How to pick up a winner CPA offer

This is the most frequently asked question in the Affiliate industry, and a step which can make or break your affiliate campaign. No matter what traffic source you choose, without choosing the right offer it’s very difficult to succeed. One of the reason many newbies end up losing all their money is because they fail to choose the right offer.

Winner CPA Offers

A few examples of picking up wrong offer are.

  • Picking up offer with too much competition.
  • Picking up offer with bad conversion rate/ Offers with too much bad reputation.
  • Offers with small audience
  • Offers with hard conversion requirements

So lets have a look at all these examples one by one ..

CPA Offers with too much competition.

Booking.com is a perfect example of such types of offers. When it was new or off the CPA Networks its conversion rates were touching the skies. However as soon as everyone realized its converting well and has a huge potential, All the affiliates along with their cats jumped in and started promoting this offer. Those who started this offer early made good money and those who joined the party after realizing people are making good money on this offer couldn’t make good profits. Because by the time they were able to realized the earning potential the offer had there was already plenty of competition. The new guys couldn’t make campaigns successful, now don’t get me wrong this offer still works however if you think it would be easy to launch this offer on main stream networks targeting top tier countries it might not be a good idea, you will have to work on new angles and explore new international market in order to survive. So the lesson here is not to follow crowd instead create your own path.

TIP : If you really want to promote this one I would suggest you to go international.

Picking up offer with bad conversion rate/ Offers with bad reputation.

Here I am talking about beat up offers/Niches, which are already dead offers/websites with bad reputation. Penny auctions comes into mind. The better reputation an offer has the better conversion rate you would get and the easier it would be for you to promote. One of the best strategy I personally use is to contact the services I personal like/use and contact them asking if they have any affiliate program and most of the times they do have affiliate program or even if they don’t have I would contact one of their competitors and join them. If they have an affiliate program this is one of the best ways to get offers which are not available to affiliates (as the majority of affiliates rely on CPA networks to get them offers). You can also ask your CPA Networks to get offers from your favorite website/service.

Offers with small audience

This is a common problem, some time a niche or an offer doesn’t have a very broad audience and you get very limited amount of traffic. The ideal offer for you would be where you have large audience specially when it comes to PPV traffic. For example, if you are promoting campaigns related to injury claims in UK you wont find many targets with good traffic volumes.

Offers with hard conversion requirements

Now this is another major factor sometimes affiliates ignore. Whenever you are about to start promoting an offer, make sure you test it yourself first. If your network is using “Cake Platform” they have offer test option by default, however if your network doesn’t have this option there is no harm in using VPN (If offer is for a different country) and registering for the offer yourself and see at what point your offer converts. For example, in dating you would find many offers where you get conversion only when a user becomes a paid member and in the network offer description the offer is listed as email submit/complete signup. You can let your affiliate manager know the conversion id so they can remove the test conversion from your stats once you are done testing the offer. By testing the offer, yourself you will also get a better idea about how the offer works and would be able to guide your audience about it as well which will help you increase your conversion rate. Coming back to the topic, I always recommend to start with simple offers which require less action from the end user and are easy to convert. Most of times when starting out people run for the high paying offers however its just like a fresh graduate running after a managerial position in a company.
So these were the examples explaining how people mess-up when they are choosing offers. Now let’s talk about how not to mess things up form the very start and how to the pickup right offers.

  • Ask your affiliate manager
  • Look for the offers with popular names/reputation
  • Keep an eye out for fresh the offers/niches
  • Ask your affiliate network if they have offers which are not made public yet.

Ask your affiliate manager

Your affiliate manager could be one of the best advisors if you know exactly what to ask for. In most cases people have no idea what kind of questions they should be asking their affiliate managers or are too scared to get in touch with them.  Instead of asking your affiliate manager the generic questions be very specific. For example, if you are good at a specific traffic source ask them to give you the best converting offers working well with that specific traffic source and get as much information from them as possible for example ask them about what kind of landers work well. What kind of targets to choose etc..
Also your relation with your affiliate manager is very important and to improve that make sure you send them greeting cards on special occasions or a few kind words of appreciations will make their day and they would be more then happy to help you out as much as possible.

Look for offers with popular names/reputation

As I mentioned before a bad reputation can really hurt your conversions in the same way promoting well known brands can really increase your conversions and make things much easier for you. For example, it would be much easier to sell “Beach Body” due to its powerful commercials and “More Niche” with their real celebrity testimonials as compared to a random offer nobody has heard about before. As I stated above you can also work directly with your favorite services or ask your network to get their offer.

Keep an eye out for fresh offers/niches

This one is my favorite, Be the first ones to try out an offer or even a traffic sources. Whenever you discover something new make sure you try them at least for once. I learned this when I was promoting CPA Offers using 7 Search and I used to pick up all new offers from maxbounty and try them out when others used to complain about how 7search is the worst network and their IPhone email submits are not working. Related to the point where I discussed how high competition can crush your chances of success. Let’s say there are two roads one is crowded and the other one is empty, which one will take you home earlier? The one where every driver is heading and causing a traffic jam or the one where you have no traffic? Of curse you would go for the second one that is the case here.  For sure you might lose money as **THE OFFER IS NOT PROVEN WINNER YET** Because its new but still you have no competition and it is better to loose money by trying something new instead of loosing your money where everyone else is loosing.  And there has to be someone who will make it a proven winner, that better be you then some else.

Ask your affiliate network if they have offers which are not made public yet
In many cases affiliate networks test offers internally by running traffic to them before releasing them to the public, or they just let a few selected affiliates run that offer before the offer is made public to other affiliates. Try to be one of the first batch of the affiliates to try new types of offers instead of deciding to try them once offers are saturated and there is no more juice left in the offer.

So guys these were my thoughts about how to choose offers, you are free to agree or disagree with me. However, I would love to read what you have to say about this, whether you agree or disagree. So let me know what you think by commenting below. Your feedback will encourage me to keep writing more …

P.S: Don’t forget to share this post with your fellows 🙂

Does PPV Traffic Still Work in 2016?

One of the most common questions I have been asked for years and still people ask me; Is PPV traffic still worth investment and does it still work, especially for CPA offers?

I have been promoting CPA offers for 4 years now. I started off with 7Search in the times when people were talking about how bad quality 7Search traffic is and how it never works for them. However I choose 7search because it was affordable for me ( I had low budget) and also the fact that there was little competition as most of times people were scared of loosing money on 7Search and they considered it as a bad quality traffic source. From there after, building a handsome budget, I moved onto PPV traffic as 7search was working well for me. However, there was also not much traffic volume on that traffic source.

Since then I have been promoting PPV and I still am promoting my campaigns on PPV traffic. I have seen many PPV networks come and go and what I want to say here is that we are in an industry where things keep evolving. Things keep changing and what you need in order to become successful is to keep adopting new trends.

Now to the answer weather PPV is dead or not, Of course for the people who used to simply direct link campaigns all the time, PPV is really dead. Those days are almost gone, specially if you are thinking you can make profits by direct linking same 3 years old offer, that is never going to be possible.

So here are a few things you should consider if you want to become successful with PPV in 2016 …

How to make PPV traffic work for you in 2016

Learn about your traffic network.

How many times have you contacted your account manager with your traffic source? Have you ever asked them about their traffic inventory or what kind of tracking tokens are available etc? For example, I would like to mention most people complain about bad quality traffic from leadimpact. You can easily put a stop to bad quality by asking your account manager to only give you leadimpact’s own inventory traffic, without third parties and also by using %brand% token to filter bad quality publishers and ask your manager to block the bad quality publishers.

Adopt new offers /niches.

When ever you have a new type of offer, you get better conversions; as those offers are not saturated or those products/services which are popular but not yet available on CPA Networks. For example, one of the well-known offers is booking.com, we have been promoting that offer directly with booking.com for a long time before they were available on CPA Networks. Many popular brands have their own affiliate programs so if you can not find an offer on a CPA Network make sure you contact that brand directly and ask them if they have their affiliate program.

Use Landing Pages.

Last month we created over 100 landing pages and the total size of that folder was above 3GB. One thing I always advise to people is to keep improving your landing pages, once you have created landing pages do not stop and keep improving those landing pages and keep editing them. As I said before, the days of direct linking are gone, If you are looking for examples etc. we have are offering 40+ landing pages as an upsell to PPV Rocker V4 Buyers ( The new Updated PPV course I recently launched)

Focus list building as money is in the list.

This is no secret, money is always in your list, If you have a proper funnel and you can get started with building your lists you can make 5X of what you make by sending your traffic directly to the advertisers. List building offers you two advantages; 1. You can reach your prospects whenever you want without any additional costs. For example, if you are sending traffic to an offer without list if you want to advertise again to the customer you will have to pay again to the traffic source. 2. By building list you have full control over your subscribers and you can send them emails anywhere anytime you want.

The second advantage is that you can promote multiple products to your list, from CPA offers to click bank products or any other traditional network products as well and earn commissions.

Try new traffic networks.

One of the biggest problem of using traditional top networks is that the are full of competition. As when people start learning about PPV they only come to know a few big names, which increases the competition and makes it hard for some people to make profits specially for starters. So if that is what your problem is, start looking out of these networks and you will find many other networks out there which you can use. In fact, there are many networks which share their inventory with the bigger networks as well so you will find many small networks with same traffic quality like the big networks.

Never Give Up.

This one is specially for those who are just starting out and are about to give up, this is normal and happens with all of us. Be it Facebook, PPC, Media buying or any other traffic source you will have to learn the ropes, no one can become a millionaire in just one day and it takes countless sleepless nights to become successful so if you are just thinking to give up because things are not work for you, It would be worth it to find your mistakes and find an expert who can help you with your campaigns.

How to Install SSL on your tracking domain

One of the most common problems usually affiliates have trouble with conversion tracking with CPVLAB and Prosper is because they don’t have SSL certificates installed on their tracking domains. There are many networks which require you to have SSL installed on your trackers so that they can let you track pixels or in simple words they ask you to have https trackers in order to track conversions on their end, Installing SSL for any site, tracker, domain is same and very simple.

Install SSL certificate

Before we go into details a little about what is SSL and why they are important , SSL stands for “Secure Sockets Layer” and they make your login information more secure and make the communication with the web-servers secure by applying encryption. Read more about SSL here, It not only helps you to track conversions efficiently but also protects your tracking data as well.

Before you start

Buy SSL certificate , I prefer to buy from SSL 2 Buy or Namecheap, While buying Certificates feel free to choose anyone there is no major difference i prefer to get cheaper ones as we are not using them on any kind of e-commerce sites etc and all we need to do is to setup tracking properly so we can easily track our conversions. And for this we do not need any fancy trust seals  so it is ok to go with the cheaper packages.

One thing you will have to remember is that you will have to dedicate one  Static IP address to a single domain ( On which you are installing SSL certificate), You can also have multiple IP addresses on same server hosting multiple websites. Just like always,  I recommend to Beyond Hosting VPS Servers or Name Hero Servers For hosting   ..

Getting Started

You can install SSL through your hosting Cpanel or using server WHMS ,  http://yourDomain.com:2083 for Cpanel and http://yourdomain.com:2087 for opening WHMS login page .

  • Using CPanel
  • Using WHMS (web host manager )

In this tutorial I will Install the SSL using Cpanel, As it would be easy for people to understand and also many of our readers might not have access to their WHMS panels specially if they are using managed VPS services,  However if you want to do install SSL using WHMS process is almost same as Cpanel..

Step 1

Log into your cpanel and click on SSL Manager as shown in screenshot below

install_ssl_step_one

On next screen You will reach in SSL/TLS Manager

Step 2

here you will generate Private Keys so click on “Generate, view, upload, or delete your private keys.” as shown in the screenshot below.

install_ssl_step_two

Step 3

Now on next screen scroll to bottom where it asks for you to tyoe in domain or select from drop down select it from drop down or tyoe it (its your own choice) as shown in below screenshot

 

install_ssl_step_three

 

And click generate , you will see some weird looking code don`t worry its just code , now click on back to ssl manager button and go back to manager screen,

Step 4

Now you need to generate Certificate Signing Requests (CSR) , so click on “Generate, view, or delete SSL certificate signing requests.” and you will see this weird looking code again , Which looks like screen shot given below ,

install_ssl_step_four

 

 

Now this time leave this window open and open Namecheap in another window assuming you have already bought ssl certificate ,

Step 4

On name cheap menu click on ssl certificates and then your SSL Certificates , as shown in screenshot below

install_ssl_step_five

Once you click it you will see another screen like this given below simply select one ssl certificate and click on activate now .

install_ssl_step_six

Step 5

in next step select what tyoe of server you have and then paste code we generated in step 4 from both boxes as shown in screenshot

install_ssl_step_seven

Step 6

in next step they will ask you for your email (with domain like admin@domain.com etc etc etc make sure you have actually created that email if now create it before clicking next ) and enter your personal details and click next )..Once you ahve completed all steps on name cheap they will ask you to wait for their emails . In first email they will ask you for the confirmation to install SSL certificate on your domain in second email they will send you some files in attachments now its time to download those files and move to step 7 .

Step 7

Open SSL manager again and you will see option Certificates (CRT) click on “Generate, view, upload, or delete SSL certificates.” And upload files you received in the email as shown in the screenshot below

 

install_ssl_step_eight

Step 8

Once uploaded all of the files go back to the manager and activate ssl and it now time to test our ssl certificate for that open your url http://yourdomain.com and put S in front of http so it becomes https://yourdomain.com you are able to access your website successfully congrats you have installed your ssl successfully , you will see lock before your url in the address bar as shown in screenshot below that means your site is now ssl protected

 

install_ssl_step_10

Why Super Affiliates Use Cloud Web Hosting

By: Jennifer Nicole
Business Development Manager, Name Hero.com

Finally, your campaigns are ramping up nicely!

You’re watching your daily profit stack up by the hour with your finger mashed on F5…

All of a sudden, BAM. Your server falls over.

Thousands of clicks you’re paying for are quickly sent to a Service Unavailable page.

You reach out to your web host and they act like you are a needle in a haystack. They may get to you in a couple of hours.  It doesn’t matter, they have thousands of other customers coming in daily; so what if you leave!

You are forced to pause your winning campaigns and your competitors are quick to jump on your placements.

Ever have something like this happen?

Trust me, there is nothing worse than having a bunch of campaigns working, only to be stopped by a crappy server!

So you decide to be smart with your hosting and move everything to the Cloud.  Unlike traditional dedicated servers, the Cloud pools together resources from multiple servers allowing for a very reliable, secure, and scalable network. But where do you start?

There is a lot of buzz around the Amazon cloud.  But unless you know your way around the command line in SSH, you’re not going to be live within the hour.

That is where we come in.  

NameHero

Name Hero specializes in high performance cloud based managed servers for Internet Marketers.

For the last decade plus we’ve catered to high volume clients across the globe who purchase millions of dollars in online media.  Our network is built with solid state drives that include Raid 10.  We have data centers in both the United States and in Europe to ensure the closest location to your media buys.

We also offer Web Host Manager and cPanel with every server.  Most of you are familiar with using cPanel, therefore we threw it in the cloud to make you even more comfortable.  Time is money so we make it possible for you to have your server online within the next 15 minutes!

How To Setup Your Managed Cloud Server In 15 Minutes:

The Name Hero Managed Cloud is the perfect hosting solution for:

  • Revive Ad Server (one click installation)
  • iMobiTrax
  • CPV Lab
  • Prosper 202 (one click installation)
  • WordPress
  • Xenforo Message Boards
  • And Much More!

We also offer CloudFlare (w/Railgun), Cheap Domain Registration, Privacy Protection, and more so you can manage everything on one simple platform.

If you’re looking to upgrade your infrastructure into the cloud, come check us out, we’d be more than happy to help you out!

PS: I’m also on LinkedIn 😉

Tips and Tricks for Affiliates from an Affiliate Network CEO

Tips for CPA Affiliates from an Affiliate Network CEOMatt is the managing director of  WOWTRK CPA Network. Matt has been involved in the CPA/CPL industry since the age of 12, when he setup one of the first cash back websites in the UK. In 2007, at the age 16, Matt setup WOWTRK which has become a leading international network, working with many well-known, multi-national organisations.

Tips for CPA Affiliates from an Affiliate Network CEO

Tell me about yourself, what do you currently do?

I’m Matt, the Managing Director of WOW Media, a multidisciplinary marketing agency specialising in Affiliate Marketing. I set-up the company in 2007 and since then the business has grown from strength to strength, particularly within the performance marketing sector. We currently have six dedicated WOW sites, including WOW Trk our CPL affiliate network, our freebie website, a voucher code website and various other projects too.

 

What was the inspiration behind WOW Media, how did you get into the industry?

I started out in the industry when I was very young. When I was 12 I started selling sweets in the school playground, after I’d made my first £20, I invested it and made my first website. It was a cashback site which later became ‘British Rewards’. Users would complete affiliate based offers and earn cash back in their member accounts. This propelled me into the world of affiliate marketing at a time when it was a fairly new concept.

What is Affiliate Marketing & does it work?

Affiliate marketing is when an individual or even another business, promotes a product or service on behalf of a merchant and receives a commission for doing so. It enables an advertiser to reach a much wider customer base through the various different ways their affiliates promote the offer.

An Affiliate network is a platform that connects the right affiliates with various advertisers and then tracks the performance using various tracking methods. When a WOW Trk affiliate makes a sale or generates a lead, the action is shown in their account. They are then awarded the commission when the advertiser has confirmed the quality of the lead.

What’s the best thing about Affiliate Marketing?

It allows publishers to earn a second income, monetise their existing blogs and websites or even act as a platform for setting up their own business. This is appealing because it’s a flexible way of making money online – You could travel and earn a living, it’s great for stay-at-home Mums or for anyone wanting to work remotely in the digital space.

What has been the biggest challenge you’ve had to face in business?

I would have to say growing the business with no financial support has been the hardest challenge. Obviously at such a young age I had no income to inject into projects, in the early days I re-invested all profits back into the business. It really was a case of starting with nothing and turning it into something.

How do you stand out against competition?

We’ve introduced a lot of unique tools for our affiliate network, WOW Trk. This really sets us apart from other networks and allows us to focus on quality leads. For example, our fraud detection platform WOWDETECT enables us to increase an Advertiser’s return on investment, it’s a superior platform in comparison to the typical fraud prevention methods used by other networks.

We also offer a range of tools to help Affiliate’s increase their sales and earn more money from the platform, such as a plugin that can be installed on their WordPress websites, this enables them to quickly start promoting WOW Trk offers with minimal effort.

What Defines the way you approach business?

Relationships are what underpin business and ultimately success in business. Our Affiliates, our merchants, our business partners are all built on solid relationships and understanding from both sides. As long as there is good communication, good collaboration and of course a common goal, then your approach to business is on the right track.

What different ways can an Affiliate make money?

There are so many methods and so many different offer types to promote. If you’re interested in selling something to your visitors you might promote a ‘CPS’ offer and earn a commission for every sale you generate. For this you need a good pre-sell, lots of interesting content and information about the product. WOW Trk is predominantly a CPL network; affiliates generate leads rather than sales and earn a fixed amount for every lead they deliver. This can be more appealing because you only need to generate interest, you don’t need to close the deal.

In terms of how they promote the offers, it does vary between advertisers, sometimes there are certain restrictions but usually it can be a combination of website traffic, social media, email marketing, even PPC. This opens affiliate marketing up to almost anyone who has access to an audience in the online space.

What’s the most common mistake you see new Affiliates make?

Trying to promote offers that are unrelated to their audience. Generally, if you have blog traffic related to something very niche or specific, those visitors are unlikely to be interested in a service or product that’s completely different. You could call it lack of targeting, that’s a very common mistake. As an Affiliate you should be segmenting your emails, adding relevant and relatable advertisements to your website and building a targeted community on social media.

What’s your top tip for a new Affiliate?

That’s a difficult one, I would have to say research and keeping up to date with everything in the industry are the most important things. Research, because you can’t pre-sell something unless you’ve taken the time to learn about what it is you’re promoting and get an understanding for the brand. In order to compete with the top affiliates out there, you also need to keep your digital skills fresh and utilise new tools and platforms that can help you increase your sales.

Is Affiliate marketing a long-term profitable avenue?

Affiliate marketing has been around for quite a few years now and it’s definitely here to stay. For merchants it can totally transform their marketing strategy, they could have hundreds or even thousands of other people helping build their brand awareness, reaching more customers than they could ever have reached without it. More and more advertisers are starting to see the benefits of this model, so affiliate marketing is only going to develop in the future.

I would like to thank Matt for taking time out of his busy routine for us. I really enjoyed Matts interview and I hope my readers would also like to read this interview, It was a great pleasure for me to interview him. I have plans to keep on interviewing more people related to performance marketing industry, So if you want your favourite people interviewed please mention their names in comments below and i will make sure they are interviewed in our upcoming posts. Also  I would highly recommend my readers to try  out WoW Trk

~ Kj

Social Kickstart- To iron out all your Facebook “Neck Pain”

Facebook is one of the biggest ways to connect to people these days and as professional digital marketers our job is to connect to people! Today I want to talk about how Facebook helps us, the processes we go through to get connected to people and how Social Kickstart can help you save so much time!

So first up, why Facebook? If not the millions and millions of users that use it every day, then the vast amount of tools and marketing activity one can get from Facebook! There’s the obvious Facebook Ads that EVERYBODY runs these days, then we have Facebook pages, groups, Events, Posts, Shared media from Other media sites… Facebook is a one in all package for all your marketing needs right? But wait… What is the most important thing to a marketer these days?

TIME!!

Our time is so precious these days that we are always looking for ways to save time but not cut the corners right? Before I go into any detail about how you can save time let me go through a few of the tools that Facebook offers and why they are beneficial to YOUR campaigns, how they can help you monetise.

Facebook Ads

Facebook Ads

Facebook has become very commercial over the years and their privacy policy is shooting out the roof these days, but for us marketers, thats excellent news! Facebook will record users data and interests, track what they like and don’t like and follow up on what each user does in and out of Facebook using their mad crazy softwares and god knows what else… but the point I am trying to make is that Facebook is like any other traffic platform, you just need to input your data, tell Facebook who you want to see your ad and they will hunt those people down for you.

Facebook Fan Pages 

These little beauties will keep your sales floor open 24/7, re-targeting at its peak. If you can create successful fan pages n your niche and get people liking,sharing, posting and interacting…. you are well on your way to monetising your campaigns.. but is ONE really enough? (To be discussed later). Fan pages allow you to offer customer service and not just spam mail or spam post or spam in general, you can offer insightful information and updates about the product/service you are trig to sell, you can create a group of people who are genuinely interested in your product/service and what it has to offer. It is also great for brand awareness, but be sure to keep the page updated to get your brand to the skies!

Viral content marketing

Facebook Events 

Now the thing about events is that it excites people, we ran a survey amongst Facebook users about these “Event pages” and we learnt that Events excite people! You could be hosting an event, co-hosting, it could be a product launch, an event you will be speaking at? Let’s say it’s a product launch, You have ran some ads, got some traffic “Attending” Your virtual product launch, whats next? You need to throw some content their way sister!! (or mister). You want to keep them engaged, get them pumped and ready! Let’s say you are launching a service launch for a new dating offer? Why not create a “I’m getting lucky” Event, get people talking, throw some love potions about, talk about how this amazing dating site has a “special offer” , make them feel as if it is a REAL event, not just virtual?

 

So you have all these pages, groups, Ads, But how do you manage them all? Isn’t a “Pain in the neck” to post on each one, share on each one, make ads for each one… everything gets ab it too much and before you know it you’re getting confused which pages is which… Learn to my friends, Social Kick start has come to the rescue to create that “Kickstart” Your pages need!

Social Kickstart is a software that allows you to scale out and manage your Facebook pages AND groups all in one place. You can schedule your posts for your pages and groups all in one place, all under one column. You can favourite content, drag and drop your Facebook ads, Link up your Tee Spring research… and much more…  This will allow you to focus on multiple campaigns or go ALL OUT for one campaign… and the best part is? YOU SAVE TIME, because we all know… TIME=MONEY!

Stay tuned and grab your Social Kickstart now, because We have secured a exclusive interview with Mark Thompson to discuss Social Kickstart, JUST FOR YOU GUYS!!

 

CLICK HERE TO GET YOUR “KICK START” 

Meet the man behind the Thrive Tracker – Tom Fang

In todays interview I have Tom Fang with me, Tom is the Founder of iPyxel Creations company which managed Thrive Tracker, which he funded out of his own pocket upon leaving an early career in real estate private equity. I hope you all would enjoy reading his interview with us and learning about his tracker.

tom-thrive tracker

Tell us a little bit about yourself. How old are you? Where do you live?

I am 28 years old, and I currently live in Santa Monica, CA, about a half block from the beach.  I moved here recently and am really loving it.
Life wasn’t always as stable though.  My parents immigrated to the US from China when I was 5, and I didn’t see them again until when I was 9, when they brought me over to spend the rest of my childhood in Fargo, North Dakota.

They separated pretty much right away, and I was raised by my mother, who really struggled tremendously trying to survive with me in this country while having nothing and no ability to legally work (student visa).

I am truly grateful to this country for the opportunities and the benefits that children are able to get, else I would not be here today.  I think we often times take for granted how it is here in comparison to a lot of the world.

How long have you been working in this industry, and how did you get involved? What was your first money maker?

Depends on the definition of “the industry”. I first started dabbling in internet marketing about 5 years ago when I was still working but unfulfilled.  I started working with a partner who had introduced me to spamming.

That didn’t sit well with us for long, so we started to get into paid traffic and started to buy from Plenty of Fish (POF), which was hot at the time.

Because I was very good with Excel, I built an entire automated model to optimize our POF operation that would allow us to run hundreds of campaigns and thousands of ads at one time with relative ease as the model would spit out the best and worst performers.

At peak, we did a little over $30,000 revenue in one month, but my passion was never to run campaigns.  I wanted to turn what I built into software so others can use it.

Can you please tell us a little about your professional background?

I was lucky enough to get into the best business school in the country and graduated from Wharton with a degree in finance. After school, I went to work for Walton Street Capital, which is a multi-billion dollar private equity fund for large commercial real estate investments, where the biggest deal I worked on was a $310 MM+ debt deal where we foreclosed on 2.65 MM square feet of office space in Seattle.

While I still have strong interest in real estate and love my finance background, I was always more interested in technology and the internet, and pretty early on, I knew I had to try to build a software business.

What is the most expensive thing you ever bought?

I’m really not too materialistic. I think the most expensive thing outside of business expenses would be that I recently spent over $3,000 on a personal training package at the Venice Gold’s Gym.  I am now in the best shape of my life.  If we’re talking about a thing, then I think my $1,500 Surface Pro would be it.

What is your biggest achievement so far? And also what are your biggest failures?

My biggest achievement would definitely be building my company iPyxel and our latest product Thrive. I am a non-technical, solo founder of a bootstrapped, profitable early stage SaaS startup targeting the high traffic, data-heavy performance advertising market. You don’t hear that combination every day, and it’s through a desperate determination and a lot of time and effort that we are here today.

What is your Daily Routine?

Work – whenever I wake up naturally
Eat
Work
Personal Training
Eat
Work
Eat
Relax for a few hours
Work a little more before bedWeekends are more fun though, and I go swim in the ocean almost every weekend.

What tips would you give to those who want to take the path of entrepreneurship?

Entrepreneurship can take on a lot of forms depending on your definition, but if we’re talking about starting a company, I say:Don’t do it. It probably won’t work, and the risk-adjusted return for your time isn’t worth it.But, true entrepreneurs can’t NOT do it.  That’s how you know you should start a company.  I believe if you’re an entrepreneur, then you would be an entrepreneur, despite great odds of failure.  You’d already be doing it, or at the very least, you have concrete plans on when you’ll be quitting your job and doing it full time.If you are going to do it, I suggest you self-fund it or raise a little bit from friends and family and try to sell your product until you can make enough to live.

Are you an affiliate yourself?

No, I have not been an affiliate for over 3 years, since the POF days. I have a lot of close connections with affiliates so I know what affiliates need in a product and service, but, I believe it is a major conflict of interest to be running traffic and also build a tracking platform.

Tell us about Thrive and what inspired you to start this service?

Originally, I started Thrive because all of the self-hosted trackers out there at the time were really bad and did not have a world-class development team behind it who could product a cutting edge product for modern times. We’re still, by far, the best self-hosted tracking option. Today, Thrive has a self-hosted plan, but also a much bigger, and thriving Cloud Service, where we’re competing head to head with Voluum on. When we started offering a cloud option, I didn’t expect the demand, but today, our Cloud Service is 2/3 of our total revenue, and we’re reinvesting massively into greatly improving our cloud platform for years to come.Our Cloud Service is deployed on 8, soon to be 9, of Amazon’s data centers.  Our complex caching system keeps all the data loading fast, no matter how much data you have over time. Lastly, I think trust is a big thing.  We have a lot of big affiliates use Thrive simply because they trust us, as we’ve demonstrated we have the user’s best interest every single time.  We don’t have media buyers, and we never run traffic ourselves.

Thrive tracker

As we all know setting up tracking platforms like yours is not a bed of roses, what was your biggest problem when you started?

The biggest problem in the beginning was figuring out how to handle huge scale. We want to serve the affiliate who is just starting, but we also want to serve the biggest affiliates in the industry.We really hammered this home and went after this relentlessly, and we will soon be able to claim that we have the most scalable tracker with the fastest redirect speeds worldwide.

What are special features in your tracking platform which we can not find in other trackers?

The devil is always in the details. Thrive does a lot of things that make your lives easier, and it’s hard to point to specific things.  For example, Thrive adds automation capabilities so that if an offer goes down, Thrive has an offer swap function that allows you to instantly swap that offer from all of your campaigns for a different offer.If I had to name specific features, here are a couple more:Cloaker/Bot Filter:  We have pre-configured filters to filter out bot traffic so that they do not contaminate your actual data, and we log all of the bot clicks in a separate report.  You can also design your own cloaking system and send any unwanted visitors to a ‘safe page’ by creating multiple layered rules based on IP, referrer, URL-parameter, geo, device, browser, OS, etc.Multi-User Access:  You can create multiple roles and users that only have specific access to certain parts of the application or even specific sets of campaigns.  You want to grow your business eventually right?  Then any employees/outsourcers can have their own logins and not be exposed to the rest of your business.  You can also have multiple media buyers only responsible for their own campaigns and you have the ability to view everything

Can your tracker handle large traffic volume?

As mentioned previously, this was the first thing we focused on. I didn’t want to build another “me-too” tracker that could not handle high volume at fast speeds.On our Cloud Service, we have some users who are running over 10 million clicks/day, and we’re looking to continually bring on even bigger affiliates and media buying groups.The great thing about us is that if you run over 1 million clicks/day, you start to see significant savings over our competitors like Voluum.  At the biggest volumes, we’re about 50% less expensive, which makes a BIG difference at that kind of volume.

How large is your team? How many people work under you?

Our full-time team right now is still small at 4 people. We have a few more part-timers, and I use a lot of contractors for specific, specialized tasks.  We’re extremely lean, and we’re proud to have accomplished so much with so little.For a long time, it was just me and David, our VP of Engineering.  This next year we are planning on growing more.

There are a lot of tracking solutions these days, what makes yours different and how does it stand out?

We’ve discussed scale, we’ve discussed speed and performance, we’ve discussed our dedication to privacy and trust, and we’ve discussed some awesome features.I think in addition to all of that, it’s worth mentioning that Thrive has the ability to track pretty complex funnels and upsell sequences.We have a “Branches” feature where you can create multiple rotations on the same page, in a sequence, or otherwise link to it anywhere in a funnel.This allows you to do multiple steps, multiple split tests of different steps, and keep “branching” off in your funnel as many times as you want to track the most complex funnels.Additionally, we cater to power users. We have a fully documented and dedicated API for all users.  You can control all reporting and campaign management functions through the API.Recently, LPOptimizer integrated with Thrive, and we hope more 3rd party products utilize Thrive’s API.

Lastly, I think it’s worth mentioning that any of our users will tell you we have the best support in the industry.  The only thing we care about is providing the best tracking product and service for our users.  Our recent adoption of ZenDesk is another commitment to provide better support.

We get a lot of tickets that come in and be answered within 10 minutes, and our users are often surprised like, “wow, that was quick!”

What are your plans for the future?

We’re going to continue to work our asses off to improve upon Thrive and build the best tracking product and service in the industry. We have huge huge plans for Thrive, including integration of call tracking, affiliate network tracking capabilities, mobile app tracking, and vertical-specific tools.

What are the challenges you are facing right now and how are you planning to overcome those challenges?

Our biggest challenge is finding the best software engineers and convincing them to come work for us, because it’s often hard to understand this industry if you’re an outsider.Great software engineers in the US are very expensive, but we’re committed to building a world class engineering organization in the US.

What are your favorite traffic sources? And why?

We are completely traffic source-agnostic as we never look into user data to assess whether something is doing well or not. We’re fully focused on providing our users the best platform to do their jobs.

If you could go back in time and do things differently, what one thing would you change?

I would have spent a lot more of my pre-college days learning to code and taking a crack at building things and entrepreneurship.I would have also have us built and launch Thrive earlier so we could be first movers instead of second.

What budget do you suggest to start advertising with affiliate marketing?

I think a lot of people who start media buying expect to make a lot with very little.The mindset needs to change to the fact that you are starting a business, and a real business requires investment and the right tools.I think you should make at least $10,000 from a job first, then set it aside to invest in your business. Don’t skimp on the tools, the hosting, the domains, etc. etc.  Give yourself the best shot.

Is there anything else you want to share with our readers?

I hope everyone will find a way to give us a shot. At the very least, just start a conversation with us.  Email contact@ipyxel.com if you’re interested in our products, and we will answer any questions and concerns you may have for your specific use-case.  We will not miss a single email.If you’re a high volume user, please contact us, and let us know roughly how much you run a day, and we will provide you with a quote.  Doesn’t hurt to ask and start a conversation at least!


 

I would like to thank Tom Fang for taking time out of his busy routine for us. I really enjoyed interviewing Tom and it was a great pleasure for me to interview him. I have plans to keep on interviewing more people related to performance marketing industry, So if you want your favourite people interviewed please mention their names in comments below and i will make sure they are interviewed in our upcoming posts. Also  I would highly recommend my readers to try  out Thrive Tracker.
~ Kj

The Must Have tools for CPA Marketers in 2016

The Affiliate industry overall is an industry which keeps evolving all the time, and in order to become successful you have to keep adopting new changes in order to keep your self in the list of successful people. One of the most important parts of your affiliate marketing career is having the right tools which you can use in order to succeed. If you look back; affiliate marketing is a lot during 2015 and is different as compared to back in 2012 ,2013 or even 2014! There are many changes this industry has seen, be it in the form of affiliate networks, traffic sources or the tools we use in order to launch the campaigns. So here is the list of the tools which will help you to keep your ship floating in 2016.

The Must Have tools for CPA Marketers in 2016

Trackers

Tracking your traffic is a must and you can not ignore their importance at any cost. The are the backbone of any campaign.

Voluum

A popular tracker, however a little expensive as compared to other trackers. The biggest thing about this tracker is that it can handle any amount of volume without any problems and that’s what makes it unique from all other trackers. And it can also track dynamic CPC/CPV Spend. They have a great team working behind it and also their customer support is great.

The bad thing is a few moths ago the affiliates using voluum experienced their links were getting flagged by antivirus sofwares which resulted in decline of conversions for those using voluum as tracker, However Robert and his team were able to get over this problem within a few days and were actively updating their users.

 Check it out here!

CPV LAB

Another best in the affiliate industry that still works great. It is one of the trackers which have been updated constantly. And they are going to introduce a completely new interface in their upcoming update, including new features, Mobile and Tablet Versions of CPV Lab User Interface, CPM Report Handling and Stats- Dynamic CPC/CPV Spend Updates. They also have a great support team and are always active responding to the support questions.

The bad thing about CPV Lab is that sometimes it fails to handle high traffic volume however there is a perfect solution available to this problem check this guide here.

Get a special discount for CPVLAB here !

Prosper 202

The good old prosper is still being used by many affiliates and with new updates its still in the list of trackers you can count on. It was the very first tracking tool I ever used and still holds a special place in my heart. Its not as good as CPV Lab and Voluum however it still is a great option considering it is still free which could prove to be a great help for affiliates who are just starting out.

Bad thing about prosper is with latest updates there are too many annoying popups when you update it to latest version. However I guess that is the price you pay for using a tool for free.

AdsBridge

Another traffic tracker I recently wrote about, specially its reporting features are pretty awesome and can generate pretty detailed reports, which can help you understand the behavior of your traffic in a better way. It lacks with a few features like Dynamic CPC/CPV Spend Updates however it is still worth testing. They also have a built in landing page creator and automatic Campaigns Optimization which makes your job easy. Read our AdsBridge review here!

Spy Tools

What Runs Where

In PPC and Display Ads spying this tool is the king, In fact if you are running PPC /Display campaigns and haven’t got this tool you are at loss. In advertising industry it is a must for every advertiser to stay ahead of your competition and this tool exactly does that, i.e. provides you the information about your competition, Including information about where your competitors are advertising , What they are advertising, What they are advertising, and what ad copies , Creative they are using.

They also have same features available for mobile devices as well making this tool darling of mobile advertisers as well.

Get KjRocker Special Discount: WhatRunsWhere Exclusive Discount

Box Of Ads

Box Of Ads is better than ever and they have improved its features making it most powerful PPV Spying tool, Many new exciting features it is absolutely the top Spying tool for PPV And also a great Spying tool for Display ads. It is a great tool to keep your self about your competition and to stay updated with the industry, knowing what kind of offers are popular and what landing page styles work most. More importantly it allows you to understand what your competitors are up to.

Get Box Of Ads Discounts: Box of ads Discount codes

LOL Monies

Formally know as black popups, Another Spying tool , it works differently as compared to BoxofAds and landing pages… Targets etc are manually updated ( correct me if I am wrong someone ? ) It is more like a education portal than a spy tool they have many guides available and personally I love using the combination of LOL Monies and Box Of Ads .

Check them out here : LOL Monies

Miscellaneous Tools

Skrayp

Owned by our dear friend Luke (Affiliate Manager Peerfly) This is the best Scrapper for PPV available in the market so far. Very easy to use and it produces results fast and you can easily export all the targets and keywords..

Read my review here: Skrayp PPV scraper review

Adobe Photo Shop

This is the best tool to create stunning graphics. If you want to create some stunning landing pages, this software is a must have!

I know people always talk about free alternatives but once you purchase this software you will never regret your decision.

Dollar Photo Club

I always use dollar photo club to buy stock images. Great stunning images and only for $1, I Love it !!

Beyond Hosting

The most important factor in your success is to have a server with faster redirects and a speedy service, With the best possible customer service, That’s what you get when you join Beyond hosting. Been using them for 3 years and never had any problems.

Get Beyond Hosting Coupon : Beyond Hosting 50% Discount for 6 months

AdsBridge traffic tracker and landing page builder Review

Running successful ad campaigns can be difficult even for the most successful of marketers.  The world of affiliate marketing and advertising is constantly evolving, and competition is becoming stiffer all the time.  This is why an effective marketer needs to have every advantage possible working for them.  One of the most important things you can do is begin tracking all the information related to each campaign to ensure you are making decisions based on accurate figures.

There are many tools out there that can help you to gather information about your marketing efforts.  Finding one that can give you options for learning about where your traffic is coming from with real time stats about keywords, clicks, revenues, costs and much more is absolutely essential.  For many, AdsBridge is the perfect solution considering its Price, Features and user friendly UI.  Before you dive into this or any tracking tool, you’ll want to learn as much as you can about it.

Adsbridge Traffic Tracker

 

The following review will provide you with some key insights about the tool so you can make an educated decision about whether or not it is right for your affiliate campaigns.

What can AdsBridge Do?

AdsBridge is not your normal ad tracking platform.  It can actually do a wide range of other things that will help keep all your decision making information together in one place.  The following are the key components of AdsBridge that you need to be aware of:

  • Tracking Ad Campaigns – This portion of the program allows you to track virtually every aspect of your ad campaigns so you can see how they are performing.
  • Split Testing – You can run different types of landing pages and also split test different offers to see which ones are producing the best results for you.
  • Creating Landing Pages – This feature will help you to create great looking landing pages that are proven to convert well.

AdsBridge Landing Page Creator

  • Automatic Campaigns Optimization – This feature uses algorithms that automatically and accurately evaluates and monitors your campaigns’ progress and statistics. So you could determine which landing pages and offers are performing better.
  • Having all three of these tools combined into one program is a great way to manage almost everything related to your marketing efforts in one convenient place. To my knowledge there are no other programs that combine these three options into one.

AdsBridge Landing Page Creator

The first portion of the AdsBridge program will help you to make a high quality landing page.  The landing page is an essential part of any ad campaign because if it can’t convert traffic into sales it doesn’t matter how good your ads are, you will never make any money.

The AdsBridge platform has a wide-range of landing page templates that you can use to create your own custom page.  The templates themselves were chosen because they are tested and proven to be effective at converting traffic into sales.  The templates can be customized with your own images, text, videos and other useful components that all combine to form a high-converting landing page that you will love.  Most landing page creation services today charge a monthly subscription fee, but this one is included with the AdsBridge program.

Adsbridge Landing Page Builder

 

AdsBridge Traffic Tracking

Once you’ve got your landing page up and running, you will want to start tracking the traffic that is sent to it.  Whether you’re running advertisements or relying on some type of organic traffic, learning all you can is absolutely essential.  The tool will track all the most important information about your traffic including the following:

  • Geographic Location – Where your visitors are physically located.
  • Traffic Source – What lead the visitors to your site? Tracking how people got to your site can be an invaluable source of information when planning ad campaigns.
  • Traffic Type – This feature allows you to track Web and Mobile traffic showing you the details about Device type, Browser technology, ISP etc

Within this section of the tool you will be able to take this information and use it to improve your ad campaigns.  You can create campaigns that will target specific types of users based on things like where they are from, what language they use on browser, the type of device or OS they use and much more.  You can also create ad campaigns that only run during certain times of the day or days of the week.

Using a simple tracking pixel system you can track which users are browsing to your sales page and what they are doing from there.  This can help you to identify what type of traffic is converting the best so you can adjust your marketing strategies.  The best part?  This is all done in real time!

Of course, there is also extensive reporting that will organize all of this type of information into one convenient and easy to read place.  This can help you with planning long term strategies to bring your site the best possible traffic and ensure it converts well.

Adsbridge traffic tracker

Split Testing

Finally, the program also includes a variety of options for performing split testing on your landing pages or advertising campaigns.  Split testing is a proven way to learn what works best for your particular business.  Running two landing pages, for example, and directing half of your traffic to each will let you see which one works better.

Is AdsBridge Effective

While it is certainly clear that AdsBridge has a lot of features, the big question is whether or not it is an effective tool in building your business.  On the one hand, this program really has only a few little features that can’t be found in any other tools on the market today.  On the other hand, however, they have done an exceptional job at combining multiple useful tools into one platform.

Having all of these tools and features in one program is in itself a huge benefit.  The different tools can interact, which makes them all more powerful and effective than they could be on their own.  In addition, the price of this tool is lower than many competitor options that offer only one or two of the features contained in AdsBridge. The bottom line is this is a great option for anyone who is looking to manage their sites and ad campaigns from one convenient location.

Final conclusion :

I have been testing AdsBridge for a while now and so far it has proved to be a great tracking solution, It for sure has ability to handle high volume of traffic. A few of its other features also include “Hide referrer” which helps you to hide your traffic referrer, “Custom redirect domain” which allows you to use your own custom domain instead of default one. The biggest edge AdsBridge has over rest of its competitors is its monthly price which makes it affordable for all kind of affiliates fro beginners to those who run high volume traffic campaigns.

Click Here to Sign up Now !!

 

AffiliateFix is giving away $500 EVERY month! (Enter Now)

Get writing for your chance to win $500!

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You can win an incredible $500 thanks to AffiliateFix and Mobicow! The superb new competition simply requires you to post a success story, case study or guide – or even just a follow along for your chance to win! Launched in partnership with Mobicow, this is a great opportunity for anyone involved in affiliate forums, and for affiliate marketers everywhere.

So how do you get started? Simply produce a piece of unique and valuable content for the affiliate forum members on AffiliateFix. This can be a useful guide, a personal success story or an interesting case study. You can also post a follow along – the choice is yours! AffiliateFix is a leading provider of affiliate programme connections, bringing the industry together for powerful business benefits. This should provide plenty of inspiration and ideas for content.
After you have posted your piece, our panel of moderators will review it. Once approved, it will be entered into a prize draw. You can even enter more than once! In fact, there is no limit to the number of entries; simply start a new thread for each additional entry and increase your chances of winning.
At the end of the calendar month, the winning entry will be picked entirely at random. The lucky winner will be announced on the first day of the next month, at which point the next monthly competition begins. Following the announcement, the winner will receive his or her $500.
The prize will be paid via PayPal. Just remember that your content must be 100 per cent unique; all submissions will be checked by the AffiliateFix moderators. So what are you waiting for? Get your creative juices flowing and start submitting your content for a chance to win this incredible prize!

View full details: http://www.affiliatefix.com/threads/win-500-every-month-sponsored-by-mobicow.13488/

Join AffiliateFix: http://www.affiliatefix.com/register/

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New Report Shows Lead Generation a $186 Billion Industry

When it comes to affiliate marketing, the most important thing you can do is generate high quality leads for the products you are promoting.  While sometimes it can seem like you are constantly working to get new leads and making little progress, know that this is a very effective business model.  In fact, according to a new report from the Internet Advertising Bureau (IAB), it is an industry that generates nearly $186 Billion in sales each year.

business woman with positive chart

They found that lea lead generation directly accounts for a massive amount of consumer spend, and more and more brands are catching on to this fact.  Brands appreciate the fact that they only have to pay the affiliates when they are successful.  For example, an affiliate marketer who never generates a sale isn’t going to get paid much, or anything.

Another benefit that the report found brands like is that they can choose what type of action gets paid for.  Some companies, for example, just pay a set amount for each customer that signs up and provides them with their information.  Other brands require actual sales to be made.  There are, of course, many different options available to companies, and the affiliate marketing professionals can tailor their sales around this.

In 2014 alone, consumers made over 125 million purchases through affiliate websites.  This generated billions in sales and provided brands with new customers, many of whom will keep coming back.

Dan Bunyan, who is the Senior Manager at PwC said, “The fact that consumer spend is growing at nearly twice the rate of advertiser spend, indicates the OPM market is maturing and brands are becoming more efficient in how they drive consumer spending.”

This also shows that affiliates are giving a better return on investment than ever before.  While affiliate marketing is still in a state of constant change and growth, it has in many ways settled down a little bit over the past few years.  It is no longer seen as a ‘get rich quick’ scheme by the bigger brands, and it is becoming an industry where people are making actual careers.

This, of course, helps to improve the quality of affiliates.  Despite this maturation, however, this is still largely an industry of independent providers.  Affiliates can start their own business with very little investment and work the hours that they want.  This is very attractive to many hard working individuals who are looking to make great earnings, without having to work for a large corporation.

The report also finds that there is still rapid growth throughout the mobile industry, which is not surprising.  A growing number of consumers are using their mobile devices a majority of the time, or even exclusively.  Affiliates who are keeping up with that trend are realizing great ROI’s and making greater number of sales than ever before.

To learn more about this report, you can see the official press release, which is published HERE.