Why people fail in cpa marketing

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kjrocker fail saturdayToday I want to talk about the a few reasons due to which people fail in CPA marketing. I have coached many affiliates so far many of them got successful and many failed miserably, especially those who just want to click a button and expect money to fall from sky. I have learned a few reasons of failure and they are.

Lack of Commitment

Sometimes people think Budget is the only thing require to succeed with CPA and affiliate marketing which is not correct , All you require is commitment and dedication to what you are doing, You dont need money , Tools are not must , You can start CPA Marketing without any hosting account or anything but just require commitment and dedication. Give your campaigns proper time, Stop bouncing around the traffic sources instead choose one and work on it till you succeed.

Listening opinions of Others

Every affiliate has his own opinion, about traffic source, niche, Offer, Network etc. for example let’s say someone says Ad words is the worst traffic source it’s his own opinion based on his experience. You have no idea about the way he or she was marketing, What kind of landing page he/she was using , what niche they were in , Just because KJ says PPV Traffic is good for CPA Offers its KJs experience not yours , So do test out yourself , If you are using Facebook traffic and just because PPV is converting good for KJ, Dont jump to PPV from Facebook ads because KJ is saying PPV is good , Stick with facebook ads and see where you are making mistakes and correct them , for example there are many bloggers and forums about CPA industry just because someone posted about his positive experience with a traffic source, network ,niche or an offer that doesnt guarantee  it will work for you as well. Just keep on what you are already doing.

Lack of patience

They say “patience is a virtue” no campaign will be a winner from day one , You will have to make a campaign successful, In fact every campaign is a failure at start and you will have to work on It to make it successful, Many noobs run away during their campaign testing phase , For example when you are running traffic to a campaign using landing pages , Many noobs will desperately check their CPA Network reports to see if they got any conversion or not no matter their CTR is zero% , Listen you will need clicks coming from landing page to offer in order to get conversions so do work on your landing page , Improve your CTR before expecting any conversions , At testing stage, your first priority should be to get a reasonable CTR not conversions. I have seen many affiliates complaining about conversions and wasting their time crying about conversions instead of working on their landing pages and improving their CTR , and on their targets. Sometimes people give up when they are about to succeed and they are very close to success.

Setting Impossible goals

This is the best part for any affiliate, What are their goals and how much they want to make, be realistic you cant start making $1000/day from day one to reach $1000 a day goal you will have to make $1/day  first and then $10/day and then $50 , $100 , $200 .$500 , $700 and finally $1000 … You will have to go step by step, You can’t jump directly to  100th floor without passing 99 floors on your way.
Also don
t only include money in your goals but also do including in your goals how much conversion rate you want from a campaign , if using landing pages what will be your targeted CTR  and EPC , do all the math’s and know your numbers first.


One of the biggest reason of failures, if you are considering to be a CPA affiliate just because you want to spend most of your time on

beaches and in clubs and you expect click button profits, dear sir noob affiliate! Go back, you are dreaming, better get rid of this laziness and try again, I have seen many affiliates, Being a blogger I have to deal with such people all the time, Just because messaging me on Facebook is a very easy way they will message me “hey kj how do I generate offer link from affiliate network ?” in my experience these people always fail, and are the most useless species who can’t even watch a video tutorial if you give them link but would prefer you to teach them how to do it , I mean its ok if you can’t find a solution anywhere after searching all over internet, Its best solution to ask someone who knows this stuff but at least make some effort your hands wont hurt if you google that particular problem and try to find out solution to that problem.

Lack of tools

With free traffic you can survive without any paying for any kind of tools however when it comes to paid having proper tools is must, Specially proper tracking setup, Many affiliates consider advertising budget only thing they require which is a big mistake do consider different tools for example for tracking having at least a VPS is a must you won’t get good results by hosting tracker at a shared hosting server, and as an tracker prosper 202 is a free tool however some times to monitor your traffic you need some features which are currently not available in prosper 202 and you can find them in a better tracker e.g CPVlab , Also direct linking doesn’t work all the times and you might have to create landing pages so do consider arranging tools to create  landing pages , Webpage editor and Photoshop and for WordPress landing pages Optimize press. For list building start with aweber. And other tools related to traffic source you are using.

Testing too many campaigns at a time

Sometimes people fail because they have too many  campaigns to manage, Creating and testing too  many campaigns is also not recommended as by doing so you wont be able to focus on  any of the campaigns and loose focus which will end up on complete failure . Do start with a few campaigns and once you get going and you are getting green results from your campaigns start new campaigns and build them. This will also help you with budget and you won`t end up losing all your money without results as usually people with limited budget start many campaigns at a time and this way all your budget is spent without any results.

Campaign management

No campaign will be winner from day one if you have 100 keywords in a campaign and you get few conversions instead of getting disappointed and dumping whole campaign, remove those keywords which are getting traffic but not giving any traffic and only keep those converting for you and spend money on them instead of wasting money on those which never get any conversion, This way you can easily turn a failed campaign into a successful one. Try to find out the root of the problem why you are not getting any conversions, Find out the reason is your keywords, landing pages or the offer some times only switching to a new offer will result in campaign being profitable for you.

Those were a few mistakes by avoiding you can escape failure and be successful in CPA Marketing, in case you still have problems with your campaigns I do offer campaign consultancy service , you can reach me at my email contact [at] kjrocker.com for further details.

About Kj Rocker

Hi there my name is KJ and I am the owner of KJ Rocker Blog And C.E.O KJ Rocker F.Z.E . I am an affiliate marketer, and online marketing consultant living Dubai Life. My biggest achievement is not only turning my affiliate life dream into reality, but also i have helped many others through my coaching program to achieve success.
Want to be successful ? Follow me on twitter or join myFacebook group to find out more!



  1. You couldn’t be more right about the reasons why they fail, Kj!

    I dislike it a lot when they ask you for advice, but end up doing something else, especially if they know that you are sure with what you are teaching them.

    I also don’t like it when they try to it all at once, “testing too many campaigns at a time” as you put it. I guess, that’s the result of their lack of patience, trying to shortcut the process. But they end up failing.

  2. LOL! Laziness is what I think the reason why. Logically, Laziness means you are not doing anything, too lazy to make a progress, too lazy to study, to analyze, to save your business and a lot more. So I concur that this is one of the biggest reasons of failures.
    I do not agree about “Testing too many campaigns at a time”. It will just consume time but doings less. So I will not put this one into the table. I must say, one at a time.
    In addition. Experience is an advantage for you to be victorious in the field of CPA marketing.
    To wrap these things up, this post is insightful and informative! Nice!

    I found this post shared on Kingged.com, the Internet marketing social site, and I “kingged” it and left this comment.

  3. Very good article I may add. Makes a lot of sense. I myself am not lazy and not afraid to take action. The problem stems from, I’ve taken the wrong action. Reading outdated or worthless guides. I’ve been at this Internet Marketing for 7 years and have not done well. But I’m not ready to give up yet. Just recently, I spent two months with a mentor/teacher, who turned out to be absolutely worthless. I hired a web designer, and landing page designer who built my site and landing pages. My site converts very well, but, when I was promoting it on Adwords and Bing PPC, the CPC was way too high. And yet my mentor from the beginning was going to teach me the hidden tricks on how to get excellent quality score and very low CPC. (So I thought) On top of that, I followed his advice from A-Z, without trying it different.

    So yet, my mentor at the time wanted me to “manage 20 campaigns”. Which I thought was way too much. And I told him from the beginning, I have limited budget, and I’m better off starting slowly. Well, he didn’t listen. So as I was struggling over and over losing a lot of money, I would ask my teacher in frustration, how can I improve? Or how do I get cheaper clicks like you were going to show me as you mentioned in the beginning? Well, he never did. His same response was, just add more keywords. I got tired of hearing the same garbage, so I quit on him. And not once did he mention any additional tools to use such as spy tools etc.

    Basically, I put my trust in the wrong teacher….again. And lost a lot of money by “taking the wrong type of action”. Lesson learned. I’m a firm believer that most need a solid mentor/teacher, but they’re a rare find. “Listening to the opinion of others”. That falls under the “wrong mentors”.

  4. That is true finding a true mentor is a bit difficult , But lets be honest what we look at when finding a mentor ? i bet 90% people fall for screenshots of mentor`s earnings , not considering how much effort he has to put in and how long it took for that mentor to reach that level about number of campaigns i do agree , you need to decide and plan budget for a campaign first and than launch them , if you launch 20-39 campaigns at a time you will surely end up losing all your money with zero data collected for your campaigns , instead focus one niche collect data about that niche launch few campaigns analyze data make those campaigns successful and than create more and work on them , everything step by step

  5. Mike Jones says:

    Hey thanks for the info , I will definitely attend the event 🙂 And Congrats for your big day!