Why Cloaking is not Good for a Long Term Affiliate Business

In the past  2 weeks, I have been contacted by almost 20 people on facebook and through emails, basically asking for a way out, As they are tired of the regular cat and mouse game with traffic networks.
First of all, cloaking itself is not bad and can be a very effective tool against bot traffic and to prevent your competitors from spying on you..

The concept of Cloaking

The concept of Cloaking is very simple, using cloaking you can redirect the unwanted traffic to another page or website. For example; let’s say I don’t want traffic from a certain country, city or a traffic source on my blog, I can easily redirect them to another website based on their visitor data.

How affiliate marketers use traffic

In affiliate marketing, cloaking is mostly used to deceive traffic networks. Let’s say I want to promote an offer which violates Google/Facebook advertising policy, using cloaking we can show a legit offer but in reality promote the offer which violates the traffic network policies to people.

For example, let’s take  a scammy Offer like  “forskolindietdr.com”. If I promote this offer directly on Google adwords/Facebook ads, my campaign will never be approved by the traffic networks, as it violates their advertising guidelines.  In order to promote my offer on these networks I would have to use cloaking, which simply means I will redirect Google/Facebook reviewers to a reputable website, something like this NHS Article.  This website is for the National Health Service in the United Kingdom, I can easily get away with it and get my campaign approved; where all Google/facebook reviewers and Bots are redirected to the NHS website, and all the other traffic ( visitors ) are sent to the scammy weightloss offer.

affiliate Cloaking

How affiliates use Cloaking

Why Cloaking works

The main reason people tend to go for such offers is the over exaggerated trust that people have on sites such as Google and Facebook. This relates more to the older generations, because they are less aware of scams and how the internet is used to manipulate people into spending money. For example, grandpa’s and grandma’s  are more susceptible to buying things online, without researching, as compared to younger generations. To some, the internet is still fairly new and a large group of people are still unaware how internet works.

Another reason is the attractive ads, the colors and the pull element to them. Advertisers are aware of what their users are searching for and what they want, so they appeal to that nature. Like any ad. For example weight loss consumers will want imagery, and information about how “quick and effective” the products are, they are less likely to read the fine print, because they have already been lured by the attractiveness of the ad. these offers are more likely to focus on attractive ads rather than factual information, their aim isn’t to gain the trust of their consumers, but to just make sales.

Why Cloaking is Not Worth your time

Now let’s talk about cloaking in 2017, have you noticed cloaker prices are falling down ? There were days when cloakers used to charge thousands of dollars! These days you can easily buy a cloaker tool for $200 per month. The reason is that the good days of cloaking are gone, now everyone and their dog has a cloaker account and the competition is getting higher and higher.. Apart from that, traffic networks are coming down hard on affiliates using cloakers, which has caused the account ban rate to increase … It’s really hard for the affiliates to make sure they have sufficient supply of ad network accounts as compared to the ban rates by the ad networks.

So if you are thinking to just enter the world of cloaking, I would advise you to save your time and efforts and use them on something better, long lasting and completely whitehat, instead of shortcuts like cloaking. Just like the last stage of blog networks, they were a big thing amongst affiliates a few years ago, until google wiped them out completely. Yes there are still blog networks, but only those who know their stuff. All those who were in the market who had no real skill got wiped out, I am sure that’s what’s going to happen here soon. Especially with tech giants specially focusing on Artificial intelligence, it won’t take long… Facebook has already started; Read this  : News Feed FYI: Addressing Cloaking So People See More Authentic Posts Adding to this, Google is already working against cloaking behind the scenes and they have  shifted their anti cloaking preparations to a new office ( un confirmed source).

Focus on Long Term Business Goals

I have been working in this industry for 7 years and i have seen many shortcut methods like this which play with systems. Again I would like to mention private blog networks as one of the best examples. If you are serious about an affiliate marketing business, you should always try avoiding shortcuts which play with the system. You might make some money for a while but at the end of the day you will learn no real skills and once your method dies down you will have to start again from zero.

I always advise people to start with whitehat methods , It could be slow, but will teach you skills which you can use anywhere in your life. It also often takes the same effort as Black Hat methods. However once you are established you have skills that  can yield better results, as compared to shortcuts like cloaking. It also depends on your own morals as well, if you want to sell scammy products to people or if you want to make a living by promoting legit products. That Decision is yours …

LeadNetwork.com Review

LeadNetwork payday and personal loan affiliate offers

When it comes to making money online selecting a business model that is always in high-demand is probably the most viable option. The financial services niche is tried and true. There is always a high number of people looking for financial assistance via personal loans, payday loans and more.

To target this audience you should provide them with a solution. Affiliate marketing can provide this. Affiliate marketing means getting paid commission for leads or sales generated. With an affiliate network, online marketers and site owners join, promote offers, and earn commission for their efforts.

LeadNetwork is a financial affiliate network that focuses specifically on payday and personal loans.

Lead Network Review

Lead Network Review

Earn money promoting payday and personal loans with LeadNetwork

While affiliate marketing is not new – the payday loan industry generates millions of dollars every day. Affiliate marketing success comes from finding the best fit for you – focus on a niche — both with regards to the audience you are targeting and with the ad networks you are wanting to work with. If you want to work in the payday loan vertical the payday loan affiliate LeadNetwork may suit you. If you are more interested in personal loans, the personal loan affiliate program may be better suited to you. While competition is hot in this niche, LeadNetwork has a broad selection of loan based offers available on their network.

When you become payday loan affiliate, commission is paid on a pay per lead basis each time a referral fills out a form for a loan offer available on the network. With many lenders competing for leads, commission paid varies based on both the quality and the volume of leads you generate. LeadNetwork uses advanced proprietary lead optimization software which provides publishers with among the industry’s highest payouts per lead.

The money offered for leads by LeadNetwork range from up to $230 at the top end, while other leads may sell for $2 at the bottom end. Payments for most loan leads fall somewhere in the middle. LeadNetwork also focuses on providing ad copy and landing pages that are of high-quality to convert traffic into leads. LeadNetwork’s database of lenders is continually expanding meaning demand for new leads also grows steadily.

With a range of tools, high-level screening of leads and security measures that are state-of-the-art, LeadNetwork is a leader in best pay per lead affiliate programs in the payday and personal loan niche.

Payday and personal loan offers from LeadNetwork

LeadNetwork’s focus is on short-term payday and personal loan affiliate programs. Payday loans are among the most lucrative, as they are easy for consumers to get approved and offer higher return to the lender and the higher value for the generated lead. These loans are usually from $100 to $1000 – to be paid back within 30 days.

Finding the traffic sources to reach your target audience and promote loan offers to is also critical to success in affiliate marketing. Connect with LeadNetwork’s affiliate support team to learn about traffic sources that work best.

Lead Network Review

Lead Network Review

Simple affiliate interface

Once you have joined an affiliate network you will have an account. These accounts provide you with data on network offers available, campaign progress, reports, referrals and more.

LeadNetwork’s layout is straightforward and clean. After login, you can see your account balance and earnings from your campaigns. You can also contact affiliate support via the contact information listed at on the website including email and Skype contact details.

LeadNetwork pays commission when an affiliate has earned $100 minumum. Payments are made on a Net-7 basis via Webmoney, PayPal, direct deposit, wire transfer or check. Payment preferences are located in “Settings”.

Loan offers

To see the best offers to promote with LeadNetwork, go to the Offers page. Then click on an offer to see more details relating to it – such as accepted traffic channels, commission paid and restrictions.

When you are ready to start promoting the offer, you can create your first campaign, name is and define your traffic source. You have options such as paid search, SEO, email marketing, display banners, pop-ups (or pop-unders), and more. With LeadNetwork you can create separate campaigns for each offer or traffic source for monitoring split testing and ROI processing.

The final step is to select ad copy and landing pages to begin promoting your offer. Affiliates can customize tracking variables for offers, meaning they can measure the type of ad copy and traffic sources which perform best. Affiliates also have access to various banners and forms for the promotion of offers.

Making the most income with LeadNetwork

The affiliate marketing and payday and personal loan niche is potentially lucrative. Demand for financial services grows year-on-year as millions of people search for quick financial solutions online every day. Promoting offers from LeadNetwork provides the ideal opportunity for you to reach this audience.

LeadImpact is Dead, Now what ?

As most of you are aware by now that finally Lead-impact has closed its doors, For many it was a surprise move and there were also those know could see it coming. I couldn’t write about this topic before as most of you know I am getting married on 5th of april, And its hard to take time off for my campaigns and blog.  While i wait for my family members to arrive at Dubai Airport, I thought its the perfect time to share my thoughts about closure of the LeadImpact.

Dubai Airport

Waiting at Dubai Airport

One sentence I always love to use is that ” The Affiliate Marketing industry keeps evolving and moving forward”. We Living in a age and specially working in an industry where everyday there is a new innovation, New ways of advertising, converting customers, new advertising technologies.. And if we are unable to stay up to date, Keep ourselves updated with the latest trends its impossible to succeed. That is the reason i always suggest my readers and students that always learn skills, Never put all your eggs in one basket and never every rely on one traffic source.

Coming back to Lead-impact was my favorite most traffic network. When their traffic started to dry down, They heavily depended on third party providers, which was mostly bad quality, So I requested them to send me traffic only from their own inventory, With that I also started filtering their third party traffic and collected the data which helped me to only use the sources where traffic quality was good.  These were the lessons I learned from my 7 Search experience and have always helped me.

Is PPV Dead? 
Luckily its not, You can find many networks for example Rapsio, Zero Click, PopAds and also some big players like Propel Media and 50 onred..

How to make these networks work ?

Answer is simply find out what are the tracking options, how many tokens you can track. Collect data, Filter out bad traffic sources and what you will have rest is pure quality traffic which you can send to your offers and make money.

I wish i could write more but these days I am on a very tight schedule, I will write about this topic in detail soon or maybe i will simply shoot a video. For know thats almost it , Let me know your thoughts by making comments below.

Giving away 3 Affiliate World Europe tickets! THE BIGGEST EVENT OF 2017

Hey guys , Here is a giveaway for you , Affiliate World Conference’s one of the biggest affiliate marketing event company Affiliate World Conferences is hosting the biggest event in affiliate marketing industry, by people behind Stack That Money Forum, The biggest affiliate forums in the affiliate industry.

I am offering 3 free tickets for Affiliate World Europe.

here is an opportunity for you guys to hang out with the super affiliates and learn about the latest trends in Affiliate marketing industry, Learn about new traffic sources and work with the new affiliate networks.
Here are a few of the speakers you would get a chance to hangout with and learn from .

Trey Lewellen  (Founder of Lumitact ):
Trey Lewellen, founder of Lumitact, will be taking the #AWeurope stage to share the untold story behind the LumiTact G700 Flashlight offer!

Jason Akatiff ( CEO & Founder of A4D)

Jason will be talking about the “3 Massive Market Shifts” that have taken the online marketing world by storm over the last 2 years. For years, the tech, tools and traffic partners have been in an uphill battle that was not for the faint of heart, this has all changed. Now you can compete as a single entrepreneur that would have taken the work of 50 or a 100 people.

Hugh Hancock ( STM Forum’s Guardian of the Guides)

Hugh Hancock will be speaking on the #AWeurope stage and drawing on his own experience and that of many other superaffiliates who have moved on to build mega-businesses, top the App Store with their passion project games, and more. Hugh gives practical, down-to-earth, battle-tested advice on how you can leverage your unfair advantages from affiliate marketing – determination, skills, and yes, cashflow – to achieve your ultimate dream projects even in the face of incredible competition.

Martin Eyking, ( founder & CEO of New Media Services Pty Ltd)

Martin is going to take you through a 45-minute training seminar on the best methods to qualify & hire new employees, how to train them to be superstars, and scaling your operations to the next level.

Drew Eric Whitman (Author CA$HVERTISING)

Drew Eric Whitman would be talking about “How to fix 13 hidden ad response killers now strangling your sales.”

Affiliate World Europe

Affiliate World Europe

Event: Affiliate World Europe 2017
Location: Berlin, Germany
Dates: 14-15 June 2017
Venue: Berlin Congress Center, Alexanderstrass, 10179, Berlin
Facebook pagehttps://www.facebook.com/affiliateworldconferences
Ticketshttps://affiliateworldconferences.com/europe/tickets
Venue : Station Berlin. Luckenwalder Str. 4-6, 10963 Berlin, Germany

How you can win yourself a free ticket ?

Share on your social media profiles and comment below , Make sure you post is public so we can see it.

When winners would be announced ?

Winners would be announced on 5th of May which also happens to be my birthday as well 🙂

Moscow Affiliate Conference by Leadbit

Hey guys! A few days ago I was contacted by Olga from Leadbit, they invited me to attend Moscow Affiliate Conference by Leadbit, in conjunction with the iStack Holding, Which is a global affiliate network who also own native ads network https://mediavenus.com ,https://mediavenus.com/, and wap-click affiliate program http://fbilling.com/.  The conference is being held on 30th of March and due to my marriage in early April I had to pass this opportunity.

The conference itself is dedicated to CPA marketing and will gather the TOP affiliates all over the world who are working with the international traffic. The best thing about the conference is that they are offering free entry for everyone.

iStack Holding, the parent company also owns Stack That Money forum, are one of the best CPA Marketing forums online and they also host multiple conferences all around the world. Their conferences are always the best, so I am sad to miss this opportunity, however hopeful this conference is going to be a big hit as well, for them!

For all affiliates, conferences are a great way to connect with other affiliates and find new advertisers and explore more traffic networks. The meetup sessions are one of the ways to connect who the leaders in the industry and learn from them.

It`s going to be a great place to find new contacts and nice parties to meet all the community people! Here are a few exhibitors and the sponsors of the event so far; Ads Bridge, Traffic Stars, Mgid, Traffic Hunt, Bitter Strawberry, Lead Bit, Click Dealer, CPA Matica, Yeah Mobi, Reporo, Kimia, Olymp Trade, Digital Raves, Avazu, Advert Star, Iq Option, E Payments, Media Venua, Pinoz, Gotzha, Mobio, Affiliaxe, Mobile Internet Solutions, Money syst, Binom , WAP.click and Cpaotalist.net .

I am sure there are going to be many companies you have never heard of before, and that’s the best thing about conferences! You learn about new new markets and traffic sources which are not saturated and you can easily take advantage of.

So, are you looking to Party, Learn and find new contacts? All the details about Moscow Affiliate Conference are available at their website : http://affiliateconf.com  . You will also get a chance to participate in a Crazy Russian afterparty, Porsche Award Ceremony and lots of sponsor gifts are waiting for you.

P.S They can also help you out with Russian Visa’s as well, just send them an email at visa@affiliateconf.com .

I am a bit disappointed I won’t be there but Hoping to hear from you about your experience in the heart of Russia – at Moscow Affiliate Conference this spring!

What to do when your campaign is not profitable!

Hey Guys ! Its been a long time since I posted something on this blog due to health issues and other time management issues and a busy schedule..

I took a long break from writing something, so today I thought I would write write a quick post about one of the most commonly asked questions about making campaigns profitable.  It’s always a difficult question to answer without knowing anything about the campaign or its details, But i will try to point out a few things which would always help you out to tweak your campaigns. As not every campaign is profitable at the start and you don’t make money.

Failed cpa campaign

How it feels when your campaigns fail.

Know when to direct link or use landing page 

One of the biggest problems is affiliates are creating landing pages and the majority of people who face failures  can’t be bothered to create landing pages. I am not implying that direct linking doesn’t work at all it does but in some cases , Specially when we talk about pay per sale offers, it’s almost impossible to convert them with direct linking .. Unless you are promoting a well known brand or an offer which has a persuasive pre-sell page. The biggest advantage you get with the landing pages is that you can create multiple angles.

For example lets say I am promoting an email submit about Iphone 6…

Such offers have been running for years now, Now if i am direct linking the prospect will get this message ” Get a chance to win a free Iphone 7 by signing up to offer ”

If i use the same offer with a landing page, I can easily use Christmas as my angle and deliver a message which says something like this ” Double your Christmas celebrations by getting a chance to win free Iphone 7 ”

Now by using the landing page I wrapped same old campaign into a Christmas Special Offer. Which is not something people are used to everyday, I simply made it more believable by using Christmas as a reason my prospects should believe/follow me…

If you don’t want to work on landing pages at least ask your affiliate manager or advertiser to provide you with the new or different offer links. On any reasonable offer,   advertisers would be happy to help you out and get you different offer landing pages. If you have good volume the advertisers won’t hesitate to get some new offer landing pages created for you as well.

Figure out the problem

So you got a campaign up and running but after a few conversions and spending 3x or 4x amount of payout you stopped the campaign because its not making you any profits. While quitting or blaming traffic source/ CPA network is easy The real job, the difficult task is to read your data and find out the mistakes you made, Maybe you are not getting enough CTR, or your landing page is bad and the offer isn’t receiving enough clicks, or your offer is receiving traffic but its not converting. Maybe some of the   bad keywords are eating up your whole campaign budget and the ones which convert do not have enough budget allocated to them or they simply need increase in their bids. This is the best time to sit back and find out where you are making mistakes and study the data you have been collecting on your tracker and consult your traffic network and your CPA Network affiliate managers. One piece of advise I always give to people under my CPA Marketing coaching program  is to never hesitate in asking questions, As this is what helps you most and this is why your CPA networks and your Traffic Networks have hired their account managers; to help you out! So feel free to seek advise from your account managers if you are unable to figure out the problems in your campaign. Its always a best idea to test your offer yourself to make sure its conversion pixels fire before starting advertising campaigns.

Collect Data !

So you hear from someone that they are making good money on a specific traffic source and you just jump into that traffic source and find it hard to make your campaigns profitable? Here is the reality, Every traffic source is hard to convert, the only difference between you and the person who is printing money from the same traffic source is that the successful person you are trying to copy has data on that traffic network. Lets talk about a few traffic networks here; Leadimpact, many people would complain about their their rubbish traffic quality but what they forget is that successful people have collected enough data with them that they are able to filter out bad traffic sources, Same is the case with Pop Ads, Zero Park, Cash ads , 7 Search, many other similar networks and Native Adnetworks.

By data I don’t only mean your converting keywords but also the traffic source ids and in native ads placements and widget ids. Once you have a adequate collection of the sources in your data, you can easily filter out the bad traffic sources in your networks and spend your budget on the sources which provide you converting traffic. It’s never hard to mail your Adnetwork and ask them for their tracking features ( what you can track ) and their tracking tokens.

These were a few tips i wanted to share with you guys today , Do let me know if you have any questions by making comments below.

Adcombo CPA Network Review

Hey guys today I wanted to write about a network I came across a few days ago, Its called “Adcombo“. Normally I don’t write about networks but after working with their team and learning how serious they were about their network I decided to check it out by signing up..

Adcombo cpa network

Adcombo homepage

I must say I really liked their homepage and it’s very unusual for a network in the CPA Industry  to have good looking websites, ( have a look at my blog) but Adcombo has really made a very positive change in this industry and their homepage really looks awesome and gives a great first impression.

What Adcombo has to offer!

Quick and Easy Account Approval

This is  a big headache, especially for newbies these days, I have noticed that the waiting time for the account approval process with majority of  CPA networks is increasing more and more.  CPA Networks are understaffed and have no staff to manage everything properly or their affiliate managers are too busy with managing their existing affiliates( A few very popular networks are best examples).  This results in new affiliates waiting for weeks to get their accounts approved, With Adcombo that account approval time is decreased down to 24 hours, which is great for those affiliates who are tired of waiting for weeks to get approved on CPA Networks. As long as you are sending legit traffic and you know the basics of affiliate marketing you shouldn’t have any problem with the approval process at all .

Easy Payment Terms

Once again unlike many other networks Adcombo provides the best possible payment terms for affiliates. Their minimum payment threshold is $50 which is really helpful especially when you are just starting out! Aside from their minimum payment threshold, they also offer a weekly payment option as well, and their payment options include; Paypal, Payoneer, WebMoney and Wire transfer. These are the most flexible payment terms in whole industry and thats what I really love about Adcombo .. Because money is important right?

Variety of Offers and Geos

With growing competition in Western countries, It’s sometimes really hard to find something which can make you a big profit margin, and so you have to get out of the western market and look around for offers from the countries where there is less competition. In main stream CPA Networks its really hard to find solid offers from different non competitive geo,  I am sure my readers who have been promoting mobile will understand what i am talking about… For example lets talk about India , Pakistan South Asia and the Middle East. These countries are full of potential and they are almost untouched so far, from affiliate marketing. You won’t find many offers for these countries in your mainstream CPA Networks this means there is almost no competition or not many affiliates are promoting in these countries .. Adcombo have hundreds of offers from different countries, giving you a chance to pick up offers for geo of your choice..

adcombo offers

adcombo offers

Responsive Team

There is nothing more annoying than having an affiliate manager who never helps you or answers the questions you ask from them, or even when they do, they give you a canned response. I have seen in almost all networks except 2,3 networks, the majority of affiliate managers will never try to make extra effort to help you out.

adcombo built in support

adcombo built in support system

With Adcombo you are assigned a dedicated affiliate manager who will make sure all your questions are answered on time and they will do their best to help you out. They have also got a built in support area within their CPA Network interface, so you don’t have to goto your email inbox or open skype to get in touch with your affiliate manager. You can simply open a ticket from your network account dashboard.   The awesome support they offer to their affiliates is what I love the most about Adcombo; their team! I would advise you to ask for Ella as your affiliate manager ..

So far my experience with Adcombo has been excellent , Now it’s your turn to join them and let me know what you think by making comments below!

MyAdMarket – Ad Serving Platform with the X Factor

What is MyAdMarket?

MyAdMarket is an all-in-one ad serving platform that offers everything that ad networks, advertisers, publishers and affiliates need, to run a successful advertising business. MyAdMarket’s integrated ad serving solutions enables them to manage, report and optimize all of their online advertising campaigns. All of this is done with MyAdMarket’s attractive and clear user interface. MyAdMarket enables easy monitoring all of relevant campaign information in real time on a customizable dashboard.

 

myadmarket dashboard

myadmarket dashboard

What Makes MyAdMarket the Best in the Business

MyAdMarket not only offers a great interactive interface, but it has innovative features that will allow you to offer flexible services to your advertisers and affiliates, while allowing you to ensure the quality of the traffic on your network.

Ad Media eXchange (AMX)

Does your network have too much traffic and too few affiliates/publishers, or vice versa?

MyAdMarket makes connecting and buying from other ad networks a simple process. MyAdMarket can connect your ad network with other ad networks through the Ad Exchange feature, where the network can look for ad buyers and/or ad sellers without creating multiple accounts or searching on multiple platforms. It’s all done through our system.

  • Hassle-free connection with ad buyers and/or ad sellers
  • Easy centralized billing system for all ad buyers and ad sellers
  • Import offers through 3rd party systems within one platform
  • Centralized reporting for ad buyers and ad sellers
  • Add buyer or seller suggestions to network by ad format or geographical statistics
myadmarket Adexchange

myadmarket Adexchange

Cost Per X-Metric (CPX)

Has an advertiser or affiliate that is very particular about their ROI and/or ad dimensions?

MyAdMarket allows your ad network to set its own price points and cost metrics. You’ll be able to advertise any cost metrics in any combination.

With MyAdMarket you won’t have to limit the options for your advertisers. MyAdMarket supports all cost metrics in online advertising, and allows you to mix and match the different options to design the best campaign for your customer. This will make it easier to meet specific ROI goals. MyAdMarket also accommodates affiliates’ preferences for campaigns with ads in specific formats.

  • Combine cost metrics according to advertisers’ ROI goals
  • Create campaigns to accommodate advertisers’ needs
  • Flexibility to target/untarget specific cost metrics for affiliates
  • Optimization using Big Data for all cost metrics
  • ROI conversion tracking for advertisers and affiliates for all cost metrics
myadmarket cost metrics

myadmarket cost metrics

Traffic Quality IndeX (TQX)

Want to run an ad network that advertisers and affiliates can trust?

Ad networks can use the built-in Traffic Quality Engine to measure and manage the network’s overall traffic quality. This large built-in database of audited and scored traffic is included with the platform.

Build good relationships with your advertisers by providing transparent and easily understood auditing for your affiliates’ traffic. MyAdMarket has a built-in traffic quality engine that provides a Traffic Quality Score. This system rates the traffic of each impression on a scale of 1 to 100 in terms of quality. MyAdMarket also provide traffic quality report which allows you to understand the overall traffic quality. Ad networks can view the quality of their traffic sources to significantly improve traffic acquisition costs and monetization.

  • Deliver higher quality traffic to advertisers
  • Protect and strengthen direct advertiser’s relationships
  • Easy investigation into advertiser’s complaints
  • Third party auditing to quantify advertiser benefit
  • Real-time traffic auditing
Traffic Quality Engine

Traffic Quality Engine

Other Convenient Features of MyAdMarket

  • Compatible with all ad formats – MyAdMarket supports all media, including graphical banners, text banners, inline text, pop-under, video, interstitial, etc.
  • User Friendly Advertiser/Affiliate Login/Management – Advertisers get access to their own account page to check campaigns and reports at any time.
  • User-Friendly Affiliate Login/Management – Publishers can get access to select offers, get ad tags and check traffic/earning reports at any time.
  • Advertiser Whitelist – Separate the wheat from the chafe with this convenient feature. Advertisers can whitelist affiliates with great traffic to build up a stable of reliable affiliates.
  • Bookmark Accounts – Users can bookmark accounts to get quick access of regular accounts.
  • Campaign Caps – Set traffic caps to specific campaigns for optimization.
  • Customizable Dislay and Layout – Change personal skin preference and move widgets according to preference.
  • Third Party Integration – Quick access through API to retrieve new offers from third party networks on different platforms.
  • Real-Time Traffic Reporting – These reports are available in real-time: hourly report, daily report, advertiser report, campaign report, affiliate report, site report.
  • Unlimited Number of Advertisers and Affiliates – Ad networks can have an unlimited number of advertisers and affiliates within their network, running all/any cost metrics.
  • Hardware Targeting – Target to all types or specific types of computing hardware.
  • ISP Targeting – Target or untarget specific ISPs within the campaign.
  • Language Targeting – Target to all or specific languages, such as English, Chinese, Spanish, Japanese, Portuguese, German, Arabic, French, Russian, or Korean.

Why You Need to Hire a Coach to Run Successful CPA Marketing Campaigns

Getting involved with successful CPA affiliates is the one of the quickest ways to succeed with CPA marketing. With CPA marketing you can easily earn thousands of dollars per month just by promoting some offers from merchants in the CPA affiliate networks. However, as with any business endeavor, there will always be the risk of failure in your promotional campaign. Why? That’s because CPA marketing is not an easy business to run, especially if you are new in the whole affiliate marketing business. If you want to achieve success in CPA marketing, you need to be sufficiently prepared, or else you might lose a lot of money in the process.

One of the best ways to learn about CPA marketing is to hire your own CPA marketing coach. Why is this important? A coach can help to guide you every step of the way, giving you an advantage over your competitors. A CPA coach is already an expert in CPA marketing, and you will be able to learn directly from the coach one-on-one. You don’t need to learn the whole CPA marketing strategy by yourself, from scratch, you can easily learn from other people’s mistakes and achieve success. That is one advantage of hiring a CPA marketing coach. But, there’s more. Here are the reasons why you need to hire a coach to run successful CPA affiliate marketing campaigns:

succeed with a CPA marketing coach

succeed with a CPA marketing coach

You have more chance to succeed with a CPA marketing coach

When you hire a CPA marketing coach, you will be given the insider tips about CPA marketing. These tips are not usually available for public consumption, but instead, these are the tips given by people who already achieved success in their CPA marketing business. Usually, a good CPA marketing coach is the one who has achieved success in his CPA marketing business. You will learn directly from the one who have experienced success in this business. It will give you more chance to succeed in your CPA affiliate marketing campaign.

Important point: A good CPA coach will significantly cut your learning curve and put you straight on the road of success in this business. When we start our coaching, I make sure I not only share how I made campaigns successful but also my failures, and problems I faced so that my students can learn from the mistakes I have made as well.

You know the challenges you will face beforehand

The biggest reason why people fail considerably in their CPA marketing business is that they cannot deal with the challenges that they face in their business. You have to know that CPA marketing is a business that is quite unpredictable, and you cannot be sure whether a campaign will work well for you or not. Usually, CPA marketers will experience a lot of failures within beginning of their CPA marketing business, which unfortunately, is what most people cannot handle. When you hire a CPA coach, you will know the challenges that you will face beforehand, and prepare yourself better to handle those challenges and obstacles.

Important point: A good CPA coach will help you to prevent failures in your CPA marketing business, due to your inability to handle the challenges that you have to face along the way.

 

You have all the support and motivation that you need

The biggest let down that you can experience in your CPA business is a failed or unsuccessful campaign. If you’ve spent your time, money, and effort in promoting your CPA offers, and then find that your marketing campaign doesn’t deliver the results that you expect, you will feel turned off, or even depressed. Once you’ve experienced this feeling, it will be difficult for you to get back up and start all over again. By hiring a CPA coach, you will have all the support and motivation that you need in times of difficulty, and even in good times. Your coach will be there for you to push you on your way to succeed in this business.

Important point: A good CPA coach will provide the necessary support and motivation that you need most to keep going, despite the failures that you might experience. I have hosted both free and paid hosting programs and in my opinion those who paid for the coaching were more successful.

You can spend your marketing budget for the most efficient advertising strategy

The biggest mistake that most CPA marketers make during their affiliate promotion is to spend a big chunk of their money in a bad promotion strategy (Picking up the wrong offers/ Wrong niche/Traffic source or even wrong CPA Network). There are many traffic channels that you can use in your marketing strategy, and most of them will require an investment for you to make. For instance, when running a PPC campaign, you have to put some money on your account in order to keep the campaign going. But, if the campaign ends up becoming a flop, then you might end up losing a lot of money in the process. A CPA coach can prevent this from happening by pointing out to you the most efficient promotion strategy that you can use in your business.

Important point: As an expert in CPA marketing, a good CPA coach will help you to keep down your marketing cost, spending your budget only for the most efficient promotion strategy.

You can assess your own strengths and weaknesses objectively

Your success in your CPA marketing can be affected by how you can understand your strengths and weaknesses. When you run a campaign, and you see that it delivers the result as you’ve expected, then you can say that your campaign is successful. But, can you improve it? Can you see your own strengths and weaknesses just by taking a look at your successful campaign? You most likely cannot see it. But, a CPA coach can see it clearly. By taking a look at you objectively, he can assess your strengths and weaknesses, and give you a valuable advice that can help you to improve your campaign.

Important point: Without knowing your strengths and weaknesses, you will not be able to improve your result or avoid further failure in your business.

You become more goal-oriented

Without a clear goal, it will be difficult for you to create a plan for your business. Most CPA marketers fail to see this correlation. They just choose a good CPA offer to promote, and they just promote it without thinking. They don’t have any clear goal. They don’t have any plan in mind. If they fail, they simply choose another offer or give up. This is not a good business practice. If you want to see a real success in your CPA business, you have to create a clear goal first. A CPA coach can help you to do it, especially if you have a difficulty to create a realistic goal for your business.

Important point: A good CPA coach will help you to create a big and realistic goal for your business, and then create a systematic plan to reach that goal.

You can gain more confidence in your business

If you are not sure about what to do in your business, it will affect your business negatively sooner or later. Having confidence for your business is important if you want to achieve success in it. Dealing with constant challenges and obstacles in your CPA business can gradually decrease your confidence level, and once it reaches the bottom, failure will be imminent. By hiring a CPA coach, you will be able to keep your confidence level high, making all your business steps seem easy to do. This will in turn increase your success rate and keep your business growing.

Important point: A good CPA coach will keep your confidence level high to ensure that your CPA business runs smoothly.

If you are looking for a CPA Coach you can get in touch with me through our Contact Us page !

The battle of price models – CPA vs CPI

The world of Media Buying is a tricky business. Indeed, there are many acronyms and strange letters which you must become acquainted with in order to even think about beginning your affiliate marketing journey. Acronyms such as CPC, CPI, CPL and CPA will pop up like bubbles in front of you. Might as well know some of these terms like the back of your hand, right?

This article will enlighten you, particularly about two of the most popular terms. I’ll attempt to differentiate and specify the unique characteristics of both CPI and CPA. The first one stands for Cost per Install; the other for Cost per Acquisition.

The battle of price models – CPM vs CPC

The battle of price models – CPM vs CPC

These terms are related to cost calculation. This is something advertisers – the companies which own offers – will definitely bear in mind. On a CPI basis, you’ll get money per each install; on CPA, you’ll be rewarded by a specific acquisition/action.

CPA – Cost per Action

The CPA model relates to subscription services. Wondering what these are? I’m referring to the ones that will charge you once in a while after you’ve signed up for a service. What’s the acquisition? The act of a customer subscribing to offer A or B. Simple. This model means that the advertiser will have to pay per each subscription. Here’s a couple of examples that will clarify what these services are all about: video-providing services, news or even the horoscope. Some game offers also have a CPA model though it’s not something you’ll see happening all the time. Moreover, it’s important to know the CPA model is regarded as very safe, since the advertiser will only pay for the action it wants to get from customers (the subscription to a service).

CPA is great as far as safety goes, particularly in the fraud department. Since a subscription has a cost, traffic tends to be of good quality. Indeed, a rational person wouldn’t wanna be a fraudster when they’ve got to pay per every action made. Of course there’s still fraud on the CPA model. Even so, we’ve got a great group of people that work tirelessly on Mobidea, making sure fraud becomes almost extinct. This is why we showcase the best quality of traffic around!

CPI – Cost per Install

If you’ve thought the CPI model is mainly for games and apps, then you’ve guessed correctly. Every time an app is installed, you’ll get your money. Even so, the process isn’t as simple as it may seem since advertisers have been making increasingly harder demands so as to regulate the CPI model.

Let’s now explore some differences between these two models. The first one is easy to grasp: CPI offers tend to mainly promote apps that are free. Does this mean the advertiser is an irrational being who enjoys paying money for something that’s free? Something that’s not gonna earn him any cash? No, that’s obviously not true.

Here’s what’s up: volumes. Advertisers love them. The more volumes the better, particularly when a campaign is at its first stages. What does this mean? That advertisers want the maximum number of installs possible and that’s why they make sure it’s all free. It’s a way to appeal to users and nothing more. Why do advertisers need to lure so many people in? Because they know that only an infinitesimal part of those installers will actually become what we call “active users” and an even shorter, iota of a fragment will become real paying customers. The advertiser is playing the numbers game: the bigger the number of users who install the app, the higher the number of those special users who’ll actually spend money on that said app. It’s all about paying users.

Paying users are almost the complete opposite of the churn rate kind-of-users. The churn rate is the rate in which users abandon a given product/service. This holds true for both of the models we’re dealing with in this piece but it’s much more relevant for CPI. The reason why is because the churn rate will impact the rate of users who install the app and will never become active. Lower churn rates = higher traffic quality. Simple stuff.

So what happens after a user becomes active? In a perfect world, he’ll become one of those paying users advertisers love; the fellow who makes a lot of in-app purchases. This guy is what the model is all about: the fan who spends countless hours playing online, spending real money to buy a new helmet for his hero or new levels to explore, etc. This is the guy that makes it all worth it for the advertiser as he compensates for the thousands of others that have paid 0 and therefore aren’t going to be much help.

Is there another method an advertiser can use in order to make money? Yes: he can promote other apps in his products. This way, he uses the traffic he’s got, earning money advertising some other apps that can be either from his own company or belong to others.

This is when we reach another stage; a new acronym for you to know: ARPPU – Average Revenue per Paying User. This parameter is fundamental insofar as – if considered alongside the customers’ retention periods – it allows you to have the crucial LTV or lifetime value. This is a key element since it measures true performance on both these models (more relevant on CPI). For an advertiser, there’s nothing more relevant than making their LTV higher than their CPI. This is what’s needed for you to come to the conclusion that you’ve got a successful campaign.

CPI and CPA – Quality of Traffic

Remember when I referred to fraud? I guaranteed there was a difference between these models and now it’s time to expatiate on that. CPI, for one, is more susceptible to fraud, particularly when we talk about apps that are free.

Why? Because there are always shady people that use bot traffic, for instance. They set up a robot which is known as “bot” and it keeps on installing games/apps for a long time, making sure to earn money from each fake install. There’s a problem with this idea, though: soon, the advertiser will know that something isn’t making sense. Indeed, from thousands of offers, he’ll see little to no active users at all. That’s when he knows fraud is going on. He’ll see his churn rate go up like a rocket and realize the game’s up!

Forbidden traffic is also a very well-known fraud-method, quite popular on CPI. This term has a relation to incentivized traffic, which is a traffic type that rewards users when they perform an action (it’s an incentive to the user to install an app). These incentives can be special items or lives. The idea of an incentive is almost like cheating, and that’s why this is usually regarded as low quality traffic. In fact, the users perform an action – not because they really want to – but just because there’s something in it for them. This “install-and-leave” mentality makes advertisers run away from this practice.

The idea that fraud’s always around the corner has changed the business. In fact, CPI business models are more rigid and generally filled with rules. It’s even normal to hear such terms as CPI+CPA or CPI+KPI referred to as actual cost models, in which you’ve got to match the app install with a given performance indicator. In KPI – Key Performance Indicators – it can be something along the lines of reaching the level 15 on a game during the first week, or an in-app purchase – on CPA – such as acquiring a customizable item.

Advertisers have created this so as to have a protection that helps them fight against low quality traffic. It appears to be obvious that the standard model will always be cheaper than these more expensive models, since users only need to install and then open an app for a conversion to occur. Therefore, the standard model should be your choice. Even though the other models can be profitable – in case you’ve got a good offer – it’s very hard to get the kind of profits you’ll see with the usual route.

Now you know all about CPI and CPA. In case you’re wondering which one is best, here’s my answer: it always depends. This isn’t science and choosing between these two models depends on the offers you’ve got, the segments, the profile of each Media Buyer, etc. Moreover, CPI offers usually have a lower payout than their CPA counterparts inasmuch as a conversion is – most of the times – just the install of an app that’s free.

My advice is for you to select the model which best fits your style. Test more than you’ve ever tested before so as to gather enough data to make the right decision. Guess what? I suggest you work with both offer types: your portfolio should be diverse so as to boost the chances of making a great financial investment!


Author: Raul Correa-: Raul Correa is an expert Media Buyer working on Mobidea. He is currently exploring the potential of such diverse countries as Italy, Spain, Portugal, Romania, Poland or Russia.

Website: https://www.mobidea.com/

Twitter: @mobideanews

Facebook: https://www.facebook.com/Mobidea/?fref=ts

LinkedIn: https://www.linkedin.com/company/mobidea

How to pick up a winner CPA offer

This is the most frequently asked question in the Affiliate industry, and a step which can make or break your affiliate campaign. No matter what traffic source you choose, without choosing the right offer it’s very difficult to succeed. One of the reason many newbies end up losing all their money is because they fail to choose the right offer.

Winner CPA Offers

A few examples of picking up wrong offer are.

  • Picking up offer with too much competition.
  • Picking up offer with bad conversion rate/ Offers with too much bad reputation.
  • Offers with small audience
  • Offers with hard conversion requirements

So lets have a look at all these examples one by one ..

CPA Offers with too much competition.

Booking.com is a perfect example of such types of offers. When it was new or off the CPA Networks its conversion rates were touching the skies. However as soon as everyone realized its converting well and has a huge potential, All the affiliates along with their cats jumped in and started promoting this offer. Those who started this offer early made good money and those who joined the party after realizing people are making good money on this offer couldn’t make good profits. Because by the time they were able to realized the earning potential the offer had there was already plenty of competition. The new guys couldn’t make campaigns successful, now don’t get me wrong this offer still works however if you think it would be easy to launch this offer on main stream networks targeting top tier countries it might not be a good idea, you will have to work on new angles and explore new international market in order to survive. So the lesson here is not to follow crowd instead create your own path.

TIP : If you really want to promote this one I would suggest you to go international.

Picking up offer with bad conversion rate/ Offers with bad reputation.

Here I am talking about beat up offers/Niches, which are already dead offers/websites with bad reputation. Penny auctions comes into mind. The better reputation an offer has the better conversion rate you would get and the easier it would be for you to promote. One of the best strategy I personally use is to contact the services I personal like/use and contact them asking if they have any affiliate program and most of the times they do have affiliate program or even if they don’t have I would contact one of their competitors and join them. If they have an affiliate program this is one of the best ways to get offers which are not available to affiliates (as the majority of affiliates rely on CPA networks to get them offers). You can also ask your CPA Networks to get offers from your favorite website/service.

Offers with small audience

This is a common problem, some time a niche or an offer doesn’t have a very broad audience and you get very limited amount of traffic. The ideal offer for you would be where you have large audience specially when it comes to PPV traffic. For example, if you are promoting campaigns related to injury claims in UK you wont find many targets with good traffic volumes.

Offers with hard conversion requirements

Now this is another major factor sometimes affiliates ignore. Whenever you are about to start promoting an offer, make sure you test it yourself first. If your network is using “Cake Platform” they have offer test option by default, however if your network doesn’t have this option there is no harm in using VPN (If offer is for a different country) and registering for the offer yourself and see at what point your offer converts. For example, in dating you would find many offers where you get conversion only when a user becomes a paid member and in the network offer description the offer is listed as email submit/complete signup. You can let your affiliate manager know the conversion id so they can remove the test conversion from your stats once you are done testing the offer. By testing the offer, yourself you will also get a better idea about how the offer works and would be able to guide your audience about it as well which will help you increase your conversion rate. Coming back to the topic, I always recommend to start with simple offers which require less action from the end user and are easy to convert. Most of times when starting out people run for the high paying offers however its just like a fresh graduate running after a managerial position in a company.
So these were the examples explaining how people mess-up when they are choosing offers. Now let’s talk about how not to mess things up form the very start and how to the pickup right offers.

  • Ask your affiliate manager
  • Look for the offers with popular names/reputation
  • Keep an eye out for fresh the offers/niches
  • Ask your affiliate network if they have offers which are not made public yet.

Ask your affiliate manager

Your affiliate manager could be one of the best advisors if you know exactly what to ask for. In most cases people have no idea what kind of questions they should be asking their affiliate managers or are too scared to get in touch with them.  Instead of asking your affiliate manager the generic questions be very specific. For example, if you are good at a specific traffic source ask them to give you the best converting offers working well with that specific traffic source and get as much information from them as possible for example ask them about what kind of landers work well. What kind of targets to choose etc..
Also your relation with your affiliate manager is very important and to improve that make sure you send them greeting cards on special occasions or a few kind words of appreciations will make their day and they would be more then happy to help you out as much as possible.

Look for offers with popular names/reputation

As I mentioned before a bad reputation can really hurt your conversions in the same way promoting well known brands can really increase your conversions and make things much easier for you. For example, it would be much easier to sell “Beach Body” due to its powerful commercials and “More Niche” with their real celebrity testimonials as compared to a random offer nobody has heard about before. As I stated above you can also work directly with your favorite services or ask your network to get their offer.

Keep an eye out for fresh offers/niches

This one is my favorite, Be the first ones to try out an offer or even a traffic sources. Whenever you discover something new make sure you try them at least for once. I learned this when I was promoting CPA Offers using 7 Search and I used to pick up all new offers from maxbounty and try them out when others used to complain about how 7search is the worst network and their IPhone email submits are not working. Related to the point where I discussed how high competition can crush your chances of success. Let’s say there are two roads one is crowded and the other one is empty, which one will take you home earlier? The one where every driver is heading and causing a traffic jam or the one where you have no traffic? Of curse you would go for the second one that is the case here.  For sure you might lose money as **THE OFFER IS NOT PROVEN WINNER YET** Because its new but still you have no competition and it is better to loose money by trying something new instead of loosing your money where everyone else is loosing.  And there has to be someone who will make it a proven winner, that better be you then some else.

Ask your affiliate network if they have offers which are not made public yet
In many cases affiliate networks test offers internally by running traffic to them before releasing them to the public, or they just let a few selected affiliates run that offer before the offer is made public to other affiliates. Try to be one of the first batch of the affiliates to try new types of offers instead of deciding to try them once offers are saturated and there is no more juice left in the offer.

So guys these were my thoughts about how to choose offers, you are free to agree or disagree with me. However, I would love to read what you have to say about this, whether you agree or disagree. So let me know what you think by commenting below. Your feedback will encourage me to keep writing more …

P.S: Don’t forget to share this post with your fellows 🙂