Let’s remember something for a while. When you see a landing page, do you consider its design as an important factor that will affect your buying decision? When you see a landing page with outdated web design, do you think that the product worth a look? Do you feel more interested toward buying the product if the landing page design is appealing? Try to remember these things. What’s your answer? If you agree that a landing page design can affect your buying decision as well as your perspective toward the product, then we’re on the same league. You need appealing design for your landing page because it will affect people’s buying decision when they read it. In other words, the more appealing your website design, the higher your conversion rate will be. Here are a few web design tips to boost your landing page conversion:
Install a good landing page template
If you are using WordPress platform, there are a handful of good landing page templates that are designed specifically to raise your conversion rate . So, if you haven’t done so, you should buy one of such templates so that you can tweak your template easily (I highly recommend Thesis by DIY Themes). If you want to use a HTML or CSS template for your landing page, make sure that you also install a good landing page template for your website, preferably a premium template. This is a good first step to make your landing page more appealing.
The next thing that you need to take a look is your font, especially your overall font, your headline font, and your subheading font. A good rule of thumb for choosing a good font is that the font should be comfortable to read. If your landing page font is not comfortable to read, then readers will not want to read your copy. That’s for your overall font. Then, you need to make your headline and subheading fonts appealing as well. For those fonts, you should experiment with font type, size, and color. Choose what you think are the best and most appealing for your readers.
Cleanliness of your design
A clean design will make your landing page look more professional. When people see your landing page and they think that your landing page is professional-looking, they will trust you more. If they trust you, they can easily be persuaded into buying your product. That’s all because you have a professional landing page. And in order to make your landing page look professional, you have to make it clean from clutters. Clutters like ads and scattered images can break your conversion. That’s why you should make it clean from such clutters. Also, you can change the spacing and margin of your paragraphs to make your landing page cleaner and more comfortable to read.
Your landing page can look much more appealing if you put professional graphics in it. The quality of your graphics can affect your landing page conversion. That’s why you need to make sure that the quality of your graphics is excellent. Think of your landing page as a good presentation for your product. A good presentation should incorporate high quality graphics that will enhance the quality of your presentation. Your message can be delivered more effectively with the use of enticing graphics. You can also enhance the perceived value of your product if you put a good eCover for it. So, you definitely need to add professional graphics to your landing page to increase your conversion rate.
Those are a few web design tips to boost your landing page conversion. If you have low conversion rate, try to examine your landing page first. Does it look appealing? If not, try to tweak your website design according to the tips above and see a significant increase in your conversion rate.