When it comes to making affiliate sales one of the most important things you need is a steady stream of traffic. For most marketers today, that means putting up new content on a regular basis. New content provides visitors a reason to come back, encourages sharing, builds links and helps give the search engines the information they need to rank you well. It can, however, be hard to think of content options that are related to your niche without getting overly repetitive.
The following five options have been proven to engage readers, encourage sharing and bring in traffic both while it is published and for months afterward. When done properly, these ideas can give you an almost endless number of ideas that you can turn into blog posts, videos, tweets, Facebook posts, infographics or any other type of content that you need for your site.
Case Studies
These don’t have to be overly complex studies to be informative and important for your readers. Find something that you’re doing anyway, and write down each of the steps you take. Take a little extra time to document the results and you’ve got yourself a very useful post. If you have recently brought in a new customer, for example, you can write about the steps you took to get the customer to make their first purchase.
Customer Interaction or Reviews
If you can get a customer to take a picture with your product or record themselves opening it or using it, you can turn that into a very popular post. People love seeing real people with products before buying them. Consider offering a ‘bonus’ if they provide you with an honest review, a picture, an ‘unboxing’ or some other type of user content for your site.
Responding to Customers
If your customers are asking you questions or making comments on your social media pages, you can take those and turn them into posts. Choose a few of the best questions or comments, put them up in a post and then reply to them. You can also record yourself reading the posts and giving a response on camera. This is a very good way to show your customers or potential customers that you really do care about what they do and say related to your brand.
Tips & Tricks
Come up with 5 or 10 ways to help people who have purchased your product to get even more out of it. Simple tips that can make what they already purchased even more valuable than it normally would be. This will not only show potential customers that you care, but will also get existing customers to come back again and again. Even if you’re just promoting an affiliate product you can still offer this type of content to show that you’re more than just a portal to buy. You’ll be there for the customers well after the sale.
Timely Posts
Look at the news or look at what time of year it is and try to associate your content with that. If it is the start of a new school year, consider writing something about how your product can benefit students. If it is almost spring, write about your product and spring. Any holiday, news event or other time specific item will due. This not only gets extra popular when you post it, but each year at that time you can often get a resurgence of traffic, especially if you remember to ‘reshare’ it.
