Hey guys today i am going to write a case study about a well known offer available on almost every network called My PC Backup i have been promoting this offer since a few months now and i have learned a lot from this offer i have tested it on almost 5+ networks using PPV Networks Lead Impact and traffic Vance both . I have tested almost 10 + landing page and 5+ separate campaigns with different kind of targets and targeting approaches and i would like to say i made good money off this campaign how ever i did noticed some very weird stuff and that was after running some volume i did noticed drop in conversion rates and this happened on all 5 networks i tested this offer with which was strange and that’s the reason i switched to a similar niche and that’s working great for me . Anyways here we are going to discuss my MyPCBackup offer ,here is a screen shot for one of my campaign .
What i used
- PPV Accounts (Leadimpact & traffic vance )
- Tracking : CPV LAB
- Hosting For tracker and Landing pages : Beyond Hosting
- Photoshop (for landing pages).
- Aff playbook tools for scrapping high traffic urls.
Here are the landing pages i started off my campaign with
Now if you look at landing page one and two they are two variations of a same landing page i just changed color of my first landing page. In third landing page i did added animation in image using Photoshop ( click on landing page three to see it working. ) and added a animated arrow pointing TRY IT FREE BUTTON . **i also added windows default error sound to the landing page 2 and 3 .
Here is the CTR i got on these three landing pages .
LP1 : 2.59%
LP3 : 20.35%
Here LP2 got 4.465 ctr as i added sound in it and more then that just one more addition in this ctr (animated arrow ) boosted ctr to 20.35% . Later on in doubled my ctr on landers i further created ( sorry i am not going to disclose those landers here. )
Targets : I use Aff playbook tools for scrapping high traffic urls. i really can not disclose my targets here as i am still promoting similar stuff on them , Just take a break and think about who will need backup and where do they go and you will easily find some really good targets for your campaigns . Also my purpose here is not to make you copy cat but to let you know how exactly you do test out offers and buildup your campaigns.
Final thoughts : A very small change in your landing page can bring in huge change in ctr always do test different things and keep on tweaking your landing page and campaigns . Always start off with more then one landing page and make sure you rotate them and carry out diffrnet tests on your landing page and monitor your traffic using trackers .