Interview: Tatiana Alshevskaya, Account Manager at Mobidea Network

Hey guys! Its been a long time since we interviewed someone, Finally I was able to get the flow started and today I am very happy to introduce you guys to Tatiana Alshevskaya who is Account Manager at Mobidea.  Here is her short bio..

Tatiana Alshevskaya is a Key Account Manager at Mobidea . Communicating with digital marketers from all around the world is her main passion. She enjoys knowing that her professional and experienced advice gets results, since her affiliates manage to increase their profits thanks to her knowledge. Tatiana is a born communicator and enjoys having profoundly passionate conversations accompanied by a glass of fine wine, looking at a stunning view!

So lets start the interview!!

Tatiana Alshevskaya Mobidea Network

Tatiana Alshevskaya Mobidea Network

Tell us a little bit about yourself. How old are you? Where do you live?

Hello! My name is Tanya. I’m 27 years old. Several years ago, I came from Belarus to Portugal to do my Master’s degree in International Business. Since then, I’ve been happily based in Lisbon. It’s an amazing city with great weather, friendly people, and super tasty food.

How long have you been working in this industry, and how did you get involved?

Upon graduating from university, I worked in an ad agency in Belarus for 3 years. After moving to Portugal, I started working in the digital marketing industry. It’s been two years, and I really enjoy how fast-moving this industry is! At Mobidea, I work as a Key Account Manager and I’m always happy to help media buyers and webmasters on their way to success!

What is the most expensive thing you ever bought?

I prefer spending money on experiences, not things. That’s why I’m burning my hard-earned money on awesome trips that take me everywhere in the world! The memories of the remarkable places I visit stay with me forever and help me learn new things. Moreover, attending affiliate marketing industry events is a great way to meet interesting people and enrich your knowledge.

Please tell us more about Mobidea. What do you guys do?

Mobidea is a mobile affiliate network. We specialize in the monetization of mobile traffic from all over the world. We’ve got offers that have been previously tested for our affiliates, as well as the opportunity to use our Smart link so as to auto-optimize your traffic. You can check this post to understand how mobile affiliate marketing actually works.

mobidea affiliate network

mobidea affiliate network

There are lots of affiliate networks. How is Mobidea different when compared to what we see out there? What sets you apart from the crowd?

Here are some reasons that make us different:

  •  Our experienced team of Mobile Analysts can give you insights to help you make more money. We are doing media buying ourselves, so we know what we are talking about. Our multicultural, multilingual and dedicated support is available 7 days a week.
  •  We pay fast via Wire Transfer, PayPal, Paxum, Firstchoice Pay, Payza, and ePayments.
  •  We monetize mobile traffic worldwide
  •  We pay lots of attention to improving the knowledge of our affiliates with the help of the Mobidea Academy: Affiliate Marketing Training, Guides and Tips . It’s an amazing educational platform for online marketers!
  •  We also have Integrated Tracker Capabilities which allow users to easily deep dive, analyze remarkable amounts of reliable data, and make better decisions when going through the optimization process!

On average, how much revenue are your top affiliates currently generating?

More than enough to live a happy (and rich) life. You probably know those affiliates personally from events and workshops they give, where they may disclose their revenues.

How easy is it for affiliates to join your network? What is the main advice you can give to users who are interested and want to join Mobidea?

We are a pretty newbie-friendly network. You can start running the offers as soon as you fill out the signup form.

Since you can test immediately, we will only ask for documents after you’ve been able to generate your first 50€ in earnings. We request an Identification Document and a proof of address (utility bill, bank statement, etc.) that can be matched with your identity. This verification is important for security purposes. Moreover, affiliates can be sure this process is completely confidential.

If you could give one tip to the newcomers starting out in this fast-growing industry, what would it be?

Be patient. Lots of beginner media buyers quit too soon and try to make too many changes in their campaigns straight away. Imagine you have just launched your first campaign. You need to be prepared to invest some money on actually learning something from the data you get. Information is gold! That’s why one of the first steps is to just gather stats so that you can optimize and earn a lot of money in the future!

Can you tell us which are some of your most effective marketing methods that work on your network to drive traffic?

On our platform, we have a variety of offers. They open up a remarkable opportunity to every single affiliate to build their own strategy, later becoming able to know how to better promote offers. Our affiliates base their strategy on such factors as the offer type, the offer’s flow, the traffic sources, and the GEOs they prefer to work on.

Every year, you need to be more and more creative in order to make your campaigns work. That’s why our affiliates share feedback and really believe that creative materials are very important. A good pre-landing page should engage the user, be related to the offer, and have a professional appearance matching the design of both the banner and offer. Mobidea’s affiliates are constantly testing banners in combinations with pre-landers to see which flow works best.

What are your favorite traffic sources? What niche has worked best for your network?

We have a well-diversified portfolio of offers on our platform. For instance, we work with adult, dating, mobile content, sweepstakes, games and other verticals. We are open to new trends and are constantly diversifying our portfolio. Indeed, we go into Nutra, Finance, Health and Beauty offers, etc. We consistently try to develop our portfolio, so that we guarantee affiliates have the chance to choose the best offer in the niche they prefer to work on. Our industry is very dynamic which means that – as an account manager – I have to keep in touch with affiliates on a daily basis. This is hugely important, because it allows me to share the experience we have and provide advice about emerging opportunities.

On Mobidea, we know that media buying is not something that gets done by hearsay. I would like to point out that – depending on the vertical – different traffic sources can perform well. We’ve even made a detailed comparison of mobile adult ad networks in the Mobidea Academy that you can check. By reading it, you’ll be able to understand that we’ve had a pretty good experience with such big players on the market as ExoClick, Traffic Factory, Traffic Junky, etc.

On mainstream, the offers are even more diversified than on the adult vertical. This means you need to understand that some traffic is working better with a specific type of offers. For instance, sweeps are awesome on pop traffic. In general, on mainstream, I would pay attention to such ad networks as Adcash, Propeller Ads, and Zeropark. We’ve recently created a series of ad network reviews that you need to check.

Thanks KJ Rocker for an amazing interview! It’s always a pleasure to be able to talk about affiliate marketing in general, and Mobidea in particular! Hope to see you again soon! The next time we meet, I’ll be interviewing you instead. Keep creating awesome content! 🙂

I would like to thank Tatiana Alshevskaya for taking time out of her busy schedule and sharing her thoughts with us and telling us about her network. What are your thoughts on the interview? Kindly share your thoughts in the comments section below. Also, if you have any experience with Mobidea, please write a review for them in the comments below.

The battle of price models – CPA vs CPI

The world of Media Buying is a tricky business. Indeed, there are many acronyms and strange letters which you must become acquainted with in order to even think about beginning your affiliate marketing journey. Acronyms such as CPC, CPI, CPL and CPA will pop up like bubbles in front of you. Might as well know some of these terms like the back of your hand, right?

This article will enlighten you, particularly about two of the most popular terms. I’ll attempt to differentiate and specify the unique characteristics of both CPI and CPA. The first one stands for Cost per Install; the other for Cost per Acquisition.

The battle of price models – CPM vs CPC

The battle of price models – CPM vs CPC

These terms are related to cost calculation. This is something advertisers – the companies which own offers – will definitely bear in mind. On a CPI basis, you’ll get money per each install; on CPA, you’ll be rewarded by a specific acquisition/action.

CPA – Cost per Action

The CPA model relates to subscription services. Wondering what these are? I’m referring to the ones that will charge you once in a while after you’ve signed up for a service. What’s the acquisition? The act of a customer subscribing to offer A or B. Simple. This model means that the advertiser will have to pay per each subscription. Here’s a couple of examples that will clarify what these services are all about: video-providing services, news or even the horoscope. Some game offers also have a CPA model though it’s not something you’ll see happening all the time. Moreover, it’s important to know the CPA model is regarded as very safe, since the advertiser will only pay for the action it wants to get from customers (the subscription to a service).

CPA is great as far as safety goes, particularly in the fraud department. Since a subscription has a cost, traffic tends to be of good quality. Indeed, a rational person wouldn’t wanna be a fraudster when they’ve got to pay per every action made. Of course there’s still fraud on the CPA model. Even so, we’ve got a great group of people that work tirelessly on Mobidea, making sure fraud becomes almost extinct. This is why we showcase the best quality of traffic around!

CPI – Cost per Install

If you’ve thought the CPI model is mainly for games and apps, then you’ve guessed correctly. Every time an app is installed, you’ll get your money. Even so, the process isn’t as simple as it may seem since advertisers have been making increasingly harder demands so as to regulate the CPI model.

Let’s now explore some differences between these two models. The first one is easy to grasp: CPI offers tend to mainly promote apps that are free. Does this mean the advertiser is an irrational being who enjoys paying money for something that’s free? Something that’s not gonna earn him any cash? No, that’s obviously not true.

Here’s what’s up: volumes. Advertisers love them. The more volumes the better, particularly when a campaign is at its first stages. What does this mean? That advertisers want the maximum number of installs possible and that’s why they make sure it’s all free. It’s a way to appeal to users and nothing more. Why do advertisers need to lure so many people in? Because they know that only an infinitesimal part of those installers will actually become what we call “active users” and an even shorter, iota of a fragment will become real paying customers. The advertiser is playing the numbers game: the bigger the number of users who install the app, the higher the number of those special users who’ll actually spend money on that said app. It’s all about paying users.

Paying users are almost the complete opposite of the churn rate kind-of-users. The churn rate is the rate in which users abandon a given product/service. This holds true for both of the models we’re dealing with in this piece but it’s much more relevant for CPI. The reason why is because the churn rate will impact the rate of users who install the app and will never become active. Lower churn rates = higher traffic quality. Simple stuff.

So what happens after a user becomes active? In a perfect world, he’ll become one of those paying users advertisers love; the fellow who makes a lot of in-app purchases. This guy is what the model is all about: the fan who spends countless hours playing online, spending real money to buy a new helmet for his hero or new levels to explore, etc. This is the guy that makes it all worth it for the advertiser as he compensates for the thousands of others that have paid 0 and therefore aren’t going to be much help.

Is there another method an advertiser can use in order to make money? Yes: he can promote other apps in his products. This way, he uses the traffic he’s got, earning money advertising some other apps that can be either from his own company or belong to others.

This is when we reach another stage; a new acronym for you to know: ARPPU – Average Revenue per Paying User. This parameter is fundamental insofar as – if considered alongside the customers’ retention periods – it allows you to have the crucial LTV or lifetime value. This is a key element since it measures true performance on both these models (more relevant on CPI). For an advertiser, there’s nothing more relevant than making their LTV higher than their CPI. This is what’s needed for you to come to the conclusion that you’ve got a successful campaign.

CPI and CPA – Quality of Traffic

Remember when I referred to fraud? I guaranteed there was a difference between these models and now it’s time to expatiate on that. CPI, for one, is more susceptible to fraud, particularly when we talk about apps that are free.

Why? Because there are always shady people that use bot traffic, for instance. They set up a robot which is known as “bot” and it keeps on installing games/apps for a long time, making sure to earn money from each fake install. There’s a problem with this idea, though: soon, the advertiser will know that something isn’t making sense. Indeed, from thousands of offers, he’ll see little to no active users at all. That’s when he knows fraud is going on. He’ll see his churn rate go up like a rocket and realize the game’s up!

Forbidden traffic is also a very well-known fraud-method, quite popular on CPI. This term has a relation to incentivized traffic, which is a traffic type that rewards users when they perform an action (it’s an incentive to the user to install an app). These incentives can be special items or lives. The idea of an incentive is almost like cheating, and that’s why this is usually regarded as low quality traffic. In fact, the users perform an action – not because they really want to – but just because there’s something in it for them. This “install-and-leave” mentality makes advertisers run away from this practice.

The idea that fraud’s always around the corner has changed the business. In fact, CPI business models are more rigid and generally filled with rules. It’s even normal to hear such terms as CPI+CPA or CPI+KPI referred to as actual cost models, in which you’ve got to match the app install with a given performance indicator. In KPI – Key Performance Indicators – it can be something along the lines of reaching the level 15 on a game during the first week, or an in-app purchase – on CPA – such as acquiring a customizable item.

Advertisers have created this so as to have a protection that helps them fight against low quality traffic. It appears to be obvious that the standard model will always be cheaper than these more expensive models, since users only need to install and then open an app for a conversion to occur. Therefore, the standard model should be your choice. Even though the other models can be profitable – in case you’ve got a good offer – it’s very hard to get the kind of profits you’ll see with the usual route.

Now you know all about CPI and CPA. In case you’re wondering which one is best, here’s my answer: it always depends. This isn’t science and choosing between these two models depends on the offers you’ve got, the segments, the profile of each Media Buyer, etc. Moreover, CPI offers usually have a lower payout than their CPA counterparts inasmuch as a conversion is – most of the times – just the install of an app that’s free.

My advice is for you to select the model which best fits your style. Test more than you’ve ever tested before so as to gather enough data to make the right decision. Guess what? I suggest you work with both offer types: your portfolio should be diverse so as to boost the chances of making a great financial investment!


Author: Raul Correa-: Raul Correa is an expert Media Buyer working on Mobidea. He is currently exploring the potential of such diverse countries as Italy, Spain, Portugal, Romania, Poland or Russia.

Website: https://www.mobidea.com/

Twitter: @mobideanews

Facebook: https://www.facebook.com/Mobidea/?fref=ts

LinkedIn: https://www.linkedin.com/company/mobidea