to work on Dubai Blog and build its brand. So now me and my partner miss rocker are going to make it a successful brand, I thought it would be a great idea to also document and build a case study for you guys.

Firstly, the gains from the latest travel exhibition, we were not only able to get some good business from different travel companies, but also we talked with different tourism boards from different countries about collaborations. I hope we will be able to secure something with at least 2 of the countries. Also we have secured some lead generation deals with some luxury tourism related companies and my company would be their only authorized lead generation partners. With not much competition in the region, and niches, I hope this will prove to be a great success for us and we would be able to make some good revenue from lead generation campaigns and we will get an opportunity to learn more about the travel niche!

This was just a little intro about the project Dubai Blog, I will try to keep updating you with its progress at least once a month and also post about other topics as well! Do not fear! KJ is back!

How to pick up a winner CPA offer

This is the most frequently asked question in the Affiliate industry, and a step which can make or break your affiliate campaign. No matter what traffic source you choose, without choosing the right offer it’s very difficult to succeed. One of the reason many newbies end up losing all their money is because they fail to choose the right offer.

Winner CPA Offers

A few examples of picking up wrong offer are.

  • Picking up offer with too much competition.
  • Picking up offer with bad conversion rate/ Offers with too much bad reputation.
  • Offers with small audience
  • Offers with hard conversion requirements

So lets have a look at all these examples one by one ..

CPA Offers with too much competition.

Booking.com is a perfect example of such types of offers. When it was new or off the CPA Networks its conversion rates were touching the skies. However as soon as everyone realized its converting well and has a huge potential, All the affiliates along with their cats jumped in and started promoting this offer. Those who started this offer early made good money and those who joined the party after realizing people are making good money on this offer couldn’t make good profits. Because by the time they were able to realized the earning potential the offer had there was already plenty of competition. The new guys couldn’t make campaigns successful, now don’t get me wrong this offer still works however if you think it would be easy to launch this offer on main stream networks targeting top tier countries it might not be a good idea, you will have to work on new angles and explore new international market in order to survive. So the lesson here is not to follow crowd instead create your own path.

TIP : If you really want to promote this one I would suggest you to go international.

Picking up offer with bad conversion rate/ Offers with bad reputation.

Here I am talking about beat up offers/Niches, which are already dead offers/websites with bad reputation. Penny auctions comes into mind. The better reputation an offer has the better conversion rate you would get and the easier it would be for you to promote. One of the best strategy I personally use is to contact the services I personal like/use and contact them asking if they have any affiliate program and most of the times they do have affiliate program or even if they don’t have I would contact one of their competitors and join them. If they have an affiliate program this is one of the best ways to get offers which are not available to affiliates (as the majority of affiliates rely on CPA networks to get them offers). You can also ask your CPA Networks to get offers from your favorite website/service.

Offers with small audience

This is a common problem, some time a niche or an offer doesn’t have a very broad audience and you get very limited amount of traffic. The ideal offer for you would be where you have large audience specially when it comes to PPV traffic. For example, if you are promoting campaigns related to injury claims in UK you wont find many targets with good traffic volumes.

Offers with hard conversion requirements

Now this is another major factor sometimes affiliates ignore. Whenever you are about to start promoting an offer, make sure you test it yourself first. If your network is using “Cake Platform” they have offer test option by default, however if your network doesn’t have this option there is no harm in using VPN (If offer is for a different country) and registering for the offer yourself and see at what point your offer converts. For example, in dating you would find many offers where you get conversion only when a user becomes a paid member and in the network offer description the offer is listed as email submit/complete signup. You can let your affiliate manager know the conversion id so they can remove the test conversion from your stats once you are done testing the offer. By testing the offer, yourself you will also get a better idea about how the offer works and would be able to guide your audience about it as well which will help you increase your conversion rate. Coming back to the topic, I always recommend to start with simple offers which require less action from the end user and are easy to convert. Most of times when starting out people run for the high paying offers however its just like a fresh graduate running after a managerial position in a company.
So these were the examples explaining how people mess-up when they are choosing offers. Now let’s talk about how not to mess things up form the very start and how to the pickup right offers.

  • Ask your affiliate manager
  • Look for the offers with popular names/reputation
  • Keep an eye out for fresh the offers/niches
  • Ask your affiliate network if they have offers which are not made public yet.

Ask your affiliate manager

Your affiliate manager could be one of the best advisors if you know exactly what to ask for. In most cases people have no idea what kind of questions they should be asking their affiliate managers or are too scared to get in touch with them.  Instead of asking your affiliate manager the generic questions be very specific. For example, if you are good at a specific traffic source ask them to give you the best converting offers working well with that specific traffic source and get as much information from them as possible for example ask them about what kind of landers work well. What kind of targets to choose etc..
Also your relation with your affiliate manager is very important and to improve that make sure you send them greeting cards on special occasions or a few kind words of appreciations will make their day and they would be more then happy to help you out as much as possible.

Look for offers with popular names/reputation

As I mentioned before a bad reputation can really hurt your conversions in the same way promoting well known brands can really increase your conversions and make things much easier for you. For example, it would be much easier to sell “Beach Body” due to its powerful commercials and “More Niche” with their real celebrity testimonials as compared to a random offer nobody has heard about before. As I stated above you can also work directly with your favorite services or ask your network to get their offer.

Keep an eye out for fresh offers/niches

This one is my favorite, Be the first ones to try out an offer or even a traffic sources. Whenever you discover something new make sure you try them at least for once. I learned this when I was promoting CPA Offers using 7 Search and I used to pick up all new offers from maxbounty and try them out when others used to complain about how 7search is the worst network and their IPhone email submits are not working. Related to the point where I discussed how high competition can crush your chances of success. Let’s say there are two roads one is crowded and the other one is empty, which one will take you home earlier? The one where every driver is heading and causing a traffic jam or the one where you have no traffic? Of curse you would go for the second one that is the case here.  For sure you might lose money as **THE OFFER IS NOT PROVEN WINNER YET** Because its new but still you have no competition and it is better to loose money by trying something new instead of loosing your money where everyone else is loosing.  And there has to be someone who will make it a proven winner, that better be you then some else.

Ask your affiliate network if they have offers which are not made public yet
In many cases affiliate networks test offers internally by running traffic to them before releasing them to the public, or they just let a few selected affiliates run that offer before the offer is made public to other affiliates. Try to be one of the first batch of the affiliates to try new types of offers instead of deciding to try them once offers are saturated and there is no more juice left in the offer.

So guys these were my thoughts about how to choose offers, you are free to agree or disagree with me. However, I would love to read what you have to say about this, whether you agree or disagree. So let me know what you think by commenting below. Your feedback will encourage me to keep writing more …

P.S: Don’t forget to share this post with your fellows 🙂

Monetize Your Apps in the Right Way – Top 7 Mobile Advertising Networks to Use

 

So we spoke about how you can create profitable mobile apps and making your Apps popular now we will talk about how to monetize them. Most app developers will use various mobile advertising networks to monetize their apps. The way they make money from their apps is simple. The developers will simply put the advertising code into their apps, and when people use their apps, the apps will display advertising for as long as the apps are open. The developers can make start earning money from various methods. First, they can make money based on the views of their in-app advertising. Second, they can make money when someone is clicking on the in-app advertisements. And third, they can make money when someone is installing the promoted apps in their ads.

How to Monetize Your mobile Apps

In order to maximize your earnings, you should monetize your apps in the right way. The first step is to choose the right advertising network to use. Here are the top 7 advertising networks that you can use to monetize your apps:

  1. AdMob

AdMob is Google’s own mobile advertising network, and it is by far the most popular network used by most app developers to monetize their mobile apps, especially the apps that are released on Google Play. It works a little bit like Google Adsense, only that it is focused on mobile advertising.

The features offered by this network include:

  • Various ad format choices
  • Native ads
  • Ad filtering
  • All-access to Google advertisers
  • Higher CPM payment
  • Global fill rates
  1. Flurry

Flurry is a mobile advertising network owned by Yahoo, and since Yahoo has been an old player in online advertising, this mobile advertising network can bring a high payout for your mobile apps. The network uses a vast data intelligence model to help target the right audience for the right ads.

The features offered by this network include:

  • Real-time Bidding (RTB) to help maximize your revenue
  • Three types of ads: banner, video, and full screen interstitials
  • Flurry Personas
  • Flurry Analytics
  • Third-party connection to other ad platforms
  1. LeadBolt

LeadBolt offers a high performance mobile advertising network for both advertisers and publishers. The network offers various benefits, such as premium traffic, exceptional results, performance tools and analytics, advanced ad-serving technology, and innovative ad formats. An important feature called Direct Deals Marketplace will allow you to quickly maximize your app earnings by finding the best advertisers for your apps.

The features offered by this network include:

  • Direct Deals Marketplace
  • Dynamic Ad Delivery
  • Advanced Partner Match Technology
  • High-performance video ads
  1. Chartboost

Chartboost is a mobile advertising network that focuses specifically for mobile games. The network is optimized to bring the best revenue for mobile game developers. The network also helps game developers to discover new players for their mobile games. By far, this is the largest mobile advertising platform for mobile game developers.

The features offered by this network include:

  • Free Cross Promotion
  • Direct Deals Marketplace
  • Interstitial and mobile video ads
  • Transparent data analytics
  • One SDK for cross-platform mobile advertising
  • Native ad experience for gamers
  • Full control for all of your in-app advertisements
  1. PlayHaven

PlayHaven is another mobile advertising network that focuses on mobile gaming. With deep user segmentation, this mobile advertising network will target the right audience for the ads that appear on your mobile games. Moreover, with the global reach that is more than 250 million users worldwide, you can leverage your earnings as you reach more players worldwide.

The features offered by this network include:

  • Real-time deep user segmentation
  • Full-screen interstitial ads
  • More games chart
  • Internal cross-promotions
  • More than 95% global fill
  • Market-leading eCPM for maximum revenue
  1. Millenial Media

Millenial Media is a mobile advertising network owned by AOL, and it offers full monetization solutions for mobile app developers. The open platform provided by this advertising network allows you to access premium partners that will guarantee maximum revenue for your apps. Thus, you get more earnings for your ad impressions by partnering with premium and high quality advertisers.

The features offered by this network include:

  • Self-serve and managed services
  • Easy SDK integration and documentations
  • Mobile-first programmatic buying partners
  • Premium demand
  • Rich media, video, and native ad formats
  • Mediation
  • Reporting and control
  1. Tapjoy

Tapjoy is a mobile advertising network that uses the mobile marketing automation platform to allow you to maximize your revenue for each user of your mobile apps. This network helps you to provide each of your mobile app user the ads that are most relevant to them. With brand advertisers using the network to get new customers for their business, you can get more revenue for your ad impressions. It also has the predictive analytic system to determine whether a user will spend money on your ads or not.

The features offered by this network include:

  • Mobile Marketing Automation Platform
  • Predictive analytics
  • Brand advertisers
  • Advance analytics

Conclusion

These top mobile advertising networks can help you to earn more revenue from your mobile apps, attract new users to your apps, and optimize your app performance.

Please note: If you are a new app developer that has just released your first app to the app marketplace, it is better for you to wait for a few months before starting to use these advertising networks. Use this period to attract more users to your app and give them the satisfactory experience in using your app.

Once you attract more users to your app, you will get some feedback from them, and your app rating will slowly go up. At this time, you will see more and more people downloading your apps without you even promoting it. This is the right time for you to start using any of the mobile advertising networks above. Be sure to remember that most users will keep using your app if your app is really valuable for them. But, once you start inserting obtrusive advertisements within your app, your app users will start to leave it. So, place your ads unobtrusively within your app to keep your users enjoy using it regularly.

Turning Unknown Apps into Popular Apps – How to Promote Your Mobile Apps in the Most Effective Ways

In our previous article we talked about Creating Profitable Mobile Apps as a way to diversify your earnings apart form affiliate marketing and other methods. In this article we will talk about how to turn unknown Apps into popular Apps.

If you have some apps published into the app marketplace with a small number of users? You might have released your apps a few months ago, but even today, no more than a hundred people have installed your apps on their devices. If this happens to you, there is perhaps something wrong with your app promotion. If you are promoting your apps in the most effective ways, you will be able to turn your unknown apps into popular apps quite easily.

 

Here are some tips that you can follow to attract more users for your mobile apps:

  1. Social Media Platforms

One of the best ways to promote your apps is to use your own social media pages. If you already have some followers in various social media platforms, such as Twitter, Facebook, Instagram, and others, you can start promoting your apps to your followers.

You can follow these tips:

  • Give your followers some useful information about the apps, and how they can use your apps to ease their life.
  • It is better for you to allow your audience to download your apps for free, unless you already have a good reputation as an app developer.
  • Promote your apps regularly in your social media pages.
  1. App Optimization

Optimizing your apps for the best placement in the app marketplace is important. Whether you release your apps on Google Play, App Store, Windows Store, and others, you need to optimize your app so that it can easily be found when people search for it with certain keywords.

You can follow these tips:

  • Name your app with a unique name that relates to its main functionality.
  • Include your targeted keyword in your app title. For instance, you can use this format: App Name – Short App Description (ex: Google Fit – Fitness Tracking).
  • Write your app description so that your users will know about your app features, and be sure to include several targeted keywords in your app description.
  1. Quality and Uniqueness

Do you want to spread the word about your apps without doing a lot of marketing efforts on your part? You can do that by letting your app users to do it for you. But, there is a small catch here. You have to ensure that your app has the quality and uniqueness that make your users want to keep using it for a long time.

You can follow these tips:

  • Only release your apps when you are sure about the quality of it. Don’t release low quality apps since it will give a bad reputation to you as the app developer.
  • Be sure to create unique apps that are not widely available in the app marketplace.
  • Create a pop-up within your apps to encourage your app users to rate and give feedback for your apps.
  1. Mobile Advertising

You can spend some money regularly to promote your apps to new audiences. There are various mobile advertising platforms that you can use, and you can promote your apps there. You can choose between pay per view, pay per click, or pay per install.

You can follow these tips:

  • Prepare a monthly budget to advertise your apps.
  • Start small and don’t overspend your money on mobile advertising.
  • The pay per install model might be the best method to get your app installed on many devices.
  1. Website Content

You can create various types of website content that help to promote your apps to your audience. If you already have a website, it is good for you to regularly encourage your website readers to check out your apps in the app marketplace. You can do this promotion in various ways.

You can follow these tips:

  • Write reviews about your apps in your website.
  • Publish articles related to your apps regularly.
  • Do some guest blogging, in which you provide content for other website owners or bloggers, and promote your apps in your guest post.
  1. Professional Endorsements

Apps that receive a lot of professional endorsements usually get downloaded a lot in the app marketplace. You don’t need to ask a celebrity to endorse your apps to their fans. But, you can find people who already have a good reputation in their niche and ask them to try your apps.

You can follow these tips:

  • Find the influencers in various social media platforms and try to make them notice about your apps.
  • Try to get your way to publish your content to highly reputable websites, and promote your apps within your content.
  • Find some local professionals and offer them to try your apps. If possible, ask them to tweet their thoughts about your apps after using it.
  1. YouTube

YouTube can be one powerful marketing tool for your apps. There are thousands of apps that are using YouTube as their main promotion channel. Best of all, they can successfully attract more users to their app after using this most popular video-sharing platform.

You can follow these tips:

  • Create a channel that you will dedicate for your app promotion.
  • You can share various tips related to your apps, and let the people know that your apps can really help them ease their life.
  • Subscribe to other similar channels and write your comments on their videos, allowing people to know about your apps. However, avoid spamming the comment section.

Conclusion

If you follow the most effective ways to promote your mobile apps as explained in the tips above, you will be able to start attracting more users to your apps in a relatively short period of time. However, you have to understand that you need to spend some time, money, and effort in order to do that. At least, you have to do this at first. But, once you have a lot of users using your mobile apps regularly, you will start seeing more and more people installing your apps without any effort on your part. If you apply these tips regularly, you can achieve that in a short period of time.