5 Great Ideas To Promote Your Information Product In The Smartphone Age

Do people still buy information products in this smartphone age, just like the old days? Are information products still profitable in this age? The answer is yes. For as long as people are still going to the internet to seek for information, and for as long as people are still reading books on their devices, information products will always be profitable, if you know how to profit from it. However, itís getting more difficult to promote information products nowadays, since you have to compete with other types of content online. So, here are 5 great ideas to promote your information products in the age of smartphone:

DSP Mobile ad network

1. Make Your Information Product Readable On Mobile Devices

This is the first step that you need to do. Traditionally, information products are delivered only in PDF format to be read on computer screen. Even now, many people selling information products are still using PDF as their ebook format. This needs to be changed, as people are also reading books on their mobile devices nowadays. So, it is very important for you to provide other formats for your customers as well, which are the formats that are suitable for mobile devices and ebook readers.

2. Make Your Promotional Materials Accessible From Mobile Devices

If you want to promote your information product to mobile audience, it is important that your promotional materials must be available or accessible from mobile devices. So, make sure that your website and sales page are optimized for mobile viewing. Also, you should place your ads not only on regular websites, but also on mobile websites as well. You want as many people as possible to be able to read your promotional materials on the go.

3. Donít Overprice Your Product

With ebooks being more and more popular, cheap, and accessible for anyone, it is important for you to price your information product reasonably, because you will compete with those products. If you are pricing an ebook with a $197 price tag, what will stop people from searching the similar solution or ebooks on Kindle or Google Playstore? They are way cheaper than your solution, and itís so easy to buy them. Itís better for you to keep your price down and make it a no-brainer for your audience to pick your product right away.

4. Use Social Media To Promote Your Information Product

Nowadays, most people are using their smartphones and other mobile devices to access social media, and those social media platforms like Facebook, Twitter, and Instagram are often the most accessed websites for them. So, make sure that your promotional message is available on various social media platforms as well, so that you can reach your audience easily. By promoting on social media, it becomes less and less difficult for you to generate sales from your promotion.

5. Have A One-Click Buying System For Mobile Customers

And lastly, the payment process for your information product needs to be easy for your customers as well. You have to make it easy for them to pay for the product via their mobile device. You need to have a one-click buying system for them, so that they can get the information product as easily as they can with just a single click. It will make your information product more popular among mobile customers.

Those are some great ideas that you should follow if you want to promote your information product to mobile customers. These are the people that will have their smartphone with them all day, and they will likely to browse the internet through their smartphone instead of a regular PC or laptop. These ideas help you to reach them more effectively and generate sales for your information product as easily as possible.

How to Attract a Relevant Audience for your Mobile Campaign

By Dale Carr, CEO and founder of Leadbolt

Most marketers can agree that one of the critical aspects of planning a campaign is reaching the most relevant audience for the product, service or app being promoted.  The pursuit of audience attention has changed significantly over the past 3 years, as audiences are now spending more time using their mobile devices than online.  Yet campaign strategies that work for online Web campaigns may not translate to a successful campaign on mobile.  Here are a few ways in which marketing to mobile audiences is unique, and the top considerations to bear in mind to ensure you reach the best-suited mobile audience possible and achieve a successful mobile campaign:

How to Create Profitable Mobile Apps

The mobile environments: Apps vs. Mobile Web 

We already know smartphone usage has surpassed desktop, but where are mobile audiences spending the most time within their devices?

Recent data revealed that 89% of our mobile media time is spent using apps, versus just 11% using mobile web.

Bear in mind that the lion’s share of this in-app activity happens in select social media and messaging apps, such as Facebook and Twitter, yet Game Apps still represent a significant portion of our mobile media time at 15 percent, and Utility and Productivity apps comprise a combined 12 percent of the category pie.  This data confirms our obsession with mobile app usage and makes a strong case for running an in-app mobile ad campaign.

To be fair, there’s room for both mobile web and in-app campaign placements in this competitive mobile advertising market – but a CPI (cost per install) campaign performs especially well when placed across targeted app environments.  CPI is also an efficient buying method because this means that an advertiser pays only when a user downloads the advertised app.

Smart Targeting

Apps and mobile devices collect a lot of useful data about audiences.  Marketers can choose between a broad strategy using general demographic targeting parameters such as age, gender, location, device type, or employing a more advanced strategy to attract users according to specific interests and past mobile activity.  If you are able to define specific success metrics for your campaign up front, it’s possible to set the ad-serving algorithms to achieve those goals.  For example, say you need to attract the type of users who return to the app by Day 2.  Or say you want to bring in users that routinely complete advanced levels within an app.  Knowing these types of desired user profiles are helpful to your network, who can work to achieve those specific goals.

Most importantly, and especially for marketers of apps running CPI campaigns, the goal should be to focus on acquiring QUALITY new users, rather than reaching sheer volume.  Doing so is paramount to the success of the campaign, and the long-term health of the app being promoted.

The reality is that while it may take weeks to set-up and drive the budgeted amount of installs, it will take only seconds for those new installing users to abandon or un-install the app if they are not quality users to begin with.  Taking measures to understand what type of users are the high-quality MVPs, and specifying your goal with your ad network partner at the beginning of your campaign set-up process will not only save time and resources, it can achieve the quality users that matter!

Mobile Ad Formats

There are many mobile ad formats to consider when designing a campaign.  We’ve spent considerable hours comparing performance among the many ad-types offered in the mobile ad tech business, and stand behind these proven ad formats:

Native Ads:

No one likes to be disrupted while using the most personal platforms in our lives – our mobile devices.  In order for ads to be accepted, they must be presented in a manner that complements the user’s experience, or at the very least, does not interrupt their app flow.  Mobile Native Ads allow beautiful, discreet campaigns from advertisers to fit seamlessly and elegantly into the unique form, function, design and user flow of their apps.  Users can move throughout the app and engage with the ads on their terms by opting to view or click.  When an app user clicks on the ad, there’s a great likelihood that this user is genuinely interested in the ad – and these quality audiences are the advertising jackpot!  Native ad campaigns please advertisers because they deliver high-quality, high lifetime value users, while app owners maintain the quality of their app and deliver an interrupted experience that keep their users engaged and returning to the app.

Check out the Native Mobile Advertising Look Book 2016 to see sample native campaigns.

Video Ads:

Video has the ability to captivate and draw in audiences viscerally.  In just 15 seconds, viewers can feel the senses of sound, motion and storytelling to connect emotionally with an ad. A great mobile video ad can inspire an instant feeling – a sense of adventure, the thrill of a chase, the satisfaction of victory – and motivate a viewer to click.

Rewarded Video Ads:

Imagine all of the benefits of a video ad, with an added benefit offered to the user!  With rewarded video ads, the user is rewarded with special in-app perks in exchange for watching the video ad.  Depending on the developer’s integration into their game or app, users can receive rewards such as an extra life, coins or points for spending, or even access to reserved areas inside the app.  Rewarded video ads are a great way to win a user’s undivided attention, and demonstrate that the marketer values their time.

Before we go, don’t forget a few golden rules when designing your mobile ad creatives:

Customize

While it’s tempting to re-purpose online Web creative for mobile use, there are practical considerations to think about when designing for mobile, such as how we hold our devices, that may impact the layout or configuration of your ad design (e.g., horizontal or vertical?). Additionally, customizing a campaign for mobile means removing disruptions such as Flash creative, sliders, Lightbox image galleries and removing modal pop-ups and required log-in for entry to a mobile site.

Keep it Minimal

Avoid accidental clicks with a “less is more” philosophy.  Keep text short, and leave plenty of space between the text and button or link.

Test It

Do take the time to view your ad in its intended mobile environment.  Click the buttons, go through the install process and experience for yourself what the user will experience.  Only by testing can you ensure that a potential user will experience a trouble-free ad from beginning to end – one that you would enjoy yourself.

13 Ways to improve your Site’s Visibility on Mobile

We all understand the importance of mobile visibility, yet many brands are still struggling to optimise their sites for multiple devices.

As phone usage climbs and consumers become increasingly comfortable with purchasing from their phones, adapting your site to various screen sizes and load times is paramount.

Check out the tips below to help pinpoint some quick changes you could implement to improve your mobile visibility.

Mobile friendly website

Understand your mobile users

A mobile user’s intentions will differ from those on desktop, so start by looking at your analytics data to see how your visitors are engaging with your site on a phone.

The mobile segment in Google Analytics includes traffic from tablets too, so you might want to create a custom segment for a more accurate representation.

Focus on mobile-friendly keywords

Mobile users are pushed for time, which means they search differently to those on desktop.

Long tail keywords are less common, so optimising your mobile site for mobile-friendly keywords will help you to rank.

Keep title tags concise – to around 40-60 characters – and track mobile and desktop keywords separately to monitor your progress.

Keep it concise

Content needs to cater to a mobile audience, in terms of topic and length, so shorter pieces are more likely to engage those on a phone.

When optimising for mobile, don’t be afraid to cut content you don’t think will be as relevant to your audience.

Mobile users are likely to be on-the-go, so a store locator, for example, would be useful to them. An extensive ‘contact us’ form? Not so much.

Ensure resources are crawl-able

Avoid using robots.txt to block bots from crawling essential files that help render a page – this includes ads.

If access is restricted to resources, like CSS or images, they might not detect your site is mobile friendly, therefore restricting its visibility.

Focus on user experience

Poor user experience can cause visitors to bounce and Google to demote pages.

Unplayable videos are a big example. Google suggests using HTML5 standards for animations, embedding that’s playable across devices, and including video transcripts for any instances where media can’t be played.

Reduce amount of text entry

Wherever possible, opt for drop down menus, lists or pre-populated fields to minimise issues for your users when typing on a smartphone.

Avoid interstitials

You might think pop-ups are a great way to encourage email or app sign ups, but they seriously hinder user experience on a mobile.

These ads are difficult to dismiss and, since mobile screen real estate is limited, seriously impact experience.

If you’re not willing to drop them altogether, try tidy banners on your site instead.

Make your site responsive

Google recommend a responsive design, as it’s easier for users to share and link to a single URL. It also helps their algorithms accurately assign indexing properties.

Minimise loading speeds

Visitors are easily frustrated with slow sites, particularly if encountering them on mobile when time is restricted.

Using a responsive site can help with this, by eliminating the need for redirects to device-optimised views, keeping load times down.

You can use Google PageSpeed Insights to detect any issues with your load times.

Avoid Java or Flash

Apple products don’t support Flash and aren’t likely to in the future. They also make up 30% of the smartphone market, which is why it’s best to avoid Flash altogether.

Similarly, some phones don’t support Java, which can also increase load time.

Use the right redirects

If you have a separate mobile site, over a responsive design, ensure mobile users are redirected to the correct pages.

If a user searches for something specific, but is then taken through to your homepage, they’re far less likely to engage or convert.

Allow visitors to access your full site

We understand you worked hard on your mobile site but that, unfortunately, won’t stop some users trying to find information you’ve chosen to hide.

Ensure the option to return to the full site is available on multiple pages.

Optimise for local searches

Users are far more likely to visit a store after conducting a local search on mobile than if searching on desktop or tablet.

Unique pages, optimised for each location, will increase indexing, and your likelihood of appearing in search results for targeted keywords.

With mobile usage continuing to rise, it’s too easy for brands to fall behind by becoming too desktop focused.

Start tackling areas for improvement sooner, rather than later, and make sure you keep a regular eye on mobile performance.

What You Need to Know about the Google Mobile Algorithm Update

If you’re involved with performance marketing of any type, you’ve almost certainly heard about the upcoming search algorithm update from Google.  The update is focused on encouraging websites to become more mobile friendly.  If rumors are true, however, it is going to be a major ‘slap’ to anyone who hasn’t yet optimized their site properly for mobile devices such as smart phones.

multitasking in hands

Many of these rumors were prompted by Google’s announcement that they were going to be making updates to the algorithm specifically focused on making the web a more mobile friendly place.   This is quite an unusual move from Google, since they tend to try to keep any algorithm updates as quiet as possible until they roll them out.  The fact is, however, this one has the potential to impact a huge number of sites and Google seems to want everyone to take preemptive action to minimize the impact as much as possible.

Read on to learn about a few of the key points that will be most important to marketers.

When Does the Algorithm Take Effect?

The ‘mobile-friendly’ algorithm change is launching tomorrow, April 21st.  This is the official date that has been given by Google.  Whether it is a one time update or it will be rolled out over the course of days is not known, but most people expect the changes to be completely done on the 21st.

Only Impacting Mobile Searches

One nice thing to keep in mind is that this algorithm is only going to impact searches that are done with mobile devices.  So, if you do a search on Google on your PC, you’ll get one set of search results.  From a mobile device, you may get something completely different.  While this can help to minimize impact for some sites that aren’t mobile ready, it is still a huge issue.  Mobile adds up to around 30% of searches today, and that number is growing rapidly.

Tablets Aren’t Mobile?

Oddly enough, this algorithm change is not going to impact searches done on tablets.  Many people expect there will be a second update focused on tablets, but that has not been confirmed by Google.  It is not exactly clear why Google is not lumping the tablet searches in with mobile devices since they operate in much the same way.

How to Test Your Site

This is perhaps the most important thing you need to know.  It isn’t always enough to just put up a theme that claims to be mobile friendly.  You need something that Google will recognize.  The best way to check your site is to use a free mobile friendly testing tool, one of which can be found HERE. That tool is provided by Google so it is likely going to be the most accurate option available.

It’s Not Too Late!

Another important thing for all marketers to keep in mind is that it is not too late to make changes to your site.  The algorithm is said to operate in a ‘real time’ way, which means as soon as you make the changes, Google will begin ranking your site properly.  With this in mind, you could update your site today to be more mobile friendly and avoid any negative impact from the update.

Mobile Apps now Represent Over Half of Media Time

If you or your company is using digital advertising as part of your overall marketing campaign, it is time to make sure you are including in-app ads. According to a recent study from Comscore, people are now spending over half of the total time they are using digital media within mobile apps. This means that people will be more likely to see an ad that is displayed within an app than they would one that is shown anywhere else online.

Share of u.s digital media time spent by platform

Share of u.s digital media time spent by platform Source : comscore.com

According to the study, apps constitute about 83% of the time people are spending on their mobile devices, which may not be to surprising to many, since just about everything is done within some type of app. With over 60% of total time spent on mobile devices compared to traditional desktops, it is easy to see how this would add up to people being in apps such a high percentage of their time.

Fortunately, many of the in-app ads are starting to become more interactive and effective when it comes to getting people to read and click on them. In addition, since you can specific what types of apps you want your ads displayed in, it is easy to set up an extremely targeted and effective marketing campaign that operates entirely within mobile applications.

Breakdown by Category

The report from Comscore gets even more interesting, and useful, when you take the time to look at the numbers broken down by category. The following time spent on each of these categories is broken down into mobile on the left, and desktop on the right:

  • Photos – 96% / 4%
  • Instant Messengers – 90% / 10%
  • Games – 86% / 14%
  • Social Networking – 71% / 29%
  • Informational Resources – 65% / 35%

As you can see, mobile is clearly dominating in every category that was measured in this study. In addition, mobile apps are used in every category, which shows exactly how important it is to be included in your marketing strategy.

Cross-Platform Ads

One thing to keep in mind is that there are a lot of cross platform opportunities available as well. For example, you can run ads on Facebook and have them displayed both on desktops and within mobile apps on phones or tablets. Finding the best opportunities like this will make it easier for many marketers to maximize their investment, without requiring too much extra work on your part.

It is important, however, to make sure the advertisements that are being displayed will look good and result in high conversion rates on both platforms. If necessary, making tweaks or other changes based on the platform can help ensure all your marketing dollars are as effective as possible.

However you choose to handle your digital marketing, it is important to make sure you are keeping mobile apps in mind. This is clearly the way people are consuming digital content, and this trend is only expected to continue to grow for the foreseeable future. If you don’t market where your target customers are, they will never even see your advertisements.