5 Great Ideas To Promote Your Information Product In The Smartphone Age

Do people still buy information products in this smartphone age, just like the old days? Are information products still profitable in this age? The answer is yes. For as long as people are still going to the internet to seek for information, and for as long as people are still reading books on their devices, information products will always be profitable, if you know how to profit from it. However, itís getting more difficult to promote information products nowadays, since you have to compete with other types of content online. So, here are 5 great ideas to promote your information products in the age of smartphone:

DSP Mobile ad network

1. Make Your Information Product Readable On Mobile Devices

This is the first step that you need to do. Traditionally, information products are delivered only in PDF format to be read on computer screen. Even now, many people selling information products are still using PDF as their ebook format. This needs to be changed, as people are also reading books on their mobile devices nowadays. So, it is very important for you to provide other formats for your customers as well, which are the formats that are suitable for mobile devices and ebook readers.

2. Make Your Promotional Materials Accessible From Mobile Devices

If you want to promote your information product to mobile audience, it is important that your promotional materials must be available or accessible from mobile devices. So, make sure that your website and sales page are optimized for mobile viewing. Also, you should place your ads not only on regular websites, but also on mobile websites as well. You want as many people as possible to be able to read your promotional materials on the go.

3. Donít Overprice Your Product

With ebooks being more and more popular, cheap, and accessible for anyone, it is important for you to price your information product reasonably, because you will compete with those products. If you are pricing an ebook with a $197 price tag, what will stop people from searching the similar solution or ebooks on Kindle or Google Playstore? They are way cheaper than your solution, and itís so easy to buy them. Itís better for you to keep your price down and make it a no-brainer for your audience to pick your product right away.

4. Use Social Media To Promote Your Information Product

Nowadays, most people are using their smartphones and other mobile devices to access social media, and those social media platforms like Facebook, Twitter, and Instagram are often the most accessed websites for them. So, make sure that your promotional message is available on various social media platforms as well, so that you can reach your audience easily. By promoting on social media, it becomes less and less difficult for you to generate sales from your promotion.

5. Have A One-Click Buying System For Mobile Customers

And lastly, the payment process for your information product needs to be easy for your customers as well. You have to make it easy for them to pay for the product via their mobile device. You need to have a one-click buying system for them, so that they can get the information product as easily as they can with just a single click. It will make your information product more popular among mobile customers.

Those are some great ideas that you should follow if you want to promote your information product to mobile customers. These are the people that will have their smartphone with them all day, and they will likely to browse the internet through their smartphone instead of a regular PC or laptop. These ideas help you to reach them more effectively and generate sales for your information product as easily as possible.

Monetize Your Apps in the Right Way – Top 7 Mobile Advertising Networks to Use

 

So we spoke about how you can create profitable mobile apps and making your Apps popular now we will talk about how to monetize them. Most app developers will use various mobile advertising networks to monetize their apps. The way they make money from their apps is simple. The developers will simply put the advertising code into their apps, and when people use their apps, the apps will display advertising for as long as the apps are open. The developers can make start earning money from various methods. First, they can make money based on the views of their in-app advertising. Second, they can make money when someone is clicking on the in-app advertisements. And third, they can make money when someone is installing the promoted apps in their ads.

How to Monetize Your mobile Apps

In order to maximize your earnings, you should monetize your apps in the right way. The first step is to choose the right advertising network to use. Here are the top 7 advertising networks that you can use to monetize your apps:

  1. AdMob

AdMob is Google’s own mobile advertising network, and it is by far the most popular network used by most app developers to monetize their mobile apps, especially the apps that are released on Google Play. It works a little bit like Google Adsense, only that it is focused on mobile advertising.

The features offered by this network include:

  • Various ad format choices
  • Native ads
  • Ad filtering
  • All-access to Google advertisers
  • Higher CPM payment
  • Global fill rates
  1. Flurry

Flurry is a mobile advertising network owned by Yahoo, and since Yahoo has been an old player in online advertising, this mobile advertising network can bring a high payout for your mobile apps. The network uses a vast data intelligence model to help target the right audience for the right ads.

The features offered by this network include:

  • Real-time Bidding (RTB) to help maximize your revenue
  • Three types of ads: banner, video, and full screen interstitials
  • Flurry Personas
  • Flurry Analytics
  • Third-party connection to other ad platforms
  1. LeadBolt

LeadBolt offers a high performance mobile advertising network for both advertisers and publishers. The network offers various benefits, such as premium traffic, exceptional results, performance tools and analytics, advanced ad-serving technology, and innovative ad formats. An important feature called Direct Deals Marketplace will allow you to quickly maximize your app earnings by finding the best advertisers for your apps.

The features offered by this network include:

  • Direct Deals Marketplace
  • Dynamic Ad Delivery
  • Advanced Partner Match Technology
  • High-performance video ads
  1. Chartboost

Chartboost is a mobile advertising network that focuses specifically for mobile games. The network is optimized to bring the best revenue for mobile game developers. The network also helps game developers to discover new players for their mobile games. By far, this is the largest mobile advertising platform for mobile game developers.

The features offered by this network include:

  • Free Cross Promotion
  • Direct Deals Marketplace
  • Interstitial and mobile video ads
  • Transparent data analytics
  • One SDK for cross-platform mobile advertising
  • Native ad experience for gamers
  • Full control for all of your in-app advertisements
  1. PlayHaven

PlayHaven is another mobile advertising network that focuses on mobile gaming. With deep user segmentation, this mobile advertising network will target the right audience for the ads that appear on your mobile games. Moreover, with the global reach that is more than 250 million users worldwide, you can leverage your earnings as you reach more players worldwide.

The features offered by this network include:

  • Real-time deep user segmentation
  • Full-screen interstitial ads
  • More games chart
  • Internal cross-promotions
  • More than 95% global fill
  • Market-leading eCPM for maximum revenue
  1. Millenial Media

Millenial Media is a mobile advertising network owned by AOL, and it offers full monetization solutions for mobile app developers. The open platform provided by this advertising network allows you to access premium partners that will guarantee maximum revenue for your apps. Thus, you get more earnings for your ad impressions by partnering with premium and high quality advertisers.

The features offered by this network include:

  • Self-serve and managed services
  • Easy SDK integration and documentations
  • Mobile-first programmatic buying partners
  • Premium demand
  • Rich media, video, and native ad formats
  • Mediation
  • Reporting and control
  1. Tapjoy

Tapjoy is a mobile advertising network that uses the mobile marketing automation platform to allow you to maximize your revenue for each user of your mobile apps. This network helps you to provide each of your mobile app user the ads that are most relevant to them. With brand advertisers using the network to get new customers for their business, you can get more revenue for your ad impressions. It also has the predictive analytic system to determine whether a user will spend money on your ads or not.

The features offered by this network include:

  • Mobile Marketing Automation Platform
  • Predictive analytics
  • Brand advertisers
  • Advance analytics

Conclusion

These top mobile advertising networks can help you to earn more revenue from your mobile apps, attract new users to your apps, and optimize your app performance.

Please note: If you are a new app developer that has just released your first app to the app marketplace, it is better for you to wait for a few months before starting to use these advertising networks. Use this period to attract more users to your app and give them the satisfactory experience in using your app.

Once you attract more users to your app, you will get some feedback from them, and your app rating will slowly go up. At this time, you will see more and more people downloading your apps without you even promoting it. This is the right time for you to start using any of the mobile advertising networks above. Be sure to remember that most users will keep using your app if your app is really valuable for them. But, once you start inserting obtrusive advertisements within your app, your app users will start to leave it. So, place your ads unobtrusively within your app to keep your users enjoy using it regularly.