7 Essential Reasons Why Live Streaming Video Is Good For Your Online Marketing Campaign

What is the difference between regular videos and live streaming video? In regular videos, you record your videos, edit it sufficiently, and then publish it on video sharing websites like YouTube. But, in live streaming videos, you are recording your videos while at the same time publishing your videos for others to see. The question is this: are live streaming videos good for your online marketing campaign? The answer can be yes, it is as you will learn later. Here are 7 essential reasons why live streaming videos are good for your online marketing campaign:

7 essential reasons why live streaming videos are good for your online marketing campaign

7 essential reasons why live streaming videos are good for your online marketing campaign

Building Anticipation.

People can only see your live streaming only at a specific time. So, naturally, you have to inform or announce to your audience first about the live streaming session before you actually start the live stream. This can help to build anticipation about the product on your audience, and it can be a good way to build hype around it.

You Talk Directly To Your Audience.

During the live streaming broadcast, you can always open the comment section so that you can see their comments while you broadcast the live stream. This can be a powerful way to build a good communication with your audience, as well as to make them even more interested in not just your product, but also your personality and your brand as well.

You Can Have Direct Q&A Sessions.

Another benefit of live streaming is the possible live Q&A sessions that you can make during the broadcast. This can be beneficial for your online marketing, since you can answer the questions about your product directly to your audience. They donít need to go to the customer support just to do that, but instead, they can have their answers right away.

You Know What Your Audience Thinks About Your Product.

You donít need to waste a lot of money just to see whether your product will be accepted on the market or not. By doing live streaming for your product promotion, you know what they think about your product immediately, and in so doing, you can improve your product based on their feedback. Nowadays, itís very important for you to know about what your audience thinks about your product, as it will either bring success or failure to your marketing efforts.

Time-Limited Offer.

Since your live broadcast can only be done at a specific time, you might as well use this time to give your audience your time-limited offer. Time-limited offer is the type of offer that will have a higher conversion rate because of its scarcity factor. With the time-limited offer, you can get the most out of your promotion, while at the same time, give your audience the privilege to get the best deal out of your product.

Creating Your Own Community.

Since live streaming broadcast can help to build a good communication with your audience, it can also help you to build a good relationship with them too. With this promotion strategy, you will be able to create your own community, which consists of people who are interested in your product. These people can become your long-term customers later.

Testing The Water Before The Big Launch.

Live streaming videos can be used to introduce or announce your soon-to-be-launched product to your audience before the big launch day. In a sense, it can be used as a means to test the water before the big launch, which will help you to get some insights about the audience, as well as the market, for the product. It helps you to make your big product launch a success.

Those are the reasons why you should include live streaming video in your online marketing campaign. This is an important extension of the regular video marketing, and if you can implement it on your promotion, you will be able to launch even more successful product promotion campaigns later.

5 Effortless Ways To Do Internet Marketing Using Quick 5-Minute Videos

Video marketing has been a part of every big businessí online marketing campaign since YouTube has become the most visited video sharing website on the internet. But, can you really take any advantage of it? You might think that video marketing is difficult, and that it may require too much effort on your part just to make one video. However, there are smarter and effortless ways to promote your products using videos. More specifically, 5-minute videos. So, letís take a look at each of the ways.

1. Create A Quick Product Unboxing

People always want to know about the product that they want to purchase, including how the product will look when they get it fresh from the box. The purpose of the unboxing videos is to let your audience know about what they can expect from the product that they want to purchase, including the things that they will get on the box. Best of all, it only takes about 5 minutes to make this type of videos.

Internet Marketing

Internet Marketing

2. Give A Short Review For Your Promoted Product

Why would people read all the reviews about any product online? Thatís because they want to get the best value for their investment. They want to get their moneyís worth with their purchase. This is why review videos are commonly used to convince people to buy certain products, since it can be a very powerful internet marketing material that you can use. Just record yourself using the product for a while, and tell your audience about the pros and cons about the product after you use it.

3. Create How-To Videos Related To The Product

Sometimes, for products that require a bit of learning and experience to use, you donít simply take the product from the box and use it. If the product has several advantages and it can be used for various purposes, it is good for you to tell your audience about how to use the product properly in various ways. You can create short how-to videos that give your audience a little information about how to use the product in various ways, as well as to take the full advantage of the product that they want to purchase.

4. Record Video Testimonials

Peopleís opinions about a product can make it either a success or a failure. Too many negative opinions, and the product can be perceived as a bad product, and therefore should be avoided. Too many positive opinions, and the product can be considered a must-have. Itís quite easy to record some video testimonials from the people that have used the product before. While each person might only give their opinion about the product for 30 seconds to 1 minute, it will be a powerful motivation for your audience to buy the product.

5. Give Your Opinion About The Product

Last but not least, you can always record yourself talking about the product that you want to promote. Let your audience know about your personal opinion regarding the product, and let them learn some important things about it after watching your video. It doesnít need to take long. You just give your thoughts about the product, like when you talk about something to your friend. Let your audience know about why they should or should not get the product for themselves.

Those are some effortless ways that you can do to use videos in your product marketing. Itís simple to create those types of videos. However, those are the types of videos that have been proven to convert well, so you can expect more sales coming for your product when you use those video marketing strategies.

The Trends of Video Consumption As We Head Into Q2 2017

Online video has played a huge part of the Advertising efforts in the past few years. In fact in countries like the US where the proliferation of video platforms like Netflix and YouTube has increased manifold, we see that the spending on video ads have increased by leaps and bounds.

US spending on online video ads stands at a whopping $13.23 billion as we head into the latter half of 2017. And that spending is not going to slow down in the near future. In fact according to latest reports from E-Marketer, we find that the growth figures are at a double digit annual rate and will look to hit the $22.18 billion mark by 2021.

video ads

US spending on online video ads stands at a $13.23 billion.

So if these numbers have piqued your interest you must be wondering where do I invest my money in if I want to reap the same rewards out of this burgeoning media revolution. Well that may depend squarely on you audience. In fact the younger the audience the more likely that they are not interested in traditional video platforms like TV and are spending more of their time on online video consumption.

Among the online video platforms who are the forerunners? Well most results show that as far as paid subscriptions are concerned, Netflix holds a clear lead ahead of its competitors with a proliferation rate among both desktop and mobile users that is rivalled by no other. Turning onto the other big competitor in the free to watch segment, YouTube remains king especially when ad campaigns and Influencer Marketing is taken into consideration.

Online video has managed to grab the lion’s share of online traffic accounting for nearly 74% of all traffic in 2017. But as we have discussed many times in the past, getting views on a product doesn’t exactly translate to money in the bag. So how are the conversion metrics? Well, including videos on the landing page of a product can increase the conversion rate by as much as 80%. In fact, you don’t always have to even include a video in the literal sense, just including the word ‘video’ somewhere in the subject line has been found to make subscription email opening rates jump up by 19%.

But what about the downsides to video marketing? There are indeed a fair few of them and 43% of marketers have identified that money, time and resources are a constraint in the field of producing more video content. However, despite that, the overall perspective on video advertisements as a whole are changing as marketers see a revenue growth rate of 49% among users who consume video content. This has led to a change of thought where 52% of marketers believe that videos are the best method to increase their brand awareness.

With a userbase of over a billion users, platforms like YouTube have the eyeballs of over one-third of the entire audience on the Internet. And even newer platforms like Snapchat have immense potential with viewers watching over 10 billion videos daily! If online advertising is your niche, then there is no better moment than now to make the jump to video content!

Facebook to Give Video Creators 55% of Revenue from Suggested Videos

In an obvious attempt to lure video creators away from YouTube, Facebook will be offering many of them a share in the revenue that is generated from ads on or near their videos.  Starting this fall, video creators including the NBA, Fox Sports and Funny or Die, will receive a 55% cut of the ad revenue that appears on the social network on or near their videos.

YouTube has long been giving content makers a portion of the ad revenue, so this is somewhat of a game of ‘catch up’ for Facebook, but an important one none the less.  YouTube offers the same 55/45% revenue split.  The big advantage that Facebook will have is that it is actually growing much more rapidly in terms of generating video views.

Thanks to their auto-play feature and the massive popularity of the social network, many video creators will be able to get millions of views with fairly little promotion.  In addition, Facebook makes it easier for these videos to be seen by people who aren’t directly searching for them.  As videos get liked or shared by people on Facebook, the audience will naturally grow.  While there is some of that on YouTube, the bulk of videos are seen by people who are actually searching for a specific topic.

Video creators have been using Facebook in the past because it was an important tool for getting their videos seen by this huge audience.  This, however, will provide further incentive.  Dan Rose, VP of Partnerships at Facebook recently told Forbes, “Partners say they’d publish a lot more if they could get benefit of distribution but also make money.”  Of course, this is not really surprising.  Paying video makers to publish on your platform is an obvious way to increase the total number of videos being published.

How it will Work

The system will work when someone clicks on a video in the News Feed.  They will then see a suggested videos page, with a list of videos created by Facebook’s algorithm.  These videos will be similar to the original content, and will play automatically as the user scrolls through.  Unlike typical News Feed videos, which start off muted, these will play with sound since the user has already opted to hear it with the original video click.

The videos that are viewed on this suggested videos page will generate revenue for the publishers.  If someone watches multiple videos in one session, the revenue will be split based on the amount of time the user spends on each video.

Currently this system is still technically just in testing phase according to Facebook.  Assuming it is fully rolled out, many expect that the number of video creators that qualify for the program will grow significantly.  It is not yet clear, however, how marketers will be buying space on the Suggested Videos page.  For now, Facebook won’t be charging advertisers for these ads so that they can see how the system will work in a live system.