Last updated on February 11th, 2014 at 02:50 am
What are custom audiences and how they can help us ?
Facebook FAQ Page explains custom audiences.
Custom audiences let marketers find their offline audiences among Facebook users. Using email addresses, phone numbers, Facebook user IDs or app user ID’s to make the match, you can now find the exact people you want to talk to, in custom audiences that are defined by what you already know.
This means that in addition to targeting the types of people you want to reach among the Facebook population, you can now also reach segments of specific people based on information you have about your own, offline audiences.
You can create a custom audience representing any group of customers or prospect list that you’d like to reach with targeted Facebook Ads. For example, you could run a campaign to get more likes for your Page, targeted at your current customers who have not yet liked your Page. Then when you publish to them, you’ll know you are reaching people who are already engaged with your brand.
You can also use custom audiences for objectives off Facebook. If you have a loyalty program or frequent customer list, you might want to reach those people with a special offer or sale.
We can use custom audiences to target different niche groups this way we will be only targeting those people who are interested in products and ads related to that specific niche, For example lets say i want to promote a JV ZOO product related to CPA Marketing so i want to target only CPA Affiliates, My best bet would be to reach only those facebook users who are members of facebook groups related to CPA Marketing, e.g CPA Affiliates, CPA Fix etc etc this way i will be targeting exactly to those people who are related to CPA marketing and this way my CTR would be high as my targeting is accurate and also facebook will charge me pennies (Don’t believe me ? try it yourself!!).
What i need for using Facebook Custom audiences
You need to have following things ready !
- Facebook AD Account
- Affiliate Offer
- Facebook id scrapper ( I recommend FB Lead Chef). Fb LeadChef will extract unique member ids from facebook groups (which you will later use as custom audiences ).
How to setup a Facebook ad campaign using Custom audiences
Process is simple and very easy , First of all log in to your facebook account , Click on ad manager (on right side) as shown in screenshot below.
Now You will see Facebook ads dashboard . Look for Power editor on right side and click it .
On next screen you will see custom audiences dashboard (I have already created some audiences ) as shown below
Next step will be to extract user ids from groups on Facebook using FB Lead Chef (they have already created tutorial on how to use the software ) .Once you have all the sub ids in csv file click on create new audiences, And import them into your dashboard as shown in screenshot.
Once you have uploaded the csv file it will take almost one hour to show you how many facebook ids you have imported and the next step is to create your ad. Click on custom audience name and this will open create ad window and once you have finished with creating facebook ad, Submit ad for review .
I hope you liked today`s tutorial and use it to make big money using Facebook ads , I never had such a big success with my fb ads which i got from promoting ads using this method..