Video marketing has been a part of every big businessí online marketing campaign since YouTube has become the most visited video sharing website on the internet. But, can you really take any advantage of it? You might think that video marketing is difficult, and that it may require too much effort on your part just to make one video. However, there are smarter and effortless ways to promote your products using videos. More specifically, 5-minute videos. So, letís take a look at each of the ways.
1. Create A Quick Product Unboxing
People always want to know about the product that they want to purchase, including how the product will look when they get it fresh from the box. The purpose of the unboxing videos is to let your audience know about what they can expect from the product that they want to purchase, including the things that they will get on the box. Best of all, it only takes about 5 minutes to make this type of videos.
2. Give A Short Review For Your Promoted Product
Why would people read all the reviews about any product online? Thatís because they want to get the best value for their investment. They want to get their moneyís worth with their purchase. This is why review videos are commonly used to convince people to buy certain products, since it can be a very powerful internet marketing material that you can use. Just record yourself using the product for a while, and tell your audience about the pros and cons about the product after you use it.
3. Create How-To Videos Related To The Product
Sometimes, for products that require a bit of learning and experience to use, you donít simply take the product from the box and use it. If the product has several advantages and it can be used for various purposes, it is good for you to tell your audience about how to use the product properly in various ways. You can create short how-to videos that give your audience a little information about how to use the product in various ways, as well as to take the full advantage of the product that they want to purchase.
4. Record Video Testimonials
Peopleís opinions about a product can make it either a success or a failure. Too many negative opinions, and the product can be perceived as a bad product, and therefore should be avoided. Too many positive opinions, and the product can be considered a must-have. Itís quite easy to record some video testimonials from the people that have used the product before. While each person might only give their opinion about the product for 30 seconds to 1 minute, it will be a powerful motivation for your audience to buy the product.
5. Give Your Opinion About The Product
Last but not least, you can always record yourself talking about the product that you want to promote. Let your audience know about your personal opinion regarding the product, and let them learn some important things about it after watching your video. It doesnít need to take long. You just give your thoughts about the product, like when you talk about something to your friend. Let your audience know about why they should or should not get the product for themselves.
Those are some effortless ways that you can do to use videos in your product marketing. Itís simple to create those types of videos. However, those are the types of videos that have been proven to convert well, so you can expect more sales coming for your product when you use those video marketing strategies.