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Direct linking Vs Landing pages for CPA offers

One of the most common mistake newbies make is that they  link CPA offer`s  landing pages directly without using their own custom landing pages .  To make it very simple to understand i would just use this example , Lets say you are selling a info product and to generate traffic you are driving traffic through google adwords and once some one click on your ad he is directed to order page of your product now my question is how a customer  will buy your product when you are directing that customer to your order page where there is no information provided about your product, Its benefits ??

How can two lines of text or a simple banner convince some one to buy/or provide his email address with no information provided ?

What is your experience direct linking is better or landing pages? let me know your thoughts by posting comments  …

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