Last updated on March 20th, 2013 at 06:29 am
A few days ago i was checking out advertisers on ppv traffic and here are a few mistakes i found in landers which i thought are must share with you. Hope this will help you to optimize and create your landing pages in more better way and it will help you to understand how ppv marketing works .
Its amazing sometimes people don`t even bother to check their targets once , all they do is to scrape targets from automated scrapers and dump all of the targets in their ad account. That is the reason most of newbies do loose money because they don’t filter all their targets, As they say one dirty fish can make a whole pond dirty in same way one dirty target may make your whole campaign dirty. For example lets say you have a high traffic target but its not related to your offer , Then it will eat up whole of your budget and other targets in your campaign won`t even get a chance to receive traffic because your high traffic target is eating up whole budget.So it is always advise to keep an eye on your targets specially on ppv and even if you do use automated scrappers do make sure that you review all of them manually before submitting them to your ppc account .
At first look i was pretty impressed by this landing page but guess what ? When i tried to click on landing page literally i found it really very hard to reach next page . Owner of this landing page must be loosing tons of traffic just because he has only made a small piece of text click here click able . And that is
very hard to be found on this page , That`s the reason i when use such pages , i always make whole image click able…
This is why i always recommend to use preview popper to preview how your landing page will look like when it will be served on ppv networks, Here the most important thing to note is that there is no call to action button on homepage and also signup form is not visible too , While promoting such offer on ppv it is must to use a proper landing page instead of direct linking , At initial stage you should review your offer landing page and then decide weather it will work by direct linking or you will have to use landing page . The justification most of people who always direct link give that user will maximize landing page himself . Let me tell you one thing before user do maximize window you will have to give him a reason to do do . literally every person using internet is lazy and they wont maximize your window if your call of action/signup form isn’t properly visible .
Here this is another example where directing is n`t a good approach at all . Here on this page when window pops up their is another pop up in same window with images which doesn’t feel good at all . its just like a loop of popups which does make a visitor feel good at all best bet os to promote such offers using a landing page …
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also do check out my WSO about ppv marketing PPV ROCKER