Effect of gmail change new tabbed interface on email marketing

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Unless you’ve been living under a rock, You might have noticed that Google has changed its Gmail change tabbed interface  for the inbox , where emails are divided into three basic  parts.

Primary: person to person conversations.

Social : messages and updates from social networks Facebook, Twitter , Linkedin etc ..

Promotions: email news letters , Deals ,promotions etc

and also optional tabs including

Updates: personal, auto-generated updates including confirmations, bills, receipts, bills, and statements.

Forums : messages from forums etc


Some people described as death to email marketing and its been a hot topic for a while i wanted to conduct a few tests and see how much this actually effected email marketing , for this purpose i created a email campaign for one of my Non – IM niche where i regularly keep sending broadcasts to my subscribers here are the results

gmail tabs

I created a separate segment with only Gmail user`s and as you can see on top ( the open rate of broadcast i sent out after the gmail update ) and the bottom result ( the open rate of broadcast i sent out one month before the gmail update) . As we can see due to  the update open rate did decrease 3.3% however in my opinion its not that bad and i don’t agree with people who consider email marketing is dead however i do accept there is a little effect on email marketing due to recent gmail changes but its not that much …

Let me know about your thoughts by making comment below :).

I will keep testing and will update once i have more data ..





About Kj Rocker

Hi there my name is KJ and I am the owner of KJ Rocker Blog And C.E.O KJ Rocker F.Z.E . I am an affiliate marketer, and online marketing consultant living Dubai Life. My biggest achievement is not only turning my affiliate life dream into reality, but also i have helped many others through my coaching program to achieve success.
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  1. No, I don’t think it is going to be the end of email marketing. That’s too far from the truth.

    The only problem is that Gmail decided on its own to create a tab for impersonal messages. Not long after it has been launched, solutions have already spring on how to wade through that and get noticed by your subscribers.

    Your test is actually interesting. Nice suggestion.