Social Implications on SEO in 2014

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facebook-like-iconRecently Google’s Matt Cutts definitively stated that social signals such as Facebook likes and Twitter followers are not being used by their ranking algorithms. From Google’s point of view the reason for that is simple: It is unstable considering Facebook, Twitter and other social websites could ‘cut off’ their ability to view those metrics.

The question many have been asking is: Considering the finality of Matt Cutts statement, does that mean that social networks and media have no implications on SEO for the foreseeable future?

Still Indirectly Beneficial

Although social signals may not be directly beneficial to SEO rankings, it is no coincidence that for some time now marketers and SEO experts have noticed a correlation between the two.

Essentially, the indirect benefits of a strong social presence extends to SEO in a variety of ways:

•    Website content will gain more exposure and is more likely to gain backlinks
•    Fans of the brand are more likely to become repeat visitors to the website and bounce rates will be reduced
•    Better PR results in happier customers which translates to increased positive reviews in Yelp, Google Local and so on

Add to that the fact that a strong social presence is directly beneficial to a website in terms of the traffic that it can generate, and it is safe to say that social’s impact is still substantial despite Google’s algorithm not utilizing its signals.

The fact of the matter is that the web is getting more and more social by the day. While social’s implications in 2014 do not seem likely to be any different from what they were in 2013, its indirect benefits to SEO still make it worth serious consideration.

Also: While social signals may not currently be in use, even Matt Cutts has admitted that it is likely to

About Kj Rocker

Hi there my name is KJ and I am the owner of KJ Rocker Blog And C.E.O KJ Rocker F.Z.E . I am an affiliate marketer, and online marketing consultant living Dubai Life. My biggest achievement is not only turning my affiliate life dream into reality, but also i have helped many others through my coaching program to achieve success.
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  1. I have recently did a case study, I wrote an article in hubpages, out sourced some one to do 50 FB likes, 100 google+ and 20 twitter tweets about the article. After 15 days my article ranked up to 3 rd position for my keyword. It is not so competitive keyword, but its proved that google values the social signals still!!!!