TikTok was launched in September 2016 by ByteDance, a Chinese company headquartered in Beijing China. Since its launch, TikTok has experienced an explosive growth in its popularity and currently is the 9th biggest social networking website with 800 million active users worldwide, more than Twitter, Pinterest, Linkedin and Snapchat.
TikTok For Business is an advertising platform which was launched this year, it allows marketers to advertise on TikTok. With their $2,079.74 (£1600.00) 1-to-1 ad credit top-up Offer, It is a unique opportunity for marketers to start using TikTok as an advertising platform and a prime time to get started with it.
What Does It Mean For Affiliates
For affiliates, TikTok could prove to be a gold mine, as it is still a very unsaturated platform and not many affiliates are taking advantage of this unique platform. Considering its audience who are mostly young (41% of the users are aged between 16-24), it can prove to be a great platform to start promoting offers on TikTok.
How To Start Your First Campaign:
Offer Selection :
As TikTok is a platform used mostly by young and teen audiences, offers which attract a younger audience can prove to be great converters. For example, Sweepstakes, Pin Submit and Ecom offers are a great choice considering our younger audience.
Offers like sweepstakes with Halloween themes, Free Iphones, Games, Vouchers ( Fashion/Designer Brands) etc can work well. (ClickDealer has got plenty of offers, which suit TikTok traffic the most, and are available with their network, just check with your affiliate manager to hook you up with top converting offers on TikTok). A few of my favourites are;
|Offer Id||Offer Name||Payout||TikTok Traffic Payout|
|85702||[WEB+MOB] iPhone 11 Pro v5 /FR CC Submit FB/Google/TikTok Pixel||$33.50||$35.50|
|75176||[WEB+MOB] iPhone 11 Pro v1 /CH CC Submit FB/Google/TikTok Pixel||$35.00||$37.00|
|87138||[WEB+MOB] iPhone 11 Pro v4 (Static LP) /NO CC Submit FB/Google/TikTok Pixel||$33.50||$35.50|
|91874||[WEB+MOB] Fall Guys /BE [Orange, Proximus] [paying for all users]||$12.00||$13.00|
So let’s say we are going to promote ”iPhone 11 Pro v4”.
Learn How To Pick Offers Which Convert!
ClickDealer TikTok Turbo Bonus Program! 📌
There are plenty of angles you can use! As Halloween is coming up, it would be a great idea to use that as an angle or Just a generic sensational and clickbaity story angle can work well too..
Landing page :
For sweepstakes offers with TikTok, you will have to use advertorial style landing pages as usual sweepstake landing pages used on traditional networks may land you in moderation issues. So use advertorials, have all the legal pages and everything set up and make your pages less aggressive to avoid any issues with moderation.
TikTok Campaign launching Process :
First of all, if you don’t have an account with TikTok, head over to https://www.tiktok.com/business/ and create your account. If you have a registered business do not forget to claim the 1 on 1 credit top-up offer.
Once you have signed up, Create a new campaign.
In the first step, you will have to choose Buying Type, There is only the ”Auction” option available at the moment.
In the Advertising Objective section, select one of the two recommended options:
Traffic (Consideration) Or Conversions (Conversion)option. For the conversions option sometimes a conversion pixel setup could be a little complicated for some people, here is a detailed tutorial by Voluum you can check it out.
In the next step under settings, you can give your campaign a name and you can also choose if you would like to split the test between two audiences: ”targeting” groups.
Once the basic campaign settings are saved, you will have to set your Ad Group settings. After this, you can choose a placement in the ad group. Aside from TikTok, you can have access to a few other platforms for example
Pangle: Pangle is a video advertising platform targeting users in Japan, Korea, Taiwan, Vietnam, Thailand, Malaysia, Egypt, Turkey, the United Arab Emirates, and Saudi Arabia
Helo: Helo is a social networking service for India
News Feed App Series: A group of news feed apps
In the next step, you are asked to enter Profile Image and display name (your brand name)
Now you need to choose a category related to your offer and then you will have to add keywords related to your offer. In this option you will have to add keywords related to your target audience, for example, I want those people who like contests, like to win free stuff, like iPhones etc.
In the devices section, you can choose target devices, connection and Carriers/ISP settings. It’s always a good idea to ask your affiliate manager to provide you with the breakdown of conversion rate based on browser, ISP, OS etc for the offer you are promoting so you can focus on high converters from the very start.
The bidding section is pretty straight-forward, just like other social media platforms.
When it comes to creatives always remember TikTok, Pangle does not accept image creatives so you will have to create videos. You can easily furnish videos using Canva or you can hire someone to do videos for you from Fiverr. A quick YouTube search will reveal tons of videos which you can use as examples and create your videos accordingly. Adding to this, make sure you create multiple creatives/videos so you can properly test and optimize your campaigns properly. Remember, test, test, test, until you perfect your creatives.
The next step is to optimize your campaigns, gather more data, build audiences and use them to improve your conversion rates and profit!
Finally, I would like to recommend that you check out our friends at ClickDealer, They are running a special promotion for affiliates using TikTok traffic, which offers increased payouts. This way you can make the most out of the opportunity provided to you by both TikTok and ClickDealer by offering you 1 to 1 credits and increased payouts on offers.