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Turning Unknown Apps into Popular Apps – How to Promote Your Mobile Apps in the Most Effective Ways

In our previous article we talked about Creating Profitable Mobile Apps as a way to diversify your earnings apart form affiliate marketing and other methods. In this article we will talk about how to turn unknown Apps into popular Apps.

If you have some apps published into the app marketplace with a small number of users? You might have released your apps a few months ago, but even today, no more than a hundred people have installed your apps on their devices. If this happens to you, there is perhaps something wrong with your app promotion. If you are promoting your apps in the most effective ways, you will be able to turn your unknown apps into popular apps quite easily.


Here are some tips that you can follow to attract more users for your mobile apps:

  1. Social Media Platforms

One of the best ways to promote your apps is to use your own social media pages. If you already have some followers in various social media platforms, such as Twitter, Facebook, Instagram, and others, you can start promoting your apps to your followers.

You can follow these tips:

  • Give your followers some useful information about the apps, and how they can use your apps to ease their life.
  • It is better for you to allow your audience to download your apps for free, unless you already have a good reputation as an app developer.
  • Promote your apps regularly in your social media pages.
  1. App Optimization

Optimizing your apps for the best placement in the app marketplace is important. Whether you release your apps on Google Play, App Store, Windows Store, and others, you need to optimize your app so that it can easily be found when people search for it with certain keywords.

You can follow these tips:

  • Name your app with a unique name that relates to its main functionality.
  • Include your targeted keyword in your app title. For instance, you can use this format: App Name – Short App Description (ex: Google Fit – Fitness Tracking).
  • Write your app description so that your users will know about your app features, and be sure to include several targeted keywords in your app description.
  1. Quality and Uniqueness

Do you want to spread the word about your apps without doing a lot of marketing efforts on your part? You can do that by letting your app users to do it for you. But, there is a small catch here. You have to ensure that your app has the quality and uniqueness that make your users want to keep using it for a long time.

You can follow these tips:

  • Only release your apps when you are sure about the quality of it. Don’t release low quality apps since it will give a bad reputation to you as the app developer.
  • Be sure to create unique apps that are not widely available in the app marketplace.
  • Create a pop-up within your apps to encourage your app users to rate and give feedback for your apps.
  1. Mobile Advertising

You can spend some money regularly to promote your apps to new audiences. There are various mobile advertising platforms that you can use, and you can promote your apps there. You can choose between pay per view, pay per click, or pay per install.

You can follow these tips:

  • Prepare a monthly budget to advertise your apps.
  • Start small and don’t overspend your money on mobile advertising.
  • The pay per install model might be the best method to get your app installed on many devices.
  1. Website Content

You can create various types of website content that help to promote your apps to your audience. If you already have a website, it is good for you to regularly encourage your website readers to check out your apps in the app marketplace. You can do this promotion in various ways.

You can follow these tips:

  • Write reviews about your apps in your website.
  • Publish articles related to your apps regularly.
  • Do some guest blogging, in which you provide content for other website owners or bloggers, and promote your apps in your guest post.
  1. Professional Endorsements

Apps that receive a lot of professional endorsements usually get downloaded a lot in the app marketplace. You don’t need to ask a celebrity to endorse your apps to their fans. But, you can find people who already have a good reputation in their niche and ask them to try your apps.

You can follow these tips:

  • Find the influencers in various social media platforms and try to make them notice about your apps.
  • Try to get your way to publish your content to highly reputable websites, and promote your apps within your content.
  • Find some local professionals and offer them to try your apps. If possible, ask them to tweet their thoughts about your apps after using it.
  1. YouTube

YouTube can be one powerful marketing tool for your apps. There are thousands of apps that are using YouTube as their main promotion channel. Best of all, they can successfully attract more users to their app after using this most popular video-sharing platform.

You can follow these tips:

  • Create a channel that you will dedicate for your app promotion.
  • You can share various tips related to your apps, and let the people know that your apps can really help them ease their life.
  • Subscribe to other similar channels and write your comments on their videos, allowing people to know about your apps. However, avoid spamming the comment section.


If you follow the most effective ways to promote your mobile apps as explained in the tips above, you will be able to start attracting more users to your apps in a relatively short period of time. However, you have to understand that you need to spend some time, money, and effort in order to do that. At least, you have to do this at first. But, once you have a lot of users using your mobile apps regularly, you will start seeing more and more people installing your apps without any effort on your part. If you apply these tips regularly, you can achieve that in a short period of time.

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