Social Media & SEO – A Marketers Mystery

Many marketers spend a significant amount of time working on SEO and Social Media.  These are two essential marketing practices that can help bring in many new potential customers and take your business to the next level.  For most, these are two equally important efforts but they are entirely separate.

Figuring out how and why SEO and Social Media are interlinked, however, could help you to really get the best out of both of these strategies.  In fact, there was an article on Entrepreneur recently that covered this specific topic quite nicely.  It is linked below and well worth the read for anyone who is involved with digital marketing in any way.  Before you do that, however, I’d like to pull out a few key insights from the article and touch on them briefly.

Social Media & SEO – What’s the Link?

One of the first things the article discusses is the relationship that exists between SEO and social media.  It really illustrates the fact that while almost everyone agrees that a good social media campaign can have positive benefits on SEO, it is impossible to figure out what the true link between the two is.  There is a lot of debate about whether it is the activity on the social media, the number of followers, how much traffic is sent or something else entirely.

While nobody knows how or why social media can help your website rank better (and anyone who claims to know with any level of certainty should be looked at with caution), there is no doubt that the two are linked somehow.  Fortunately, just knowing that there is a real link between the two is enough in most cases.  The article digs into some of the more developed theories out there, and they are worth reading to get a better understanding.

Do You Need all Social Media?

Another important point that the post hinted at but did not address directly is that you may not need an account on every social media site.  Sure, all businesses should have a Facebook account.  Most should have a Twitter account as well.  Whether or not you want to invest the time or money into getting an account on all the other options like Google+, Pinterest and others, however, is a matter of priorities.

If your site doesn’t naturally fit into an image focused social media page like Pinterest, for example, it is likely best to just skip over that one and invest your time else ware.  As with all marketing, you need to balance your limited resources, whether that is time or money, to get the best results.  As long as you are active on the social media platforms you are on, you’ll see the SEO results you want.

Take a minute to read through the full article on Entrepreneur and see what you think.  Post your comments below and let us know about your SEO & Social Media strategy.  You can read the full article on Entrepreneur HERE.

Zero SEO Budget for 79% of Marketers

A new report was recently published from Hotwire that surveyed 300 senior decision makers at some significant companies.  The study looked at how companies are budgeting their marketing dollars for their businesses.  The most surprising statistic is that 79% of all the marketers surveyed reported that they don’t budget any money at all for their SEO efforts.

Given the fact that it is hard to go more than a few minutes without hearing about how important SEO can be for effective marketing, this came as something of a surprise.  The report suggests that most marketers are spending their budgets on paid advertising such as display ads and PPC.

The reasoning often given for this is that paid advertising is much more predictable.  Most companies, especially those that have larger marketing budgets, like to have a predictable return on investment for their marketing dollars.  With proper analysis, most companies can confidently predict that for every X amount of dollars they spend on paid digital marketing they will make Y dollars back.  This can leave very little room for a less predictable item like SEO.

Problems with SEO

When you look at SEO from a simple budgeting point of view, there are several reasons why many marketers are hesitant to invest in this area.  The following are some key issues that need to be overcome in order to justify spending money on SEO:

  • Long Term Investment – No matter what the latest so called SEO expert says, you can’t have effective SEO done in just a few days or even weeks. SEO is a long term game and can take weeks or months to get any real results.
  • Constantly Changing – Even if you invest money into SEO today, Google or the other search engines can make a change tomorrow that will render your efforts ineffective. This is why it is so important to only focus on ‘white hat’ SEO strategies no matter how effective the latest SEO fad seems to be.
  • Questionable SEO Industry – The SEO industry is filled with people who claim to be experts but are really little more than people who are looking to make a quick buck. You can see this on sites like Fiverr and others where everyone claims to be able to produce high quality results almost overnight.

Is SEO worth the Investment

This study really brings into question whether or not it is a good investment to spend money on SEO.  Clearly most marketers who responded to this survey do not think that it is.  When done properly, however, it can produce some very lucrative long term results that anyone would be happy to have.  As a marketer, it is your job to evaluate whether or not these long term results can justify investing your marketing budget into this area.  Personally I think the long term benefits of proper SEO warrants at least a modest investment into this area

Content Marketing Strategies To Implement To Your Business

The world of online marketing is different from ten years ago. Heck, even two years ago, content marketing was never as complicated as today. What have you done to your business in terms of executing the right content marketing strategy that can really boost your success in the more competitive world of online marketing? Here are 7 sensible content marketing strategies to implement to your business today:

content marketing

1.Branding Has Taken The Content Marketing Landscape By Storm.

Content marketing is no longer about promoting your website URL to your audience, or even your affiliate links. It’s all about creating a strong brand that will catch your audience’s attention and build your business on top of that brand. All your content marketing strategies need to be focused on creating and polishing the brand for your business.

2.It’s All About Portability And Targeting Those Involved

Nowadays, people are not accessing the web just from their PC or laptop. There are smartphones and tablets as well. People are actively accessing the web through these two mediums. There are even more traffic to come from portable gadgets rather than from the regular PC. So, your content marketing needs to take care about the portability of your target audience and how to reach them more effectively.

3.Refine All Your Steps All The Way Through

People are more critical nowadays, especially online. And if you don’t take advantage of this fact, you will never be able to grow your business successfully. So, you have to let the feedback of your audience to sink into your ears and make decision based on what those people want from your business. You need to keep refining your steps and polish your success with your content marketing strategy.

4.Don’t Just Circle Your Business On Local Audience

Remember that the web is the place for global community. If you think that content marketing is just a means to spread the word about your business to your local audience, you are wrong. Content marketing will give you more effective result if you launch it for global audience. You want to attract as many customers as you can, even those who don’t belong to your local community.

5.Write What Your Audience Wants To Hear, Not The Other Way Around.

Remember that content marketing is all about giving valuable presentation to your target audience. In order for you to create the best impression on them, you have to be able to write what your audience wants to hear, not the other way around. Businesses who don’t follow this rule will usually fail in their content marketing strategy.

5.Be The Savior For Your Customers With Your Brand

Your brand needs to be able to give the best value for your customers. In fact, you need to be able to give more value to people’s life with your brand. Be the savior for your customers by marketing your brand as such. In this way, your content marketing will be many times more effective to benefit your business.

7.Make Sure That You Can Back Up Every Word That You Speak On Your Marketing

Remember that credibility is important for any business as it is the basic foundation of trust. If you want to catch your customer’s attention and make them your loyal customers, you have to be able to build credibility in your content marketing strategy. Speak all the hypes that you want, but make sure that you can stand with your words.

Have you implemented any of those sensible content marketing strategies yet? Your business needs strong and powerful content marketing strategy to help it grow in the madness of today’s business competition. By following those sensible strategies, it will be guaranteed that your business will survive and flourish.

 

Also do not forget to read “Five Ways Content Marketing Can Improve Sales” .

Good luck

Combination of Social Media & SEO – A Perfect Mix

SEO and Social mediaDue to the stiff competition in the online industry, the success of any digital marketing campaign of any website is now completely dependent on its wider digital presence. SEO is considered to be the best method for increasing the popularity and web presence of your online business and success can be achieved by simply interlinking your company`s website to its different social media properties. It is said that the more links, retweets and likes you receive, the better your presence and chances of getting noticed would be, this will also help in increasing your rankings in the SERPs.
SEO is no longer enough for your company to stay online and get noticed (especially when Google is launching one update after another). A solid social media campaign can work well along with SEO for the production of great results for your online business in the long run. Once you add social media into your SEO campaign, you can see a dramatic improvement in your rankings and overall traffic. The reason for this quick improvement in the rankings is the constant sharing and redistribution of your content via these social platforms, which makes the search engine think that your website provides high quality content and the audience is actually appreciating the content.
Today almost all of the online businesses have their social media accounts and they are aggressively using them for the promotion and sharing of their content. Google+1s along with Facebook likes, Pinterest and tweets are proving to be the best sources of increasing SEO rankings and referral traffic. The reason for this quick effect to rankings by these social media hubs is that Google has started giving sufficient weightage to the social shares a particular website has in its search algorithm.

Social platforms and activities on them are now being incorporated by the search engines within their respective ranking systems. The result of these modern SEO strategies along with effective social media campaigns is simply amazing. This fact has given birth to the use of quality and engaging content which has the potential of going viral on social media. Now if your content is of high quality and is interesting enough to engage the readers then sharing of this content via social media would automatically boost up. If it is readable, relevant, and interesting, then people will go for it, read it and would surely share it at different social media platforms to let their family and friends know about it as well.

Your SEO strategy will automatically turn into success if you keep your company’s social presence maintained. The more socially active you are; the better you can spread awareness among your targeted audience and grab their attention. Similarly attention of people towards your content would result in more reviews and social shares. The quality of the content is much worth as compared to the quantity. All you have to do is to generate high quality engaging content. The number of shares, likes and tweets to your content is highly dependent upon the quality of your content and once you start producing quality stuff, believe me, sharing would be an automatic process then due to the viral nature of most of the social networking sites. This way you can achieve higher search engine rankings that will ultimately result into a solid clientele looking for your business both on social media and through Search Engines as well.

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