Roller Ads Push Advertising Network ReviewRollerAds Review 2023: Promote Lead Generation Campaigns

Last updated on May 7th, 2023 at 10:32 am

The most crucial task for any media buyer is finding unsaturated and fresh traffic sources and feeds to promote your offers. A few months ago, I came across RollerAds, and I found it a promising traffic source for promoting lead generation campaigns. 

A few things about RollerAds 

• 10K+ Direct Publishers 
• 2B+ Daily Impressions
• 5M+ Daily Clicks
• $0.001 Minimum starting bid

Advertising Formats Push 

• OnClick 
• In-Page Push 
• Calendar

Targeting Options

• IP Range
• Traffic Quality
• GEO (Country, Region, City)
• Carriers (Mobile ISP)
• Connection type
• Subscription Age
• Browser Types
• Browser Versions
• Browser Language
• Platform (Mobile, Desktop, Tablet)
• OS (Windows, macOS, Android)
• Zones (White / Blacklists)
• Day and Time

How To Create Your First Campaign on RollerAds

First off, you will need to choose the right offer. If you have one that is great, otherwise, head over to my guide on how to choose a profitable offer 

For this review, I have chosen the CREDITOZEN МХ CPL offer from our sponsors, Leadbit. It is a financing offer targeting Mexico with a payout of $2.64 and a 1.98% conversion rate. 

Setting Up Tracking

For tracking purposes, I use RedTrack, and I highly recommend using Redtrack to track your campaigns. If you haven’t already got it, Get RedTrack. Alternatively you can can read my full RedTrack Review.

Adding Offer Source ( Affiliate Network ) on RedTrack: 

The first step is to add your traffic source/affiliate network to your Red Track Tracker. All you need to add an offer source/ affiliate network on redtrack is to click on the offer source on the navigation menu and click on add new offer source ( You can also browse their pre-made templates and use them) or follow the settings in the screenshot below.

Adding Offer on RedTrack: 

The next step is to add an affiliate offer to your Red Track Tracker. You will have to click on the offers on the navigation menu and click on the new offer for adding an offer. You can follow the settings in the screenshot below.

The most important variable here is sub1, where you will be passing click id to the affiliate network for tracking purposes. 

Adding Traffic Source on RedTrack: 

To Add RollerAds as a traffic source to your Red Track Tracker. You will have to click on the traffic sources on the navigation menu and click on the Add new traffic source for adding RollerAds. You can follow the settings in the screenshot below. Redtrack traffic source template for RollerAds ( I am using the same). 

Creating Tracking Campaign on RedTrack: 

The final step to creating a campaign on your tracker is to head over to your RedTrack navigation menu, click on campaigns, and click on the new button to create a new campaign.  

In this step, you will have to :

• Name your campaign: Insert the name of the campaign. In this case, I have named my campaign ”CREDITOZEN МХ CPL.” 
• Select Traffic Source: I have selected RollerAds. 
• Select Tracking Domain.
• Select the offer you wish to promote.
• Select the landing page or advertorial if you are using one. 
• Once you have done all the above, you can save the settings, and you will receive your campaign tracking URL, which you will use in the RollerAds platform. You can find this URL under Tracking links and parameters in campaign settings. 

Once you have completed all the steps above, you are ready for the next and final step to create a campaign on RollerAds. 

*** Please note I may have skipped a few small steps whilst setting up the campaign. However, all the crucial steps are covered, and if you follow these, you should be able to track your campaigns efficiently ***

Setting Up Campaign On RollerAds! 

Once you have signed up and have funded your campaigns, We are ready to launch your first campaign. 

Advertising Formats Available On RollerAds.

We will choose Push traffic in advertising format as my favourite traffic source. And in the bidding model, I will choose the CPC model. RollerAds offers you CPC, CPA and smart CPC models as well. 

In the general section, you will name your campaign and include the target URL (The campaign URL we got from the final RedTrack Campaign Creation step ).

Targeting Options On RollerAds

You have two options in the traffic quality section all traffic and premium traffic. Premium traffic will only provide you with the traffic from premium publishers; however, this may limit your traffic volume. So I recommend starting with all traffic at the start. 

The next step is to place your bid on how much you are willing to pay per click. It is recommended to bid 20% -25% higher than the recommended bid initially. For instance, in my campaign, the recommended bid is 0.0097. However, I will bid at 0.012125, 25% higher than the recommended bid.

You also have options to target specific regions or cities, and Frequency capping allows you to cap the number of times your ad is served to a single subscriber. 

Adding Creatives On RollerAds

The next step is super important, which includes adding creatives to your campaign. For financial offers, flags usually work great, so I choose that as the main image. I usually add a notification button icon for the small notification image as this works well for me with push campaigns. 

The next step is to include a title and description for your creatives. I would highly recommend using emojis and calling out city and country using macros if possible! For example ”Great news for {city} Residents” etc . 

More options : 

• Subscription Age: In my experience, fresh subscribers ( Those who subscribed between 0-7 days work best; however, this may decrease your traffic volume).
• Device targeting: This feature allows you to choose platforms, for example, mobile, Desktop and tablet devices. In my experience, mobile converts best. 
• Operating systems: This feature allows you to choose the OS you want to target. Personally, Android converts best on push traffic. 
• Browser targeting: This feature allows you to choose the browser. Again for me, chrome always converts best. 
• Day and Time Targeting: If you want to run your campaign during certain times, This feature allows you to serve your ads during selected times. 
• Budget: This feature allows you to set your daily budget for the campaign and total campaign budget. 
• IP addresses: If you want to blacklist specific Ip addresses, this feature is for you to block unwanted Ip addresses. 
• Feed limitation: This is the most crucial feature that will help you optimize your campaigns and block bad performing feeds.
• Zone limitation: Just like Zone limitation, this is another essential feature that helps you block unwanted zone ids. 
• CPA optimization: This fantastic feature by RollerAds saves you from all the hard work and optimizes campaigns on your behalf. Just set your target CPA and let the RollerAds Algorithm do your job. 

Wrapping Up

If you are looking for a solid push or pop traffic source, RollerAds is an amazing choice. From my personal test, I can assure you that not many advertising networks have the quality traffic RollerAds has. If you are looking for a solid push advertising network RollerAds is a great place to start with the unsaturated traffic for your campaigns and a slick interface with tons of targeting and optimization options. 

If you have any questions or suggestions, please feel free to let me know through the contact page, and I would highly recommend testing RollerAds.