What to do when your campaign is not profitable!

Hey Guys ! Its been a long time since I posted something on this blog due to health issues and other time management issues and a busy schedule..

I took a long break from writing something, so today I thought I would write write a quick post about one of the most commonly asked questions about making campaigns profitable.  It’s always a difficult question to answer without knowing anything about the campaign or its details, But i will try to point out a few things which would always help you out to tweak your campaigns. As not every campaign is profitable at the start and you don’t make money.

Failed cpa campaign

How it feels when your campaigns fail.

Know when to direct link or use landing page 

One of the biggest problems is affiliates are creating landing pages and the majority of people who face failures  can’t be bothered to create landing pages. I am not implying that direct linking doesn’t work at all it does but in some cases , Specially when we talk about pay per sale offers, it’s almost impossible to convert them with direct linking .. Unless you are promoting a well known brand or an offer which has a persuasive pre-sell page. The biggest advantage you get with the landing pages is that you can create multiple angles.

For example lets say I am promoting an email submit about Iphone 6…

Such offers have been running for years now, Now if i am direct linking the prospect will get this message ” Get a chance to win a free Iphone 7 by signing up to offer ”

If i use the same offer with a landing page, I can easily use Christmas as my angle and deliver a message which says something like this ” Double your Christmas celebrations by getting a chance to win free Iphone 7 ”

Now by using the landing page I wrapped same old campaign into a Christmas Special Offer. Which is not something people are used to everyday, I simply made it more believable by using Christmas as a reason my prospects should believe/follow me…

If you don’t want to work on landing pages at least ask your affiliate manager or advertiser to provide you with the new or different offer links. On any reasonable offer,   advertisers would be happy to help you out and get you different offer landing pages. If you have good volume the advertisers won’t hesitate to get some new offer landing pages created for you as well.

Figure out the problem

So you got a campaign up and running but after a few conversions and spending 3x or 4x amount of payout you stopped the campaign because its not making you any profits. While quitting or blaming traffic source/ CPA network is easy The real job, the difficult task is to read your data and find out the mistakes you made, Maybe you are not getting enough CTR, or your landing page is bad and the offer isn’t receiving enough clicks, or your offer is receiving traffic but its not converting. Maybe some of the   bad keywords are eating up your whole campaign budget and the ones which convert do not have enough budget allocated to them or they simply need increase in their bids. This is the best time to sit back and find out where you are making mistakes and study the data you have been collecting on your tracker and consult your traffic network and your CPA Network affiliate managers. One piece of advise I always give to people under my CPA Marketing coaching program  is to never hesitate in asking questions, As this is what helps you most and this is why your CPA networks and your Traffic Networks have hired their account managers; to help you out! So feel free to seek advise from your account managers if you are unable to figure out the problems in your campaign. Its always a best idea to test your offer yourself to make sure its conversion pixels fire before starting advertising campaigns.

Collect Data !

So you hear from someone that they are making good money on a specific traffic source and you just jump into that traffic source and find it hard to make your campaigns profitable? Here is the reality, Every traffic source is hard to convert, the only difference between you and the person who is printing money from the same traffic source is that the successful person you are trying to copy has data on that traffic network. Lets talk about a few traffic networks here; Leadimpact, many people would complain about their their rubbish traffic quality but what they forget is that successful people have collected enough data with them that they are able to filter out bad traffic sources, Same is the case with Pop Ads, Zero Park, Cash ads , 7 Search, many other similar networks and Native Adnetworks.

By data I don’t only mean your converting keywords but also the traffic source ids and in native ads placements and widget ids. Once you have a adequate collection of the sources in your data, you can easily filter out the bad traffic sources in your networks and spend your budget on the sources which provide you converting traffic. It’s never hard to mail your Adnetwork and ask them for their tracking features ( what you can track ) and their tracking tokens.

These were a few tips i wanted to share with you guys today , Do let me know if you have any questions by making comments below.