Last updated on February 18th, 2020 at 09:59 pm
Nutra and Sweepstakes appeared to be the best performing verticals for push notifications ad format. According to RichPush analytics, they gathered almost 28% and 19% of all push ads impressions for the last 6 months.
We’ve collected the pearls of 2019 ads for you below. Following their examples and our tips can help you create rockstar ad campaigns for Nutra and Sweeps that will convert best in 2020.
Best Creatives for Sweepstakes
Title and description: state the urgency and strict time limits
Icon: use a gift box or other win attributes
Banner: show the prize itself in large
Title and description: prove the possibility to win
Icon: put a mail logo of the country in which the raffle is running
Banner: show the package and/or the prize itself
Title and description: reward the clients for choosing you
Icon: put a gift card
Banner: display a gift and happy people that won it
Best Creatives for Nutra & Diet
Title and description: offer an easy way to achieve goals
Icon: show the scales
Banner: showcase before & after examples
Title and description: show target results but keep the intrigue (no product name)
Icon: visualize the goal
Banner: reveal the result
Title and description: include time limits and compare results with other popular ways of weight loss
Icon: show the result
Banner: provide statistics (graphs)
Remember that relevant emojis will make your CTR higher by 5-20%. The most effective ones are:
- Cell Phone 📱
- Party Popper 🎉
- Gift Box 🎁
- Fire 🔥
Tips for a successful Push Notification Strategy
- Start with 3-5 and more creatives: RichPush allows starting with up to 10 creatives at once.
- Update creatives regularly. Even if your icons, banners and messages are super successful, you should change them from time to time to keep the CTR high.
- Optimize your campaigns. It will allow you to blacklist the sources that don’t convert.
- Use the best features to get profit: Micro bidding, Smart CPC and Automated Rules.
Follow our recommendations and make a profit with RichPush, a high quality traffic source with 450M+ subscribers worldwide. Check the opportunity: RichPush expert team can take over the design of your creatives. Contact with us here.