B2B Advertising Showing Massive Growth in Surprising Area

All marketers know that Facebook has quickly become one of the largest ad networks on the Internet.  In addition, Facebook has a massive amount of information on all their users, which means they can offer very targeted advertising opportunities.  Something that most other networks simply can’t offer.  This detailed information makes Facebook a great option […]

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Facebook Provides Some Clarity on “Reactions” for Marketers

After Facebook confirmed that they will be adding “Reactions” emoji to their social media platform there has been a lot of rumors and questions by people.  Many marketers wanted to know just how these ‘reactions’ would influence what is seen in the News Feed and what type of impact it might have on promotional posts […]

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Google Announces Significant Change to Display Network

When it comes to digital advertising, there is no name bigger than Google.  With millions of people relying on them for online advertising it is important to keep a close eye on all their activities.  That is why the announcement from the VP of product management of the Google Display Network, Brad Bender was so […]

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Don’t Worry – Most People Don’t Block Ads Anyway

With all the news about ad blocking that has been popping up over the past few weeks it is no surprise that many marketers are getting a little nervous.  While it is certainly a concern that needs to be thought about, it might not be as big of a problem as many people would expect.  […]

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Two New Products Launching from Google to Improve Ads

Google has recently announced that they are launching two new products to help improve their ads.  The products are designed to help marketers provide their customers with what they want, when they want it and where they need it. The products are called, “Customer Match” and “Universal App Campaigns.” Customer Match The first new product, […]

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Social Media & SEO – A Marketers Mystery

Many marketers spend a significant amount of time working on SEO and Social Media.  These are two essential marketing practices that can help bring in many new potential customers and take your business to the next level.  For most, these are two equally important efforts but they are entirely separate. Figuring out how and why […]

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Consumers Don’t Trust Online Video Ads

While I much prefer writing positive news about the online marketing industry, it is important to share ‘bad’ news as well.  According to a recent Nielsen study, most consumers don’t trust online video ads.  This is compared to 63% of consumers who say that they do trust ads that they see on television.  The survey […]

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The Must Have tools for CPA Marketers in 2016

The Must Have tools for CPA Marketers in 2016

The Affiliate industry overall is an industry which keeps evolving all the time, and in order to become successful you have to keep adopting new changes in order to keep your self in the list of successful people. One of the most important parts of your affiliate marketing career is having the right tools which […]

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‘Facebook Mentions’ Becoming Valuable Tool for Public Marketers

Facebook Mentions is an application that is designed to let people know what users are saying about their articles and other posts.  It is most commonly used by celebrities, journalists and other public figures who need to keep up to date about how people are interacting with their posts.  Many marketers, however, could benefit from […]

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iOS 9 May Block Analytics

With the release of iOS 9 many people have been talking about how the new Apple OS allows app makers to develop ad blockers for phones and tablets.  While this is a major concern for many marketers, it might not even be the biggest problem that they will face.  The new content blocking options built […]

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New Ad Option for Facebook Ensures 100% Viewability

social kick start

Facebook has just announced that they will be allowing a new option for advertisers on their platform.  The new option will require advertisers pay for ad impressions only when it is 100% visible.  This is an interesting move, and one that is surprising to many since Facebook has long argued that even partial views are […]

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