How to Attract a Relevant Audience for your Mobile Campaign

By Dale Carr, CEO and founder of Leadbolt

Most marketers can agree that one of the critical aspects of planning a campaign is reaching the most relevant audience for the product, service or app being promoted.  The pursuit of audience attention has changed significantly over the past 3 years, as audiences are now spending more time using their mobile devices than online.  Yet campaign strategies that work for online Web campaigns may not translate to a successful campaign on mobile.  Here are a few ways in which marketing to mobile audiences is unique, and the top considerations to bear in mind to ensure you reach the best-suited mobile audience possible and achieve a successful mobile campaign:

How to Create Profitable Mobile Apps

The mobile environments: Apps vs. Mobile Web 

We already know smartphone usage has surpassed desktop, but where are mobile audiences spending the most time within their devices?

Recent data revealed that 89% of our mobile media time is spent using apps, versus just 11% using mobile web.

Bear in mind that the lion’s share of this in-app activity happens in select social media and messaging apps, such as Facebook and Twitter, yet Game Apps still represent a significant portion of our mobile media time at 15 percent, and Utility and Productivity apps comprise a combined 12 percent of the category pie.  This data confirms our obsession with mobile app usage and makes a strong case for running an in-app mobile ad campaign.

To be fair, there’s room for both mobile web and in-app campaign placements in this competitive mobile advertising market – but a CPI (cost per install) campaign performs especially well when placed across targeted app environments.  CPI is also an efficient buying method because this means that an advertiser pays only when a user downloads the advertised app.

Smart Targeting

Apps and mobile devices collect a lot of useful data about audiences.  Marketers can choose between a broad strategy using general demographic targeting parameters such as age, gender, location, device type, or employing a more advanced strategy to attract users according to specific interests and past mobile activity.  If you are able to define specific success metrics for your campaign up front, it’s possible to set the ad-serving algorithms to achieve those goals.  For example, say you need to attract the type of users who return to the app by Day 2.  Or say you want to bring in users that routinely complete advanced levels within an app.  Knowing these types of desired user profiles are helpful to your network, who can work to achieve those specific goals.

Most importantly, and especially for marketers of apps running CPI campaigns, the goal should be to focus on acquiring QUALITY new users, rather than reaching sheer volume.  Doing so is paramount to the success of the campaign, and the long-term health of the app being promoted.

The reality is that while it may take weeks to set-up and drive the budgeted amount of installs, it will take only seconds for those new installing users to abandon or un-install the app if they are not quality users to begin with.  Taking measures to understand what type of users are the high-quality MVPs, and specifying your goal with your ad network partner at the beginning of your campaign set-up process will not only save time and resources, it can achieve the quality users that matter!

Mobile Ad Formats

There are many mobile ad formats to consider when designing a campaign.  We’ve spent considerable hours comparing performance among the many ad-types offered in the mobile ad tech business, and stand behind these proven ad formats:

Native Ads:

No one likes to be disrupted while using the most personal platforms in our lives – our mobile devices.  In order for ads to be accepted, they must be presented in a manner that complements the user’s experience, or at the very least, does not interrupt their app flow.  Mobile Native Ads allow beautiful, discreet campaigns from advertisers to fit seamlessly and elegantly into the unique form, function, design and user flow of their apps.  Users can move throughout the app and engage with the ads on their terms by opting to view or click.  When an app user clicks on the ad, there’s a great likelihood that this user is genuinely interested in the ad – and these quality audiences are the advertising jackpot!  Native ad campaigns please advertisers because they deliver high-quality, high lifetime value users, while app owners maintain the quality of their app and deliver an interrupted experience that keep their users engaged and returning to the app.

Check out the Native Mobile Advertising Look Book 2016 to see sample native campaigns.

Video Ads:

Video has the ability to captivate and draw in audiences viscerally.  In just 15 seconds, viewers can feel the senses of sound, motion and storytelling to connect emotionally with an ad. A great mobile video ad can inspire an instant feeling – a sense of adventure, the thrill of a chase, the satisfaction of victory – and motivate a viewer to click.

Rewarded Video Ads:

Imagine all of the benefits of a video ad, with an added benefit offered to the user!  With rewarded video ads, the user is rewarded with special in-app perks in exchange for watching the video ad.  Depending on the developer’s integration into their game or app, users can receive rewards such as an extra life, coins or points for spending, or even access to reserved areas inside the app.  Rewarded video ads are a great way to win a user’s undivided attention, and demonstrate that the marketer values their time.

Before we go, don’t forget a few golden rules when designing your mobile ad creatives:

Customize

While it’s tempting to re-purpose online Web creative for mobile use, there are practical considerations to think about when designing for mobile, such as how we hold our devices, that may impact the layout or configuration of your ad design (e.g., horizontal or vertical?). Additionally, customizing a campaign for mobile means removing disruptions such as Flash creative, sliders, Lightbox image galleries and removing modal pop-ups and required log-in for entry to a mobile site.

Keep it Minimal

Avoid accidental clicks with a “less is more” philosophy.  Keep text short, and leave plenty of space between the text and button or link.

Test It

Do take the time to view your ad in its intended mobile environment.  Click the buttons, go through the install process and experience for yourself what the user will experience.  Only by testing can you ensure that a potential user will experience a trouble-free ad from beginning to end – one that you would enjoy yourself.

Monetize Your Apps in the Right Way – Top 7 Mobile Advertising Networks to Use

 

So we spoke about how you can create profitable mobile apps and making your Apps popular now we will talk about how to monetize them. Most app developers will use various mobile advertising networks to monetize their apps. The way they make money from their apps is simple. The developers will simply put the advertising code into their apps, and when people use their apps, the apps will display advertising for as long as the apps are open. The developers can make start earning money from various methods. First, they can make money based on the views of their in-app advertising. Second, they can make money when someone is clicking on the in-app advertisements. And third, they can make money when someone is installing the promoted apps in their ads.

How to Monetize Your mobile Apps

In order to maximize your earnings, you should monetize your apps in the right way. The first step is to choose the right advertising network to use. Here are the top 7 advertising networks that you can use to monetize your apps:

  1. AdMob

AdMob is Google’s own mobile advertising network, and it is by far the most popular network used by most app developers to monetize their mobile apps, especially the apps that are released on Google Play. It works a little bit like Google Adsense, only that it is focused on mobile advertising.

The features offered by this network include:

  • Various ad format choices
  • Native ads
  • Ad filtering
  • All-access to Google advertisers
  • Higher CPM payment
  • Global fill rates
  1. Flurry

Flurry is a mobile advertising network owned by Yahoo, and since Yahoo has been an old player in online advertising, this mobile advertising network can bring a high payout for your mobile apps. The network uses a vast data intelligence model to help target the right audience for the right ads.

The features offered by this network include:

  • Real-time Bidding (RTB) to help maximize your revenue
  • Three types of ads: banner, video, and full screen interstitials
  • Flurry Personas
  • Flurry Analytics
  • Third-party connection to other ad platforms
  1. LeadBolt

LeadBolt offers a high performance mobile advertising network for both advertisers and publishers. The network offers various benefits, such as premium traffic, exceptional results, performance tools and analytics, advanced ad-serving technology, and innovative ad formats. An important feature called Direct Deals Marketplace will allow you to quickly maximize your app earnings by finding the best advertisers for your apps.

The features offered by this network include:

  • Direct Deals Marketplace
  • Dynamic Ad Delivery
  • Advanced Partner Match Technology
  • High-performance video ads
  1. Chartboost

Chartboost is a mobile advertising network that focuses specifically for mobile games. The network is optimized to bring the best revenue for mobile game developers. The network also helps game developers to discover new players for their mobile games. By far, this is the largest mobile advertising platform for mobile game developers.

The features offered by this network include:

  • Free Cross Promotion
  • Direct Deals Marketplace
  • Interstitial and mobile video ads
  • Transparent data analytics
  • One SDK for cross-platform mobile advertising
  • Native ad experience for gamers
  • Full control for all of your in-app advertisements
  1. PlayHaven

PlayHaven is another mobile advertising network that focuses on mobile gaming. With deep user segmentation, this mobile advertising network will target the right audience for the ads that appear on your mobile games. Moreover, with the global reach that is more than 250 million users worldwide, you can leverage your earnings as you reach more players worldwide.

The features offered by this network include:

  • Real-time deep user segmentation
  • Full-screen interstitial ads
  • More games chart
  • Internal cross-promotions
  • More than 95% global fill
  • Market-leading eCPM for maximum revenue
  1. Millenial Media

Millenial Media is a mobile advertising network owned by AOL, and it offers full monetization solutions for mobile app developers. The open platform provided by this advertising network allows you to access premium partners that will guarantee maximum revenue for your apps. Thus, you get more earnings for your ad impressions by partnering with premium and high quality advertisers.

The features offered by this network include:

  • Self-serve and managed services
  • Easy SDK integration and documentations
  • Mobile-first programmatic buying partners
  • Premium demand
  • Rich media, video, and native ad formats
  • Mediation
  • Reporting and control
  1. Tapjoy

Tapjoy is a mobile advertising network that uses the mobile marketing automation platform to allow you to maximize your revenue for each user of your mobile apps. This network helps you to provide each of your mobile app user the ads that are most relevant to them. With brand advertisers using the network to get new customers for their business, you can get more revenue for your ad impressions. It also has the predictive analytic system to determine whether a user will spend money on your ads or not.

The features offered by this network include:

  • Mobile Marketing Automation Platform
  • Predictive analytics
  • Brand advertisers
  • Advance analytics

Conclusion

These top mobile advertising networks can help you to earn more revenue from your mobile apps, attract new users to your apps, and optimize your app performance.

Please note: If you are a new app developer that has just released your first app to the app marketplace, it is better for you to wait for a few months before starting to use these advertising networks. Use this period to attract more users to your app and give them the satisfactory experience in using your app.

Once you attract more users to your app, you will get some feedback from them, and your app rating will slowly go up. At this time, you will see more and more people downloading your apps without you even promoting it. This is the right time for you to start using any of the mobile advertising networks above. Be sure to remember that most users will keep using your app if your app is really valuable for them. But, once you start inserting obtrusive advertisements within your app, your app users will start to leave it. So, place your ads unobtrusively within your app to keep your users enjoy using it regularly.

Turning Unknown Apps into Popular Apps – How to Promote Your Mobile Apps in the Most Effective Ways

In our previous article we talked about Creating Profitable Mobile Apps as a way to diversify your earnings apart form affiliate marketing and other methods. In this article we will talk about how to turn unknown Apps into popular Apps.

If you have some apps published into the app marketplace with a small number of users? You might have released your apps a few months ago, but even today, no more than a hundred people have installed your apps on their devices. If this happens to you, there is perhaps something wrong with your app promotion. If you are promoting your apps in the most effective ways, you will be able to turn your unknown apps into popular apps quite easily.

 

Here are some tips that you can follow to attract more users for your mobile apps:

  1. Social Media Platforms

One of the best ways to promote your apps is to use your own social media pages. If you already have some followers in various social media platforms, such as Twitter, Facebook, Instagram, and others, you can start promoting your apps to your followers.

You can follow these tips:

  • Give your followers some useful information about the apps, and how they can use your apps to ease their life.
  • It is better for you to allow your audience to download your apps for free, unless you already have a good reputation as an app developer.
  • Promote your apps regularly in your social media pages.
  1. App Optimization

Optimizing your apps for the best placement in the app marketplace is important. Whether you release your apps on Google Play, App Store, Windows Store, and others, you need to optimize your app so that it can easily be found when people search for it with certain keywords.

You can follow these tips:

  • Name your app with a unique name that relates to its main functionality.
  • Include your targeted keyword in your app title. For instance, you can use this format: App Name – Short App Description (ex: Google Fit – Fitness Tracking).
  • Write your app description so that your users will know about your app features, and be sure to include several targeted keywords in your app description.
  1. Quality and Uniqueness

Do you want to spread the word about your apps without doing a lot of marketing efforts on your part? You can do that by letting your app users to do it for you. But, there is a small catch here. You have to ensure that your app has the quality and uniqueness that make your users want to keep using it for a long time.

You can follow these tips:

  • Only release your apps when you are sure about the quality of it. Don’t release low quality apps since it will give a bad reputation to you as the app developer.
  • Be sure to create unique apps that are not widely available in the app marketplace.
  • Create a pop-up within your apps to encourage your app users to rate and give feedback for your apps.
  1. Mobile Advertising

You can spend some money regularly to promote your apps to new audiences. There are various mobile advertising platforms that you can use, and you can promote your apps there. You can choose between pay per view, pay per click, or pay per install.

You can follow these tips:

  • Prepare a monthly budget to advertise your apps.
  • Start small and don’t overspend your money on mobile advertising.
  • The pay per install model might be the best method to get your app installed on many devices.
  1. Website Content

You can create various types of website content that help to promote your apps to your audience. If you already have a website, it is good for you to regularly encourage your website readers to check out your apps in the app marketplace. You can do this promotion in various ways.

You can follow these tips:

  • Write reviews about your apps in your website.
  • Publish articles related to your apps regularly.
  • Do some guest blogging, in which you provide content for other website owners or bloggers, and promote your apps in your guest post.
  1. Professional Endorsements

Apps that receive a lot of professional endorsements usually get downloaded a lot in the app marketplace. You don’t need to ask a celebrity to endorse your apps to their fans. But, you can find people who already have a good reputation in their niche and ask them to try your apps.

You can follow these tips:

  • Find the influencers in various social media platforms and try to make them notice about your apps.
  • Try to get your way to publish your content to highly reputable websites, and promote your apps within your content.
  • Find some local professionals and offer them to try your apps. If possible, ask them to tweet their thoughts about your apps after using it.
  1. YouTube

YouTube can be one powerful marketing tool for your apps. There are thousands of apps that are using YouTube as their main promotion channel. Best of all, they can successfully attract more users to their app after using this most popular video-sharing platform.

You can follow these tips:

  • Create a channel that you will dedicate for your app promotion.
  • You can share various tips related to your apps, and let the people know that your apps can really help them ease their life.
  • Subscribe to other similar channels and write your comments on their videos, allowing people to know about your apps. However, avoid spamming the comment section.

Conclusion

If you follow the most effective ways to promote your mobile apps as explained in the tips above, you will be able to start attracting more users to your apps in a relatively short period of time. However, you have to understand that you need to spend some time, money, and effort in order to do that. At least, you have to do this at first. But, once you have a lot of users using your mobile apps regularly, you will start seeing more and more people installing your apps without any effort on your part. If you apply these tips regularly, you can achieve that in a short period of time.

How to Create Profitable Mobile Apps – 7 Tips to Consistently Make Money with Your Mobile Apps

Hey guys so I have decided to also cover other niches and way to make money online as well apart from CPA Marketing so here is the first article about how you can create profitable mobile Apps.

How to Create Profitable Mobile Apps

With billions of smartphone users around the world, thousands of app developers have earned millions of dollars from their apps. Do you want to be one of them? Well, you might not be able to earn millions from your apps, but at least you can earn consistent income from your mobile apps. Here are some tips that you can follow to create profitable mobile apps that will allow you to consistently earn money with your mobile apps:

  1. Create Two App Versions: Free and Paid

First of all, you can maximize your income potential by creating two versions of your app. The free version will allow your audience to download your app and see the app quality for themselves. You will need to monetize the free app version with advertising or in-app purchases, depending on the type of your app. The paid version of the app will be the full version of your app, which allows your audience to use your app free of advertising. You should also add various premium-only features in your app in order to encourage your audience to upgrade their free app.

Please note: Create your apps with one vision in mind. You have to understand what you are going to offer with your app before going further into creating the two app versions.

  1. Target Your Audience Carefully

What is the type of audience that you are targeting? Who will be the primary users of your apps? Depending on your audience, you will be able to monetize your app differently. For instance, if your goal is to target business users, you can price your app a little more expensive than the app that is targeted toward teenagers. Also, if you are targeting business users, you can simply create a monthly subscription model for your app, instead of one-time purchase. Thus, you can get a reliable income stream from just one app.

Please note: Each type of audience has a different ideal monetization method. If you look for quantity, you can depend your app monetization fully on the advertisements that you put inside your app.

  1. Use Good Advertising Networks

There are various mobile advertising networks that you can use to monetize your mobile apps. Some of them offer high payouts, while some others offer only small payouts for the advertising that you put on your apps. The key to earn good income from your apps is to use the right advertising network for it. When you choose a mobile advertising network, make sure that you choose the one that is proven to provide the best payout for the publishers. Also, make sure that the network receives a good amount of new ads from advertisers daily.

Please note: It would take time for you to find the best advertising network that you can use. It involves a little bit of trial and error on your part.

  1. Spread Your Apps to Multiple Platforms

Nowadays, you are leaving money on the table if you create an app only for one platform. It would potentially bring you greater earnings if you create an app for multiple platforms. But, it doesn’t mean that you have to release your app to all platforms at once. For instance, you can choose to release your app to the iOS platform for starter, just to see whether it will attract a lot of users on that platform. Then, once it is proven that your app is attracting a lot of users, you can expand your app distribution to another platform, such as Android. If your app is also attracting a good amount of users on Android, you can create the Windows Mobile version of your app.

Please note: If you want to maximize your revenue potential, you have to be willing to maximize your app distribution to multiple platforms.

  1. Impress Your Audience with Your Free App

The free version of your app should be able to attract your audience’s interests to keep it installed on their devices. Make sure that your app is unique and useful for your audience. It is also important for you to make your app smooth and easy to use. Your goal should be to satisfy your audience with the free version of your app, so that they will not uninstall your app right after they have installed it on their devices.

Please note: You monetize your free app with advertising that you put within your app. The more often your users use your app, the better your chances to earn more money from your app.

  1. Make It Compelling for Your Audience to Upgrade to Paid Version

The way you structure your free app will affect your success in encouraging your audience to purchase the paid version of your app. Make sure that you allow your users to use regular features in the free app, but you have to keep the special features only for those who upgrade to the paid version. These special features should give more functionalities to your app, and they should allow your app users to experience the full version of your app. Don’t lock the features that your users will not likely need to use regularly.

Please note: Pricing the paid version of your app is also important. If you price it too high, your audience may not be willing to spend their money on your app. But, if you price it too low, they might perceive your app to be low quality.

  1. Place Your Ads Carefully

While it is true that you are making money from the ads that you place in the free version of your app, you have to ensure that you are placing your ads in the right place. If your ads disturb your app users a lot when they are using your app, they will likely uninstall your app and find another similar app to replace it. So, you have to place your ads carefully. It has to be visible to your users most of the time, but you have to keep it unobtrusive.

Please note: Avoid using excessive pop-up ads in your apps, since this is one of the most annoying types of ads that you can place in your app.

Conclusion

After learning the tips above, are you ready to start creating profitable mobile apps that will give you consistent income?