12 Hour Arbitrage Review

Hey guys! So as some of you may know, I use my blog more for information purposes than promotion. If I find a good product related to the topic I will surely throw it your way, but in general I love to give my readers tips and short guides, not only to improve my own knowledge and extend my experience out, but also to help others stay informed of the latest happenings in our world of online marketing!

Today I wanted to talk to you about something called “Arbitrage”; A term that basically means buying/selling on.
So firstly if you don’t know, Arbitrage is the act of buying and selling, many people use sites like amazon and eBay to do so,  a lot of “Made in china” products are used in arbitrage. Most of the time people buy cheap low end products and sell them at a profit. Which is the aim of the game, but why should you be selling cheap low end stuff? Why not get some mid range brand stuff and do the same? Again, if you know me well you will know I would rather spend that extra buck to make sure my clients and customers get the best out of my work and products.

E-commerce

E-commerce

So I wanted to keep this one short and sweet and share 3 magic things I learnt from my brief but profiting time with 12 hour Arbitrage by James Renouf.

1. Start slow, don’t try and sell everything!

As with any other income stream, it is better to stay focused on one thing than do a hundred things and fail. If you can master selling one product successfully, then maybe you can learn to juggle a few, but don’t jump between products!

2.  Research is the key

Before you even set out to promote a product, make sure you have done the correct research, if you don’t know what the product is and what it does, how do you expect your consumers to understand you? It is always important to be aware of what you are selling and why it appeals to the target audience you are targeting.

3. Don’t settle for a cheap buck

Most arbitrage courses and guides will tell you to go for the cheap stuff, or “Made in China” and sell it at a profit, but this is not always the best bet. It is important to deliver quality to ensure loyalty and return customers. If you are looking for some good Mid-range products to sell, check out this  12 Hour Arbitrage

Have you had any experience with this income stream? Want to share your tips or opinion? Drop a comment below!

7 Essential Reasons Why Live Streaming Video Is Good For Your Online Marketing Campaign

What is the difference between regular videos and live streaming video? In regular videos, you record your videos, edit it sufficiently, and then publish it on video sharing websites like YouTube. But, in live streaming videos, you are recording your videos while at the same time publishing your videos for others to see. The question is this: are live streaming videos good for your online marketing campaign? The answer can be yes, it is as you will learn later. Here are 7 essential reasons why live streaming videos are good for your online marketing campaign:

7 essential reasons why live streaming videos are good for your online marketing campaign

7 essential reasons why live streaming videos are good for your online marketing campaign

Building Anticipation.

People can only see your live streaming only at a specific time. So, naturally, you have to inform or announce to your audience first about the live streaming session before you actually start the live stream. This can help to build anticipation about the product on your audience, and it can be a good way to build hype around it.

You Talk Directly To Your Audience.

During the live streaming broadcast, you can always open the comment section so that you can see their comments while you broadcast the live stream. This can be a powerful way to build a good communication with your audience, as well as to make them even more interested in not just your product, but also your personality and your brand as well.

You Can Have Direct Q&A Sessions.

Another benefit of live streaming is the possible live Q&A sessions that you can make during the broadcast. This can be beneficial for your online marketing, since you can answer the questions about your product directly to your audience. They donít need to go to the customer support just to do that, but instead, they can have their answers right away.

You Know What Your Audience Thinks About Your Product.

You donít need to waste a lot of money just to see whether your product will be accepted on the market or not. By doing live streaming for your product promotion, you know what they think about your product immediately, and in so doing, you can improve your product based on their feedback. Nowadays, itís very important for you to know about what your audience thinks about your product, as it will either bring success or failure to your marketing efforts.

Time-Limited Offer.

Since your live broadcast can only be done at a specific time, you might as well use this time to give your audience your time-limited offer. Time-limited offer is the type of offer that will have a higher conversion rate because of its scarcity factor. With the time-limited offer, you can get the most out of your promotion, while at the same time, give your audience the privilege to get the best deal out of your product.

Creating Your Own Community.

Since live streaming broadcast can help to build a good communication with your audience, it can also help you to build a good relationship with them too. With this promotion strategy, you will be able to create your own community, which consists of people who are interested in your product. These people can become your long-term customers later.

Testing The Water Before The Big Launch.

Live streaming videos can be used to introduce or announce your soon-to-be-launched product to your audience before the big launch day. In a sense, it can be used as a means to test the water before the big launch, which will help you to get some insights about the audience, as well as the market, for the product. It helps you to make your big product launch a success.

Those are the reasons why you should include live streaming video in your online marketing campaign. This is an important extension of the regular video marketing, and if you can implement it on your promotion, you will be able to launch even more successful product promotion campaigns later.

Performance Marketing in the UK Grows to 1.1 Billion Euro Industry

Affiliate marketing has been a rapidly growing business for years.  It is a proven option for people looking for a great way to earn money from home whether they want a little extra spending cash or they are looking to make it big.  Of course, it does take time and effort to become a success, but it is always good to hear about just how massive the performance marketing industry has become.

Affiliate Marketing card with colorful background

According to a recent report, affiliate marketing in the UK is now a 1.1 Billion Euro industry, and advertiser spend has risen 8% over the last year.  This translates to being responsible for 1% of Britian’s entire Gross Domestic Product, which is quite incredible when you really think about it.

Senior Manager at PwC, Dan Bunyan, commented on this saying, “The fact that consumer spend is growing at nearly twice the rate of advertiser spend, indicates that the OPM (Online Performance Marketing) market is maturing and brands are becoming more efficient in how they drive consumer spending.”

He went on to say, “OPM has grown to a near-17 billion industry due to the fact that all parties continue to benefit.  Advertisers get new customers extremely cost-effectively, consumers save money and get access to free online content, whilst the publisher in the middle gets revenue through referral fees.”

The near 17 Euro amount he is referring to is the amount of consumer spend being generated through affiliate marketing.  The 1.1 Billion Euros is the amount that goes to the affiliates and/or affiliate marketing companies for their role in promoting the products.

Another impressive statistic that has been reported about the UK affiliate marketing industry is that a full 79% of UK adults have used OPMs in their shopping.  This means most people are buying at least some products through affiliate marketers.  This is quite massive, especially when you consider the fact that most products still aren’t available through an affiliate and virtually all affiliate sales are online which is still a minority in the total sales breakdown.

Some people wonder just how great of an return on investment (ROI) affiliate marketing is for the brands ad advertisers.  The fact is, it out performs virtually every option.  Back in 2012, with a 814 Euro investment into affiliate marketing, brands generated 9 Billion Euro in sales.  This means for every 1 Euro they are spending, they are bringing in over 9.  In the most recent report, that number has grown to generating 14 Euro for every one they spend.

To make it even better, the UK market is continuing to do more and more online shopping and other activities that involve affiliates.  Tim Elkington, the Chief Strategy Officer at IAB’s UK division said, “Britons generate 10 million clicks every day in pursuit of getting a better deal or finding the right product – it’s an utterly ingrained part of today’s savvy consumerism.”

While this particular report is about the UK, affiliate marketing is a growing part of the overall consumer spend throughout virtually all Western civilizations and it is only expected to continue to grow.

Bidtellect Introduces New Native Advertising Platform & Exchange

Native advertising is one of the most effective marketing tools being used today.  For those who have not been using this powerful option, it is a form of online advertising where the advertiser is marketing to the viewer within the context of their current experience.  A prime example of this would be the Facebook newsfeed ads, which appear to be normal posts from their Facebook friends.

Bidtellect Native Intelligence

While this has proven to be an extremely effective marketing tool, it is also fairly time consuming and difficult to properly implement properly.  This week, however, the Florida based company Bidtellect has introduced a new platform which has been designed to help advertisers better harness the power of native ads.

Specifically, the new program, which is called the Native Marketing Platform,  works by allowing agencies and individual publishers to access and buy native advertisements using an advanced system of algorithms.   These proprietary algorithms identify the optimal ad choices based on dozens of factors including user behavior, the context of the page, the day of the week, the time of the day, the device being used to access the page and others.

The system has access to an extensive database of both first and third party targeting elements, which is constantly growing and improving, to help provide the best return on investment possible.

Lon Otremba, the CEO of Bidtellect, said of this new platform, “Bidtellect was founded with the mission to facilitate efficiency in native ad buying, selling and delivery across the web.  We understand that native is the most efficient, effective, affordable and scalable digital advertising medium since search, but it’s also one of the most challenging to buy, sell and fully comprehend.  Our DSP tools, real-time bidding platform, and expert team work together to demystify the medium and allow brands to activate profitable campaigns at scale.”

They have been remarkably successful at pushing the use of native advertising up to this point, and this platform will certainly help to take the company, and native advertising in general, to the next level.   The platform is already receiving over one hundred million bids on native inventory per day, and that number is expected to go up to one billion per day by the end of 2014.

As the company continues to scale up their services, they are signing up new sources for both the supply sources (places where native ads can be displayed) and demand sources (marketers looking to buy native ads).  As of their most recent press release, they are reporting that they have access to tens of thousands of native supply spots available.  They have also signed on 54 demand-side aggregators, with 102 unique feeds.

The company also announced the appointment of Shalanna Clark as their Native Creative Director.  She will be in charge of content development and execution for the company’s advertising clients.  Shalanna brings years of experience in tech and advertising.  Her previous roles include digital director at Zimmerman Advertising where she worked with premier brands such as Dunkin’ Donuts, Party City, Oreck, Papa John’s and a host of others.

This is an exciting time for Bidtellect, and the marketing & advertising industry in general.  The launch of this new platform will bring real time native advertising to marketers at all levels.

ExpoLike.com-TrafficMeetUp

TrafficMeetUp.com will be held again on June 30th, bringing together various people from all around the digital marketing community. This event will be placed in online-virtual, 2.5D world based on a new platform -ExpoLike.com.

trafficmeetup

Exhibitors and the visitors will get an animated figure, each receiving name tag as they enter. During the virtual meetup, figures can move around, visit the various stands, chat with other visitors and exhibitors and exchange business cards for future reference.Publishers and advertisers can engage and meet each other face to face in a live chat, voice or video. The show will be divided to zones: marketing, affiliate, platform/tools, and service. Each zone will be in a trade show hall where attendees will be able to enjoy a vast selection of exhibitors.

In the auditorium, key speakers will talk about the future of online marketing and will show examples form case studies. TrafficMeetUp.com is the place to meet digital marketers, the best agencies for global, performance and marketing agencies, publishers and advertisers, decision makers, marketing managers, E-commerce managers, affiliate managers, E-Mail marketers, bolger’s, and key buyers that will provide a unique experience.

We believe that you should have fun while learning about new products and services. This event is unique, as well as convenient. Traveling cost and distances are not problem anymore. If you would like to register free as an attendee and to get a reminder go to: TrafficMeetUp.com.