Social media is big for one reason: it is a great place for viral and word-of-mouth marketing. Thus, it would be great for you to use social media for your next product launch. Why? That’s because you can attract your audience more easily, engage them in lively conversation about your product, and let them spread the word about it. Here are 5 effective ways to use social media marketing to launch your product:
1. Create a Series Of Exclusive Content For Social Media
The first step that you need to do is to create some kind of teaser for your launch. To do this, and since you are doing this in social media, you need to create a series of exclusive content that is available only for your social media followers. Do not release this content to the public. You can tell your website visitors about this exclusive content, but don’t reveal it in your website. Instead, take them to your social media page and ask them to follow you in order to get the content. This series of content should include educational information that is related with the product that you are going to sell.
2.Give a Time For Your Audience To Warm Up With Your Launch
You need to build your social media following long before your launch date. In other words, you have to gather your audience to your social media page several months before launch. This will allow your audience to build curiosity about your product launch. With the regular teaser content that you release for your audience in your social media page, they will become more and more curious about your product. Do not reveal your product information just yet, at least not until the launch date is near.
3. Make Your Launch Informative And Fun
Create a kind of mysterious feeling for your product. But, keep your pre-launch content informative and fun. You don’t want to make your readers to feel bored before they can see the product that you are selling. Make each of your update interesting to look for. Use good images that triggers even more curiosity. With each new update, you should lead your audience closer to the full reveal of the launch. But, don’t give them any unnecessary spoilers before the launch date.
4.Attract Hot Discussion About The Launch
The biggest advantage for using social media for your product launch is that you can easily gather your audience and initiate good discussion about your launch in just one page in your social media. Be sure that each of your update encourages people to comment on it, ask questions, and create hot discussion about the launch. The more people talk about your launch, the more people will become interested in it. Thus, you will attract even more people to your social media page.
5. Motivate People To Spread The Word About The Launch
You should also encourage your social media followers to spread the word about your product launch. You can even give special bonus for those who are willing to spread the word about the launch, such as a free report, free video course, and so on. Just be sure that you can really motivate people to spread the word about the launch because it will bring you a great advantage when the launch date is due. The more you can reach your audience, the more successful your product launch will be. Fortunately, social media will let you to spread the word about your launch very easily. The only thing that left is to encourage people to do it.
Using social media is a smart strategy to gain more momentum for your product launch. Those are some effective ways that you can follow to make your product launch a success.This post is for all of you guys who asked me for helping them with Tee Spring .. So here is your Kj Rocker`s special advise for all of you ..