Organic Advertising on Facebook to take a blow in January

In a recent blog post from Facebook, which you can read HERE, they announced that effective sometime in January, they will be updating the way their News Feed displays content. The biggest change is that they will be throttling promotional content. What this means to the average advertiser is that it will be more difficult to use their Facebook pages to promote their business to existing followers.

Organic social media traffic from facebook pages

The post specifically said that posts that have any of the following points will be throttled (taken directly from the post):

  1. Posts that solely push people to buy a product or install an app
  2. Posts that push people to enter promotions and sweepstakes with no real context
  3. Posts that reuse the exact same content from ads

The blog post states that they are making this change after surveying Facebook users. Specifically, they said, “…We often look to people on Facebook to tell us how we can improve. As part of an ongoing survey, we asked hundreds of thousands of people how they feel about the content in their News Feeds. People told us they wanted to see more stories from friends and Pages they care about, and less promotional content.”

While it is likely true that Facebook users responded to the survey saying that they wanted to see less promotional content, it is not as clear that they were talking about posts from pages that they were following. In all likelihood, Facebook is likely making this change for much more selfish reasons.

If Facebook can limit the ability for marketers to use their Facebook Pages to interact with their followers, they will be more likely to decide to purchase Facebook ads so that they can get the desired visibility. Proof of this can be seen in the fact that despite the claim by Facebook that their readers don’t want to see as much promotional material, they are not cutting back on the frequency that people will be seeing ads.

Of course, actual advertisements on the social network are likely what most people are talking about when they complained about promotional content in their News Feeds. When Facebook users ‘like’ a company page, they know that they will be getting updates from that page, and that the updates will be primarily about the company and the products they are selling.

People like business pages precisely because they want to see the promotional content, which often contains special deals or other information that is useful to the person following the page. Ads, on the other hand are normally unsolicited and for pages that the user has not voluntarily ‘liked.’   Of course, Facebook does do a good job at targeting their ads, but that is entirely beyond the point.

At this point there is not enough data about this change to be able to determine exactly what effect it will have on advertisers who rely on organic Facebook traffic, it is very likely going to be quite a significant problem.

Custom audiences make big money on facebook

In todays tutorial i will show you how you can make tons of money by advertising affiliate offers and CPA offers on Facebook . We are going to use Facebook feature called "custom audiences".

What are custom audiences and how they can help us ?

Facebook FAQ Page explains custom audiences.

Custom audiences let marketers find their offline audiences among Facebook users. Using email addresses, phone numbers, Facebook user IDs or app user ID's to make the match, you can now find the exact people you want to talk to, in custom audiences that are defined by what you already know.

This means that in addition to targeting the types of people you want to reach among the Facebook population, you can now also reach segments of specific people based on information you have about your own, offline audiences.

You can create a custom audience representing any group of customers or prospect list that you'd like to reach with targeted Facebook Ads. For example, you could run a campaign to get more likes for your Page, targeted at your current customers who have not yet liked your Page. Then when you publish to them, you'll know you are reaching people who are already engaged with your brand.

You can also use custom audiences for objectives off Facebook. If you have a loyalty program or frequent customer list, you might want to reach those people with a special offer or sale.

 

We can use custom audiences to target different niche groups this way we will be only targeting those people who are interested in products and ads related to that specific niche, For example lets say i want to promote a JV ZOO product related to CPA Marketing so i want to target only CPA Affiliates, My best bet would be to reach only those facebook users who are members of facebook groups related to CPA Marketing, e.g CPA Affiliates, CPA Fix etc etc this way i will be targeting exactly to those people who are related to CPA marketing and this way my CTR would be high as my targeting is accurate and also facebook will charge me pennies (Don't believe me ? try it yourself!!).

What i need for using Facebook Custom audiences

You need to have following things ready !

  • Facebook AD Account
  • Affiliate Offer
  • Facebook id scrapper ( I recommend FB Lead Chef). Fb LeadChef will extract unique member ids from facebook groups (which you will later use as custom audiences ).

How to setup a Facebook ad campaign using Custom audiences

Process is simple and very easy , First of all log in to your facebook account , Click on ad manager (on right side) as shown in screenshot below.

facebook custom audiences

Now You will see Facebook ads dashboard . Look for Power editor on  right side and click it .

Facebook ads power editorNow you will see see next screen click download with settings shown in screenshot shown below.

how to facebook power editor

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facebook custom audiences

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On next screen you will see custom audiences dashboard (I have already created some audiences  ) as shown below

Next step will be to extract user ids from groups on Facebook using FB Lead Chef (they have already created tutorial on how to use the software ) .Once you have all the sub ids in csv file click on create new audiences, And import them into your dashboard as shown in screenshot.
facebook custom audiences

Once you have uploaded the csv file it will take almost one hour to show you how many facebook ids you have imported and the next step is to create your ad. Click on custom audience name and this will open create ad window and once you have finished with creating facebook ad, Submit ad for review .

I hope you liked todays tutorial and use it to make big money using Facebook ads , I never had such a big success with my fb ads which i got from promoting ads using this method..