Last updated on April 2nd, 2014 at 11:26 pm
Welcome to the ninth part of the Blogging Tutorial Series by KJRocker.com. In this part of the series, you are going to learn about how to do branding for your blog and increase your blog popularity in the right way.
Branding is an important part of your blog because it will give your blog the identity that will make it unique among others. With proper branding strategy, you will be able to make your blog known throughout your niche and increase its popularity gradually. Not only that, you will also be able to make your blog more reputable and authoritative in your niche, so that people will trust your blog more and willing to do business with you. Now, how can you build a good brand for your blog and increase its popularity? Here are some tips you can use to build your blog brand and increase your blog popularity:
1. Create An Identity Around Your Blog
Branding is all about creating a unique identity. It’s about creating a personality for your blog, so that people will see your blog differently from the rest of the blogs in the same niche. And how can you create an identity around your blog? First, it’s all about the visual appearance of your blog. You have to create a nice logo and header for your blog, and brand your other elements with your blog identity, such as your mailing list, free report, content, guest post, and so on. Second, you have to create a personality for your blog so that people can get to know your blog personally.
2. Establish A Core Philosophy For Your Blog
It is a part of personality creation for your blog. You need to have a working philosophy to live by, at least for your blog. Create some kind of principles of business practice for your blog. Also, put your goal in it as well. What are you going to do with your blog? How can your blog help your audience? This core philosophy will help you to craft solid identity for your blog. Once you do this, you will be able to distinguish your blog from others.
3. Have A Consistent Writing Style
Your writing style is a part of your branding strategy. If you are consistent with how you write your content, people will recognize that it’s from your blog the first time they read a paragraph of your content. Also, this will help you to be recognized in many other popular blogs if you manage to publish regular guest posts to those blogs. It is okay to have other writers for your blog, but you should distinguish yourself from them. It’s your voice, and people will recognize the voice of your blog through the way you write your content.
4. Use Social Media To Strengthen Your Brand
Create a solid presence in social media to make your branding process even easier. Social media can actually strengthen your brand, if you use it properly. The strategy is very simple. Let’s take an example of Facebook. You just need to build a Facebook page for your blog, put your blog logo there, and fill out the information about your blog in your page. Then, you simply add more fans to your page by various means, so that people will become increasingly aware of your blog presence.
5. Build Yourself As An Expert Blogger
Lastly, you have to establish yourself as an expert in your niche. You should not hide yourself behind your blog. In fact, you have to promote yourself as well, and link your name with your blog brand, such as John Smith from AnyBlog.com. This will help you to establish yourself as an expert blogger in your niche, which will also help you to establish good reputation and build popularity for your blog.
Branding is actually a process of giving a unique identity for your blog. Once it is established and constantly promoted, popularity will come fairly quickly.
The next part is the last part of the Blogging Tutorial Series. You will learn about how to dominate your niche and build reputation for your blog. So, don’t miss this last lesson.