With the super bowl just days away most people are as excited about the commercials and marketing opportunities as they are about the actual football game. In recent years, one of the biggest points of interest for many in the digital marketing industry has been on how people will be talking about the game online. For years the two main options have been Twitter and Facebook, and that certainly won’t be changing for Super Bowl XSLIX.
According to a recent online survey run by Salesforce Marketing Cloud, 66% of viewers plan on posting about the game on Facebook. Twitter, on the other hand, will be getting just 56% of the total conversation. Obviously this shows that there will be many people who are using both social media options throughout the game.
In third place will be Instagram, at 31% and fourth place is Snapchat at just 11%.
These numbers were then broken down by age and other factors as well. Some interesting statistics include the following:
- 78% of females will be using Facebook vs. 45% using Twitter
- For males, 55% use Facebook and 68% use Twitter
- Viewers who are 18-24 years old will be the biggest users of Snapchat, at 43%
- The older age groups, those aged 35-44 will stick with Facebook, at 76%
The survey wasn’t just about what platforms people will be using to discuss the game, however. It also looked at how they would be accessing these social networks. Of all the Super Bowl viewers, the survey found that 61% of them will have their smartphone in their hand throughout the game to post on social media. 24% will be using a tablet, and just 20% will have their laptop. Again, many people will be using two or more devices during the game.
Of course, millions of people will be sharing their thoughts and emotions about the game, but millions more will be talking about and sharing their favorite commercials of the day. Given the millions of dollars many companies are spending to get their ads run during the game, this will be most welcomed by all the marketers.
It is expected by many that whichever commercials turn out to be ‘fan favorites’ this year will actually be seen far more on YouTube and other online sites than they will during the actual game. In fact, some of the companies have already published their commercials themselves online, or started hyping up their Super Bowl ads.
If you are a marketer of any type, make sure you take advantage of this huge event. Even if you can’t afford the multi-million dollar price tag to advertise on the actual game, you can get a lot of attention by posting from your brand’s social media accounts. Make sure you use the proper hashtags and share other popular posts frequently to get the most out of this game for your company.
Whether you are watching for the Football game, the advertisements or a little of both, the chances are that you’ll be talking about it with people from throughout the country on your favorite social media platform. In fact, brands and marketers are banking on it.