When planning a mobile marketing strategy you need to make sure that any ads or posts that you make are going to be seen by as many people as possible. While there is an almost endless list of apps and mobile ad networks that you can use to get your message out in front of an audience, it is important to make sure that you focus a significant amount of effort on the biggest players in the game.
Nielsen has just released their latest report that lists the top ten smartphone apps of 2015 based on average unique users. This is an important report whether you’re in the app marketing industry or you’re just trying to get your ads displayed where they will be seen by the largest number of people possible.
You can see in the above chart from Nielsen that Facebook and Google owned apps are dominating this list. In fact, other than #9 and 10 which are run by Apple, there are no other companies involved. This this may seem like a bad thing at first, it can actually make marketing a little easier for the average person.
If you want to get in front of the millions of users that are accessing these apps each day, all you have to do is run ads on either the Google ad network, the Facebook ad network or both. When you do this you can take advantage of their advanced targeted options as well, which will help you to not only get your ads displayed but also ensure they are shown to the right people.
Also included in this report is that the total smartphone use in the US has reached 80% of adults. This is a 2% uptick over the September report from ComScore. It seems that this saturation level is starting to level out, which is not surprising at all. The fact that it is growing at all is really quite impressive. In the report you will see that 53% of smartphone users are on Android devices, and 43% on iOS devices. Three percent are using a Windows phone and .7% are still on BlackBerry smartphones.
This report is widely seen as the most accurate and effective on this topic available. The data is gathered from a monthly survey of 30,000 mobile subscribers in the US. They also gather data from a measurement app installed on about 9000 users handsets (with their permission of course). You can see the full report from Nielsen HERE.