Record Breaking Digital Holiday Season Predicted by Adobe

Most people think about Adobe as the company that makes their favorite PDF readers, but they are much more than that.  In fact, Adobe’s marketing cloud is used by the vast majority of the top online retailers in the US.  Using the data gathered from this, Adobe puts together a report each year that predicts the digital shopping trends for the holiday season.  This report, titled, “Adobe Digital Index 2015 Holiday Shopping Predictions” is used by many marketers to help them make advertising decisions.

This year’s report was just released and it is looking very good for retailers, brands and marketers.  Last year’s digital holiday season was record breakings, and this year is shaping up to be even better.  The report predicts an 11% jump in total spend for the holiday season, bringing it to $83 Billion.

There is a ton of information in the report, which is a total of 63 pages.  As you go through it you will see there are predictions and information about the holiday season as a whole, and major shopping days such as Thanksgiving Day, Black Friday, Cyber Monday and more.  Looking at this information you can make more educated decisions regarding your marketing efforts.

Thanksgiving Shopping

One of the biggest points in the report covers Thanksgiving day shopping.  The shopping on this day is expected to go up by 18% year over year to a total of $1.6 Billion.  This is a massive jump, and one that some people weren’t expecting.  There is something of a pushback going on concerning Thanksgiving shopping right now, but that is primarily focused on people wanting retail stores to not be open on the Holiday. This clearly doesn’t apply to online shopping.

Black Friday Shopping

Next, Black Friday is also expected to get a big bump.  Shoppers are expected to spend about 15% more this year than they did last.   This will bring the Black Friday total sales to an estimated $2.7 Billion in online sales.  This will be the second largest online shopping day of the year, according to perditions.  Of course, most of Black Friday’s sales will be generated offline, so it will remain the strongest total shopping day of the year.

Cyber Monday Shopping

Cyber Monday is predicted to be the biggest digital shopping day of the year.  Total sales are expected to go up by 12% to a total of $2.9 Billion.  Marketers will need to get their ads set up and scheduled to go live for this day well ahead of time as there will undoubtedly be massive demand for all types of digital ads.

Overall, the digital shopping for this holiday is looking extremely strong for the 2015 holiday season.  The strong growth will generate many opportunities for marketers throughout the season, but especially during the biggest shopping days mentioned above.  The report does have a lot more information that can help marketers to make the best decisions for their businesses so make sure you take a look if you haven’t already.

The Adobe report can be found HERE.

Are You Ready for the Holiday Marketing Season?

It may be September on the calendar, but it is the holiday season in the hearts of many retailers and marketers in general.  Channel Advisor’s 2015 online retail survey has recently been completed and it looks like retailers are hoping for an excellent holiday shopping season.  In fact, 82% of those surveyed said that they expect 2015 to be better than 2014 when it comes to holiday profits.  A full 21% of those said they are expecting an increase in holiday sales by at least 15%.

The survey was sent to retailers throughout the US and UK to get a good feeling of what to expect for the rapidly approaching holiday season.

In addition to finding out that retailers are confident in this year’s results, they also found that most marketers are already moving forward with their plans.  59% of retailers surveyed said that they have already started their holiday promotional campaigns.  This is quite a big number considering we are still over two months away from Black Friday.

Of course, these campaigns likely aren’t direct Christmas sales or anything but marketers are getting the customers thinking about the holiday season already in various ways.  Getting brand names in front of them early and getting kids interested in specific products can have a very powerful impact on the sales that occur when the big shopping days actually arrive.

Another thing the survey touched on is which days are most important to retailers.  The three biggest profit days are Black Friday, Cyber Monday and Free Shipping day.  44% of those who took the survey said Black Friday was most profitable, 26% said Cyber Monday and 21% said that free shipping day was.

Interestingly, in the UK 27% said free shipping day was the most important and only 17% said cyber Monday.  This is something important for marketers to keep in mind.  In the US, 14% found free shipping day the most important and 36% Cyber Monday.  It is these types of little things that can really have a direct impact on the results of holiday marketing campaigns.  When done right, you can be running your marketing campaigns to coincide with when customers in your region are looking to spend the bulk of their holiday budgets.

Whether you’re marketing for a physical retail store or your own online business, it is absolutely essential to have a good marketing plan in place for the holidays.  If you don’t already have your plan in place, get started now to ensure you can count on the best possible results for your business.  The holiday season only comes around once per year and if you miss out on it you will be missing a huge opportunity.