Key Survey Provides Marketers with Insight to Effective Techniques

When it comes to marketing, few things can be more valuable than having a good understanding of what will work best with your particular audience.  Learning which types of marketing techniques will bring in new customers and which ones will drive them away.  This is why a recent survey from Fractl and Moz is so interesting.  The survey asked over 1000 consumers a variety of questions about how they learn about products and decide what to buy.

While the survey is somewhat generic in that it does not break things down based on types of products, age groups or other demographics, it does provide some very valuable information.  Taking some time to read through the questions that were asked and the responses given can be very helpful to any marketer looking to improve the effectiveness of their ad campaigns.  With that in mind, let’s go over a few of the most interesting questions from the survey and their results.

Have You Done Any of the Following in the Last Week?

This question is quite interesting because it shows what types of activities people are doing when considering making a purchase.  As you’ll see in the chart below, most people are using search engines to find information.  Interestingly, the second most popular option is ‘read an article online.’ This is almost certainly an article read after doing a search, so the reality is that search is critical for both of the top two results.   See the chart from the study here:

How do You Learn More about a Company or Product?

This is another great question and one that can give you valuable insight into your potential customers.  Once again, we see that doing online searches and visiting company website are right at the top.  The key here is to make sure you have the best possible information right on your website so consumers find it when they need it:

What is an Effective Way for a Company to Attract Your Business?

Here is a very direct question and really gets right to the point.  If you know how your consumers are looking to be marketed to, you can make sure you are meeting them where they are so to speak.  Sending consumers discounts, coupons and free items is clearly a very effective option according to the chart below.  After those two, however, search results are one again key to attracting business.  Go through this chart and see which areas you are currently engaging in and which ones you can make improvements on:

You can see the full report HERE if you’re interested in learning more about the results of the survey.  It has a lot of valuable information that you can use to make immediate improvements to your overall marketing strategy.  No matter what type of product or service you are promoting, this can be a very helpful bit of information to take your marketing efforts to the next level.

Social Kickstart- To iron out all your Facebook “Neck Pain”

Facebook is one of the biggest ways to connect to people these days and as professional digital marketers our job is to connect to people! Today I want to talk about how Facebook helps us, the processes we go through to get connected to people and how Social Kickstart can help you save so much time!

So first up, why Facebook? If not the millions and millions of users that use it every day, then the vast amount of tools and marketing activity one can get from Facebook! There’s the obvious Facebook Ads that EVERYBODY runs these days, then we have Facebook pages, groups, Events, Posts, Shared media from Other media sites… Facebook is a one in all package for all your marketing needs right? But wait… What is the most important thing to a marketer these days?

TIME!!

Our time is so precious these days that we are always looking for ways to save time but not cut the corners right? Before I go into any detail about how you can save time let me go through a few of the tools that Facebook offers and why they are beneficial to YOUR campaigns, how they can help you monetise.

Facebook Ads

Facebook Ads

Facebook has become very commercial over the years and their privacy policy is shooting out the roof these days, but for us marketers, thats excellent news! Facebook will record users data and interests, track what they like and don’t like and follow up on what each user does in and out of Facebook using their mad crazy softwares and god knows what else… but the point I am trying to make is that Facebook is like any other traffic platform, you just need to input your data, tell Facebook who you want to see your ad and they will hunt those people down for you.

Facebook Fan Pages 

These little beauties will keep your sales floor open 24/7, re-targeting at its peak. If you can create successful fan pages n your niche and get people liking,sharing, posting and interacting…. you are well on your way to monetising your campaigns.. but is ONE really enough? (To be discussed later). Fan pages allow you to offer customer service and not just spam mail or spam post or spam in general, you can offer insightful information and updates about the product/service you are trig to sell, you can create a group of people who are genuinely interested in your product/service and what it has to offer. It is also great for brand awareness, but be sure to keep the page updated to get your brand to the skies!

Viral content marketing

Facebook Events 

Now the thing about events is that it excites people, we ran a survey amongst Facebook users about these “Event pages” and we learnt that Events excite people! You could be hosting an event, co-hosting, it could be a product launch, an event you will be speaking at? Let’s say it’s a product launch, You have ran some ads, got some traffic “Attending” Your virtual product launch, whats next? You need to throw some content their way sister!! (or mister). You want to keep them engaged, get them pumped and ready! Let’s say you are launching a service launch for a new dating offer? Why not create a “I’m getting lucky” Event, get people talking, throw some love potions about, talk about how this amazing dating site has a “special offer” , make them feel as if it is a REAL event, not just virtual?

 

So you have all these pages, groups, Ads, But how do you manage them all? Isn’t a “Pain in the neck” to post on each one, share on each one, make ads for each one… everything gets ab it too much and before you know it you’re getting confused which pages is which… Learn to my friends, Social Kick start has come to the rescue to create that “Kickstart” Your pages need!

Social Kickstart is a software that allows you to scale out and manage your Facebook pages AND groups all in one place. You can schedule your posts for your pages and groups all in one place, all under one column. You can favourite content, drag and drop your Facebook ads, Link up your Tee Spring research… and much more…  This will allow you to focus on multiple campaigns or go ALL OUT for one campaign… and the best part is? YOU SAVE TIME, because we all know… TIME=MONEY!

Stay tuned and grab your Social Kickstart now, because We have secured a exclusive interview with Mark Thompson to discuss Social Kickstart, JUST FOR YOU GUYS!!

 

CLICK HERE TO GET YOUR “KICK START” 

Consumers Don’t Trust Online Video Ads

While I much prefer writing positive news about the online marketing industry, it is important to share ‘bad’ news as well.  According to a recent Nielsen study, most consumers don’t trust online video ads.  This is compared to 63% of consumers who say that they do trust ads that they see on television.  The survey asked over 30,000 consumers in 60 countries earlier this year.

The survey looked at a variety of different marketing methods to see which ones were the most effective.  Not surprisingly, word of mouth recommendations from friends or family ranked at the top with 80% trust levels.

They looked at other online advertising options as well.  The following is the full breakdown of how much people trusted any type of online ad:

  • Online Video Ads – 48% Trust
  • Online Search Ads – 47% Trust
  • Online Social Ads – 46% Trust
  • Online Mobile ads – 43% Trust

This is an interesting problem.  Most marketers look at the biggest challenge being getting their ads seen and clicked on.  According to this study, however, building trust may be an even more important task.  If people don’t trust what they are seeing, they are much less likely to make a purchase, even if they do click on the ad.

When you step back and think about it, there is no surprise about these results.  Most people don’t believe what they see on the internet because of the fact that there is so much false information out there.  It has almost become a joke in everyday conversation where people will make outrageous claims and then back it up by saying, ‘well, I read it on the Internet so it must be true.’

On top of this general lack in trust for online ads, you need to keep in mind that people are generally skeptical of advertisements in general.  Ads on TV have 63% trust, which is much higher than online, but still fairly low in the overall scheme of things.

As marketers it will be more important than ever to try to find ways to show ads that will not only grab the attention of viewers, but also help them to take that leap of faith.  Obviously this should start with always running an honest business and earning the trust of consumers over time.  Beyond that, however, there doesn’t seem to be any established strategy.

Take some time to think about how you can build trust with your customers and you’ll likely start seeing your conversion rates improve.

The Must Have tools for CPA Marketers in 2016

The Affiliate industry overall is an industry which keeps evolving all the time, and in order to become successful you have to keep adopting new changes in order to keep your self in the list of successful people. One of the most important parts of your affiliate marketing career is having the right tools which you can use in order to succeed. If you look back; affiliate marketing is a lot during 2015 and is different as compared to back in 2012 ,2013 or even 2014! There are many changes this industry has seen, be it in the form of affiliate networks, traffic sources or the tools we use in order to launch the campaigns. So here is the list of the tools which will help you to keep your ship floating in 2016.

The Must Have tools for CPA Marketers in 2016

Trackers

Tracking your traffic is a must and you can not ignore their importance at any cost. The are the backbone of any campaign.

Voluum

A popular tracker, however a little expensive as compared to other trackers. The biggest thing about this tracker is that it can handle any amount of volume without any problems and that’s what makes it unique from all other trackers. And it can also track dynamic CPC/CPV Spend. They have a great team working behind it and also their customer support is great.

The bad thing is a few moths ago the affiliates using voluum experienced their links were getting flagged by antivirus sofwares which resulted in decline of conversions for those using voluum as tracker, However Robert and his team were able to get over this problem within a few days and were actively updating their users.

 Check it out here!

CPV LAB

Another best in the affiliate industry that still works great. It is one of the trackers which have been updated constantly. And they are going to introduce a completely new interface in their upcoming update, including new features, Mobile and Tablet Versions of CPV Lab User Interface, CPM Report Handling and Stats- Dynamic CPC/CPV Spend Updates. They also have a great support team and are always active responding to the support questions.

The bad thing about CPV Lab is that sometimes it fails to handle high traffic volume however there is a perfect solution available to this problem check this guide here.

Get a special discount for CPVLAB here !

Prosper 202

The good old prosper is still being used by many affiliates and with new updates its still in the list of trackers you can count on. It was the very first tracking tool I ever used and still holds a special place in my heart. Its not as good as CPV Lab and Voluum however it still is a great option considering it is still free which could prove to be a great help for affiliates who are just starting out.

Bad thing about prosper is with latest updates there are too many annoying popups when you update it to latest version. However I guess that is the price you pay for using a tool for free.

AdsBridge

Another traffic tracker I recently wrote about, specially its reporting features are pretty awesome and can generate pretty detailed reports, which can help you understand the behavior of your traffic in a better way. It lacks with a few features like Dynamic CPC/CPV Spend Updates however it is still worth testing. They also have a built in landing page creator and automatic Campaigns Optimization which makes your job easy. Read our AdsBridge review here!

Spy Tools

What Runs Where

In PPC and Display Ads spying this tool is the king, In fact if you are running PPC /Display campaigns and haven’t got this tool you are at loss. In advertising industry it is a must for every advertiser to stay ahead of your competition and this tool exactly does that, i.e. provides you the information about your competition, Including information about where your competitors are advertising , What they are advertising, What they are advertising, and what ad copies , Creative they are using.

They also have same features available for mobile devices as well making this tool darling of mobile advertisers as well.

Get KjRocker Special Discount: WhatRunsWhere Exclusive Discount

Box Of Ads

Box Of Ads is better than ever and they have improved its features making it most powerful PPV Spying tool, Many new exciting features it is absolutely the top Spying tool for PPV And also a great Spying tool for Display ads. It is a great tool to keep your self about your competition and to stay updated with the industry, knowing what kind of offers are popular and what landing page styles work most. More importantly it allows you to understand what your competitors are up to.

Get Box Of Ads Discounts: Box of ads Discount codes

LOL Monies

Formally know as black popups, Another Spying tool , it works differently as compared to BoxofAds and landing pages… Targets etc are manually updated ( correct me if I am wrong someone ? ) It is more like a education portal than a spy tool they have many guides available and personally I love using the combination of LOL Monies and Box Of Ads .

Check them out here : LOL Monies

Miscellaneous Tools

Skrayp

Owned by our dear friend Luke (Affiliate Manager Peerfly) This is the best Scrapper for PPV available in the market so far. Very easy to use and it produces results fast and you can easily export all the targets and keywords..

Read my review here: Skrayp PPV scraper review

Adobe Photo Shop

This is the best tool to create stunning graphics. If you want to create some stunning landing pages, this software is a must have!

I know people always talk about free alternatives but once you purchase this software you will never regret your decision.

Dollar Photo Club

I always use dollar photo club to buy stock images. Great stunning images and only for $1, I Love it !!

Beyond Hosting

The most important factor in your success is to have a server with faster redirects and a speedy service, With the best possible customer service, That’s what you get when you join Beyond hosting. Been using them for 3 years and never had any problems.

Get Beyond Hosting Coupon : Beyond Hosting 50% Discount for 6 months

Most Demand Skill for Digital Marketers? Affiliate Marketing

Smart Insights recently published a study that covered a variety of things related to digital marketing.  One of the most interesting aspects of the study when they asked which skill they would most like to improve over the course of the next year.  The #1 answer was affiliate marketing, which got 40% of the total respondents saying they were looking to improve on that skill.

The full breakdown of results is visible in this chart:

Desired Skills Chart

As you can see there were a number of popular skills that marketers were hoping to improve.  Mobile marketing with 39% is certainly no surprise and SEO at 36% makes sense too.  Digital strategy and integrated planning is somewhat of a vague response but I can see how people would select that as well.

Given how easy it is to hire graphic designers these days I was surprised to read that this option rated as high as it did at 27%.  Most people it seems are either good at this already or are happy to pay a professional to take care of it for them.

Copywriting is near the bottom at 22%, which makes sense in that most people who need it either know that they want to do it themselves and have put in the effort to learn or know that they don’t enjoy that type of work so they have hired someone else to do it for them.

AM Navigator’s CEO, Geno Prussakov said that, “Continued research and reports put out by IAB and Affiliate Window, the efforts of Performance Marketing Insights, Affiliate Management Days, and others – it is good to see it all, finally, yield fruit.”  He went on to say, “Affiliate marketer’s seat at the table and affiliate market’s place in advertisers’ digital marketing strategies has been overlooked for way to long.  It is refreshing to see that marketers, finally, realize the importance of the ‘skill’ of doing affiliate marketing.”

The study also found that digital marketers believe that their skills were strong in strategy & integrated planning (52%) as well as customer service (48%), only 13% said that they were already strong with affiliate marketing.  This makes it clear that not only are marketers missing this key skill, they recognize just how important it is and want to take steps to improve it.

While the study does not go into any detail on how these digital marketers are planning on learning about affiliate marketing, it is certainly a good sign for the digital marketing world in general.  Affiliate marketing has been getting more and more popular for many businesses, and with the continued success there will be a larger demand for this type of skill going forward.

2015 Email Marketing Study Published

Silverpop has recently published their new 2015 email marketing study that looks into how different industries are doing with their email marketing efforts.  As all marketers know, email marketing is often a key option to help bring in new and returning customers.  When done properly it can help dramatically improve your bottom line.  When done incorrectly, it can be a frustrating waste of time and money.

The report looks at a number of different aspects of email marketing including the open rate, click through rate and even how different regions of the world differ in how they interact with marketing emails.  Taking this information can help you to choose what type of marketing to do and how to do it.

Click Through Rates

Getting people to click on the links within your emails is absolutely essential.  Of course, it is also very difficult in many cases.  Looking at the below chart from the report it is easy to see that some industries are much better at it than others, and that some marketers within each industry are much better than others.  Taking the time to learn what is working and what is not is essential in becoming a successful marketer.

Open Rate

You can’t get to the click from a customer if you can’t get them to even open your email.  In fact, for many marketers this is the hardest part of email marketing.  Getting emails to avoid spam boxes and then get the attention of the users can be hard, but it is definitely not impossible.  Look at the below chart to see how different industries are doing at getting potential customers to open their email marketing messages.

Region

Another point that the study touched on was how different countries or regions of the world.  Some regions have significantly higher average open rates than others, which is important to keep in mind.  Using this information you can make a much more informed decision about how and when to use email marketing compared to other options.  See the chart below to gain some valuable insights.

The bottom line here is that email marketing continues to be an extremely effective option for many marketers.  Those who aren’t doing the marketing correctly, however, are getting very bad results from email marketing.  Learning from this report is very important no matter what industry or region you are in.  With the right information and some work you will be able to get into the top results, which can result in very high return on investments.

To see the full study just click HERE.

Report Finds Improvements in eCommerce Conversion Rates

A quarterly report from Monetate has recently been released for Q2 2015 and it has something of a mixed bag of information for marketers.  First, it found that the conversion rates for eCommerce has improved on all types of devices.  This is significant because over the previous several reports these rates have gone down.  The bounce rate, however, is remaining high, which is something that many marketers will be concerned about. Referral traffic from social networks continued to go up as well as did the average order value, which is always a good thing.

Conversion Rates

The first thing to look at is the overall conversion rate on eCommerce platforms. The report found that conversions for Smartphone’s went up 7%, tablets went up 12% and desktops went up 7%.  This is a nice reversal in the trend over the past several quarters which saw overall conversion rates dropping.  The big jump in tablets is especially promising given the continued growth in tablet use.

Bounce Rate

The bounce rate on eCommerce sites, however, stayed at around an overall average of 31.32%.  This is about even with the previous quarter, which may not sound bad until you see that the current rates are at a 15 month high.  Clearly something is not going right.  The bounce rate is something that all marketers struggle to keep as low as possible since the longer a user stays on the site, the more likely they are going to make a purchase. The bounce rate on smart phones is also significantly higher than on tablets or PCs, which is troubling since smart phones are continuing to grow in popularity.

Referral Traffic

Some good news is that referral traffic that comes from social networks is up about 50%.  This is a huge growth, especially considering the fact that social networks were already a huge source of traffic a year ago.  While social media traffic is not necessarily going to convert at the highest of rates it is a great source of potential customers, especially if they are coming from targeted advertising.

Average Order Value

Another piece of good news is that the average order value (AOV) is up significantly from the previous quarter.  Today the average order on an eCommerce site is $118.26 in Q2 2015.  In the previous quarter the AOV was $116.57.  Related to this is the revenue per session, which went from $3.69 to $3.93 year over year.  Given the sheer number of visitors and purchasers that visit eCommerce sites these little jumps can translate to huge increases in total profits.

If you’re interested in seeing the full report you can view it HERE.

Native Ads Often Seen as Better than Real Content?

In a recent survey conducted by Contently it was found that native ads are often seen in a better light than actual content on a site.  Native ads are sponsored content where the owner of a site gets paid to publish something about a product, service or company.  The content is made to appear similar to other content on the site so that it adds a level of trust and authenticity.  Due to regulations and business practices, however, native ads need to have some sort of disclaimer in or around them to let people know that they are advertisements.

Even with this disclaimer, however, many readers mistake native ads for real content.  The survey was given to 509 consumers.  In the survey they were asked to review a brand sponsored piece of content in either The New York Times, The Wall Street Journal, The Atlantic, The Onion, BuzzFeed or Forbes. In addition, they read an actual article that was published in Fortune.

Once done, they were asked to say whether the piece was an ad or an article. In all but two of the samples the readers thought that the native ad was actually a real article.  The results were as follows:

  • New York Times – 29% Ad, 71% Article
  • Wall Street Journal – 20% Ad, 80% Article
  • Atlantic – 53% Ad, 47% Article
  • The Onion – 71% Ad, 29% Article
  • BuzzFeed – 29% Ad, 71% Article
  • Forbes – 35% Ad, 65% Article
  • Fortune – 31% Ad, 69% Article (note that this one was actually a real article)

As you can see, even in The Onion, 29% of people still thought that the native ad was a real article and that is the lowest rating of the bunch.  For other publications a large majority of readers were thinking that native ads were actually real articles.  In some cases they thought this at rates higher than the actual real article published in Fortune.

This is an important study for several reasons.  First, regulatory organizations like the FTC and others may look at this information and decide that more needs to be done to let people know when they are viewing an ad.  It has been a while since updates to the disclaimers on these types of ads were made, so it may be time for some changes (or at least the regulatory agencies may think that).

Second, and more importantly for marketers, it shows that native ads are an extremely effective way to put a message out to potential customers.  When customers read them they think it is real content written by the site.  This lends the ad additional trust and influence, which can lead to more sales, improved reputation and better recognition.

Using native ads is well known to be effective, but with the results of this survey it seems they are even better than most people have thought in the past.  If you’re not using native ads as part of your overall marketing strategy already, it might be time to do so.

Are You Ready for the Holiday Marketing Season?

It may be September on the calendar, but it is the holiday season in the hearts of many retailers and marketers in general.  Channel Advisor’s 2015 online retail survey has recently been completed and it looks like retailers are hoping for an excellent holiday shopping season.  In fact, 82% of those surveyed said that they expect 2015 to be better than 2014 when it comes to holiday profits.  A full 21% of those said they are expecting an increase in holiday sales by at least 15%.

The survey was sent to retailers throughout the US and UK to get a good feeling of what to expect for the rapidly approaching holiday season.

In addition to finding out that retailers are confident in this year’s results, they also found that most marketers are already moving forward with their plans.  59% of retailers surveyed said that they have already started their holiday promotional campaigns.  This is quite a big number considering we are still over two months away from Black Friday.

Of course, these campaigns likely aren’t direct Christmas sales or anything but marketers are getting the customers thinking about the holiday season already in various ways.  Getting brand names in front of them early and getting kids interested in specific products can have a very powerful impact on the sales that occur when the big shopping days actually arrive.

Another thing the survey touched on is which days are most important to retailers.  The three biggest profit days are Black Friday, Cyber Monday and Free Shipping day.  44% of those who took the survey said Black Friday was most profitable, 26% said Cyber Monday and 21% said that free shipping day was.

Interestingly, in the UK 27% said free shipping day was the most important and only 17% said cyber Monday.  This is something important for marketers to keep in mind.  In the US, 14% found free shipping day the most important and 36% Cyber Monday.  It is these types of little things that can really have a direct impact on the results of holiday marketing campaigns.  When done right, you can be running your marketing campaigns to coincide with when customers in your region are looking to spend the bulk of their holiday budgets.

Whether you’re marketing for a physical retail store or your own online business, it is absolutely essential to have a good marketing plan in place for the holidays.  If you don’t already have your plan in place, get started now to ensure you can count on the best possible results for your business.  The holiday season only comes around once per year and if you miss out on it you will be missing a huge opportunity.

Sex & Violence Don’t Actually Sell!

When it comes to marketing, most people believe in the popular adage “Sex Sells.”  According to a recent study, however, that might not be the case.  The study was published in the academic journal, “Psychological Bulletin” and looked at behaviors after people watched television programming that included sexual and/or violent content.  The results were surprisingly similar, and not at all what many people would have expected.

Brad Bushman, who published this meta-study and is a professor of communication and psychology at Ohio State University said that, “It never helps to have violence and sex in commercials.  It either hurts, or has no effect at all.”

The studies specifically showed that those brands that use sex or violence are remembered less often than other brands, and when they are remembered it is less favorably.  These two factors go against all the goals of marketing efforts.

Within the research it was found that the same is true for both men and women.  This basically nullifies the idea that using sex to advertise to men is effective.  Even if it does get their attention at first, it is unlikely that it will cause them to want to buy a product or even remember the product.  This actually makes since given the fact that when you think about ‘sexy commercials’ you think about beer, but not necessary a specific brand.

There is also ‘reverse’ evidence that supports the study.  This shows that ‘family friendly’ commercials are very effective.  Many major companies including Wal-Mart have been moving toward the more ‘PG’ rated advertising and with great results.  Wal-Mart did research and found that when they advertised on family-friendly programming the results were 18% better than when it was on questionable programming.

Of course, the type of programming an ad is run on will also have a big influence on how the ad is seen.  While the study itself is primarily focused on the most effective types of ads themselves, it is also important to keep in mind that.  This applies to more than just television advertising as well.  If you are using digital marketing you will want to make sure your ads are appearing on sites that are in line with your overall advertising strategy.

Teens Ditching TV & PCs for Mobile Devices

According to a new survey conducted by Refuel Agency, ‘millennial teens’ are spending less time in front of their TVs and computers.  While many parents might find that to be good news, it isn’t because they are reading more books or playing outside more.  Instead, they are spending more time in front of smart phones, tablets and even video game consoles.

The study looked at the ‘screen time’ habits of 16 to 19 year olds to see where they were spending their time.  In past surveys it was found that teens were spending a lot of time watching television and on computers (including laptops).  The latest survey, however, finds that teens spend far more time on cell phones and smart phones than they do TVs or traditional computers.

What is Most Important

The following is the breakdown of which electronics teens have said is most important to them:

  • Smart Phones – 55%
  • Laptops – 18%
  • Tablets – 12%
  • Music Players – 8%
  • TV – 7%

As you can see, teens overwhelmingly say that their smart phones are the most important electronic device that they use.  Some people might find it surprising that only 7% of teens reported that television is the most important.

Where is Time Being Spent

From the survey, teens are spending approximately 6.3 hours per day on their Smartphone.  This is an average of the respondents.  Computers get used an average of 3.5 hours per day, which is the same as TVs.  Video game consoles get 2.1 hours and tablets 1.9 hours.

When you combine cell phones and tablets (which traditionally make up the ‘mobile device’ category) teens are spending more than twice as much time on these devices than anything else.

What Does it Mean for Marketers

Teens are a growing target audience for marketers today. While many of them don’t have the resources to make direct purchases at the same level as adults, they can still drive sales.  Parents are used to spending a significant amount of money on their children, so marketing directly to teens often makes sense.

The fact that the teens have smart phones and tablets shows that parents are more than willing to spend significant amounts of money on these types of ‘luxury’ items.

The bottom line for marketers is that if they want to reach teens at all, they need to be doing it through mobile devices.  Television commercials are less effective than ever not only because teens are watching less TV but also because commercials are often ‘fast forwarded’ through thanks to DVRs.  Even PC ads are dropping in usefulness for this market.

Setting up a high quality mobile advertising strategy to target teens can be extremely effective.  They are already used to spending a lot of time with these devices and most of them seem to accept advertising as a part of the process.  When done properly, mobile marketing to teens can be extremely successful.