Deep Linking Now Available from Facebook Ads

Many marketers have been using Facebook ads to promote app installs.  This is a great option for many because of the fact that most people on Facebook today are already using mobile apps, and often engaging with Facebook itself from within the mobile app.  Up until this point, however, Facebook only allowed app install ads that link directly to the app install itself, or to open the app if it was already installed.

Installing app

Deep-linking is a strategy that allows ads to open the app to a specific page internally.  In the past, this was only allowed for re-engagement ads, which are also quite popular.  While this can be a confusing concept, Facebook developers have explained it like this:

“When a person taps on a mobile app install ad on Facebook, the developer can choose to send them to a specific place in their app after it’s been downloaded, such as a product page rather than the homepage.  This will make mobile app ads more effective for achieving a developers goals beyond the install, and provide people with better experiences by taking them to the content that attracted their attention in the ad.”

They went on to give an illustration saying, “For example, if a travel app is running mobile app install ads featuring a vacation to San Francisco, people who install the app and open it will be taken directly to information about the San Francisco offer.  This makes it more likely the person will find information about the San Francisco trip that interested them, rather than having to search for it manually.  Removing extra steps between clicking the ad and getting to the travel offer provides a more seamless customer experience.”

This has long been possible when running ads that simply ‘re-open’ already installed apps, but this is a new and important feature for apps that are being installed for the first time.  Any marketer who is promoting app installs or any services related to apps will want to be sure to look into this option as it has the potential to dramatically improve conversion rates, which is essential for affiliate marketers of all types.

The new option is available now on all Facebook ads accounts so don’t delay in getting yours set up and running right away.  Of course, remember to gather data to see how effective this new option is for you.

Clickky invents a new model of mobile ad campaign pricing

Clickky Advertising platform

Clickky brings performance marketing into the mobile ad space, with its brand new CPE campaigns. CPE or cost ­per­ engagement model means that advertisers define metrics to differentiate the engaged users. It could be anything from completing an in ­game tutorial to sending an email. The campaign cost is determined based on the quantity of engaged users rather than clicks or installs. This model helps advertisers acquire new active users rather than increase app install base.

Clickky’s CPE campaigns roll out of in­ house testing phase, as it announces the model’s availability for all advertisers, effective today. Clickky is proud to be the first company to offer non­ incentivized app installs priced on CPE basis.

CPE stands for cost­ per ­engagement and it means that the campaign cost is determined based on the quantity of users who genuinely like an app. An advertiser himself chooses any engagement metric, so the model works for any type of app and game. Examples of engagement metrics include:

● making an in­app purchase.
● completing an in­game tutorial.
● reaching a certain level.
● sending a message or an email.
● making a photo or video with an app.
● filling in the profile info.
● reserving a hotel room or tickets.

The cost per engagement is determined individually for every advertiser with the help of test campaigns. It means that a developer runs a classic CPI campaign to find out the conversion from installs to engaged users and the price of acquiring engaged users. Clickky then acquires new users based on this price.

Thus, advertisers who use the CPE model do not pay for the users who have viewed and clicked a banner or for the users who have installed an app and deleted it right away. They only pay to acquire users who are actually interested in the app. In other words, advertisers do not pay for app installs, they pay for the new active users.

“Our clients are thrilled with the new model”, says Clickky CEO and founder Vadim Rogovskiy. “The opportunity to control what kind of users to acquire, helps the advertisers predict the campaign ROI accurately. CPI and other models do not have this benefit. We are proud that we are the first company to offer CPE campaigns to our advertisers. We’ve got our high quality of our traffic to thank for this, we’re confident in our publishers, and know that we’re absolutely capable of delivering the results our advertisers are looking for.”

The average return of investment in mobile app ad campaigns is increased significantly with the new model introduced by Clickky. CPE campaigns help advertisers acquire users with the highest lifetime value possible. The advertisers’ risk is reduced compared to CPI, CPC and CPM models, thus the CPE model introduced by Clickky will become the next standard of mobile app advertising.

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About Clickky

Headquartered in London, United Kingdom, Clickky has offices in Russia and Ukraine, as well as representatives in Asia and the USA. Partnering with dozens of direct advertisers and thousands of publishers, Clickky delivers exceptional results for its clients.

For any additional details contact Clickky marketing team at marketing@clickky.biz