In affiliate marketing there is a major mistake almost every person makes and that is not tracking your traffic properly . Specially when you are driving Paid traffic to your CPA offers it is very important to track each and every click you have sent to your offer . No matter you use PPV,PPC , Or drive social traffic or you are doing media buys , The most important competent of your online advertising campaigns to have a proper tracking solution . Tracking is what lets you find what keywords and what creatives are working and converting for you and what keywords and creatives are not working for you . It also helps you to monitor behaviors of your visitors and collect data about them using which you can optimize your campaigns and increase your ROI.
As they say you have to spend money to make money it is very important to have best possible solutions for your campaigns .
For affiliate marketers there are two type of tracking solutions
and there are three major tracking platforms i have tried and used.
- Prosper 202 (FREE YOU NEED OWN HOSTING)
- Bevo Media (FREE NO HOSTING REQUIRED )
- CPV LAB (PAID . HOSTING REQUIRED )
Before going into details i`d like to discuss hosting part , Never use shared hosting for your tracking platform and also try to get your own VPS for the best results. I personally use beyond hosting and i also highly recommend you to use beyond hosting Because they are specially optimized for Tracking platforms and fast redirects , their load time is very less as compared with other hosts , and most of Tracking solution creators (Prosper 202 ,CPV LAB ) do recommend you to use beyond hosting so your tracking platform can work at its best.
Now coming back to topic here are my reviews about all three trackers i mentioned above .
This is the first tracking platform i used when i started with CPA Marketing , at time i started using prosper202 , Prosper 202 was also offering free hosting so i availed opportunity , During this period i understood why you really need your own hosting , When a tracking platform offers free hosting many affiliates will jump in and start using availing this opportunity , But the disadvantage is that your load time will be slow which is not good at all specially when you are driving paid traffic that means you are losing traffic . Many users will simply close your tab as your link will take longer to open . This is a major disadvantage in free hosting platforms .
This issue can be resolved by getting a VPS on beyond hosting .
Now coming back to prosper , It is a great platform and very easy to use , but there were some things which i really missed in it ,
- landing page rotation
For affiliates testing their landing pages is very important and without proper testing you can`t create a successful campaign . Tough there are some custom scripts which you can use to rotate your landing pages but still it is a big headache at least for me , because i spent whole one day in setting up but it was all waste of time . so this is a major thing missing in prosper202.
- Not able to track a complete funnel
This is something i missed when i was driving PPV traffic . I wanted to Create a PPV landing page and then from their when visitor clicks ppv landing page i wanted to take him to a landing page where i can pre-sell offer and then finally send visitor to the offer page ( this is what i really needed for offer which have exit pop up on their landing pages ,Because Traffic Vance does n`t allow you to have exit pop up on click through page .)
Other then these two problems 202 is a great tracking solution . And it works very well with beyond hosting .
I have already written about Bevo Media and also have created a bevo media video tutorial also . It is a very good tracking platform and at start when it was launched i was amazed using it , And for a prosper user bevo media features were a blessing , Bevo media really made rotation a very easy task and within minutes you can create a campaign and it is a user friendly platform . when it comes to negative side it doesn’t have proper ROI Calculators at this time , It does offer you ROI Calculation with PPC but does not offers with PPV traffic .
Also as bevo offers free hosting and does n`t support self hosted app this time ( i waited for 3 months and finally moved on to CPV LAB ).
Bevo also have got some great features which include Geo targeting, Day targeting,Landing Page Rotator and Offer Rotator . Also it does offers finger print tracking you can read more about features of Bevo Media by clicking here .
There are a very few things missing in Bevo including Self hosted version bevo can be a best tracking platform for sure ..
i`d like to say i use it and i love it , it is a combination of great features which help you to maximize your earnings .tough it does cost $297 but its totally worth it . It is much more advanced then trackers we discussed above , They are way far behind in technology and ease which CPVLAB provides , I must say you will notice a huge difference in your ROI when you start using CPVLAB reason is simple it does helps you to optimize your campaigns like no one else . With its advanced features you can create a complete funnel before sending a visitor to offer page or you direct link offer or first send your visitors to a review mini site and from there redirect visitors to offer page , Everything is possible with CPVLAB no matter you use squeeze pages to collect emails and then send traffic to offer landing page CPV LAB will track everything for you . Other then that CPV LAB makes campaign testing and optimization very easy , Its reporting sections are much more advanced then bevo or prosper 202 , All you need to do is to tell CPV LAB what ctr you want , what ROI you want and it will automatically highlight bad keywords which you should remove from your campaign and also it does help you sort out landing pages with bad ctr in same way , So in this way all you will have to do is to log into your CPVLAB and se e what keywords and landing pages have low ctr and conversion , simply remove them and replace them with new ones and that’s it! CPV LAB make your life easier .
You may add as much traffic sources and Affiliate networks as you want and its a very easy. Another benefit i have noticed is that code for all landing pages in CPV LAB is same so in case if you outsource your landing page creating tasks like me , When ever i used to outsource this task before buying CPV LAB i had a to go through a very boring task , which was adding tracking codes in all landing pages , As all landing pages had separate codes so that was a great pain to add tracking code in all the landing pages . CPV LAB saved my time in this way too as they do have same code for all your campaigns so you have no need to add separate code for all the campaigns i just send code to my freelancncers and ask them to append this code in all LPS , This works because CPV LAB uses a intelligent tracking system using which it does have all information about campaign in the destination url it does provides you which is unique for each campaign , Destination url contains the all information about campaigns and when visited it will simply call database and redirect user accordingly . This feature is a huge time saver here is an example lets say you have two campaigns A & B , tracking code we will put in landing pages of these two campaigns will be same but they both will have different destination URLS .
There are many other features In CPVLAB which could be included but i guess this post is been way too long and i don`t want to bore you guys …
Now something about Support , Here i`d also include Beyond hosting support with CPV LAB Support , Literately both these companies have got topnotch customer support and when ever i leave a ticket within 5 minutes it’s answered. I am Highly satisfied with support being offered by both these companies .
You can track anything with CPV LAB Including click bank,amazon or any other affiliate network.