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Pinterest Shoppers Buy More than Other Users

Marketers are always looking for the best ways to attract new customers, and that is especially true on Black Friday.  In addition to being one of the biggest shopping days of the year, however, it is also going to be one of the bigger advertising days of the year.  With millions of marketers trying to get their products in front of perspective customers, it is important to know where to go to get the best return on investment.

Businessman drawing ROI (return on investment)

According to Pinterest, their users are going to be shopping more on Black Friday than the average users.  This means if you can get your ads shown on that page, you’ll have an increased chance of it converting into a sale.

Pinterest has released new stats that support this claim as well.  Of course, most marketers know that when done properly, Pinterest can really do a great job at generating sales.  The trick is to make sure you’re marketing to the right groups of users (of course, that is the trick with any marketing).

According to the information released, Pinterest users are spending four times more than the average user on things in the ‘toys and games’ category. This is a massive number when you really think about it, a 400% increase over the average internet user.  That’s not all though.

Their users are three times more likely to spend money on housewares, clothing and accessories.  2.2 times more for electronics and media.  Another interesting point is that those using Pinterest are 50% more likely to spend the most on their Black Friday shopping at specialty stores and local businesses.

This is all very interesting information that can help marketers learn where they should be investing their ad dollars.  For an affiliate marketer who is promoting a wide range of different products, for example, putting ads up on Pinterest may be a great idea.  These ads can be for those categories mentioned above and can help to generate a much higher ROI than would otherwise be possible.

Of course, many different platforms will have great results, but finding those areas where you can get even a small bump over the competition can help in many ways.

If you’re not already an advertiser on Pinterest, it may not be too late to get your account set up and ads running for Black Friday.  You’ll have to hurry though as this major shopping event is just around the corner.

Innovative Data ‘Co-Op” Now Offered from Skimlinks Affiliate Network

big data word cloud

The UK based affiliate marketing network Skimlinks has just announced the launch of a new ‘data provider’ service to affiliates promoting products through them.  The interesting thing about this new service is that they are using their own publishers to help collect the data, which is then aggregated and distributed back out for use in […]

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Fp Traffic Tutorial and Review

fptraffic schedule facebook posts

Fp Traffic is something which always caught my eye however due to busy schedule I always kept on delaying my plans to check it out, Finally last week after reading one of the Luke’s Posts I decided to give this tool a go and signed up for it, As I was looking to increase the engagement […]

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Record Breaking Digital Holiday Season Predicted by Adobe

Most people think about Adobe as the company that makes their favorite PDF readers, but they are much more than that.  In fact, Adobe’s marketing cloud is used by the vast majority of the top online retailers in the US.  Using the data gathered from this, Adobe puts together a report each year that predicts […]

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You’re Screwing Up Your Black Friday Marketing!

Black Friday 2015 is quickly approaching and marketers are really starting to look closely at what types of things they can do to attract as much business as possible.  Unfortunately, if prior years are any indication, the chances are that most marketers will mess it up quite significantly and lose out on a lot of […]

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Charity Thursday! The big leap!!

By helping others we help ourselves

So we haven’t done this in a while but charity Thursday is coming back! This is where we reach out to YOU GUYS our readers to do your daily, weekly, monthly, yearly.. good deed! Whether its $1, £1, 10, 5 or even 100, we would be grateful if you get involved with our charity Thursday […]

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Study: Marketers Don’t Understand Social Media ROI

Simply Measured has recently published the results of a new study that provides a lot of information and insight into the way marketers are using social media. The study looked at things such as what marketers hope to get out of social media programs, where they feel they are successful and where their struggles are. […]

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Exclusive interview with the Creator of Social Kickstart !!

social kick start

As some of you may recall we did a review article for Mark Thompsons SOCIAL KICKSTART , and now we bring to you an exclusive interview for that extra personal detail from the creator himself! Enjoy!! Tell us a bit about who you are and why you created Social Kickstart.  I’ve been an Internet Marketing for […]

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US Digital Ad Revenue Jumps 19% in First Half of 2015

The IAB has released the data they have for digital ad revenue for the first half of 2015 and it is certainly looking good.  The total revenue is up 19% over this period and for the first time ever, the second quarter revenue actually beat the fourth quarter revenue from the previous year.  This is […]

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Poker Affiliate World Officially Changes Name to Online Affiliate World

Poker Affiliate World has been in business since 2005 and has been considered one of the best and most trusted gabling based online affiliate marketing services.  They have over 12,000 affiliates in their network.  These members have earned over $23,000,000 since the company was founded.    The company, which is owned by iBus Media, felt that […]

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Why Super Affiliates Use Cloud Web Hosting


By: Jennifer Nicole Business Development Manager, Name Finally, your campaigns are ramping up nicely! You’re watching your daily profit stack up by the hour with your finger mashed on F5… All of a sudden, BAM. Your server falls over. Thousands of clicks you’re paying for are quickly sent to a Service Unavailable page. You […]

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