Most bloggers in existence might be craving for viral content for one reason and one reason only. They want their content to hit the crowd because in that way, they can get more traffic, and as a result, more profit. However, viral content has been a mystery for most bloggers since it is not easy to make any content go viral, and it is certainly not a work to be done in a day, a week, or even a month. In order to make your content go viral, you will always need a strategy that works perfectly to create enough buzz around your content, make people notice it, and let them spread it around. Here are 5 small yet forgotten tactics of the successful viral content marketing:
The Power Of Negative Headline
When we take a look at many news websites, there are a lot of news that become overnight sensation because of their negative headlines. Negative headlines also tend to create controversy, and in so doing, fueling hot discussion that will often go viral very quickly. This is something that you can use to your advantage. Negative headline works better at creating buzz for your content than the positive headline.
Short Content That Surprises Your Readers
There is an important element of viral content that needs to be exploited as well. If you want to create a successful viral content, be sure to give bits of information that is short and easy to read. However, the information needs to bring surprises for your readers. What kind of surprises? That is, the information needs to be shocking and helps your readers to expand their knowledge about many things, especially the things that they can relate personally.
Slowly Spread Your Content Over Time
The successful strategy to make your content go viral can’t be done overnight. You have to create a strategic marketing plan to spread around your content over time. You just don’t want to do massive marketing for your content today, and stop doing it a week later. If you really serious in making your content go viral, you need to do the marketing tactics slowly, but surely. Promote your content in different places online in the course of several months, and the traffic will come in consistently.
Evergreen Tips That Work
You don’t want to make old content go viral if the information is no longer relevant in the present time. That’s why it is better for you to present evergreen tips in your content, rather than offering information that is not going to last for long. Following the trends is good, and it may become viral for the short period of time. But, giving away evergreen tips that people can follow anytime will help your content to go viral in the long run, bringing evergreen traffic to your website.
Long, Information-Rich Content
Also, another good way to make your content go viral for a long time is to offer long and rich information content. This is the type of content that is used by many bloggers to attract viral traffic to their blog. Information-rich content will always win the bigger traffic because search engines are looking for this type of content as well. When you write long and information-rich content and it goes viral, it will get indexed by the search engines in the first page, making it even more powerful in delivering the traffic back to your site.
Those are the small and forgotten tactics that you should implement to start your viral marketing campaign. Many new bloggers are just trying to make their content go viral by buying ads on Facebook and hoping that people will spread their content further. But, instead of wasting your thousands of dollars in social media promotion, it is better for you to apply those strategies and make the process more natural and automatic without spending big advertising budget.