So we spoke about how you can create profitable mobile apps and making your Apps popular now we will talk about how to monetize them. Most app developers will use various mobile advertising networks to monetize their apps. The way they make money from their apps is simple. The developers will simply put the advertising code into their apps, and when people use their apps, the apps will display advertising for as long as the apps are open. The developers can make start earning money from various methods. First, they can make money based on the views of their in-app advertising. Second, they can make money when someone is clicking on the in-app advertisements. And third, they can make money when someone is installing the promoted apps in their ads.
In order to maximize your earnings, you should monetize your apps in the right way. The first step is to choose the right advertising network to use. Here are the top 7 advertising networks that you can use to monetize your apps:
- AdMob
AdMob is Google’s own mobile advertising network, and it is by far the most popular network used by most app developers to monetize their mobile apps, especially the apps that are released on Google Play. It works a little bit like Google Adsense, only that it is focused on mobile advertising.
The features offered by this network include:
- Various ad format choices
- Native ads
- Ad filtering
- All-access to Google advertisers
- Higher CPM payment
- Global fill rates
- Flurry
Flurry is a mobile advertising network owned by Yahoo, and since Yahoo has been an old player in online advertising, this mobile advertising network can bring a high payout for your mobile apps. The network uses a vast data intelligence model to help target the right audience for the right ads.
The features offered by this network include:
- Real-time Bidding (RTB) to help maximize your revenue
- Three types of ads: banner, video, and full screen interstitials
- Flurry Personas
- Flurry Analytics
- Third-party connection to other ad platforms
- LeadBolt
LeadBolt offers a high performance mobile advertising network for both advertisers and publishers. The network offers various benefits, such as premium traffic, exceptional results, performance tools and analytics, advanced ad-serving technology, and innovative ad formats. An important feature called Direct Deals Marketplace will allow you to quickly maximize your app earnings by finding the best advertisers for your apps.
The features offered by this network include:
- Direct Deals Marketplace
- Dynamic Ad Delivery
- Advanced Partner Match Technology
- High-performance video ads
- Chartboost
Chartboost is a mobile advertising network that focuses specifically for mobile games. The network is optimized to bring the best revenue for mobile game developers. The network also helps game developers to discover new players for their mobile games. By far, this is the largest mobile advertising platform for mobile game developers.
The features offered by this network include:
- Free Cross Promotion
- Direct Deals Marketplace
- Interstitial and mobile video ads
- Transparent data analytics
- One SDK for cross-platform mobile advertising
- Native ad experience for gamers
- Full control for all of your in-app advertisements
- PlayHaven
PlayHaven is another mobile advertising network that focuses on mobile gaming. With deep user segmentation, this mobile advertising network will target the right audience for the ads that appear on your mobile games. Moreover, with the global reach that is more than 250 million users worldwide, you can leverage your earnings as you reach more players worldwide.
The features offered by this network include:
- Real-time deep user segmentation
- Full-screen interstitial ads
- More games chart
- Internal cross-promotions
- More than 95% global fill
- Market-leading eCPM for maximum revenue
- Millenial Media
Millenial Media is a mobile advertising network owned by AOL, and it offers full monetization solutions for mobile app developers. The open platform provided by this advertising network allows you to access premium partners that will guarantee maximum revenue for your apps. Thus, you get more earnings for your ad impressions by partnering with premium and high quality advertisers.
The features offered by this network include:
- Self-serve and managed services
- Easy SDK integration and documentations
- Mobile-first programmatic buying partners
- Premium demand
- Rich media, video, and native ad formats
- Mediation
- Reporting and control
- Tapjoy
Tapjoy is a mobile advertising network that uses the mobile marketing automation platform to allow you to maximize your revenue for each user of your mobile apps. This network helps you to provide each of your mobile app user the ads that are most relevant to them. With brand advertisers using the network to get new customers for their business, you can get more revenue for your ad impressions. It also has the predictive analytic system to determine whether a user will spend money on your ads or not.
The features offered by this network include:
- Mobile Marketing Automation Platform
- Predictive analytics
- Brand advertisers
- Advance analytics
Conclusion
These top mobile advertising networks can help you to earn more revenue from your mobile apps, attract new users to your apps, and optimize your app performance.
Please note: If you are a new app developer that has just released your first app to the app marketplace, it is better for you to wait for a few months before starting to use these advertising networks. Use this period to attract more users to your app and give them the satisfactory experience in using your app.
Once you attract more users to your app, you will get some feedback from them, and your app rating will slowly go up. At this time, you will see more and more people downloading your apps without you even promoting it. This is the right time for you to start using any of the mobile advertising networks above. Be sure to remember that most users will keep using your app if your app is really valuable for them. But, once you start inserting obtrusive advertisements within your app, your app users will start to leave it. So, place your ads unobtrusively within your app to keep your users enjoy using it regularly.
