5 Incredible Facts That You Need To Know About Content Marketing For Your Business

The importance of content marketing is more apparent today, especially as people are searching for more and more content on the internet. From a business perspective, content marketing can be used as a good way to establish your brand and improve the loyalty of your customers. This is because the more your customers consume your content, the more they will trust your brand. But, there is more. Here are 5 incredible facts that you need to know about content marketing for your business:

Content Marketing

Content Marketing

1. Content Marketing Is Best For Preselling

Compared to other types of marketing, content marketing is the best method to pre-sell your products, which means to give your audience an introduction about your product and attract their interest in it. Itís not a method that is fit for hard selling, just like PPC advertising or any other common marketing strategies. With content marketing, you try to educate and inform your audience about the topics related to the product that you want to promote, and then lead them on to take a look at your product.

2. Big Businesses Use Social Media For Their Content Marketing

Content marketing can be done in various ways, and many big businesses are using content marketing in conjunction with social media marketing. Social media is in fact the best platform for content marketing, since it can spread the word about your content quickly. What big businesses try to seek with social media marketing with content is that they want to make their content go viral on social media, and attract more views and engagement with their audience in this way.

3. Content Marketing Brings Higher Conversion Rate

With content marketing, you donít just tell your audience about your product, but you also educate and inform them about various things related to the product. For instance, if you want to promote a weight loss product, you canít just tell your audience about your product with content marketing. Instead, you give your audience some tips to lose weight, or some essential guides to lose a few pounds a week, before you actually lead your audience toward your product.

4. Companies Use Their Blog As Their Main Content Marketing Channel

For many companies, content marketing is done directly within their official website. Usually, they will create a blog section on their company website to publish regular content for the website. This is where they usually do their content marketing campaign. Usually, before publishing or spreading their content to other channels like social media platforms, they will publish their content first on their website blog. So, this shows how important for a business to have their own blog.

5. YouTube Is A Big Part Of Content Marketing

Content marketing is not just done with writing content in the form of articles. It can also be done in the form of videos. In fact, many companies or businesses have their own YouTube channel to build their subscriber base where they can publish new video content for their audience regularly. Since YouTube is the biggest video sharing website on the internet, it only makes sense that you expand your content marketing campaign on this platform as well, as it is full of potential customers for your product.

Those are some incredible facts that you can learn about content marketing for your business. Big businesses and companies are using content marketing all the time, and they use different strategies to attract more audience into their business. You have to do the same if you want to make a successful content marketing campaign for your business.

Combination of Social Media & SEO – A Perfect Mix

SEO and Social mediaDue to the stiff competition in the online industry, the success of any digital marketing campaign of any website is now completely dependent on its wider digital presence. SEO is considered to be the best method for increasing the popularity and web presence of your online business and success can be achieved by simply interlinking your company`s website to its different social media properties. It is said that the more links, retweets and likes you receive, the better your presence and chances of getting noticed would be, this will also help in increasing your rankings in the SERPs.
SEO is no longer enough for your company to stay online and get noticed (especially when Google is launching one update after another). A solid social media campaign can work well along with SEO for the production of great results for your online business in the long run. Once you add social media into your SEO campaign, you can see a dramatic improvement in your rankings and overall traffic. The reason for this quick improvement in the rankings is the constant sharing and redistribution of your content via these social platforms, which makes the search engine think that your website provides high quality content and the audience is actually appreciating the content.
Today almost all of the online businesses have their social media accounts and they are aggressively using them for the promotion and sharing of their content. Google+1s along with Facebook likes, Pinterest and tweets are proving to be the best sources of increasing SEO rankings and referral traffic. The reason for this quick effect to rankings by these social media hubs is that Google has started giving sufficient weightage to the social shares a particular website has in its search algorithm.

Social platforms and activities on them are now being incorporated by the search engines within their respective ranking systems. The result of these modern SEO strategies along with effective social media campaigns is simply amazing. This fact has given birth to the use of quality and engaging content which has the potential of going viral on social media. Now if your content is of high quality and is interesting enough to engage the readers then sharing of this content via social media would automatically boost up. If it is readable, relevant, and interesting, then people will go for it, read it and would surely share it at different social media platforms to let their family and friends know about it as well.

Your SEO strategy will automatically turn into success if you keep your company’s social presence maintained. The more socially active you are; the better you can spread awareness among your targeted audience and grab their attention. Similarly attention of people towards your content would result in more reviews and social shares. The quality of the content is much worth as compared to the quantity. All you have to do is to generate high quality engaging content. The number of shares, likes and tweets to your content is highly dependent upon the quality of your content and once you start producing quality stuff, believe me, sharing would be an automatic process then due to the viral nature of most of the social networking sites. This way you can achieve higher search engine rankings that will ultimately result into a solid clientele looking for your business both on social media and through Search Engines as well.