It may be September on the calendar, but it is the holiday season in the hearts of many retailers and marketers in general. Channel Advisor’s 2015 online retail survey has recently been completed and it looks like retailers are hoping for an excellent holiday shopping season. In fact, 82% of those surveyed said that they expect 2015 to be better than 2014 when it comes to holiday profits. A full 21% of those said they are expecting an increase in holiday sales by at least 15%.
The survey was sent to retailers throughout the US and UK to get a good feeling of what to expect for the rapidly approaching holiday season.
In addition to finding out that retailers are confident in this year’s results, they also found that most marketers are already moving forward with their plans. 59% of retailers surveyed said that they have already started their holiday promotional campaigns. This is quite a big number considering we are still over two months away from Black Friday.
Of course, these campaigns likely aren’t direct Christmas sales or anything but marketers are getting the customers thinking about the holiday season already in various ways. Getting brand names in front of them early and getting kids interested in specific products can have a very powerful impact on the sales that occur when the big shopping days actually arrive.
Another thing the survey touched on is which days are most important to retailers. The three biggest profit days are Black Friday, Cyber Monday and Free Shipping day. 44% of those who took the survey said Black Friday was most profitable, 26% said Cyber Monday and 21% said that free shipping day was.
Interestingly, in the UK 27% said free shipping day was the most important and only 17% said cyber Monday. This is something important for marketers to keep in mind. In the US, 14% found free shipping day the most important and 36% Cyber Monday. It is these types of little things that can really have a direct impact on the results of holiday marketing campaigns. When done right, you can be running your marketing campaigns to coincide with when customers in your region are looking to spend the bulk of their holiday budgets.
Whether you’re marketing for a physical retail store or your own online business, it is absolutely essential to have a good marketing plan in place for the holidays. If you don’t already have your plan in place, get started now to ensure you can count on the best possible results for your business. The holiday season only comes around once per year and if you miss out on it you will be missing a huge opportunity.