What to do when your campaign is not profitable!

Hey Guys ! Its been a long time since I posted something on this blog due to health issues and other time management issues and a busy schedule..

I took a long break from writing something, so today I thought I would write write a quick post about one of the most commonly asked questions about making campaigns profitable.  It’s always a difficult question to answer without knowing anything about the campaign or its details, But i will try to point out a few things which would always help you out to tweak your campaigns. As not every campaign is profitable at the start and you don’t make money.

Failed cpa campaign

How it feels when your campaigns fail.

Know when to direct link or use landing page 

One of the biggest problems is affiliates are creating landing pages and the majority of people who face failures  can’t be bothered to create landing pages. I am not implying that direct linking doesn’t work at all it does but in some cases , Specially when we talk about pay per sale offers, it’s almost impossible to convert them with direct linking .. Unless you are promoting a well known brand or an offer which has a persuasive pre-sell page. The biggest advantage you get with the landing pages is that you can create multiple angles.

For example lets say I am promoting an email submit about Iphone 6…

Such offers have been running for years now, Now if i am direct linking the prospect will get this message ” Get a chance to win a free Iphone 7 by signing up to offer ”

If i use the same offer with a landing page, I can easily use Christmas as my angle and deliver a message which says something like this ” Double your Christmas celebrations by getting a chance to win free Iphone 7 ”

Now by using the landing page I wrapped same old campaign into a Christmas Special Offer. Which is not something people are used to everyday, I simply made it more believable by using Christmas as a reason my prospects should believe/follow me…

If you don’t want to work on landing pages at least ask your affiliate manager or advertiser to provide you with the new or different offer links. On any reasonable offer,   advertisers would be happy to help you out and get you different offer landing pages. If you have good volume the advertisers won’t hesitate to get some new offer landing pages created for you as well.

Figure out the problem

So you got a campaign up and running but after a few conversions and spending 3x or 4x amount of payout you stopped the campaign because its not making you any profits. While quitting or blaming traffic source/ CPA network is easy The real job, the difficult task is to read your data and find out the mistakes you made, Maybe you are not getting enough CTR, or your landing page is bad and the offer isn’t receiving enough clicks, or your offer is receiving traffic but its not converting. Maybe some of the   bad keywords are eating up your whole campaign budget and the ones which convert do not have enough budget allocated to them or they simply need increase in their bids. This is the best time to sit back and find out where you are making mistakes and study the data you have been collecting on your tracker and consult your traffic network and your CPA Network affiliate managers. One piece of advise I always give to people under my CPA Marketing coaching program  is to never hesitate in asking questions, As this is what helps you most and this is why your CPA networks and your Traffic Networks have hired their account managers; to help you out! So feel free to seek advise from your account managers if you are unable to figure out the problems in your campaign. Its always a best idea to test your offer yourself to make sure its conversion pixels fire before starting advertising campaigns.

Collect Data !

So you hear from someone that they are making good money on a specific traffic source and you just jump into that traffic source and find it hard to make your campaigns profitable? Here is the reality, Every traffic source is hard to convert, the only difference between you and the person who is printing money from the same traffic source is that the successful person you are trying to copy has data on that traffic network. Lets talk about a few traffic networks here; Leadimpact, many people would complain about their their rubbish traffic quality but what they forget is that successful people have collected enough data with them that they are able to filter out bad traffic sources, Same is the case with Pop Ads, Zero Park, Cash ads , 7 Search, many other similar networks and Native Adnetworks.

By data I don’t only mean your converting keywords but also the traffic source ids and in native ads placements and widget ids. Once you have a adequate collection of the sources in your data, you can easily filter out the bad traffic sources in your networks and spend your budget on the sources which provide you converting traffic. It’s never hard to mail your Adnetwork and ask them for their tracking features ( what you can track ) and their tracking tokens.

These were a few tips i wanted to share with you guys today , Do let me know if you have any questions by making comments below.

Adcombo CPA Network Review

Hey guys today I wanted to write about a network I came across a few days ago, Its called “Adcombo“. Normally I don’t write about networks but after working with their team and learning how serious they were about their network I decided to check it out by signing up..

Adcombo cpa network

Adcombo homepage

I must say I really liked their homepage and it’s very unusual for a network in the CPA Industry  to have good looking websites, ( have a look at my blog) but Adcombo has really made a very positive change in this industry and their homepage really looks awesome and gives a great first impression.

What Adcombo has to offer!

Quick and Easy Account Approval

This is  a big headache, especially for newbies these days, I have noticed that the waiting time for the account approval process with majority of  CPA networks is increasing more and more.  CPA Networks are understaffed and have no staff to manage everything properly or their affiliate managers are too busy with managing their existing affiliates( A few very popular networks are best examples).  This results in new affiliates waiting for weeks to get their accounts approved, With Adcombo that account approval time is decreased down to 24 hours, which is great for those affiliates who are tired of waiting for weeks to get approved on CPA Networks. As long as you are sending legit traffic and you know the basics of affiliate marketing you shouldn’t have any problem with the approval process at all .

Easy Payment Terms

Once again unlike many other networks Adcombo provides the best possible payment terms for affiliates. Their minimum payment threshold is $50 which is really helpful especially when you are just starting out! Aside from their minimum payment threshold, they also offer a weekly payment option as well, and their payment options include; Paypal, Payoneer, WebMoney and Wire transfer. These are the most flexible payment terms in whole industry and thats what I really love about Adcombo .. Because money is important right?

Variety of Offers and Geos

With growing competition in Western countries, It’s sometimes really hard to find something which can make you a big profit margin, and so you have to get out of the western market and look around for offers from the countries where there is less competition. In main stream CPA Networks its really hard to find solid offers from different non competitive geo,  I am sure my readers who have been promoting mobile will understand what i am talking about… For example lets talk about India , Pakistan South Asia and the Middle East. These countries are full of potential and they are almost untouched so far, from affiliate marketing. You won’t find many offers for these countries in your mainstream CPA Networks this means there is almost no competition or not many affiliates are promoting in these countries .. Adcombo have hundreds of offers from different countries, giving you a chance to pick up offers for geo of your choice..

adcombo offers

adcombo offers

Responsive Team

There is nothing more annoying than having an affiliate manager who never helps you or answers the questions you ask from them, or even when they do, they give you a canned response. I have seen in almost all networks except 2,3 networks, the majority of affiliate managers will never try to make extra effort to help you out.

adcombo built in support

adcombo built in support system

With Adcombo you are assigned a dedicated affiliate manager who will make sure all your questions are answered on time and they will do their best to help you out. They have also got a built in support area within their CPA Network interface, so you don’t have to goto your email inbox or open skype to get in touch with your affiliate manager. You can simply open a ticket from your network account dashboard.   The awesome support they offer to their affiliates is what I love the most about Adcombo; their team! I would advise you to ask for Ella as your affiliate manager ..

So far my experience with Adcombo has been excellent , Now it’s your turn to join them and let me know what you think by making comments below!

MyAdMarket – Ad Serving Platform with the X Factor

What is MyAdMarket?

MyAdMarket is an all-in-one ad serving platform that offers everything that ad networks, advertisers, publishers and affiliates need, to run a successful advertising business. MyAdMarket’s integrated ad serving solutions enables them to manage, report and optimize all of their online advertising campaigns. All of this is done with MyAdMarket’s attractive and clear user interface. MyAdMarket enables easy monitoring all of relevant campaign information in real time on a customizable dashboard.

 

myadmarket dashboard

myadmarket dashboard

What Makes MyAdMarket the Best in the Business

MyAdMarket not only offers a great interactive interface, but it has innovative features that will allow you to offer flexible services to your advertisers and affiliates, while allowing you to ensure the quality of the traffic on your network.

Ad Media eXchange (AMX)

Does your network have too much traffic and too few affiliates/publishers, or vice versa?

MyAdMarket makes connecting and buying from other ad networks a simple process. MyAdMarket can connect your ad network with other ad networks through the Ad Exchange feature, where the network can look for ad buyers and/or ad sellers without creating multiple accounts or searching on multiple platforms. It’s all done through our system.

  • Hassle-free connection with ad buyers and/or ad sellers
  • Easy centralized billing system for all ad buyers and ad sellers
  • Import offers through 3rd party systems within one platform
  • Centralized reporting for ad buyers and ad sellers
  • Add buyer or seller suggestions to network by ad format or geographical statistics
myadmarket Adexchange

myadmarket Adexchange

Cost Per X-Metric (CPX)

Has an advertiser or affiliate that is very particular about their ROI and/or ad dimensions?

MyAdMarket allows your ad network to set its own price points and cost metrics. You’ll be able to advertise any cost metrics in any combination.

With MyAdMarket you won’t have to limit the options for your advertisers. MyAdMarket supports all cost metrics in online advertising, and allows you to mix and match the different options to design the best campaign for your customer. This will make it easier to meet specific ROI goals. MyAdMarket also accommodates affiliates’ preferences for campaigns with ads in specific formats.

  • Combine cost metrics according to advertisers’ ROI goals
  • Create campaigns to accommodate advertisers’ needs
  • Flexibility to target/untarget specific cost metrics for affiliates
  • Optimization using Big Data for all cost metrics
  • ROI conversion tracking for advertisers and affiliates for all cost metrics
myadmarket cost metrics

myadmarket cost metrics

Traffic Quality IndeX (TQX)

Want to run an ad network that advertisers and affiliates can trust?

Ad networks can use the built-in Traffic Quality Engine to measure and manage the network’s overall traffic quality. This large built-in database of audited and scored traffic is included with the platform.

Build good relationships with your advertisers by providing transparent and easily understood auditing for your affiliates’ traffic. MyAdMarket has a built-in traffic quality engine that provides a Traffic Quality Score. This system rates the traffic of each impression on a scale of 1 to 100 in terms of quality. MyAdMarket also provide traffic quality report which allows you to understand the overall traffic quality. Ad networks can view the quality of their traffic sources to significantly improve traffic acquisition costs and monetization.

  • Deliver higher quality traffic to advertisers
  • Protect and strengthen direct advertiser’s relationships
  • Easy investigation into advertiser’s complaints
  • Third party auditing to quantify advertiser benefit
  • Real-time traffic auditing
Traffic Quality Engine

Traffic Quality Engine

Other Convenient Features of MyAdMarket

  • Compatible with all ad formats – MyAdMarket supports all media, including graphical banners, text banners, inline text, pop-under, video, interstitial, etc.
  • User Friendly Advertiser/Affiliate Login/Management – Advertisers get access to their own account page to check campaigns and reports at any time.
  • User-Friendly Affiliate Login/Management – Publishers can get access to select offers, get ad tags and check traffic/earning reports at any time.
  • Advertiser Whitelist – Separate the wheat from the chafe with this convenient feature. Advertisers can whitelist affiliates with great traffic to build up a stable of reliable affiliates.
  • Bookmark Accounts – Users can bookmark accounts to get quick access of regular accounts.
  • Campaign Caps – Set traffic caps to specific campaigns for optimization.
  • Customizable Dislay and Layout – Change personal skin preference and move widgets according to preference.
  • Third Party Integration – Quick access through API to retrieve new offers from third party networks on different platforms.
  • Real-Time Traffic Reporting – These reports are available in real-time: hourly report, daily report, advertiser report, campaign report, affiliate report, site report.
  • Unlimited Number of Advertisers and Affiliates – Ad networks can have an unlimited number of advertisers and affiliates within their network, running all/any cost metrics.
  • Hardware Targeting – Target to all types or specific types of computing hardware.
  • ISP Targeting – Target or untarget specific ISPs within the campaign.
  • Language Targeting – Target to all or specific languages, such as English, Chinese, Spanish, Japanese, Portuguese, German, Arabic, French, Russian, or Korean.

Why You Need to Hire a Coach to Run Successful CPA Marketing Campaigns

Getting involved with successful CPA affiliates is the one of the quickest ways to succeed with CPA marketing. With CPA marketing you can easily earn thousands of dollars per month just by promoting some offers from merchants in the CPA affiliate networks. However, as with any business endeavor, there will always be the risk of failure in your promotional campaign. Why? That’s because CPA marketing is not an easy business to run, especially if you are new in the whole affiliate marketing business. If you want to achieve success in CPA marketing, you need to be sufficiently prepared, or else you might lose a lot of money in the process.

One of the best ways to learn about CPA marketing is to hire your own CPA marketing coach. Why is this important? A coach can help to guide you every step of the way, giving you an advantage over your competitors. A CPA coach is already an expert in CPA marketing, and you will be able to learn directly from the coach one-on-one. You don’t need to learn the whole CPA marketing strategy by yourself, from scratch, you can easily learn from other people’s mistakes and achieve success. That is one advantage of hiring a CPA marketing coach. But, there’s more. Here are the reasons why you need to hire a coach to run successful CPA affiliate marketing campaigns:

succeed with a CPA marketing coach

succeed with a CPA marketing coach

You have more chance to succeed with a CPA marketing coach

When you hire a CPA marketing coach, you will be given the insider tips about CPA marketing. These tips are not usually available for public consumption, but instead, these are the tips given by people who already achieved success in their CPA marketing business. Usually, a good CPA marketing coach is the one who has achieved success in his CPA marketing business. You will learn directly from the one who have experienced success in this business. It will give you more chance to succeed in your CPA affiliate marketing campaign.

Important point: A good CPA coach will significantly cut your learning curve and put you straight on the road of success in this business. When we start our coaching, I make sure I not only share how I made campaigns successful but also my failures, and problems I faced so that my students can learn from the mistakes I have made as well.

You know the challenges you will face beforehand

The biggest reason why people fail considerably in their CPA marketing business is that they cannot deal with the challenges that they face in their business. You have to know that CPA marketing is a business that is quite unpredictable, and you cannot be sure whether a campaign will work well for you or not. Usually, CPA marketers will experience a lot of failures within beginning of their CPA marketing business, which unfortunately, is what most people cannot handle. When you hire a CPA coach, you will know the challenges that you will face beforehand, and prepare yourself better to handle those challenges and obstacles.

Important point: A good CPA coach will help you to prevent failures in your CPA marketing business, due to your inability to handle the challenges that you have to face along the way.

 

You have all the support and motivation that you need

The biggest let down that you can experience in your CPA business is a failed or unsuccessful campaign. If you’ve spent your time, money, and effort in promoting your CPA offers, and then find that your marketing campaign doesn’t deliver the results that you expect, you will feel turned off, or even depressed. Once you’ve experienced this feeling, it will be difficult for you to get back up and start all over again. By hiring a CPA coach, you will have all the support and motivation that you need in times of difficulty, and even in good times. Your coach will be there for you to push you on your way to succeed in this business.

Important point: A good CPA coach will provide the necessary support and motivation that you need most to keep going, despite the failures that you might experience. I have hosted both free and paid hosting programs and in my opinion those who paid for the coaching were more successful.

You can spend your marketing budget for the most efficient advertising strategy

The biggest mistake that most CPA marketers make during their affiliate promotion is to spend a big chunk of their money in a bad promotion strategy (Picking up the wrong offers/ Wrong niche/Traffic source or even wrong CPA Network). There are many traffic channels that you can use in your marketing strategy, and most of them will require an investment for you to make. For instance, when running a PPC campaign, you have to put some money on your account in order to keep the campaign going. But, if the campaign ends up becoming a flop, then you might end up losing a lot of money in the process. A CPA coach can prevent this from happening by pointing out to you the most efficient promotion strategy that you can use in your business.

Important point: As an expert in CPA marketing, a good CPA coach will help you to keep down your marketing cost, spending your budget only for the most efficient promotion strategy.

You can assess your own strengths and weaknesses objectively

Your success in your CPA marketing can be affected by how you can understand your strengths and weaknesses. When you run a campaign, and you see that it delivers the result as you’ve expected, then you can say that your campaign is successful. But, can you improve it? Can you see your own strengths and weaknesses just by taking a look at your successful campaign? You most likely cannot see it. But, a CPA coach can see it clearly. By taking a look at you objectively, he can assess your strengths and weaknesses, and give you a valuable advice that can help you to improve your campaign.

Important point: Without knowing your strengths and weaknesses, you will not be able to improve your result or avoid further failure in your business.

You become more goal-oriented

Without a clear goal, it will be difficult for you to create a plan for your business. Most CPA marketers fail to see this correlation. They just choose a good CPA offer to promote, and they just promote it without thinking. They don’t have any clear goal. They don’t have any plan in mind. If they fail, they simply choose another offer or give up. This is not a good business practice. If you want to see a real success in your CPA business, you have to create a clear goal first. A CPA coach can help you to do it, especially if you have a difficulty to create a realistic goal for your business.

Important point: A good CPA coach will help you to create a big and realistic goal for your business, and then create a systematic plan to reach that goal.

You can gain more confidence in your business

If you are not sure about what to do in your business, it will affect your business negatively sooner or later. Having confidence for your business is important if you want to achieve success in it. Dealing with constant challenges and obstacles in your CPA business can gradually decrease your confidence level, and once it reaches the bottom, failure will be imminent. By hiring a CPA coach, you will be able to keep your confidence level high, making all your business steps seem easy to do. This will in turn increase your success rate and keep your business growing.

Important point: A good CPA coach will keep your confidence level high to ensure that your CPA business runs smoothly.

If you are looking for a CPA Coach you can get in touch with me through our Contact Us page !

The battle of price models – CPA vs CPI

The world of Media Buying is a tricky business. Indeed, there are many acronyms and strange letters which you must become acquainted with in order to even think about beginning your affiliate marketing journey. Acronyms such as CPC, CPI, CPL and CPA will pop up like bubbles in front of you. Might as well know some of these terms like the back of your hand, right?

This article will enlighten you, particularly about two of the most popular terms. I’ll attempt to differentiate and specify the unique characteristics of both CPI and CPA. The first one stands for Cost per Install; the other for Cost per Acquisition.

The battle of price models – CPM vs CPC

The battle of price models – CPM vs CPC

These terms are related to cost calculation. This is something advertisers – the companies which own offers – will definitely bear in mind. On a CPI basis, you’ll get money per each install; on CPA, you’ll be rewarded by a specific acquisition/action.

CPA – Cost per Action

The CPA model relates to subscription services. Wondering what these are? I’m referring to the ones that will charge you once in a while after you’ve signed up for a service. What’s the acquisition? The act of a customer subscribing to offer A or B. Simple. This model means that the advertiser will have to pay per each subscription. Here’s a couple of examples that will clarify what these services are all about: video-providing services, news or even the horoscope. Some game offers also have a CPA model though it’s not something you’ll see happening all the time. Moreover, it’s important to know the CPA model is regarded as very safe, since the advertiser will only pay for the action it wants to get from customers (the subscription to a service).

CPA is great as far as safety goes, particularly in the fraud department. Since a subscription has a cost, traffic tends to be of good quality. Indeed, a rational person wouldn’t wanna be a fraudster when they’ve got to pay per every action made. Of course there’s still fraud on the CPA model. Even so, we’ve got a great group of people that work tirelessly on Mobidea, making sure fraud becomes almost extinct. This is why we showcase the best quality of traffic around!

CPI – Cost per Install

If you’ve thought the CPI model is mainly for games and apps, then you’ve guessed correctly. Every time an app is installed, you’ll get your money. Even so, the process isn’t as simple as it may seem since advertisers have been making increasingly harder demands so as to regulate the CPI model.

Let’s now explore some differences between these two models. The first one is easy to grasp: CPI offers tend to mainly promote apps that are free. Does this mean the advertiser is an irrational being who enjoys paying money for something that’s free? Something that’s not gonna earn him any cash? No, that’s obviously not true.

Here’s what’s up: volumes. Advertisers love them. The more volumes the better, particularly when a campaign is at its first stages. What does this mean? That advertisers want the maximum number of installs possible and that’s why they make sure it’s all free. It’s a way to appeal to users and nothing more. Why do advertisers need to lure so many people in? Because they know that only an infinitesimal part of those installers will actually become what we call “active users” and an even shorter, iota of a fragment will become real paying customers. The advertiser is playing the numbers game: the bigger the number of users who install the app, the higher the number of those special users who’ll actually spend money on that said app. It’s all about paying users.

Paying users are almost the complete opposite of the churn rate kind-of-users. The churn rate is the rate in which users abandon a given product/service. This holds true for both of the models we’re dealing with in this piece but it’s much more relevant for CPI. The reason why is because the churn rate will impact the rate of users who install the app and will never become active. Lower churn rates = higher traffic quality. Simple stuff.

So what happens after a user becomes active? In a perfect world, he’ll become one of those paying users advertisers love; the fellow who makes a lot of in-app purchases. This guy is what the model is all about: the fan who spends countless hours playing online, spending real money to buy a new helmet for his hero or new levels to explore, etc. This is the guy that makes it all worth it for the advertiser as he compensates for the thousands of others that have paid 0 and therefore aren’t going to be much help.

Is there another method an advertiser can use in order to make money? Yes: he can promote other apps in his products. This way, he uses the traffic he’s got, earning money advertising some other apps that can be either from his own company or belong to others.

This is when we reach another stage; a new acronym for you to know: ARPPU – Average Revenue per Paying User. This parameter is fundamental insofar as – if considered alongside the customers’ retention periods – it allows you to have the crucial LTV or lifetime value. This is a key element since it measures true performance on both these models (more relevant on CPI). For an advertiser, there’s nothing more relevant than making their LTV higher than their CPI. This is what’s needed for you to come to the conclusion that you’ve got a successful campaign.

CPI and CPA – Quality of Traffic

Remember when I referred to fraud? I guaranteed there was a difference between these models and now it’s time to expatiate on that. CPI, for one, is more susceptible to fraud, particularly when we talk about apps that are free.

Why? Because there are always shady people that use bot traffic, for instance. They set up a robot which is known as “bot” and it keeps on installing games/apps for a long time, making sure to earn money from each fake install. There’s a problem with this idea, though: soon, the advertiser will know that something isn’t making sense. Indeed, from thousands of offers, he’ll see little to no active users at all. That’s when he knows fraud is going on. He’ll see his churn rate go up like a rocket and realize the game’s up!

Forbidden traffic is also a very well-known fraud-method, quite popular on CPI. This term has a relation to incentivized traffic, which is a traffic type that rewards users when they perform an action (it’s an incentive to the user to install an app). These incentives can be special items or lives. The idea of an incentive is almost like cheating, and that’s why this is usually regarded as low quality traffic. In fact, the users perform an action – not because they really want to – but just because there’s something in it for them. This “install-and-leave” mentality makes advertisers run away from this practice.

The idea that fraud’s always around the corner has changed the business. In fact, CPI business models are more rigid and generally filled with rules. It’s even normal to hear such terms as CPI+CPA or CPI+KPI referred to as actual cost models, in which you’ve got to match the app install with a given performance indicator. In KPI – Key Performance Indicators – it can be something along the lines of reaching the level 15 on a game during the first week, or an in-app purchase – on CPA – such as acquiring a customizable item.

Advertisers have created this so as to have a protection that helps them fight against low quality traffic. It appears to be obvious that the standard model will always be cheaper than these more expensive models, since users only need to install and then open an app for a conversion to occur. Therefore, the standard model should be your choice. Even though the other models can be profitable – in case you’ve got a good offer – it’s very hard to get the kind of profits you’ll see with the usual route.

Now you know all about CPI and CPA. In case you’re wondering which one is best, here’s my answer: it always depends. This isn’t science and choosing between these two models depends on the offers you’ve got, the segments, the profile of each Media Buyer, etc. Moreover, CPI offers usually have a lower payout than their CPA counterparts inasmuch as a conversion is – most of the times – just the install of an app that’s free.

My advice is for you to select the model which best fits your style. Test more than you’ve ever tested before so as to gather enough data to make the right decision. Guess what? I suggest you work with both offer types: your portfolio should be diverse so as to boost the chances of making a great financial investment!


Author: Raul Correa-: Raul Correa is an expert Media Buyer working on Mobidea. He is currently exploring the potential of such diverse countries as Italy, Spain, Portugal, Romania, Poland or Russia.

Website: https://www.mobidea.com/

Twitter: @mobideanews

Facebook: https://www.facebook.com/Mobidea/?fref=ts

LinkedIn: https://www.linkedin.com/company/mobidea

How to pick up a winner CPA offer

This is the most frequently asked question in the Affiliate industry, and a step which can make or break your affiliate campaign. No matter what traffic source you choose, without choosing the right offer it’s very difficult to succeed. One of the reason many newbies end up losing all their money is because they fail to choose the right offer.

Winner CPA Offers

A few examples of picking up wrong offer are.

  • Picking up offer with too much competition.
  • Picking up offer with bad conversion rate/ Offers with too much bad reputation.
  • Offers with small audience
  • Offers with hard conversion requirements

So lets have a look at all these examples one by one ..

CPA Offers with too much competition.

Booking.com is a perfect example of such types of offers. When it was new or off the CPA Networks its conversion rates were touching the skies. However as soon as everyone realized its converting well and has a huge potential, All the affiliates along with their cats jumped in and started promoting this offer. Those who started this offer early made good money and those who joined the party after realizing people are making good money on this offer couldn’t make good profits. Because by the time they were able to realized the earning potential the offer had there was already plenty of competition. The new guys couldn’t make campaigns successful, now don’t get me wrong this offer still works however if you think it would be easy to launch this offer on main stream networks targeting top tier countries it might not be a good idea, you will have to work on new angles and explore new international market in order to survive. So the lesson here is not to follow crowd instead create your own path.

TIP : If you really want to promote this one I would suggest you to go international.

Picking up offer with bad conversion rate/ Offers with bad reputation.

Here I am talking about beat up offers/Niches, which are already dead offers/websites with bad reputation. Penny auctions comes into mind. The better reputation an offer has the better conversion rate you would get and the easier it would be for you to promote. One of the best strategy I personally use is to contact the services I personal like/use and contact them asking if they have any affiliate program and most of the times they do have affiliate program or even if they don’t have I would contact one of their competitors and join them. If they have an affiliate program this is one of the best ways to get offers which are not available to affiliates (as the majority of affiliates rely on CPA networks to get them offers). You can also ask your CPA Networks to get offers from your favorite website/service.

Offers with small audience

This is a common problem, some time a niche or an offer doesn’t have a very broad audience and you get very limited amount of traffic. The ideal offer for you would be where you have large audience specially when it comes to PPV traffic. For example, if you are promoting campaigns related to injury claims in UK you wont find many targets with good traffic volumes.

Offers with hard conversion requirements

Now this is another major factor sometimes affiliates ignore. Whenever you are about to start promoting an offer, make sure you test it yourself first. If your network is using “Cake Platform” they have offer test option by default, however if your network doesn’t have this option there is no harm in using VPN (If offer is for a different country) and registering for the offer yourself and see at what point your offer converts. For example, in dating you would find many offers where you get conversion only when a user becomes a paid member and in the network offer description the offer is listed as email submit/complete signup. You can let your affiliate manager know the conversion id so they can remove the test conversion from your stats once you are done testing the offer. By testing the offer, yourself you will also get a better idea about how the offer works and would be able to guide your audience about it as well which will help you increase your conversion rate. Coming back to the topic, I always recommend to start with simple offers which require less action from the end user and are easy to convert. Most of times when starting out people run for the high paying offers however its just like a fresh graduate running after a managerial position in a company.
So these were the examples explaining how people mess-up when they are choosing offers. Now let’s talk about how not to mess things up form the very start and how to the pickup right offers.

  • Ask your affiliate manager
  • Look for the offers with popular names/reputation
  • Keep an eye out for fresh the offers/niches
  • Ask your affiliate network if they have offers which are not made public yet.

Ask your affiliate manager

Your affiliate manager could be one of the best advisors if you know exactly what to ask for. In most cases people have no idea what kind of questions they should be asking their affiliate managers or are too scared to get in touch with them.  Instead of asking your affiliate manager the generic questions be very specific. For example, if you are good at a specific traffic source ask them to give you the best converting offers working well with that specific traffic source and get as much information from them as possible for example ask them about what kind of landers work well. What kind of targets to choose etc..
Also your relation with your affiliate manager is very important and to improve that make sure you send them greeting cards on special occasions or a few kind words of appreciations will make their day and they would be more then happy to help you out as much as possible.

Look for offers with popular names/reputation

As I mentioned before a bad reputation can really hurt your conversions in the same way promoting well known brands can really increase your conversions and make things much easier for you. For example, it would be much easier to sell “Beach Body” due to its powerful commercials and “More Niche” with their real celebrity testimonials as compared to a random offer nobody has heard about before. As I stated above you can also work directly with your favorite services or ask your network to get their offer.

Keep an eye out for fresh offers/niches

This one is my favorite, Be the first ones to try out an offer or even a traffic sources. Whenever you discover something new make sure you try them at least for once. I learned this when I was promoting CPA Offers using 7 Search and I used to pick up all new offers from maxbounty and try them out when others used to complain about how 7search is the worst network and their IPhone email submits are not working. Related to the point where I discussed how high competition can crush your chances of success. Let’s say there are two roads one is crowded and the other one is empty, which one will take you home earlier? The one where every driver is heading and causing a traffic jam or the one where you have no traffic? Of curse you would go for the second one that is the case here.  For sure you might lose money as **THE OFFER IS NOT PROVEN WINNER YET** Because its new but still you have no competition and it is better to loose money by trying something new instead of loosing your money where everyone else is loosing.  And there has to be someone who will make it a proven winner, that better be you then some else.

Ask your affiliate network if they have offers which are not made public yet
In many cases affiliate networks test offers internally by running traffic to them before releasing them to the public, or they just let a few selected affiliates run that offer before the offer is made public to other affiliates. Try to be one of the first batch of the affiliates to try new types of offers instead of deciding to try them once offers are saturated and there is no more juice left in the offer.

So guys these were my thoughts about how to choose offers, you are free to agree or disagree with me. However, I would love to read what you have to say about this, whether you agree or disagree. So let me know what you think by commenting below. Your feedback will encourage me to keep writing more …

P.S: Don’t forget to share this post with your fellows 🙂

Does PPV Traffic Still Work in 2016?

One of the most common questions I have been asked for years and still people ask me; Is PPV traffic still worth investment and does it still work, especially for CPA offers?

I have been promoting CPA offers for 4 years now. I started off with 7Search in the times when people were talking about how bad quality 7Search traffic is and how it never works for them. However I choose 7search because it was affordable for me ( I had low budget) and also the fact that there was little competition as most of times people were scared of loosing money on 7Search and they considered it as a bad quality traffic source. From there after, building a handsome budget, I moved onto PPV traffic as 7search was working well for me. However, there was also not much traffic volume on that traffic source.

Since then I have been promoting PPV and I still am promoting my campaigns on PPV traffic. I have seen many PPV networks come and go and what I want to say here is that we are in an industry where things keep evolving. Things keep changing and what you need in order to become successful is to keep adopting new trends.

Now to the answer weather PPV is dead or not, Of course for the people who used to simply direct link campaigns all the time, PPV is really dead. Those days are almost gone, specially if you are thinking you can make profits by direct linking same 3 years old offer, that is never going to be possible.

So here are a few things you should consider if you want to become successful with PPV in 2016 …

How to make PPV traffic work for you in 2016

Learn about your traffic network.

How many times have you contacted your account manager with your traffic source? Have you ever asked them about their traffic inventory or what kind of tracking tokens are available etc? For example, I would like to mention most people complain about bad quality traffic from leadimpact. You can easily put a stop to bad quality by asking your account manager to only give you leadimpact’s own inventory traffic, without third parties and also by using %brand% token to filter bad quality publishers and ask your manager to block the bad quality publishers.

Adopt new offers /niches.

When ever you have a new type of offer, you get better conversions; as those offers are not saturated or those products/services which are popular but not yet available on CPA Networks. For example, one of the well-known offers is booking.com, we have been promoting that offer directly with booking.com for a long time before they were available on CPA Networks. Many popular brands have their own affiliate programs so if you can not find an offer on a CPA Network make sure you contact that brand directly and ask them if they have their affiliate program.

Use Landing Pages.

Last month we created over 100 landing pages and the total size of that folder was above 3GB. One thing I always advise to people is to keep improving your landing pages, once you have created landing pages do not stop and keep improving those landing pages and keep editing them. As I said before, the days of direct linking are gone, If you are looking for examples etc. we have are offering 40+ landing pages as an upsell to PPV Rocker V4 Buyers ( The new Updated PPV course I recently launched)

Focus list building as money is in the list.

This is no secret, money is always in your list, If you have a proper funnel and you can get started with building your lists you can make 5X of what you make by sending your traffic directly to the advertisers. List building offers you two advantages; 1. You can reach your prospects whenever you want without any additional costs. For example, if you are sending traffic to an offer without list if you want to advertise again to the customer you will have to pay again to the traffic source. 2. By building list you have full control over your subscribers and you can send them emails anywhere anytime you want.

The second advantage is that you can promote multiple products to your list, from CPA offers to click bank products or any other traditional network products as well and earn commissions.

Try new traffic networks.

One of the biggest problem of using traditional top networks is that the are full of competition. As when people start learning about PPV they only come to know a few big names, which increases the competition and makes it hard for some people to make profits specially for starters. So if that is what your problem is, start looking out of these networks and you will find many other networks out there which you can use. In fact, there are many networks which share their inventory with the bigger networks as well so you will find many small networks with same traffic quality like the big networks.

Never Give Up.

This one is specially for those who are just starting out and are about to give up, this is normal and happens with all of us. Be it Facebook, PPC, Media buying or any other traffic source you will have to learn the ropes, no one can become a millionaire in just one day and it takes countless sleepless nights to become successful so if you are just thinking to give up because things are not work for you, It would be worth it to find your mistakes and find an expert who can help you with your campaigns.

How to Install SSL on your tracking domain

One of the most common problems usually affiliates have trouble with conversion tracking with CPVLAB and Prosper is because they don’t have SSL certificates installed on their tracking domains. There are many networks which require you to have SSL installed on your trackers so that they can let you track pixels or in simple words they ask you to have https trackers in order to track conversions on their end, Installing SSL for any site, tracker, domain is same and very simple.

Install SSL certificate

Before we go into details a little about what is SSL and why they are important , SSL stands for “Secure Sockets Layer” and they make your login information more secure and make the communication with the web-servers secure by applying encryption. Read more about SSL here, It not only helps you to track conversions efficiently but also protects your tracking data as well.

Before you start

Buy SSL certificate , I prefer from Namecheap, While buying Certificates feel free to choose anyone there is no major difference i prefer to get cheaper ones as we are not using them on any kind of e-commerce sites etc and all we need to do is to setup tracking properly so we can easily track our conversions. And for this we do not need any fancy trust seals  so it is ok to go with the cheaper packages.

One thing you will have to remember is that you will have to dedicate one  Static IP address to a single domain ( On which you are installing SSL certificate), You can also have multiple IP addresses on same server hosting multiple websites. Just like always,  I recommend to Beyond Hosting VPS Servers or Name Hero Servers For hosting   ..

Getting Started

You can install SSL through your hosting Cpanel or using server WHMS ,  http://yourDomain.com:2083 for Cpanel and http://yourdomain.com:2087 for opening WHMS login page .

  • Using CPanel
  • Using WHMS (web host manager )

In this tutorial I will Install the SSL using Cpanel, As it would be easy for people to understand and also many of our readers might not have access to their WHMS panels specially if they are using managed VPS services,  However if you want to do install SSL using WHMS process is almost same as Cpanel..

Step 1

Log into your cpanel and click on SSL Manager as shown in screenshot below

install_ssl_step_one

On next screen You will reach in SSL/TLS Manager

Step 2

here you will generate Private Keys so click on “Generate, view, upload, or delete your private keys.” as shown in the screenshot below.

install_ssl_step_two

Step 3

Now on next screen scroll to bottom where it asks for you to tyoe in domain or select from drop down select it from drop down or tyoe it (its your own choice) as shown in below screenshot

 

install_ssl_step_three

 

And click generate , you will see some weird looking code don`t worry its just code , now click on back to ssl manager button and go back to manager screen,

Step 4

Now you need to generate Certificate Signing Requests (CSR) , so click on “Generate, view, or delete SSL certificate signing requests.” and you will see this weird looking code again , Which looks like screen shot given below ,

install_ssl_step_four

 

 

Now this time leave this window open and open Namecheap in another window assuming you have already bought ssl certificate ,

Step 4

On name cheap menu click on ssl certificates and then your SSL Certificates , as shown in screenshot below

install_ssl_step_five

Once you click it you will see another screen like this given below simply select one ssl certificate and click on activate now .

install_ssl_step_six

Step 5

in next step select what tyoe of server you have and then paste code we generated in step 4 from both boxes as shown in screenshot

install_ssl_step_seven

Step 6

in next step they will ask you for your email (with domain like admin@domain.com etc etc etc make sure you have actually created that email if now create it before clicking next ) and enter your personal details and click next )..Once you ahve completed all steps on name cheap they will ask you to wait for their emails . In first email they will ask you for the confirmation to install SSL certificate on your domain in second email they will send you some files in attachments now its time to download those files and move to step 7 .

Step 7

Open SSL manager again and you will see option Certificates (CRT) click on “Generate, view, upload, or delete SSL certificates.” And upload files you received in the email as shown in the screenshot below

 

install_ssl_step_eight

Step 8

Once uploaded all of the files go back to the manager and activate ssl and it now time to test our ssl certificate for that open your url http://yourdomain.com and put S in front of http so it becomes https://yourdomain.com you are able to access your website successfully congrats you have installed your ssl successfully , you will see lock before your url in the address bar as shown in screenshot below that means your site is now ssl protected

 

install_ssl_step_10

Why Super Affiliates Use Cloud Web Hosting

By: Jennifer Nicole
Business Development Manager, Name Hero.com

Finally, your campaigns are ramping up nicely!

You’re watching your daily profit stack up by the hour with your finger mashed on F5…

All of a sudden, BAM. Your server falls over.

Thousands of clicks you’re paying for are quickly sent to a Service Unavailable page.

You reach out to your web host and they act like you are a needle in a haystack. They may get to you in a couple of hours.  It doesn’t matter, they have thousands of other customers coming in daily; so what if you leave!

You are forced to pause your winning campaigns and your competitors are quick to jump on your placements.

Ever have something like this happen?

Trust me, there is nothing worse than having a bunch of campaigns working, only to be stopped by a crappy server!

So you decide to be smart with your hosting and move everything to the Cloud.  Unlike traditional dedicated servers, the Cloud pools together resources from multiple servers allowing for a very reliable, secure, and scalable network. But where do you start?

There is a lot of buzz around the Amazon cloud.  But unless you know your way around the command line in SSH, you’re not going to be live within the hour.

That is where we come in.  

NameHero

Name Hero specializes in high performance cloud based managed servers for Internet Marketers.

For the last decade plus we’ve catered to high volume clients across the globe who purchase millions of dollars in online media.  Our network is built with solid state drives that include Raid 10.  We have data centers in both the United States and in Europe to ensure the closest location to your media buys.

We also offer Web Host Manager and cPanel with every server.  Most of you are familiar with using cPanel, therefore we threw it in the cloud to make you even more comfortable.  Time is money so we make it possible for you to have your server online within the next 15 minutes!

How To Setup Your Managed Cloud Server In 15 Minutes:

The Name Hero Managed Cloud is the perfect hosting solution for:

  • Revive Ad Server (one click installation)
  • iMobiTrax
  • CPV Lab
  • Prosper 202 (one click installation)
  • WordPress
  • Xenforo Message Boards
  • And Much More!

We also offer CloudFlare (w/Railgun), Cheap Domain Registration, Privacy Protection, and more so you can manage everything on one simple platform.

If you’re looking to upgrade your infrastructure into the cloud, come check us out, we’d be more than happy to help you out!

PS: I’m also on LinkedIn 😉

Tips and Tricks for Affiliates from an Affiliate Network CEO

Tips for CPA Affiliates from an Affiliate Network CEOMatt is the managing director of  WOWTRK CPA Network. Matt has been involved in the CPA/CPL industry since the age of 12, when he setup one of the first cash back websites in the UK. In 2007, at the age 16, Matt setup WOWTRK which has become a leading international network, working with many well-known, multi-national organisations.

Tips for CPA Affiliates from an Affiliate Network CEO

Tell me about yourself, what do you currently do?

I’m Matt, the Managing Director of WOW Media, a multidisciplinary marketing agency specialising in Affiliate Marketing. I set-up the company in 2007 and since then the business has grown from strength to strength, particularly within the performance marketing sector. We currently have six dedicated WOW sites, including WOW Trk our CPL affiliate network, our freebie website, a voucher code website and various other projects too.

 

What was the inspiration behind WOW Media, how did you get into the industry?

I started out in the industry when I was very young. When I was 12 I started selling sweets in the school playground, after I’d made my first £20, I invested it and made my first website. It was a cashback site which later became ‘British Rewards’. Users would complete affiliate based offers and earn cash back in their member accounts. This propelled me into the world of affiliate marketing at a time when it was a fairly new concept.

What is Affiliate Marketing & does it work?

Affiliate marketing is when an individual or even another business, promotes a product or service on behalf of a merchant and receives a commission for doing so. It enables an advertiser to reach a much wider customer base through the various different ways their affiliates promote the offer.

An Affiliate network is a platform that connects the right affiliates with various advertisers and then tracks the performance using various tracking methods. When a WOW Trk affiliate makes a sale or generates a lead, the action is shown in their account. They are then awarded the commission when the advertiser has confirmed the quality of the lead.

What’s the best thing about Affiliate Marketing?

It allows publishers to earn a second income, monetise their existing blogs and websites or even act as a platform for setting up their own business. This is appealing because it’s a flexible way of making money online – You could travel and earn a living, it’s great for stay-at-home Mums or for anyone wanting to work remotely in the digital space.

What has been the biggest challenge you’ve had to face in business?

I would have to say growing the business with no financial support has been the hardest challenge. Obviously at such a young age I had no income to inject into projects, in the early days I re-invested all profits back into the business. It really was a case of starting with nothing and turning it into something.

How do you stand out against competition?

We’ve introduced a lot of unique tools for our affiliate network, WOW Trk. This really sets us apart from other networks and allows us to focus on quality leads. For example, our fraud detection platform WOWDETECT enables us to increase an Advertiser’s return on investment, it’s a superior platform in comparison to the typical fraud prevention methods used by other networks.

We also offer a range of tools to help Affiliate’s increase their sales and earn more money from the platform, such as a plugin that can be installed on their WordPress websites, this enables them to quickly start promoting WOW Trk offers with minimal effort.

What Defines the way you approach business?

Relationships are what underpin business and ultimately success in business. Our Affiliates, our merchants, our business partners are all built on solid relationships and understanding from both sides. As long as there is good communication, good collaboration and of course a common goal, then your approach to business is on the right track.

What different ways can an Affiliate make money?

There are so many methods and so many different offer types to promote. If you’re interested in selling something to your visitors you might promote a ‘CPS’ offer and earn a commission for every sale you generate. For this you need a good pre-sell, lots of interesting content and information about the product. WOW Trk is predominantly a CPL network; affiliates generate leads rather than sales and earn a fixed amount for every lead they deliver. This can be more appealing because you only need to generate interest, you don’t need to close the deal.

In terms of how they promote the offers, it does vary between advertisers, sometimes there are certain restrictions but usually it can be a combination of website traffic, social media, email marketing, even PPC. This opens affiliate marketing up to almost anyone who has access to an audience in the online space.

What’s the most common mistake you see new Affiliates make?

Trying to promote offers that are unrelated to their audience. Generally, if you have blog traffic related to something very niche or specific, those visitors are unlikely to be interested in a service or product that’s completely different. You could call it lack of targeting, that’s a very common mistake. As an Affiliate you should be segmenting your emails, adding relevant and relatable advertisements to your website and building a targeted community on social media.

What’s your top tip for a new Affiliate?

That’s a difficult one, I would have to say research and keeping up to date with everything in the industry are the most important things. Research, because you can’t pre-sell something unless you’ve taken the time to learn about what it is you’re promoting and get an understanding for the brand. In order to compete with the top affiliates out there, you also need to keep your digital skills fresh and utilise new tools and platforms that can help you increase your sales.

Is Affiliate marketing a long-term profitable avenue?

Affiliate marketing has been around for quite a few years now and it’s definitely here to stay. For merchants it can totally transform their marketing strategy, they could have hundreds or even thousands of other people helping build their brand awareness, reaching more customers than they could ever have reached without it. More and more advertisers are starting to see the benefits of this model, so affiliate marketing is only going to develop in the future.

I would like to thank Matt for taking time out of his busy routine for us. I really enjoyed Matts interview and I hope my readers would also like to read this interview, It was a great pleasure for me to interview him. I have plans to keep on interviewing more people related to performance marketing industry, So if you want your favourite people interviewed please mention their names in comments below and i will make sure they are interviewed in our upcoming posts. Also  I would highly recommend my readers to try  out WoW Trk

~ Kj

Social Kickstart- To iron out all your Facebook “Neck Pain”

Facebook is one of the biggest ways to connect to people these days and as professional digital marketers our job is to connect to people! Today I want to talk about how Facebook helps us, the processes we go through to get connected to people and how Social Kickstart can help you save so much time!

So first up, why Facebook? If not the millions and millions of users that use it every day, then the vast amount of tools and marketing activity one can get from Facebook! There’s the obvious Facebook Ads that EVERYBODY runs these days, then we have Facebook pages, groups, Events, Posts, Shared media from Other media sites… Facebook is a one in all package for all your marketing needs right? But wait… What is the most important thing to a marketer these days?

TIME!!

Our time is so precious these days that we are always looking for ways to save time but not cut the corners right? Before I go into any detail about how you can save time let me go through a few of the tools that Facebook offers and why they are beneficial to YOUR campaigns, how they can help you monetise.

Facebook Ads

Facebook Ads

Facebook has become very commercial over the years and their privacy policy is shooting out the roof these days, but for us marketers, thats excellent news! Facebook will record users data and interests, track what they like and don’t like and follow up on what each user does in and out of Facebook using their mad crazy softwares and god knows what else… but the point I am trying to make is that Facebook is like any other traffic platform, you just need to input your data, tell Facebook who you want to see your ad and they will hunt those people down for you.

Facebook Fan Pages 

These little beauties will keep your sales floor open 24/7, re-targeting at its peak. If you can create successful fan pages n your niche and get people liking,sharing, posting and interacting…. you are well on your way to monetising your campaigns.. but is ONE really enough? (To be discussed later). Fan pages allow you to offer customer service and not just spam mail or spam post or spam in general, you can offer insightful information and updates about the product/service you are trig to sell, you can create a group of people who are genuinely interested in your product/service and what it has to offer. It is also great for brand awareness, but be sure to keep the page updated to get your brand to the skies!

Viral content marketing

Facebook Events 

Now the thing about events is that it excites people, we ran a survey amongst Facebook users about these “Event pages” and we learnt that Events excite people! You could be hosting an event, co-hosting, it could be a product launch, an event you will be speaking at? Let’s say it’s a product launch, You have ran some ads, got some traffic “Attending” Your virtual product launch, whats next? You need to throw some content their way sister!! (or mister). You want to keep them engaged, get them pumped and ready! Let’s say you are launching a service launch for a new dating offer? Why not create a “I’m getting lucky” Event, get people talking, throw some love potions about, talk about how this amazing dating site has a “special offer” , make them feel as if it is a REAL event, not just virtual?

 

So you have all these pages, groups, Ads, But how do you manage them all? Isn’t a “Pain in the neck” to post on each one, share on each one, make ads for each one… everything gets ab it too much and before you know it you’re getting confused which pages is which… Learn to my friends, Social Kick start has come to the rescue to create that “Kickstart” Your pages need!

Social Kickstart is a software that allows you to scale out and manage your Facebook pages AND groups all in one place. You can schedule your posts for your pages and groups all in one place, all under one column. You can favourite content, drag and drop your Facebook ads, Link up your Tee Spring research… and much more…  This will allow you to focus on multiple campaigns or go ALL OUT for one campaign… and the best part is? YOU SAVE TIME, because we all know… TIME=MONEY!

Stay tuned and grab your Social Kickstart now, because We have secured a exclusive interview with Mark Thompson to discuss Social Kickstart, JUST FOR YOU GUYS!!

 

CLICK HERE TO GET YOUR “KICK START”