7 Essential Reasons Why Live Streaming Video Is Good For Your Online Marketing Campaign

What is the difference between regular videos and live streaming video? In regular videos, you record your videos, edit it sufficiently, and then publish it on video sharing websites like YouTube. But, in live streaming videos, you are recording your videos while at the same time publishing your videos for others to see. The question is this: are live streaming videos good for your online marketing campaign? The answer can be yes, it is as you will learn later. Here are 7 essential reasons why live streaming videos are good for your online marketing campaign:

7 essential reasons why live streaming videos are good for your online marketing campaign

7 essential reasons why live streaming videos are good for your online marketing campaign

Building Anticipation.

People can only see your live streaming only at a specific time. So, naturally, you have to inform or announce to your audience first about the live streaming session before you actually start the live stream. This can help to build anticipation about the product on your audience, and it can be a good way to build hype around it.

You Talk Directly To Your Audience.

During the live streaming broadcast, you can always open the comment section so that you can see their comments while you broadcast the live stream. This can be a powerful way to build a good communication with your audience, as well as to make them even more interested in not just your product, but also your personality and your brand as well.

You Can Have Direct Q&A Sessions.

Another benefit of live streaming is the possible live Q&A sessions that you can make during the broadcast. This can be beneficial for your online marketing, since you can answer the questions about your product directly to your audience. They donít need to go to the customer support just to do that, but instead, they can have their answers right away.

You Know What Your Audience Thinks About Your Product.

You donít need to waste a lot of money just to see whether your product will be accepted on the market or not. By doing live streaming for your product promotion, you know what they think about your product immediately, and in so doing, you can improve your product based on their feedback. Nowadays, itís very important for you to know about what your audience thinks about your product, as it will either bring success or failure to your marketing efforts.

Time-Limited Offer.

Since your live broadcast can only be done at a specific time, you might as well use this time to give your audience your time-limited offer. Time-limited offer is the type of offer that will have a higher conversion rate because of its scarcity factor. With the time-limited offer, you can get the most out of your promotion, while at the same time, give your audience the privilege to get the best deal out of your product.

Creating Your Own Community.

Since live streaming broadcast can help to build a good communication with your audience, it can also help you to build a good relationship with them too. With this promotion strategy, you will be able to create your own community, which consists of people who are interested in your product. These people can become your long-term customers later.

Testing The Water Before The Big Launch.

Live streaming videos can be used to introduce or announce your soon-to-be-launched product to your audience before the big launch day. In a sense, it can be used as a means to test the water before the big launch, which will help you to get some insights about the audience, as well as the market, for the product. It helps you to make your big product launch a success.

Those are the reasons why you should include live streaming video in your online marketing campaign. This is an important extension of the regular video marketing, and if you can implement it on your promotion, you will be able to launch even more successful product promotion campaigns later.

The Trends of Video Consumption As We Head Into Q2 2017

Online video has played a huge part of the Advertising efforts in the past few years. In fact in countries like the US where the proliferation of video platforms like Netflix and YouTube has increased manifold, we see that the spending on video ads have increased by leaps and bounds.

US spending on online video ads stands at a whopping $13.23 billion as we head into the latter half of 2017. And that spending is not going to slow down in the near future. In fact according to latest reports from E-Marketer, we find that the growth figures are at a double digit annual rate and will look to hit the $22.18 billion mark by 2021.

video ads

US spending on online video ads stands at a $13.23 billion.

So if these numbers have piqued your interest you must be wondering where do I invest my money in if I want to reap the same rewards out of this burgeoning media revolution. Well that may depend squarely on you audience. In fact the younger the audience the more likely that they are not interested in traditional video platforms like TV and are spending more of their time on online video consumption.

Among the online video platforms who are the forerunners? Well most results show that as far as paid subscriptions are concerned, Netflix holds a clear lead ahead of its competitors with a proliferation rate among both desktop and mobile users that is rivalled by no other. Turning onto the other big competitor in the free to watch segment, YouTube remains king especially when ad campaigns and Influencer Marketing is taken into consideration.

Online video has managed to grab the lion’s share of online traffic accounting for nearly 74% of all traffic in 2017. But as we have discussed many times in the past, getting views on a product doesn’t exactly translate to money in the bag. So how are the conversion metrics? Well, including videos on the landing page of a product can increase the conversion rate by as much as 80%. In fact, you don’t always have to even include a video in the literal sense, just including the word ‘video’ somewhere in the subject line has been found to make subscription email opening rates jump up by 19%.

But what about the downsides to video marketing? There are indeed a fair few of them and 43% of marketers have identified that money, time and resources are a constraint in the field of producing more video content. However, despite that, the overall perspective on video advertisements as a whole are changing as marketers see a revenue growth rate of 49% among users who consume video content. This has led to a change of thought where 52% of marketers believe that videos are the best method to increase their brand awareness.

With a userbase of over a billion users, platforms like YouTube have the eyeballs of over one-third of the entire audience on the Internet. And even newer platforms like Snapchat have immense potential with viewers watching over 10 billion videos daily! If online advertising is your niche, then there is no better moment than now to make the jump to video content!