Last updated on March 20th, 2013 at 06:34 am
###KEYWORD### variable is a dynamic text placeholder that you can use to customize the Title, Description, and click-URL of your advertisement. When a visitor is searching for keyword you bid on, that keyword will appear in your Title/Description/click-URL instead of the ###KEYWORD### variable.
Including the “search term” in the text of your ad can help increase the click-through and conversion rates.
