AutoPlay Video Launching from Twitter

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In a long anticipated move, Twitter is finally launching auto-play for the videos on their site.  This is something that Facebook has had for quite a while now, and has enjoyed a lot of success from. For those who are not familiar, the technology works by automatically beginning a video as soon as it is […]

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Headlines Essential to Driving Traffic from Search & Social

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While it might not be surprising to many, the headline of a story is the most important factor when attempting to drive traffic to it from either social sites or search engines.  This is according to a new study by the Reuters Institute for the Study of Journalism.  The study analyzed the habits of 20,000 […]

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Five Content Options for Attracting Traffic

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When it comes to making affiliate sales one of the most important things you need is a steady stream of traffic.  For most marketers today, that means putting up new content on a regular basis.  New content provides visitors a reason to come back, encourages sharing, builds links and helps give the search engines the […]

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Significant Crackdown on Social Media Marking coming from FTC?

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The FTC has recently made their first updates to their “What are People Asking” FAQ page in over five years.  These updates seem to be focused primarily on social media marketing.  If you use this type of marketing, it is important that you familiarize yourself with the updates so you can remain in compliance. Many […]

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Five Important Points for Successful Data-Driven Content Marketing

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Not too many years ago people wouldn’t have really understood what was meant when someone used the term content marketing.  Today it is one of the hottest methods in marketing, and one that most experts agree will be essential for digital commerce long into the future.  This is because content marketing is the base for […]

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Pinterest Launching “Buyable Pins”

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Pinterest has finally made the long awaited announcement that they will be adding a new button for ‘buyable pins.’  The feature will first launch in the United States only, but most people expect that it will then roll out globally over the coming months.  The feature is in response to one of the most popular […]

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New Report Shows US E-Commerce Growing Rapidly

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The full numbers for eCommerce in 2013 are finally out from the US Census, and the results are looking quite good for anyone who is involved with the online marketing industry at all.  The report found that US retailers had 13.6% growth from 2012 to 2013 on their eCommerce platforms.  This brought them up to […]

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Powerful New Options for Facebook Advertising Announced from Teradata

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Facebook advertising has been an effective way to drive traffic for quite some time.  The fact that Facebook offers so much data about their users makes it possible for marketers to really get their ads shown to the exact people they want every time.  Of course, to set this up it can take some time […]

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Google Ads to get Buy Button – What does it mean for You?

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There have been rumors floating about for some time that Google was going to be adding a buy button to their ad options.  In a recent interview at the Re/Code Code Conference, however, that rumor was confirmed.  Google’s Chief Business Officer, Omid Kordestani, commented that the buy buttons would be showing up soon, though he […]

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In 2015 Marketers will spend $58.6 Billion on Digital Ads

Digital Marketing

When it comes to driving targeted traffic to your pages there are few things as fast and effective as digital advertising.  Many marketers spend a significant portion of their advertising budget on this type of ads, and it really starts to add up over time.  In fact, according to a new report from eMarketers, marketers […]

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Should you be using LinkedIn in Your Marketing

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Just about all marketers know that social media is an essential piece of their marketing playbook.  Facebook, Twitter, Pinterest and others can help to drive a significant amount of traffic very quickly.  This traffic is also often very targeted and can convert at surprisingly high rates.  Whether using it for organic traffic or paying for […]

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