5 Great Ideas To Promote Your Information Product In The Smartphone Age

Do people still buy information products in this smartphone age, just like the old days? Are information products still profitable in this age? The answer is yes. For as long as people are still going to the internet to seek for information, and for as long as people are still reading books on their devices, information products will always be profitable, if you know how to profit from it. However, itís getting more difficult to promote information products nowadays, since you have to compete with other types of content online. So, here are 5 great ideas to promote your information products in the age of smartphone:

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1. Make Your Information Product Readable On Mobile Devices

This is the first step that you need to do. Traditionally, information products are delivered only in PDF format to be read on computer screen. Even now, many people selling information products are still using PDF as their ebook format. This needs to be changed, as people are also reading books on their mobile devices nowadays. So, it is very important for you to provide other formats for your customers as well, which are the formats that are suitable for mobile devices and ebook readers.

2. Make Your Promotional Materials Accessible From Mobile Devices

If you want to promote your information product to mobile audience, it is important that your promotional materials must be available or accessible from mobile devices. So, make sure that your website and sales page are optimized for mobile viewing. Also, you should place your ads not only on regular websites, but also on mobile websites as well. You want as many people as possible to be able to read your promotional materials on the go.

3. Donít Overprice Your Product

With ebooks being more and more popular, cheap, and accessible for anyone, it is important for you to price your information product reasonably, because you will compete with those products. If you are pricing an ebook with a $197 price tag, what will stop people from searching the similar solution or ebooks on Kindle or Google Playstore? They are way cheaper than your solution, and itís so easy to buy them. Itís better for you to keep your price down and make it a no-brainer for your audience to pick your product right away.

4. Use Social Media To Promote Your Information Product

Nowadays, most people are using their smartphones and other mobile devices to access social media, and those social media platforms like Facebook, Twitter, and Instagram are often the most accessed websites for them. So, make sure that your promotional message is available on various social media platforms as well, so that you can reach your audience easily. By promoting on social media, it becomes less and less difficult for you to generate sales from your promotion.

5. Have A One-Click Buying System For Mobile Customers

And lastly, the payment process for your information product needs to be easy for your customers as well. You have to make it easy for them to pay for the product via their mobile device. You need to have a one-click buying system for them, so that they can get the information product as easily as they can with just a single click. It will make your information product more popular among mobile customers.

Those are some great ideas that you should follow if you want to promote your information product to mobile customers. These are the people that will have their smartphone with them all day, and they will likely to browse the internet through their smartphone instead of a regular PC or laptop. These ideas help you to reach them more effectively and generate sales for your information product as easily as possible.

Teens Ditching TV & PCs for Mobile Devices

According to a new survey conducted by Refuel Agency, ‘millennial teens’ are spending less time in front of their TVs and computers.  While many parents might find that to be good news, it isn’t because they are reading more books or playing outside more.  Instead, they are spending more time in front of smart phones, tablets and even video game consoles.

The study looked at the ‘screen time’ habits of 16 to 19 year olds to see where they were spending their time.  In past surveys it was found that teens were spending a lot of time watching television and on computers (including laptops).  The latest survey, however, finds that teens spend far more time on cell phones and smart phones than they do TVs or traditional computers.

What is Most Important

The following is the breakdown of which electronics teens have said is most important to them:

  • Smart Phones – 55%
  • Laptops – 18%
  • Tablets – 12%
  • Music Players – 8%
  • TV – 7%

As you can see, teens overwhelmingly say that their smart phones are the most important electronic device that they use.  Some people might find it surprising that only 7% of teens reported that television is the most important.

Where is Time Being Spent

From the survey, teens are spending approximately 6.3 hours per day on their Smartphone.  This is an average of the respondents.  Computers get used an average of 3.5 hours per day, which is the same as TVs.  Video game consoles get 2.1 hours and tablets 1.9 hours.

When you combine cell phones and tablets (which traditionally make up the ‘mobile device’ category) teens are spending more than twice as much time on these devices than anything else.

What Does it Mean for Marketers

Teens are a growing target audience for marketers today. While many of them don’t have the resources to make direct purchases at the same level as adults, they can still drive sales.  Parents are used to spending a significant amount of money on their children, so marketing directly to teens often makes sense.

The fact that the teens have smart phones and tablets shows that parents are more than willing to spend significant amounts of money on these types of ‘luxury’ items.

The bottom line for marketers is that if they want to reach teens at all, they need to be doing it through mobile devices.  Television commercials are less effective than ever not only because teens are watching less TV but also because commercials are often ‘fast forwarded’ through thanks to DVRs.  Even PC ads are dropping in usefulness for this market.

Setting up a high quality mobile advertising strategy to target teens can be extremely effective.  They are already used to spending a lot of time with these devices and most of them seem to accept advertising as a part of the process.  When done properly, mobile marketing to teens can be extremely successful.

Valuable New Information from Survey on Mobile Users

With more and more people using mobile devices as their primary, or even exclusive means of accessing the internet, it is important to understand the attitudes of these users.  It is not enough to just assume you know what types of advertisements will work, and which ones will be off-putting to the users.  Fortunately, a new study has just been released by Millennial Media, which surveyed over 4000 consumers in four countries to learn all about what they want when using mobile devices to brows (this includes app use).

One of the most interesting things the survey found is that mobile users believe they are worth $10.80 per minute of advertising.  This may seem like a lot, but when you consider how targeted some ads can be, and how well they can convert, it may worth it in many cases.  Of course, what users think and what advertisers are willing to pay are often two very different things.

Consumers Know Ads are Necessary

Another thing that will come as a relief to many marketers is that the vast majority of consumers said that they understand and accept the fact that ads are used to support free apps and free content.  79% of people said that they are ok with this relationship.  In addition, 72% said they like the ‘freemium’ app model, where apps are free to use but you then have the option to pay to unlock certain content or other features within them.  Surprisingly, only 3% said they would pay to remove ads.

While ads can be annoying, this shows that people are more than happy to put up with them as long as the app or content they are looking at is of sufficiently high quality.

Mobile Ads are Effective

The survey also found that mobile ads are more effective than many people would have thought.  For example, respondents found that people looking at mobile advertisements were twice as likely to remember the product or message than those looking at a similar ad on a desktop device.  This is quite impressive and may have something to do with the fact that there is so much less screen space on mobile devices.

18% also reported that they are likely to give a brand or product consideration that they otherwise would not have because of an ad seen on their mobile device.  10% even said they have added items to wish lists or shopping lists after seeing these ads.

A large percentage (43%) said that after clicking on a mobile ad, they are more likely to give that brand or product attention when they see other ads.  This is very important since it builds brand recognition, which is essential to success.  One final stat that likely won’t be surprising to anyone is that 48% of people responding said they are more likely to click on mobile ads when they are targeted to their interests.  Of course, this just makes sense and would apply to non-mobile devices as well.

Google Makes Updates to Avoid Accidental Mobile Ad Clicks

With the mobile advertising industry becoming so large it is on surprise that some advertisers have been complaining about the number of false clicks on their ads.  While ad fraud is a problem, another significant issue is the number of accidental clicks.  Due to the size of screens and other factors, millions of people are accidently tapping on an ad that they have no interest in.  They then quickly close out the ad and continue on with what they were doing.

In addition to being a small inconvenience for the user, the brands that are paying for these ads are losing a significant amount of money.  To help combat this issue, Google has just announced several important changes.

Borders of Ads Don’t Count

The first change being implemented by Google is that any taps that are made on the very edges of an ad will not be considered taps.  They have found that this area is very prone to the accidental taps, and also that very few people intentionally tap in this part of the ad.  So, when implemented you may start to notice that touching the outer edges of an ad on your mobile device will no longer trigger the ad to load.

Clicking Near Close Button

With in-app install advertisements a lot of accidental taps were happening when people attempted to click the small x to close the ad, but would instead hit the ad itself.  This is being fixed by making it so the advertisement won’t trigger when you click the app icon that is just behind the x.  Instead, users who are actually interested in installing a given app will need to click on the ‘call to action’ button, which typically says “INSTALL” or something very similar.  These calls to action are very clear and prominent so it is not expected that this change will cause app marketers to lose any valid clicks, but it could save them a significant amount of money.

Delayed Activation

Another common issue is people will tap an area where an ad has just recently loaded.  The ad did not have a chance to be displayed long enough for the person to have read it and actually want to click it.  To combat this issue, Google is making it so the ads won’t be clickable until they have been on the screen for a set amount of time.  Google did not say how long this was, but only that it was enough time for a user to be able to examine the content of the advertisement.

This is certainly good news for marketers who use mobile ads to promote their products or services.  This should help to cut down on the number of accidental ad clicks quite significantly.  Those who display ads on their sites will likely see a small drop in the total number of clicks, but since it will be more valid clicks the actual revenue should even itself out over time.