After my last post where i gave a few tips which can be used to sell Tee Spring t shirts i got many questions from people through email and most common question people asked was “KJ How we can make our pages go viral” . Going viral is not as easy as it sounds, especially on Facebook. There’s already a lot of things going on in people’s life, and they want to share them with the world already. So, what makes you think that “Facebook people” will be willing to share your stuff instead of their own stuff? The answer is that you can do it if you know about how to properly spread viral content on Facebook. Here are 5 steps to initiate successful viral marketing on Facebook:
1.Understand What Makes People Tick
You have the target audience. Those people are longing for something, waiting for something to make their life better, to solve their problem. If you can understand what they want, then it will be easier for you to initiate successful viral marketing campaign on Facebook. Know what your audience needs, and be sure that your viral content is geared toward fulfilling those needs. In this way, you will hit the jackpot. So, know what’s going on in people’s mind and craft your viral content based on that knowledge. In this way, your content will stand more chance to become viral.
2.Create Content That Triggers Emotional Response
Most people don’t care about what you have. They don’t care about your business, your product, your content, or whatever it is that you are trying to show them. But, they do care with something that can trigger their emotional response, something that can make them feel emotional upon getting it. If you can create content that is emotionally appealing for your audience, most of the time your viral campaign will be a success.
3. Start The Viral Campaign From The Hot Spot
You have to start your viral campaign from the hot spot, meaning the very spot where you can find the most active audience on Facebook. And do you know where that spot is? You can’t just spread your content to your current Facebook friends because they will not be interested in it (at least, not all of them will be interested). But, if you can spread your content right from your target audience, your viral campaign will be a blast. It will make your content to spread like a virus, into more and more of your target audience. So, how can you target your audience directly on Facebook? There’s only one place: Facebook Ads. Yes, you should use Facebook Ads to spread your viral content for the first time, because this is the only hot spot that will be a perfect start for your viral campaign.
4. Make Sharing Your Content Easy
Do not complicate the sharing process. Do not require people to sign up here and subscribe there before they can share your content with others. Make sure that sharing your viral content is as easy as clicking one simple button. People do not like to do complicated things, especially because they don’t have too much time to do it. So, create a big sharing button that will make everything easy for your audience to spread your content like crazy, anywhere they want.
5. Create a Special Facebook Page Just For This Purpose
Don’t use your existing business Facebook page for this viral campaign. If you want to really make a difference, you have to create a special Facebook page just for the purpose of spreading this particular idea. Even better, buy a domain name and redirect it to this special Facebook page. You can attract people to like your page, and then connect this special page to your main business Facebook page. This is the best way for you to do your viral marketing campaign on Facebook. You don’t want people to confuse your viral content with other updates in your Facebook page.
When you follow the simple steps above, you will be guaranteed to have a successful viral marketing campaign on Facebook. Remember that Facebook is the best social media platform on the internet today, and it is very important for you to use this platform for your viral marketing strategy. It will give you the biggest impact for your viral campaign. Let me know your thoughts by making comment below.