I honestly believe the Amazon affiliate program is the best possible choice for physical product affiliates. There is plenty to like about the program and very few downsides.
Yes – it would be nice if the commission was a little but higher, but 8.5 percent isn’t too bad when you’re selling expensive products.
I’ve been making the bulk of my online income from the Amazon affiliate program for several years, and I find it’s the easiest to implement and profit from.
Maybe you already know that Amazon is the top ecommerce marketplace on the planet. One of the main reasons for this is trust. Consumers trust Amazon – there is no other way to put it.
Since I’ve been an affiliate for the company for a few years, you could say I’ve learned a thing or two about how to make as much money as possible from the program using my Amazon niche sites. Below, I’ll share some of my top tips with you.
Get More Clicks
Amazon is a site that MOST people are familiar with. Heck, there is a good chance that you’ve bought something from them recently.
What’s not to like about the best prices, easy shipping and reliable customer service? Other people also realize these benefits, so as an affiliate, your job is to send people to Amazon’s website.
Yes – you do need to provide some amount of value, but once the value transaction is complete, all you need to focus on is sending people off to Amazon.
What a lot of affiliates don’t realize is that Amazon has spent millions of dollars perfecting their site, and they’re constantly spending more money to increase conversions. In other words, Amazon is a nearly-perfected selling machine.
Once you send visitors to their site, it’s hard for them to NOT buy something. If you want to make even more Amazon affiliate income, then you need to find ways to send more clicks (people) to Amazon. One way you can do this is by adding a few more in-content affiliate links to your product reviews.
You can also experiment with ways to increase the CTR on your affiliate links, such as experimenting with colors. Get creative and think of how you can send more clicks to Amazon.
Get More Social Proof
Have you ever browsed Amazon and noticed how much social proof they have? It’s not an accident that they display so much social proof. Plain and simple, it works.
By adding social proof to your affiliate site, you’re conveying trust to your visitors. One of the most effective ways to do this is with a bestseller list.
After you send visitors off to Amazon, they don’t want to feel alone during their purchase. Even if they trust your recommendation, they usually want a little bit more proof that they’re making the right decision.
The use of Amazon bestsellers lists is powerful because it provides social proof for your visitors, so they’re far more likely to make a quick purchase decision. There is a lot of psychology behind this tactic, but all you need to know is that it works.
When visitors can see that others are purchasing the same product they want to purchase, they’re much more likely to purchase that product. If your website gets enough traffic and sales already, you can actually create a bestseller list based on your own Amazon stats.
Create Genuine Reviews
One of the top ways to promote products is with product review articles. These types of articles give you plenty of places to drop your Amazon affiliate link. In an ideal world, you should actually try the products that you review.
The most important point here is that the reviews are genuine. It doesn’t matter if you own the product or not; what matters is that you’re giving your visitors some form of value. For individual product reviews, you should make sure to provide an unbiased analysis of the product.
The end goal is to make sure you’re saving your visitors time, even if it’s only a minute or two. Another way that you can help them is by providing some entertainment value.
You could write reviews in a way that is far more entertaining than what the merchant site has to offer. In other words, make the description of the product more in-depth or enticing. The main goal is to make sure your reviews are genuine. You don’t want to come across as being too sales-y.
Don’t Underestimate Information
You should never underestimate the power of informational articles for your affiliate site. I’ve found that many visitors who went on to purchase someone through my affiliate links actually read some informational content that influenced their decision.
Make sure you have a good mix of helpful, informational articles alongside your product reviews. While the informational content might not draw buyers in directly from the search engines, it can have an indirect effect on sales because many visitors who plan on buying something will be influenced by what they read.
You can also flip this technique and use it to talk about products that are about to be released. For example, let’s say a new digital camera is about to be released.
Since it hasn’t been released yet, you won’t be able to write a review for it, but you can use the informational content to announce the camera and add affiliate links that let visitors preorder the camera. By doing this, you’ll get commissions on the sales when the camera is finally released.
As mentioned earlier, contextual links are king when it comes to affiliate links. Ideally, you’ll want the majority of your affiliate links to be in-content links.
These links are highly trusted by visitors and result in more clicks and better conversions. These are some of the best tips that I’ve learned over several years as an Amazon affiliate.
They have helped and continue to help me earn more income from the program. However, an additional bonus is that they help me to think outside the box when it comes to increasing the income I make online. I hope they will do the same for you.
Julian Thomas loves affiliate marketing with Amazon, and he mans the ship over at CloudFortunes.com. He loves running SEO tests on niche affiliate sites and helping others earn income online.