Pinterest Shoppers Buy More than Other Users

Marketers are always looking for the best ways to attract new customers, and that is especially true on Black Friday.  In addition to being one of the biggest shopping days of the year, however, it is also going to be one of the bigger advertising days of the year.  With millions of marketers trying to get their products in front of perspective customers, it is important to know where to go to get the best return on investment.

Businessman drawing ROI (return on investment)

According to Pinterest, their users are going to be shopping more on Black Friday than the average users.  This means if you can get your ads shown on that page, you’ll have an increased chance of it converting into a sale.

Pinterest has released new stats that support this claim as well.  Of course, most marketers know that when done properly, Pinterest can really do a great job at generating sales.  The trick is to make sure you’re marketing to the right groups of users (of course, that is the trick with any marketing).

According to the information released, Pinterest users are spending four times more than the average user on things in the ‘toys and games’ category. This is a massive number when you really think about it, a 400% increase over the average internet user.  That’s not all though.

Their users are three times more likely to spend money on housewares, clothing and accessories.  2.2 times more for electronics and media.  Another interesting point is that those using Pinterest are 50% more likely to spend the most on their Black Friday shopping at specialty stores and local businesses.

This is all very interesting information that can help marketers learn where they should be investing their ad dollars.  For an affiliate marketer who is promoting a wide range of different products, for example, putting ads up on Pinterest may be a great idea.  These ads can be for those categories mentioned above and can help to generate a much higher ROI than would otherwise be possible.

Of course, many different platforms will have great results, but finding those areas where you can get even a small bump over the competition can help in many ways.

If you’re not already an advertiser on Pinterest, it may not be too late to get your account set up and ads running for Black Friday.  You’ll have to hurry though as this major shopping event is just around the corner.

You’re Screwing Up Your Black Friday Marketing!

Black Friday 2015 is quickly approaching and marketers are really starting to look closely at what types of things they can do to attract as much business as possible.  Unfortunately, if prior years are any indication, the chances are that most marketers will mess it up quite significantly and lose out on a lot of potential profit.

YesMail has looked at data from the last couple years regarding email marketing, Facebook ads and Twitter ads to see what people are doing and which ones are getting the best conversion rates.  The results might just surprise you.  Don’t worry though, there is still time to adjust your marketing strategy for this year if you act quickly.

Email Marketing Efforts

Over the past couple years most people have been sending out emails to their lists mostly on Thanksgiving day and Black Friday itself.  While this may seem to make sense, it actually isn’t going to get you the results you’re looking for.  According to the study, the best days in terms of open rates are going to be the Monday and Tuesday prior to thanksgiving.  The Wednesday is by far the worst performance day.

Look at the numbers for deviation from the daily average open rate during the week of Thanksgiving and you will be able to easily see just how important sending out your messages on the right day can be.  This is data from 2014:

  • Sunday Before Thanksgiving – 2% Greater than a Typical Sunday
  • Monday Before Thanksgiving – 10% Greater than a Typical Monday
  • Tuesday Before Thanksgiving – 9% Greater than a Typical Tuesday
  • Wednesday Before Thanksgiving – 23% LOWER than a typical Wednesday
  • Thanksgiving Day – 6% LOWER than a typical Thursday
  • Black Friday – 8% Greater than a typical Friday

Facebook Posts & Ads

Similarly, you can see a significant difference in engagement with Facebook posts during the week of Thanksgiving.  The report found that unlike email marketing, Facebook peaked on the Sunday before and went down significantly from there:

  • Sunday Prior – 157% Increase
  • Monday Prior – 24% Decrease
  • Tuesday Prior – 4% Increase
  • Wednesday Prior – 15% Decrease
  • Thanksgiving Day – 53% Decrease
  • Black Friday – 69% Decrease

It is quite clear that when discussing Black Friday sales during Thanksgiving week, you want to focus on Sunday to get the best results.

Small Changes – Big Impacts

The bottom line here is that marketers need to be taking this type of data into account when planning their Black Friday marketing campaigns.  Depending on the size of your email lists or Facebook followers you can get dramatically improved results by simply making sure you are sending out your messages on the right days.  Take some time to go over your marketing plans now to make sure you are maximizing your results.

Are You Ready for the Holiday Marketing Season?

It may be September on the calendar, but it is the holiday season in the hearts of many retailers and marketers in general.  Channel Advisor’s 2015 online retail survey has recently been completed and it looks like retailers are hoping for an excellent holiday shopping season.  In fact, 82% of those surveyed said that they expect 2015 to be better than 2014 when it comes to holiday profits.  A full 21% of those said they are expecting an increase in holiday sales by at least 15%.

The survey was sent to retailers throughout the US and UK to get a good feeling of what to expect for the rapidly approaching holiday season.

In addition to finding out that retailers are confident in this year’s results, they also found that most marketers are already moving forward with their plans.  59% of retailers surveyed said that they have already started their holiday promotional campaigns.  This is quite a big number considering we are still over two months away from Black Friday.

Of course, these campaigns likely aren’t direct Christmas sales or anything but marketers are getting the customers thinking about the holiday season already in various ways.  Getting brand names in front of them early and getting kids interested in specific products can have a very powerful impact on the sales that occur when the big shopping days actually arrive.

Another thing the survey touched on is which days are most important to retailers.  The three biggest profit days are Black Friday, Cyber Monday and Free Shipping day.  44% of those who took the survey said Black Friday was most profitable, 26% said Cyber Monday and 21% said that free shipping day was.

Interestingly, in the UK 27% said free shipping day was the most important and only 17% said cyber Monday.  This is something important for marketers to keep in mind.  In the US, 14% found free shipping day the most important and 36% Cyber Monday.  It is these types of little things that can really have a direct impact on the results of holiday marketing campaigns.  When done right, you can be running your marketing campaigns to coincide with when customers in your region are looking to spend the bulk of their holiday budgets.

Whether you’re marketing for a physical retail store or your own online business, it is absolutely essential to have a good marketing plan in place for the holidays.  If you don’t already have your plan in place, get started now to ensure you can count on the best possible results for your business.  The holiday season only comes around once per year and if you miss out on it you will be missing a huge opportunity.