Do people still buy information products in this smartphone age, just like the old days? Are information products still profitable in this age? The answer is yes. For as long as people are still going to the internet to seek for information, and for as long as people are still reading books on their devices, information products will always be profitable, if you know how to profit from it. However, itís getting more difficult to promote information products nowadays, since you have to compete with other types of content online. So, here are 5 great ideas to promote your information products in the age of smartphone:
1. Make Your Information Product Readable On Mobile Devices
This is the first step that you need to do. Traditionally, information products are delivered only in PDF format to be read on computer screen. Even now, many people selling information products are still using PDF as their ebook format. This needs to be changed, as people are also reading books on their mobile devices nowadays. So, it is very important for you to provide other formats for your customers as well, which are the formats that are suitable for mobile devices and ebook readers.
2. Make Your Promotional Materials Accessible From Mobile Devices
If you want to promote your information product to mobile audience, it is important that your promotional materials must be available or accessible from mobile devices. So, make sure that your website and sales page are optimized for mobile viewing. Also, you should place your ads not only on regular websites, but also on mobile websites as well. You want as many people as possible to be able to read your promotional materials on the go.
3. Donít Overprice Your Product
With ebooks being more and more popular, cheap, and accessible for anyone, it is important for you to price your information product reasonably, because you will compete with those products. If you are pricing an ebook with a $197 price tag, what will stop people from searching the similar solution or ebooks on Kindle or Google Playstore? They are way cheaper than your solution, and itís so easy to buy them. Itís better for you to keep your price down and make it a no-brainer for your audience to pick your product right away.
4. Use Social Media To Promote Your Information Product
Nowadays, most people are using their smartphones and other mobile devices to access social media, and those social media platforms like Facebook, Twitter, and Instagram are often the most accessed websites for them. So, make sure that your promotional message is available on various social media platforms as well, so that you can reach your audience easily. By promoting on social media, it becomes less and less difficult for you to generate sales from your promotion.
5. Have A One-Click Buying System For Mobile Customers
And lastly, the payment process for your information product needs to be easy for your customers as well. You have to make it easy for them to pay for the product via their mobile device. You need to have a one-click buying system for them, so that they can get the information product as easily as they can with just a single click. It will make your information product more popular among mobile customers.
Those are some great ideas that you should follow if you want to promote your information product to mobile customers. These are the people that will have their smartphone with them all day, and they will likely to browse the internet through their smartphone instead of a regular PC or laptop. These ideas help you to reach them more effectively and generate sales for your information product as easily as possible.