If you are in the business of online lead generation, you know (or at least you should know) how important it is to remain in compliance with the many rules and regulation put forth by the FTC. If you step outside of what they consider unfair or deceptive practices, you could be facing significant fines or other penalties that can quickly shut down your business.
Fortunately, the FTC isn’t just here to cause your business problems. They are also willing to help you to learn how to avoid issues and even generate more leads. This is what they will be doing at an upcoming workshop titled, “Follow the Lead: An FTC Workshop About Online Lead Generation.” The workshop is scheduled to take place on October 30, 2015.
While the full lineup of topics to be covered has not yet been finalized, the FTC has released some valuable information about the types of things they will be discussing. The topics include:
- How Lead Generation Works – The FTC has confirmed they will talk about how online lead generation works throughout a variety of industries. They specifically mention consumer lending and education thus far, but other industries will likely be added.
- Potential Lead Gen Legal Issues – They will cover what types of conduct could be in violation under the FTC Act’s regulations surrounding unfair and/or deceptive practices.
- Best Practices – A list of industry best practices will be provided. This will likely include a variety of details on what has been proven effective, while still in line with the FTC regulations.
- Consumer Protection – The FTC will cover a variety of ways that consumers can protect themselves in the online market place.
While the FTC has provided quite a bit of information so far, they are not yet done. In fact, they have asked people from within the online lead generation industry to provide them with recommendations on different topics they should cover or research on this industry. They are also looking for potential panelists to present during the workshop. If you have any recommendations for the FTC, you can email them the information by August 25, 2015. They can be reached at firstname.lastname@example.org.
The majority of online marketers use lead generation in one way or another. Whether you seek leads from other marketers or you sell them to third parties, it is always important to get a good understanding of what you are doing and how you can stay in compliance with the FTC’s regulations. If you are able to make it to this workshop it is sure to prove to be extremely valuable.
The workshop is free and open to the public so start looking into attending as soon as possible.